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2011 Event Summary

LegendsClassic.com 1

Summary of Contents

Summary of Sponsorship Benefits- Outline & Description of Sponsor Benefits ........................................................................ 3

Event History- Did You Know? ............................................................................................................. 7- Results & Awards ......................................................................................................... 8- Demographics of College Basketball ...............................................................................14- IZOD Center ...............................................................................................................16

Advertising & Promotion- Summar of Newspaper, Radio, Television, and Direct Marketing ...........................................17- Samples of Advertisements ...........................................................................................20

Media Exposure- In-Game Television Exposure .........................................................................................25- Commercial Units ....................................................................................................... 44- Supplemental Exposure ................................................................................................49

On-Site Exposure & Promotions- Videoboard Mentions ...................................................................................................51- Official Game Program .................................................................................................52- Customized Promotions................................................................................................53- Post-Game Awards Presentation.................................................................................... 54

Pre-Game Hospitality- Photos ......................................................................................................................55

Press Coverage- Summary of Press Coverage ...........................................................................................57- Press Releases- Samples of Newspaper & Website Articles


Sponsorship Benefits

Sponsors can create a customized program using a “menu” approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget.

Branding- Category exclusivity.- Use of the Event Logo- Title Sponsor will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decal - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise

Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship.

LegendsClassic.com4


Television Exposure- In-game commercial units.- Unobstructed “in-game” television exposure on the courtside signage system.- Opening and closing billboards.- In-game enhancements.- Court decals.- Entitlement of the television broadcast (including audio, video and promotional mentions).- Logo exposure on the backboard supports.- Logo exposure on the bench chairbacks.

Additional Media Exposure- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e. e-mail blasts, press releases, etc.).- Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper, radio and outdoor advertising, e-mail blasts, etc.).- Logo and link on the event website.- Commercial units on a high-profile sports talk radio station. Each commercial is divided into :30 content dedicated to the sponsor message and :30 dedicated to event promotion.

Courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.



On-Site Exposure- Exposure on the courtside signage system.- Public address announcements in each game.- Scoreboard mentions in each game.- On-site display in a high traffic area inside the arena.

Promotional Opportunities- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g., sweepstakes, retail promotion, sales incentives, etc.).- Opportunity to create a halftime or time-out on-court promotion.- Opportunity to involve coaches in advertising and promotional activities, including the use of coaches’ likeness and/or in-person appearances.- The right to use game footage and photos from the event for promotional purposes.- Opportunity for an employee or customer to deliver the “game-ball” prior to tip-off of one game.- Presentation of a post-game award.

LegendsClassic.com6


Official Souvenir Program- Name and logo on front cover.- Full-page, four color advertisement in the body of the program.- Full-page, four color advertisement on the inside front cover.- Full-page, four color advertisement on the back cover.- Full-page for “Welcome” and corporate message.- Full-page, black and white advertisement in the body of the program.- Logo on the team and roster center spread.

Pre-game hospitality was held each night of the Event in the Legacy Room of IZOD Center.

Tickets and Hospitality- Premium location tickets for each night.- Invitations to the VIP pre-game hospitality reception (Championship Rounds only).- Promotional tickets to give away to clients or use in retail promotions.


Did You Know???

- All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England.

- Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at the IZOD Center.

- The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues.

- In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic.

- The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia.

- One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include:

Jerry West, West VirginiaBill Bradley, PrincetonCalvin Murphy, NiagaraDavid Thompson, NC StateNate Thurmond, Bowling GreenBernard King, TennesseeDon Haskins, UTEP

A.C. Green, Oregon StateBryce Drew, ValparaisoLou Henson, New Mexico StateGreg Kelser, Michigan StateBrandin Knight, PittsburghJalen Rose, Michigan

LegendsClassic.com8

Tournament Bracket

Nov. 13 7:00 ET Nov. 25 Morehead State 61, West Alabama 52 3:30 ETNov. 15 4:00 ET Bucknell 62, Princeton 56

