title: leveraging the silver market opportunity through ......title: leveraging the silver market...
TRANSCRIPT
Title: Leveraging the silver market opportunity through innovation for better ageing
Presenter: Javier Ganzarain
R&D Director & Co-Founder of tioman & partners, s.l. (Spain) Organisation:
tioman & partners, s.l. +34 93 32 54 706 Passeig de Montjuïc 22-24, SA 1 [email protected] 08004 Barcelona (Spain) www.tioman-and-partners.com
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A non-invasive incontinence alarm system
(drym.net)
An unperceived emergency
watch (limmex.com)
A pill organizer that looks like
a notebook (sabi.com)
An active outdoor rollator
(active-walker .com)
1. What is your challenge for the silver market?
2 © www.tioman-and-partners.com | +34 93 32 54 706
To understand the (functional,
emotional and social) needs and
requirements?
To co-create (with end-users, experts and your organisation) new solution(s) which are desired by users,
technically feasible and profitable?
To explore or leverage
the possibilities that the silver market
can provide to your company or
organisation?
€ To design an
attractive and profitable product and/or service
addressed to the segment of people over 50 years of age?
We facilitate the generation of v a l u e a n d a g e - f r i e n d l y , innovative, sustainable and market-or iented solutions ( p r o d u c t s , s e r v i c e s a n d environments):
Our “innovation for better ageing” process is based on design thinking:
LAUNCH UNDERSTAND insights
Retrieve information from customer in order to identify an innovation challenge/opportunity.
Gather experiences and requirements, identify needs, understand behaviours and confirm findings.
Co-create, sketch, specify and validate innovative concepts.
Develop an age-friendly, innovative, sustainable and market-oriented prototype or final solution.
Generate true value for our customers and society, in general.
2. Methodology
DEVELOP
IDEATE
concept
VISION
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