Tickets, Tickets, Tickets

The Financial Backbone to a Great Event

About Hockey Canada Events

Hockey Canada has ticket prices from $3.50 - $350 per game and ticket budgets between $30,000 and

$30 million for an event.

Strategic

Pillars

Experience Execution Brand Legacy

Defining

the

Strategic

Pillars

Deliver

extraordinary

experiences to

event

stakeholders

Challenge

current practices

and industry

standards to

deliver

exceptional

events

Grow the game

of hockey and

enhance the

perception of

Hockey Canada

Enrich and

positively

impact the long

term well-being

of the local

hockey

community

The 3 Keys to Event

Success

1.TICKETS

2.TICKETS

3.TICKETS

Why Tickets

1. Tickets are 98 cent dollars

2. Tickets drive ancillary revenues

3. Tickets create atmosphere

4. Tickets drive tourism

5. You control tickets

Give Yourself a Chance

• Don’t build the church for

Christmas Eve

• Data is King

• Price with a purpose

• Control your inventory

• Early Bird gets the worm

• Free means it is not worth

anything

Case Studies

2016 IIHF U 18 Women’s World Championship

TELUS CUP

Leduc v Sault Ste. Marie

2016 IIHF U18 Women’s World Championship

• Create a winning media partnership

• Price with a purpose

• Reduce Supply- create urgency

• Never let them see you sweat- deliver the plan, patience is key

• The plan sells the tickets, not the system

Case Studies

TELUS Cup

What do Sault Ste. Marie, ON and

Leduc, AB have in common?

TELUS Cup

They know how to host an incredibly

successful TELUS Cup

Summary

“A rising tide lifts all boats”

JFK