Nov. 26 2:00 ET

Nov. 13 2:00 ETNov. 15 8:00 ET Nov. 27 2:00 ET

Nov. 13 6:00 ETNov. 16 7:00 ET Nov. 25 2:30 ET

Nov. 26 2:30 ETNov. 14 10:00 ETNov. 16 10:00 ET

Nov. 27 12:00 ET

No. 20 VANDERBILT6:30 ET

VANDERBILT 86-79

NC STATEVANDERBILT 64-62

TEXAS8:30 ET

OREGON STATE 100-95

OREGON STATE

TEXAS

NC STATE 77-74

NC STATE

2011

CHAMPIONSHIP ROUNDS

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information

Morehead State 68, Princeton 56Bucknell 87, West Alabama 50

Princeton 66, West Alabama 42Bucknell 54, Morehead State 50

Cleveland State 63, Boston Univ. 62

NOVEMBER 19

8:30 ET

6:30 ET

NOVEMBER 21

Cleveland State 71, No. 7 Vanderbilt 58

CHAMPIONSHIP ROUNDSIZOD Center - East Rutherford, N.J.

NC State 60, Princeton 58

Oregon State 82, Hofstra 72

Gill Coliseum - Corvallis, Ore.

LEWISBURG SUBREGIONAL

Sojka Pavilion - Lewisburg, Pa.

Cleveland State 67, Rhode Island 45

Boston Univ. 70, Rhode Island 64

Boston University 68, Hofstra 61

RALEIGH REGIONAL

REGIONAL ROUNDS

Oregon State 93, West Alabama 60

No. 20 Vanderbilt 80, Bucknell 68

Ryan Center - Kingston, R.I.

RBC Center - Raleigh, N.C.

CORVALLIS REGIONAL

Texas 82, Boston University 46Texas 100, Rhode Island 90

KINGSTON REGIONAL

AUSTIN REGIONAL

The Longhorn Network will also air each Texas game in the Championship Rounds

TicketCity Legends ClassicAll Times Eastern

Rhode Island 85, Hofstra 73

Hofstra 63, Cleveland State 53

SUBREGIONAL ROUNDS

NC State 91, Morehead State 61

Frank Erwin Center - Austin, Texas

NASHVILLE REGIONAL

Memorial Gym - Nashville, Tenn.


Event History

2011 TicketCity Legends ClassicChampionship RoundsNovember 21Championship GameVanderbilt 64, Oregon State 62Consolation GameNC State 77, Texas 74

November 19Semifinals#20 Vanderbilt 86, NC State 79Oregon State 100, Texas 95

All-Tournament TeamJohn Jenkins (Vanderbilt) - MVPJared Cunningham (Oregon State)

C.J. Leslie (NC State)Sheldon McClellan (Texas)Jeffrey Taylor (Vanderbilt)

Austin RegionalNovember 15Texas 100, Rhode Island 90November 13Texas 82, Boston University 46

Regional Rounds

Nashville RegionalNovember 15#20 Vanderbilt 80, Bucknell 68November 13Cleveland State 71, #7 VanderbiltRaleigh RegionalNovember 16NC State 60, Princeton 58November 13NC State 91, Morehead State 61

Corvallis RegionalNovember 16Oregon State 82, Hofstra 72November 14Oregon State 93, West Alabama 60Lewisburg SubregionalNovember 27Princeton 66, West Alabama 42Bucknell 54, Morehead State 50November 26Morehead State 68, Princeton 56Bucknell 87, West Alabama 50November 25Morehead State 61, West Alabama 52Bucknell 62, Princeton 56

Kingston SubregionalNovember 27Boston University 68, Hofstra 61Cleveland State 67, Rhode Island 64November 26Hofstra 63, Cleveland State 53Boston University 70, Rhode Island 64November 25Boston University 68, Hofstra 61Cleveland State 67, Rhode Island 45

Tournament MVP John Jenkins goes to the basket during Championship Round action

in the 2011 TicketCity Legends Classic.

LegendsClassic.com10

Event History

2010 Legends ClassicChampionship RoundsNovember 27Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56

November 26SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50

All-Tournament TeamRick Jackson (Syracuse) - MVP

Darius Morris (Michigan)Randy Culpepper (UTEP)

Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)

Syracuse RegionalNovember 21#11 Syracuse 63, William & Mary 60November 16#11 Syracuse 66, Detroit 55

Regional Rounds

Ann Arbor RegionalNovember 21Michigan 80, Gardner-Webb 58November 18Michigan 69, Bowling Green 50

Atlanta RegionalNovember 19Georgia Tech 77, Niagara 51November 17Georgia Tech 78, Albany 51

El Paso RegionalNovember 20UTEP 77, Western Carolina 65November 14UTEP 87, Mercer 74

Detroit SubregionalNovember 28Albany 56, Bowling Green 55Detroit 96, Niagara 77November 27Albany 75, Niagara 65Detroit 71, Bowling Green 62November 26Niagara 65, Bowling Green 61Detroit 84, Albany 82 (2OT)

Williamsburg SubregionalNovember 28Gardner-Webb 78, Mercer 65Western Carolina 64, William & Mary 39November 27Gardner-Webb 71, Western Carolina 65William & Mary 57, Mercer 52November 26Mercer 71, Western Carolina 66William & Mary 56, Gardner-Webb 55

Tournament MVP Rick Jackson shoots over a defender during Regional Round action at

the 2010 Legends Classic.


