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dfig.lfdig.lid

THUYT TRNH MN:

THNG MI IN T

TI: TNG MI KINH

DOANH QUA MNG

NHM: SO HOT

LP:TATM13B

GVHD: TRNG MINH HA

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1.KHI NIM

2.CC PHNG PHP KINH DOANH

3.CCH KINH DOANH QUA MNG

4.THANH TON

5.CHM SC KHCH HNG

6.BN QUY TC HP DN KHCH

HNG QUA MNG

7.QUY TC KINH DOANH HIU QU

8.KINH NGHIM KINH DOANH

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.KHI

NIM Kinh doanh qua mng (Network

Marketing) l thut ng chung ch mt phng php tip th sn phm. y l hot ng kinh doanh/ bn hng trc tip n tay ngi tiu dng, h c th trc tip n mua hng ti cng ty (hoc qua mt nh phn phi duy nht) m khng phi thng qua cc i l hay ca hng bn l.

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2. CC PHNG PHP KINH DOANH

La chn ng sn phm cn kinh doanh

Mt trong nhng iu quan trng khi khi u cng vic

kinh doanh trc tuyn l la chn sn phm thch hp.

Nu la chn ng sn phm m th trng ang cn, bn

s d thnh cng hn. Nu khng, cng vic kinh doanh

ca bn c th bt u sai hng. Hy chn nhng sn

phm m th trng cha bo ha. iu ny i hi bn

phi dnh thi gian nghin cu.

nhn bit sn phm no t mc bo ha trn th

trng, bn c th nhn vo cc banner qung co cho sn

phm trn cc trang web. Nu sn phm c

qung co nhiu th c ngha ngun cung ang nhiu v

do , nu bn cng kinh doanh sn phm ny th kh

nng bn kim c tin l khng cao do phi cnh tranh.

V th, bn cnh vic tm hiu xem sn phm no hp dn

nhiu ngi tiu dng, bn cng cn nghin cu xem

nhng sn phm no c t cng ty kinh doanh v qung

co. iu ny s lm tng kh nng kim tin qua mng

ca bn.

Mt iu khc cn lu l khi la chn sn phm kinh

doanh l hy quan tm n s thch, s trng, mc ch

v nhng nim am m ca bn thn. Kinh doanh nhng

th bn am hiu v quan tm s gip bn tm thy nim

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vui trong cng vic v c nhiu thun li hn.

To s khc bit vi cc i th cnh tranh

Sau khi chn c sn phm cn kinh doanh,

c th cnh tranh c vi cc i th khc, bn cn

to ra s khc bit cho sn phm ca mnh.

C nhiu cch thc hin iu , chng hn nh

v s lng, cht lng, dch v chm sc khch

hng Nu cng bn qun o trn mng nhng ca

hng ca bn lun c nhiu mu m phong ph, a

dng th c gi s thch hn. Hoc bn cng c th

cnh tranh v gi c. Cng mt mu o khoc nhng

ca hng bn bn vi gi r hn th th khch hng

s ch v nh ti. Cht lng sn phm cng l

mt yu t rt quan trng. Khng ai mun b ra mt

s tin rc v mt mn hng khng xng

ng. Ngoi ra, cung cch lm vic v chm sc

khch hng cng l iu bn nn quan tm.

Trang web d s dng v trnh by r rng

Nu bn bn hng trn cc trang web nh enbac.com,

rongbay.com, muare.vn... vn c mt mu trnh by

nht nh th ch cn ch n vic trnh by v lit k

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nhng sn phm bn kinh doanh. Lit k danh mc sn

phm r rng, hnh nh p mt, trnh by sn phm km

theo gi c d nhn l iu rt cn c lu .

