tina berry the planning shop joanna chrzanowska qualitativemind anne hastings ase market...
TRANSCRIPT
Cascading Excellence – putting the Quality back
into Qualitative
Tina Berry, Joanna Chrzanowska, Anne Hastings
Pressure on researchers is undermining research quality and
creativity
Faster
Process Driven
Cheaper Online
Internationalisation
Mechanical approach
Groundhog day
Time to rescue research excellence
Excellent practitioners are amongst us and we can learn from
them
NLP and modelling
• NLP• ‘The study of the structure of human
experience’
• NLP modelling• structures and strategies that
underpin experience• implicit and explicit modeling
The AQR Excellence Project
Strategic
Management
Leadership
Implementation
The Exemplars The NLP Modelling
The Skills
Skills of implementation
Focus / Strategy
Focus / Content
Open /discursive
Framingprocess
Let’s play the game
Let’s hear it fromeveryone
Q1 CreativeSpace
Q4 Structured Creative Elicitation
Q3 StructuredGroup Creativity
Q2 Democracyin Practice
Freedomto express
Collaborating todo the job
Starting to cascade the knowledge
• Feb 2008, ‘Mirror on the Moderator’ training day• Values• Resource states• Demonstrations• Quadrants 1 and 3• Practising creative elicitation
techniques
Reactions to the first training
• Opportunity - more self aware
• Structured framework• Reassuring • Identify own strengths• Stretch into other
quadrants • New tools and
techniques• Confidence builder• Become more creative
and flexible• Educate clients
Learning transforms who we are and what we do
It puts the onus on us to claim permission to be more
experimental. Not to ask for it, not to beg for it, but actually to
demand it.
The answer is to learn from each other
Qual research needs a cultural change:
• exchange experience
• find novel challenges
• experience different ways of working
• find inspiring models from other industries / professions
• model each other’s work
Learning transforms who we are and what we do
Knowledge is power
Getting moderation skills ‘in the muscle’ gives us muscle