Event History

2009 Legends ClassicChampionship RoundsNovember 28Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68

November 27SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75

All-Tournament TeamErving Walker (Florida) - MVP

Anthony Gurley (Massachusetts)Kalin Lucas (Michigan State)

Vernon Macklin (Florida)Mike Rosario (Rutgers)

Gainesville RegionalNovember 20Florida 80, Troy 58November 18Florida 69, Georgia Southern 49

Regional Rounds

Amherst RegionalNovember 21UMass 94, Arkansas-Fort Smith 68November 18Cornell 74, UMass 61

East Lansing RegionalNovember 22#2 Michigan State 90, Valparaiso 60November 20#2 Michigan State 75, Toledo 62

Piscataway RegionalNovember 22Vermont 77, Rutgers 71November 20Rutgers 58, Drexel 56

Statesboro SubregionalNovember 29Georgia Southern 80, Troy77Valparaiso 86, Arkansas-Fort Smith 74November 28Georgia Southern 86, Arkansas-Fort Smith 77Troy 80, Valparaiso 64November 27Valparaiso 97, Georgia Southern 89Troy 115, Arkansas-Fort Smith 76

Philadelphia SubregionalNovember 29Cornell 61, Drexel 54Vermont 82, Toledo 49November 28Drexel 69, Toledo 59Cornell 67, Vermont 59November 27Drexel 74, Vermont 61Cornell 78, Toledo 60

Tournament MVP Erving Walker led Florida to the 2009 Legends Classic Championship

over Rutgers.


Event History

2008 Legends ClassicChampionship RoundsNovember 29Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73

November 28Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi State 52

All-Tournament TeamSam Young (Pittsburgh) - MVP

Kodi Augustus (Mississippi State)DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)

Klay Thompson (Washington State)

Pullman RegionalNovember 18Washington State 55, Fairleigh Dickinson 33

Regional Rounds

Starkville RegionalNovember 22Mississippi State 54, Fairleigh Dickinson 58November 19Mississippi State 102, North Alabama 61

Lubbock RegionalNovember 22Texas Tech 98, Eastern Kentucky 84November 20Texas Tech 167, (East) Central Oklahoma 115

Pittsburgh RegionalNovember 22#6 Pittsburgh 86, Indiana (Pa.) 60November 21#6 Pittsburgh 86, Akron 67

Akron SubregionalNovember 25Akron 81, Urbana 37

Hackensack SubregionalNovember 30Akron 85, Fairleigh Dickinson 41November 29Eastern Kentucky 69, Akron 57November 28Eastern Kentucky 83, Fairleigh Dickinson 47

Tournament MVP Sam Young dunks during the Championship Game.

Richmond SubregionalNovember 25Eastern Kentucky 91, Thiel College 43


Event History

2007 Legends ClassicChampionship RoundsNovember 24Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61

November 23Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87

All-Tournament TeamD.J. Augustin (Texas) - MVP

A.J. Abrams (Texas)Connor Atchley (Texas)

Da’Sean Butler (West Virginia)Chris Lofton (Tennessee)

Regional Rounds

Las Cruces RegionalNovember 16New Mexico State 100, LeMoyne-Owen 64November 14New Mexico State 75, UC Davis 65

Austin RegionalNovember 18#16 Texas 100, Arkansas-Monticello 52November 16#16 Texas 73, UC Davis 42

Morgantown RegionalNovember 18West Virginia 106, Prairie View A&M 41November 16West Virginia 81, Arkansas-Monticello 53

Davis SubregionalNovember 18UC Davis 71, UC Santa Cruz 49November 11UC Davis 97, La Verne 55

Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship.

Prairie View SubregionalNovember 25Prairie View A&M 88, Schreiner 59

Knoxville RegionalNovember 16#7 Tennessee 89, Prairie View A&M 41November 14#7 Tennessee 101, Arkansas-Monticello 53


Basketball Demographics

MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN

THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings

Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX


Event Demographics

MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old

EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children 6% have over 4 children


IZOD Center

College basketball has developed a rich and impressive history at the IZOD Center over the past 30 years. More than four million fans have cheered at over 500 games representing 140 colleges and universities.

The IZOD Center has a long history with the NCAA Division I Men’s Basketball Championship. It all started in 1984 when the arena hosted first- and second-round games and culminated in 1996 with the most anticipated college basketball event of the year – the Final Four – coming to New Jersey. Kentucky defeated Syracuse 76-67, in the championship game. It was also the last Final Four played in a non-dome facility.

The IZOD Center was home to the NHL’s New Jersey Devils for 25 seasons. During that time, the Devils won three Stanley Cups (1995, 2000, 2003). The NBA’s New Jersey Nets also played at the IZOD Center and advanced to the NBA Finals in back-to-back seasons in 2002 and 2003.

The IZOD Center is one of the top concert venues in the country and was named the sixth high-est grossing venue of the past decade by Billboard Magazine. Bruce Springsteen and the E Street Band opened the venue in July 1981 with six sold-out concerts. Over the years, Springsteen has played over 50 sold-out shows at the arena, including a record 15 in 1999, making him the venue’s top-selling artist.

Nearly 65 million people have attended over 6,500 events at the IZOD Center since it opened in 1981. The IZOD Center is part of the MetLife Sports Complex that includes MetLife Stadium and Meadowlands Racetrack. The New Jersey Sports and Exposition Authority is the governing body that oversees the opera-tion of the IZOD Center.

The MetLife Sports Complex is in the midst of dynamic development and change. Giants Stadium was demolished to make way for the $1.6 billion MetLife Stadium, which opened in 2010, and remains the only stadium to house two NFL teams – the Giants and Jets.


Advertising Impressions

Star Ledger

Jersey Journal

Bergen Record

Bounce Magazine

Dime Magazine

TOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership223,037

22,020

225,000

40,000

200,734

710,791

444,074

55,050

400,000

245,000

750,000

1,894,124

15

8

6

1

1

31

6,661,110

440,400

2,400,000

245,000

750,000

10,496,510

Total print advertising impressions: 10,496,510

3,345,555

176,160

1,350,000

40,000

200,734

5,112,449

ESPN.com

NorthJersey.com

Comcast.com

NJ.com

WFAN.com

IZODCenter.com

TOTALS

Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14

11/2 - 11/14

11/2 - 11/19

11/1 - 11/19

11/4 - 11/21

6/6 - 11/21

Run of Site

Run of Site

Sports Page

Sports Page

Run of Site

Home Page

367,443

335,961

136,891

1,050,387

448,798

2,975,000

5,314,480

Total online advertising impressions: 5,314,480

28,265

25,843

7,605

55,284

24,933

17,500

159,430

ESPN 1050

ESPN 1050 (live read)

WFAN 660 AM

WFAN 660 AM

TOTALS

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact 11/7 - 11/18

11/7 - 11/18

11/7 - 11/21

11/7 - 11/21

60

8

23

15

106

1,104,000

147,200

963,700

628,500

2,843,400

Total radio advertising impressions: 2,843,400

18,400

18,400

41,900

41,900

120,600

:60

:10

:30

:15

235,000

235,000

535,200

535,200

1,540,400


Advertising Impressions

Comcast Cable

(:30 commercials ran on the following: ESPN, ESPN2, Spike, ESPNNews)

Cablevision

(:30 commercials ran on the following: ESPN, ESPN2)

TOTALS

Television Network Households Dates # of Units Viewers Gross Impact

54,314

52,040

106,354

Total television advertising impressions: 106,354

4,178

5,204

9,382

382,462

1,300,959

1,683,421

13

10

23

10/28 - 11/19

11/8 - 11/18

Outdoor Billboard at IZOD Center

Out of Home Dates Impressions/Day Total Impressions

6/6 - 11/21 2,730,000

Total out of home advertising impressions: 2,730,000

30,000

TOTAL ADVERTISING IMPRESSIONS: 21,490,744


Direct Marketing

Television Network Households Dates # of Units Viewers Gross Impact

Out of Home Dates Impressions/Day Total Impressions

Ticketmaster Database2 e-mails to 2,500,000 subscribers

Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers

Plum Benefits1 e-mail to over 20,000 customers

Travelzoo2 e-mails to 100,000 subscribers

Dime Magazine1 e-mail to 48,000 subscribers

Gazelle Group Database4 e-mails to 12,000 subscribers

IZOD Center Database5 e-mail to 75,000 subscribers

Vanderbilt University Database2 e-mails to 45,000 subscribers

NC State Database 2 e-mail to 75,000 subscribers

University of Texas Database 1 e-mail to 88,000 subscribers

Oregon State Database 1 e-mail to 55,000 subscribers

New York/NJ TexasExes 1 e-mail to 2,500 subscribers

OVER 6.1 MILLION IMPRESSIONS


Advertisements

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2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.

*Additional television coverage to be announced.All television schedules subject to change.

proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.

tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.

November 7-9 regional rounds at Host SitesSt. John’s | arizona | texas a&M | Miss. St.

11/7 William & Mary at St. John’s 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. John’s vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

all times Eastern*

11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.

all times Eastern*

November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia

11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.

all times Eastern*

November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.

Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.


Advertisements

TicketCityLegends Classic

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Texas • Vanderbilt • NC State • Oregon St.

St. John’s • Arizona • Texas A&M • Miss. St.

November 19 & 21, 2011IZOD Center • East Rutherford, N.J.

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Texas • Vanderbilt • NC State • Oregon State

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Print advertisements that ran in the Jersey Journal.


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Print advertisement that ran in The Star-Ledger.


Advertisements

Endpage on commercial unit that ran in the New York metropolitan area and on ESPN.


Television ExposureChampionship Rounds - IZOD Center

Minutes of unobstructed exposure on the courtside signage

Sponsor

Vanderbilt vs.

N.C. State

Texasvs.

Oregon State

Texasvs.

N.C. State

Vanderbilt vs.

Oregon State Totals

TicketCity 9:00 9:04 9:22 8:15 35:41

Adidas 3:34 3:35 3:04 3:01 13:14

Progressive 3:47 3:37 3:53 2:47 14:04

Verizon 6:01 5:49 6:51 5:35 24:16

Hankook Tire 2:59 3:03 3:03 3:11 12:16

2K Sports 2:18 2:27 3:02 3:01 10:48

Toyota 4:13 5:52 3:36 3:14 16:55

GEICO 4:20 3:00 3:24 2:52 13:36

Reese’s 2:47 5:09 5:03 6:06 19:05

TOTALS 38:59 41:36 41:18 38:02 2:42:55

Minutes of exposure for floor decals, backboard support decals, chairbacks and basket arm signage

Sponsor

Vanderbilt vs.

N.C. State

Texasvs.

Oregon State

Texasvs.

N.C. State

Vanderbilt vs.

Oregon State Totals

TicketCity Floor Decals 46:47 52:14 44:09 43:46 3:06:56

TicketCity Backboard Supports 6:34 15:02 6:29 6:37 1:42

Ticket City Chairbacks 2:36 1:41 0:43 0:30 5:30

GEICO Basket Arm 44:01 37:58 40:11 31:09 2:33:19

Reese’s Floor Decal 53:33 1:09:59 1:00:05 50:58 3:54:35

TOTALS 2:33:31 2:56:54 2:31:37 2:13:00 9:42:02


Date Game Network Verbal Graphic

11/19/2011 Vanderbilt vs. N.C. State ESPN3 11 24

11/19/2011 Texas vs. Oregon State ESPN3 12 27

11/21/2011 Texas vs. N.C. State ESPN3 11 27

11/21/2011 Vanderbilt vs. Oregon State ESPN3 15 24

Number of Graphic and Verbal Mentions During Broadcast

Totals: 38 102

All four games of the TicketCity Legends Classic Championship Rounds were broadcast on ESPN3.

Television Exposure


Television Exposure

TicketCity Courtside LED Signage.


Television Exposure

Progressive Courtside LED Signage.

Zebra Pen Courtside LED Signage.


Television Exposure

Reese’s Courtside LED Signage.

Verizon Wireless Courtside LED Signage.


Television Exposure

GEICO basketarm signage, TicketCity backboard supports, Reese’s Floor Decals and TicketCity Floor Decals


Television Exposure

Center court Event Decal and Event Twitter LED Signage.


Television Exposure

In-game graphics and promotional Mentions

TicketCity and Progressive Billboards at the opening and closing of the broadcast.


Television Exposure

In-game graphics and promotional Mentions

TicketCity One on One (above).

Reese’s First Half Stats (above).


Television Exposure

Graphic mentions during the broadcast on ESPN.


Regional Round ExposureAustin, Texas

Sponsor

Texasvs.

Boston University(LHN)

Texasvs.

Rhode Island(ESPN) Totals

TicketCity 6:01 6:11 12:12

Zebra Pen 2:32 2:40 5:12

Hankook Tire 4:47 3:10 7:57

2K Sports 2:41 2:10 4:51

TOTALS 16:01 14:11 30:12

Minutes of unobstructed courtside signage

Minutes of exposure for floor decals and chairbacks

Sponsor

Texasvs.

Boston University(LHN)

Texasvs.

Rhode Island(ESPN) Totals

TicketCity Floor Decals 42:34 46:33 1:29:07

TicketCity Backboard Supports 22:00 41:14 1:03:14

TicketCity Chairbacks 1:22 1:14 2:26

TOTALS 1:05:56 1:29:01 2:34:57




TicketCity Courtside LED Signage (above) and Jeff Van Gundy broadcasting in front of the TicketCity Legends Classic Event Decal (below)



Anaconda Sports logo on the center hung scoreboard during PA Announcements (above) and the TicketCity Floor Decal and Backboard Support (below).


Regional Round ExposureNashville, Tenn.

Sponsor

Vanderbiltvs.

Cleveland State

TicketCity 8:10


Sponsor

Vanderbiltvs.

Cleveland State

TicketCity Floor Decals 38:11

Minutes of exposure for floor decals


Regional Round ExposureNashville, Tenn.

Sponsor

Vanderbiltvs.

Cleveland State

TicketCity 8:10

Sponsor

Vanderbiltvs.

Cleveland State

TicketCity Floor Decals 38:11

TicketCity Court Decal during game action at

Vanderbilt (left).

Vanderbilt Head Coach, Kevin Stallings during

the post game press conference (right).


Regional Round ExposureRaleigh, N.C.

Sponsor

NC Statevs.

Morehead State(ESPN3)

NC Statevs.

Princeton(ESPNU) Totals

TicketCity 12:19 14:42 27:01



Sponsor

NC Statevs.

Morehead State(ESPN3)

NC Statevs.

Princeton(ESPNU) Totals

TicketCity Floor Decals 24:10 19:28 43:38

TicketCity Backboard Supports 13:45 22:13 35:58

TicketCity Chairbacks 1:14 1:01 2:15

TOTALS 39:09 42:42 1:21:51




TicketCity chairbacks (above) and the TicketCity backboard support decal (below).



TicketCity courtside LED Signage (above) during games at the RBC Center and Anaconda Sports appeared on the

center hung scoreboard during PA Announcements (right).


Regional Round ExposureCorvallis, Ore.

TicketCity Half Court Shot promotion during half time

of the game each night at Gill Coliseum (left).

TicketCity Courtside LED Signage and Decals (above)

and Oregon State’s Head Coach Craig Robinson during the post-

game press conference (left).


Commercial Units

Date Game Network Airtime (EST) Sponsor

11/15/11 Texas vs. Rhode Island ESPN 4:30 pm TicketCity

11/15/11 Texas vs. Rhode Island ESPN 4:42 pm Progressive



11/15/11 Texas vs. Rhode Island ESPN 5:28 pm Progressive



Regional Rounds - University of Texas

Commercial Spots: 7

VS.


Commercial Units

Commercial Units

Date: 11/19/2011Semifinal Game 1: Vanderbilt vs. N.C. State

Network: ESPN3ESPN3

1st Half16:00 T.O.

TicketCity

Progressive

Verizon Wireless

12:00 T.O.

Reese’s

Education Connection

TicketCity

Reese’s

8:00 T.O.

Zebra Pen

Verizon Wireless

Stop Repair Bills

4:00 T.O.TicketCity

Roseland Gold

2nd Half16:00 T.O.

TicketCity


Zebra Pen

12:00 T.O.

Reese’s

TicketCity

Progressive

Reese’s

8:00 T.O.

Verizon Wireless

Stop Repair Bills

TicketCity

4:00 T.O.Roseland Gold

Listen Up America

Championship Rounds - Semifinals, IZOD Center

Commercial Spots: 24

VS.


Commercial Units

Commercial Units

Date: 11/19/2011Semifinal Game 2: Texas vs. Oregon State

Network: ESPN3

1st Half16:00 T.O.

TicketCity

Progressive

Verizon Wireless

12:00 T.O.

Reese’s


TicketCity

Reese’s

8:00 T.O.

Zebra Pen

Verizon Wireless

Stop Repair Bills

4:00 T.O.TicketCity

Roseland Gold

2nd Half16:00 T.O.

TicketCity


Zebra Pen

12:00 T.O.

Reese’s

TicketCity

Progressive

Reese’s

8:00 T.O.

Verizon Wireless

Stop Repair Bills

TicketCity


Listen Up America

Championship Rounds - Semifinals, IZOD Center


VS.


Commercial UnitsCommercial Units

Commercial Units

Date: 11/21/2011Consolation Game: Texas vs. N.C. State

Network: ESPN3

1st Half16:00 T.O.

TicketCity

Progressive

Verizon Wireless

12:00 T.O.

Reese’s


TicketCity

Reese’s

8:00 T.O.

Zebra Pen

Verizon Wireless

Stop Repair Bills

4:00 T.O.TicketCity

Roseland Gold

2nd Half16:00 T.O.

TicketCity


Zebra Pen

12:00 T.O.

Reese’s

TicketCity

Progressive

Reese’s

8:00 T.O.

Verizon Wireless

Stop Repair Bills

TicketCity


Listen Up America

Championship Rounds - Consolation Game, IZOD Center


VS.


Commercial Units

Date: 11/21/2011Championship Game: Vanderbilt vs. Oregon State

Network: ESPN3

1st Half16:00 T.O.

TicketCity

Progressive

Verizon Wireless

12:00 T.O.

Reese’s


TicketCity

Reese’s

8:00 T.O.

Zebra Pen

Verizon Wireless

Stop Repair Bills

4:00 T.O.TicketCity

Roseland Gold

2nd Half16:00 T.O.

TicketCity


Zebra Pen

12:00 T.O.

Reese’s

TicketCity

Progressive

Reese’s

8:00 T.O.

Verizon Wireless

Stop Repair Bills

TicketCity


Listen Up America

Championship Rounds - Championship Game, IZOD Center


VS.

Commercial Units


Supplemental Exposure

Television - The Legends Classic was featured in ESPN’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.

Radio - Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).

National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.


On-Site Exposure

Videoboard Mentions and PA Announcements

Sponsor logos and messages appeared on the center-hung scoreboard during

PA Announcements.


On-Site Exposure

Official Event ProgramSponsors advertisements appear in the

Official Event Program sold at each site.

Austin Regional Nashville Regional Raleigh Regional Corvrvr allis RegionalNovember 13 & 15, 2011 November 13 & 15, 2011 November 13 & 16, 2011 November 14 & 16, 2011

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On-Site Exposure

TicketCity Half Court Shot promotion (left). Reese’s T-shirt Toss for the loudest fans in the

arena (below).

Harlem Wizards performed during

halftime at the Championship

Rounds (below).

Drive and Dribble Promotion took place on court

each night (right).


On-Site Exposure

Vanderbilt defeated Oregon State in the Championship Game to be crowned the 2011 TicketCity Legends Classic Champions.

Raphael Rivas of Ticket City presented the All-Tournament Team and Most Valuable Player Awards as well as the Championship Trophy..


Pre-Game Hospitality

Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night.


Press Coverage

As the one of the nation’s premier early-season college basketball events, the TicketCity Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York Metropolitan area, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. Below are several examples of the covering media:

- SI.com- ESPN, The Magazine- FoxSports.com- SportingNews.com- NBCSports.com- Newark Star-Ledger

- Newsday- Austin American-Statesman- Houston Chronicle- Dallas Morning News- Raleigh News & Observer- Louisville Courier-Journal

- Corvallis Gazette Times- The Oregonian- The Tennessean- Trenton Times- Cleveland Leader- Williamsport Sun Gazelle

In all, over 70 reporters and photographers representing more than 30 media outlets were issued credentials to the Championship Rounds of the 2011 TicketCity Legends Classic.

Texas Head Coach Rick Barnes during a post-game press conference.

ticketcity legends classic

Documents

game television exposure

event history

press coverage

event logo title sponsor

supplemental exposure

press releases samples

game hospitality photos

official game program