Cn nu bn c kinh ph m mt trang web ring th s

tin dng v d tm kim cn c quan tm ng mc

bi tm l chung ca khch hng l mun tm thy mn

h cn mt cch nhanh chng nht. Ngoi ra, cc

banner qung co hay cc link quan trng cn c t

ch thch hp v ni bt trn trang web. Chng hn, vi

hng gia dng, chng trnh gim gi l chng trnh

c nhiu khch hng ch hn c trong khi vi sn

phm l qun o, nhng t hng mi v s c nhng

ngi quan tm n thi trang thch cp nht hn

V nh phi lun update thng xuyn website. Nu

khng, khch hng s sm qun ca hng ca bn. Ch

cn cp nht thng tin v sn phm, thm mt cht thng

tin khc v c cu li trang web cht t, bn khin

khch hng cm thy trang web lun ti mi v khng b

cht.

Qung co l iu khng th thiu

ng hy vng ngi v ch khch hng t tm n

mnh m hy ch ng i tm khch hng v li ko s

ch , quan tm ca h. Ngay c khi bn tin hnh qung

co rm r th nhng ca hng khc cng c th lm

tng t bn v vic cnh tranh cng tr nn kh khn

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ri. V th, ng coi thng vic qung co. Vn bit rng

chi ph qung co cho sn phm v dch v sao cho

khc bit vi sn phm ca nhng hng khc s tn km

khng t nhng l iu rt cn thit.

Ngoi ra, bn cng c th qung b sn phm ca mnh

bng cch gi th n cc hm th in t. Hy thu thp

a ch th in t ca khch hng qua ngi thn, bn b

hoc cc t chc linquan

Ngoi ra, kt ni website vi cc cng c tm kim cng

l mt cch gip bn tng lng khch hng n vi mnh

bi ngi ta tnh rng khong 70% cc cuc giao dch

trc tuyn xut pht t mt trang web tm kim tn tui.

Bn ch cn cung cp nhng t kha thch hp th cc

cng c s trang web ca bn s hin ra nhng trang

u ca kt qu tm kim.

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3.CCH KINH DOANH QUA MNG

* Qung co trc tuyn

Trong phng thc ny, cc cng ty mua khng gian qung co

trn trang web c s hu bi cc cng ty khc. C s khc

bit gia qung co trc tuyn v vic a ni dung ln trang

web ca mnh, rt nhiu cng ty nhm ln gia hai cng vic

ny v ngh rng trang web ca mnh chnh l mt qung co

trc tuyn. Qung co trc tuyn c ngha rt c bit trong

hot ng marketing: Khi mt cng ty tr tin cho mt khong

khng nht nh no , h c gng thu ht c ngi s dng

v gii thiu v sn phm v nhng chng trnh khuyn mi

ca h. C nhiu nhiu cch tin hnh qung co trc tuyn.

V d, cc cng ty c th mua qung co c t trong th in

t c gi bi nhng cng ty khc. Hoc t nhng banner

qung co trong cc bn tin c gi i t cc website.

* Catalogue in t

Mt trong nhng thay i so vi marketing truyn thng l kh

nng ca cc cng ty a mu sn phm ln mng. l tt

c cc sn phm cho php khch hng nhn thy, tm kim thng

tin v tnh nng s dng, cht liu, kch thc... Thm vo ,

nhng phiu thng trc tuyn v nhng chng trnh xc tin

bn hng khc s tit kim c chi ph cho cc nh marketing

trc tuyn khi gii thiu sn phm n ngi tiu dng.

* Phng thc th in t

C ba loi marketing bng th in t.

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Loi th nht lin quan n th in t c gi i t cng ty

n ngi s dng nhm mc ch qung b sn phm - dch v,

thc y kh nng mua hng.

Dng th hai ca email l cc knh ngc li; t ngi s dng

n cng ty. Ngi s dng mong mun nhn c mt s gi

v nhng cu tr li y cho nhng i hi ca h. Theo

Amazon.com, chc nng ny rt quan trng pht trin quan

h khch hng v h a mt s nhn vin c ti nng vo

trong dch v khch hng.

Hnh thc th ba l th in t t ngi tiu dng n ngi

tiu dng. Th tn in t t ngi tiu dng n ngi tiu

dng c s dng h tr cc cng ty marketing.

