tips, tricks, tactics and technology in the digital marketing world (ttttdmw)
TRANSCRIPT
Tips, Tricks, Tactics and Technology in the Digital Marketing World (TTTTDMW)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Awesome Introductiona little bit about me
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
The Path to Your Future, Starts with You
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Food Clerk2000 Clark
College2007
ChiefOperations
Officer2007
Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
High School2001
ClarkCollege
2007
First Agency
2007
ClarkCollege
2008
Webfor2014
Taco Bell
2000Albertsons
2000
Role Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Cashier2000
CourtesyClerk2001
Cashier2002
Floor2004
Cashier2005
Food Clerk2000
Link Builder2007
Developer2008
Design/Dev2009
Project Manager
2009
Operations Manager
2010
Project Manager
2014
Operations Manager
2015
ChiefOperations
Officer2015
Words of Wisdom
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Quotes, thoughts and feels.
“Fear is not real; danger is very real.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
“You will never get what you want by
focusing on what you don’t have.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
“Everything you want is on the other
side of fear.”@thewrightjasonJason Wright, Chief Operations Officer at Webfor
“You don’t need a title to be a leader.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
“It’s okay to love many things and change
creative focuses all the time.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Networking
● SEMpdx ($125 p/yr)
● CHIFOO ($25 p/yr)
● Digital Marketing Quarterly (Webfor Meetup) (free)
● Digital Conferences (Engage, Digital Summit)
● Portland Creative Conference ($90 Early Bird)
● LinkedIn; making real connections.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Meeting People
● Your ability to meet new people and engage with them is critical.
● Most are as uncomfortable as you.
● Don’t assume you know everything.
● Participate in conversation and stay focused (no watch, no phone).
● Eye contact and most importantly….
● ….CARE.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Social Media
● Twitter posts and conversations.
● LinkedIn authoritative information and commentary.
● Use images and hashtags.
● Be real.
● Use channels that make the most sense for you.
○ YouTube vs Vimeo
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
The Trendy Skills/TraitsYou Should Have
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Practical Skills
● Attention to Detail
● Passion for Going a Step Further
● Good Communicator
● Eye Contact and Reasoning Skills
● Be Tough, Take Critique and Move Forward
● Willing to Learn (in/out of office)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Software You Need to Know How to Use
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Branding Basics
● Your name, is your brand for now.
● Get all the social things AND buy the domain.
● Don’t get stuck because you can change things in the future.
● Pick a limited number of social channels to maintain.
● Use Buffer or HootSuite for social support.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Simple Website
● Get a basic website going, a blog, something.
● Do this through an integrated solution.
● Have some content and a form.
● Share a little bit about you.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Show People Who You Are
● Just be you, seriously.
● Your personality, is your brand.
● Don’t hide behind a corporate mask.
● Share interesting things about yourself through social and in-person
interactions.
● Be clear about what you don’t want.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Stupid and Redundant BUT….
● You really do have to talk to people.
● A reality that terrified me many years ago.
● Here’s a really big tip about meeting people, even if it’s a date.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
This Really Changed My Life and Perspective
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
YOU MANY NEVER SEE THESE PEOPLE EVER
AGAIN
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
That’s Not a License to Be An A$%hole.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Simply Put, Don’t Fear What Might Happen in Minimal
Moments in Time
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Helpful Stuff
● Digital Marketing and SEO Authorities to Follow:
○ Rand Fishkin (Whiteboard Friday)
○ Dennis Yu
○ WIll Reynolds
○ Ian Lurie
○ Oli Gardner
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Helpful Stuff
● Creative Authorities to Follow:
○ Andrew Kramer (Video Copilot)
○ Weiden and Kennedy (Agency)
○ Aaron Draplin (Logo Designer)
○ Kim Adams (Producer)
○ Me :)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Educational Tools
● YouTube...everything.
● Skillshare
● Treehouse
● Linda
● Conferences
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Connect / Follow Me
● Follow @thewrightjason on Twitter
● Connect on LinkedIn
● Watch Videos and Subscribe
● Visit and Subscribe to Blog
● Working on a podcast.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor