tips for a better mobile marketing experience
TRANSCRIPT
Better Mobile Marketing ExperienceWhen providing a great mobile marketing experience, there are a number of factors to
consider and things to do to create an effective strategy that works. Knowing mobile
optimization best practices is the first step in ensuring you are successful in giving your
consumers the best user experience they can get. Americans spend 3.7 hours daily or
more on their mobile device, and mobile accounts for 70% of a consumer’s interaction
with a brand. That is a large number to consider when planning the customer experience
journey.
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How do you Create a Great Mobile Marketing Experience?It is important to know what to do and what to avoid. Why do companies fail to connect
with their customers? What are they missing? Have they looked at the data and buyer
personas to enhance the marketing experience? All of these are questions that must be
answered when developing the communication strategy to avoid damaging the brand.
Here are a few things to avoid:
• Content that is Irrelevant. You want to avoid spam at all costs. Being concise and
consistent is key when giving consumers what they want and need.
• Poor Timing. Insight from data will provide the best times to send messages, or craft
strategies to provide a better customer experience. You have to think about the
customer at all times. Do the people on the East coast want to receive messages at 4
a.m. about a sale that is taking place on the West coast? Do you have a lunchtime
special going on that was received the next morning? All of these things make the
difference.
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How do you Create a Great Mobile Marketing Experience?• Location-based content. You have to make sure your customers are receiving content
that is relevant to them. No one wants to receive messages that have no effect on
whether or not they are in town or out of town. Segmenting the audience to provide the
best content at the right time is essential.
• Poor Design. Believe it or not, poor design is one of the main culprits of a bad user
experience. The fonts, colors, responsive design and load times all play a role in whether
or not a consumer will continue to visit the site or will never come back.
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How to do it Right
You must think about yourself as a consumer and what would work for you. Providing
coupons and other assets that convey value to the customer is basic. Taking things to the
next level, like personalizing coupons, finding the right mobile partner to get your
messages out, and implementing mobile campaigns that are relevant and engaging takes
the user experience to the next level.
Every mobile marketing experience needs to be unique for that particular customer. This
includes a high level of interaction. When consumers know the brand is listening, they are
more engaged and feel that the brand is really concerned about what they want and when
they want it. Online communication is fast – that means any negative experiences can be
quickly disseminated all over the world with the click of a button. Listening to your
audience is just as important as talking to them to create change that matters.
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How to do it Right
You must examine the data to get insight and information on your target audience. Making
assumptions on what you think is right, rather than checking the data could spell disaster.
This provides not only the channels to use, but ways to effectively market your products
and services based on consumer appeal. That’s smart marketing. The overall goal is to build
your brand, and customer loyalty at the same time for longevity.
These tips will help develop the right strategies to keep customers coming back. User
experience is one of the most important components of keeping satisfied and interested
customers.
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What’s Next?
How do you ensure that your customer is getting the best mobile experience possible
when interacting with your brand? Make sure to share them with us in the comments
below!
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