* Chng trnh i l (Afiliate programes)

Chng trnh affiliate thc cht l mt phng php xy dng

i l hay hip hi bn hng qua mng da trn nhng tho

thun hng phn trm hoa hng. Bn c th xy dng mt h

thng i l bn hng cho bn thng qua phng php ny. u

im ca phng php ny l bn ch phi tr tin khi bn

c hng. Ai cng bit n s thnh cng ca chng trnh lin

kt kiu i l Amazon.com, chnh v vy m cc chng trnh

lin kt c thit k thc y kh nng truy cp c nh

hng. Thng thng cc chng trnh i l thanh ton tin

hoa hng da trn kh nng bn hng hay a truy cp ti

website. Phn ln cc chng trnh i l ny u thanh ton

theo t l phn trm doanh thu, mt s th tnh theo s lng c

nh.

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Cc chng trnh ny c th hot ng trn quy m tng i

ln. Theo nh thng bo, Amazon.com pht trin trn 60.000

a ch website i l. Mi mt a ch website i l c th

c xem l mt i l ca website ch. Khi khch hng truy

cp vo website i l ri nhn vo ng lin kt n vi

website ch v mua hng, website i l s c hng mt t

l phn trm doanh thu nht nh. Nhiu chng trnh i l ln

hin nay cn cho php trin khai cc i l cp di, c ni ti

10 cp. Bn cht ca chng trnh ny l, mt website lm i l

cho website ch, mt ngi truy cp qua website i l nhng

khng mua hng m li ng k lm i l cho website ch v

tr thnh mt i l. Khi ngi ny bn c hng cho website

ch v nhn tin hoa hng th website ch cng tr mt khon t

l phn trm cho website i l ban u. Phng php ny gi l

trin khai i l th cp, i lc cn c gi l marketing a

cp (Multi Levels Marketing - MLM)

* Search Engines (cng c tm kim)

Cng c tm kim l mt cng c c bn dng tm kim cc

a ch trang web theo nhng ch xc nh. Khi bn n mt

cng c tm kim v g vo mt t kho hay mt cu v ch

bn cn tm kim. Cng c tm kim s lit k cho bn

mt danh sch cc trang web thch hp nht vi t kho m bn

tm kim. Xin nh rng cc cng c tm kim khc nhau c

nhng trnh t khc nhau sp xp cc trang web theo mc

tng thch vi t kho m bn tm kim. Cng c tm kim

c coi l s la chn u tin truy nhp tin tc hay thng

tin v mt sn phm v dch v no khng ch i vi nhng

ngi mi truy cp vo mng Internet m ngay c nhng nh

marketing chuyn nghip.

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4. THANH TO N

Thanh ton trc tuyn: Mt s website ti Vit

Nam c hnh thc thanh ton trc tuyn gip cho

vic mua hng v thanh ton n gin, tin li.

- Thanh ton bng th tn dng hoc ghi n quc

t: Khch hng s hu cc loi th mang thng

hiu Visa, Master, American Express, JCB c th

thanh ton trc tuyn ti hn 60 website kt ni

vi cng thanh ton OnePAY.

- Thanh ton bng th ghi n ni a: Ch th a

nng ng v ch th Connect24 Vietcombank

c th thc hin thanh ton trc tuyn ti cc

website kt ni vi Ngn hng ng v cng

thanh ton OnePAY.

- Thanh ton bng v in t: S hu v in t

ca Mobivi, Payoo, VnMart, khch hng c th

thanh ton trc tuyn trn mt s website chp

nhn v in t ny.

Tr tin mt khi giao hng: y vn l hnh thc

thanh ton ch yu khi mua hng qua cc trang web

v m bo an ton, khch hng nhn ng hng

t mua th mi tr tin.

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Chuyn khon ngn hng: Thng qua ATM hoc

giao dch trc tip ti ngn hng, ch ti khon

chuyn khon sang ti khon ca ngi bn mt s

tin