Case Study.Brand Creation.

TIMOLEON. EXETER

We created a unique and different brand image for Underfloor Heating & Cooling suppliers Timoleon.

What we delivered.

BrandCreationBrandSystemssuchasColourSystems,Brandmark,TypographicSystem,VerbalIdentity,Subbrandstructure.BrandManagementTools

Matt and his team have delivered a unique & fresh brand offering for Timoleon into what is a challenging and conservative marketplace, the construction industry. Although Matt’s previous experience did not lie in this industry he and his team have been able to adapt and understand quickly, successful delivering our objectives. We will be using them again in 2010.

Darren Trivett, Director, Timoleon Limited.

The Brief.

Timoleonisacompanywithchallenginggrowthtargets,theyrequireabrandthatsetsthemapartbutpositionsthemcorrectlywithinthemarket.Theyneedtoappealbothdirectlyandindirectlytoallpartiesandstakeholdersthatareinvolvedinproviding,supplying,buyingandassessingunderfloorheatingandcoolingsystems.Theyalsoneedtoestablishtrustwithinapotentiallyvolatilemarket,onethatisoftenconservativeandwearyofnewideas,marketingtechniquesandnewcompanies.

The Background

Timoleonisanambitious,newlyformedcompanythatspecialiseinthedesign,manufacture,serviceandsupplyofunderfloorheating&surfacecoolingsystemsandrenewables.Theyareateamofexperiencedindustryprofessionalsandengineerswithprovenbackgroundsinunderfloorheating&surfacecooling.TimoleonwasformedasaresponsetolegislationrequiringtheUKtoreachambitiousenergyreductiontargetsby2050andtofillthemarketgapforacompanythatprovideabespoke,consideredandwellengineeredsolution.Onethatistailoredforthebuildingusingcomponentsandknowledgespecificallygearedtowardsdeliveringthecorrectheatoutputwhilstalsomaximisingtheefficiencyofthewholesystem.Timoleonproductsandservicesareaimedatarchitects,specifiers,installers,ambitiousselfbuildersandthoseinterestedinsavingenergy.Timoleonalsohastwosubbrands,Tonos–anenergyauditingandconsultationserviceandStreamline–aservicing,commissioningandtrainingserviceforinstallers.

The Approach.

Inordertodeliveronthebrief,wehadtogettoknowTimoleonasabusiness,spendtimeworkingwiththemandgainacomprehensiveunderstandingoftheirproposedproductoffer,theiridealmarket,salesprocessandgetinsidethemindsoftheircustomers.

AfterafourweeklongresearchprogrammewewereabletosuccessfullyclarifywhoTimoleonareandcommunicatethesevaluesthroughadefinedvisualandverbalidentity.FurthertothiswethenhadthechallengeofensuringthisidentitywaspresentinallofTimoleon’scommunication,advisingofthenecessarymediause,whenandhowtouseit.Fromliteraturetopackaging,digitalmediaandofficeenvironmentsweactivelyhelpedTimoleonensurethattheypresentedthemselvestoanexceptionalstandardthroughallaspectsoftheircommunication.

The Result.

OurprogrammewasactivelymeasuredagainstanambitiousReturnonInvestmentobjective,ofwhichwehavedeliveredwitha85%increaseinsaleswithyearonyearincreasesofover180%.TimoleonarenowaggressivelyestablishedwithinthemarketplaceandhaveattractedinvestmentfromPolypipe{amajorsupplierofplumbing&heatingsystems}tobecometheirIndoorEnvironmentalSystemsPartner.

Onwards.

Seehowwecandeliveranew,innovativeandcommerciallysuccessfulbrandforyourmanufacturingbusiness.

MATTHEWFAIRWEATHER-DESIGNCONSULTANTS|1.14PAINTWORKS,BATHROAD,BRISTOL,BS43EH

BRISTOL01179118878|EXETER01392248995|www.matthewfairweather.co.uk|hello@matthewfairweather.co.uk

MATTHEWFAIRWEATHERLIMITED.AcompanyregisteredinEngland&Walesnumber06920485.RegisteredOffice:14HanoverStreet,HanoverSquare,London,UnitedKingdom,W1S1YH

Call Oliver on 0117 9118878oliver@matthewfairweather.co.uk

www.matthewfairweather.co.uk