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Google is a Robot
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You See★ Name of Business
★ Contact Information
★ Beautiful Pictures
★ Mobile Friendly
★ Stories About Your Business
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Google the Robot● Titles
● Meta Description
● Images
● Links
● Words
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Mark Up● HTML: Hypertext Markup Language
● Tags are markup around / about content
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Title Tag
★ Nearly invisible on website
★ Very visible in search
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Title Tag
● Who
● What
● Where
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Title Tag● Who, what, where
● Keywords are powerful in the title tag - make it readable
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Meta Description● This is your ad!
● Contact info
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Meta Description● Keywords do nothing in search
● Use this Ad space - address, phone number
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Spiders Crawl Link to Link
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Links Tell Google Importance
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<a href=“link.com”>Link text</a>● Anchor text: words on page
● Internal link: within your site
● External link: to another site
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Links Tell Google Importance● Anchor text important
content
● More links to a page make it
more important
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Header Tags● Hierarchical, defining importance
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Headline = H1
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Headline = H1
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Bad: Headline ≠ H1
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Use Hierarchy
● H1 - one on page
○ H2 - one or two
■ H3
■ H3
● H4
● H4
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Images
● Make them beautiful
● Users first!
● Alt tags (for the robots)
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Alt tags
● Describe
● Keywords
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Other Content
● Readable - User first
● Longer than 250 words/page
● Use the right keywords, naturally
● Links
● CTAs
● Header tags
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CTA: Calls to Action● Bring customers to your site to convert
○ Phone calls
○ Orders
○ Reservations
○ Appointments
Google sees these usability features
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CTA: Calls to Action● Bring customers to your site to convert
○ Phone calls
○ Orders
○ Reservations
○ Appointments
Google sees these usability features
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NameAddressPhone● HTML
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NameAddressPhone● HTML
● Schema (JSON-LD)
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Useful Tools❏ Yoast pluginhttps://yoast.com/wordpress/plugins/seo/
❏ Structure data testing tool:https://search.google.com/structured-data/testing-tool
❏ Search console:https://www.google.com/webmasters/tools/home
❏ Pagespeed:https://developers.google.com/speed/pagespeed/
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To Do List❏ Title tag
❏ Meta description
❏ Links (internal & external)
❏ Header tags (use hierarchy)
❏ Images & Alt tags
❏ Content
❏ NAP & Schema