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Thursday, April 21, 20117:30am-7pmHyatt Regency Century Plaza2025 Avenue of the StarsLos Angeles, California 90067

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Welcome to the 2011 Conference

Circle of Excellence MembersThe following restaurant operating companies support the 15th Annual UCLA Extension Restaurant Industry Conference in our advocacy of education, leadership development, networking, innovation, and community involvement in the restaurant industry:

For the past 15 years, UCLA Extension has worked to develop our annual restaurant industry conference and expand from a regional to a preeminent national event. Our goal is always to bring the collective synergy of honored speakers and panelists together to present topics addressing current issues and trends in the restaurant industry. Education, practical application and networking are the key components to making our conference a relevant event year after year. This year’s conference is no different and includes vital sessions in regard to management, financing, design, emerging concepts and the future of the industry. I would like to thank our amazing planning committee and staff for all the hard work and effort that they put into creating such a value added event. Words alone can’t express our appreciation for our wonderful sponsors and Circle of Excellence members who have made this continued learning experience possible. We welcome and thank you all for joining us for the 15th Annual UCLA Extension Restaurant Industry Conference and hope to see you again for many years to come.

Van AndersonProgram Director, Department of Business, Management, and Legal Programs,UCLA Extension

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What a difference a year makes! At the time I write this, most forecasters are predicting solid GDP increases and moderate, but steady, employment growth in 2011. We’ve all seen sustained improvements in the capital markets and watched as the debt markets begin to ease. Most households are finding themselves with increased discretionary spending power following stock market gains. CEO confidence and outlooks are vastly improved. Recent restaurant industry per-formance indicates that the old adage is true: Restaurants lead into a recession, and lead out of one. With most economic indicia looking favorable, now is the time for astute restaurant operators to plan the next phase in their company’s growth. The theme of this year’s conference, “Resetting the Table: New Approaches to Profitability,” is exceptionally on point.

As the conference chair, I cannot say enough in praise of our distinguished speakers and the program’s relevance to current operating realities. We’ve designed the conference to provide restaurant executives with the tools and information they need to take advantage of the tremen-dous opportunities the next year holds. The program will help restaurant companies find their market niche, distinguish themselves from their peers, and maintain a fresh approach. We will present visionary ideas—and practical guidance—from today’s industry leaders.

In keeping with our tradition of extraordinary keynote speakers, this year we will be joined by Julia Stewart, Chairman and CEO of DineEquity, Inc., who will talk about the focus, fundamentals, and finance which are necessary to successfully navigate a recession. Our lunch keynote is Adam Tihany, widely regarded as the preeminent hospitality designer in the world—sophisticated, ele-gant, versatile, global. Our Innovation Award winner this year is José Andrés, the Chef/Owner of ThinkFoodGroup, which operates numerous restaurant concepts, including Jaleo, Café Atlántico, minibar by José Andrés, and The Bazaar by José Andrés Los Angeles’ celebrated destination in the exclusive SLS Hotel. José is credited with bringing the “small plates” concept to the United States and considered one of the fathers of the molecular gastronomy movement. The award will be presented by Kerry Kramp, last year’s recipient and CEO of Sizzler USA. As always, conference attendees will be treated to an informal and highly instructive one-on-one dialog between our two most recent award recipients. I think today’s discussion will be particularly interesting since, while their concepts may be diametrically opposed, their extraordinary success in appealing to their particular guest base is exactly the same.

We will also hear from a world-class economist and author of the highly acclaimed UCLA Anderson Annual Business Forecast who will provide insights and direction on what 2011 will hold and explain how restaurant operators might best prepare for it. A respected industry analyst and a prominent equity researcher will discuss the state of the restaurant industry and explain what’s hot, what’s not, and most importantly, why. Since overall economic conditions remain mixed and there are some lingering negative indicators—and failing concepts—we will examine when it is appropriate to reset the terms governing your capital structure, and whether the best answer is renegotiation, restructuring—or repossession. We will also hear from the senior execu-tives of several companies which have sustained significant growth throughout the recession and are continuing to significantly outperform many of their peers. They will share their secrets in achieving exceptional performance during an extremely challenging economic climate. A recog-nized expert in workforce development will lead a panel explaining successful strategies to fully engage Gen Y employees. In another session, we will hear the franchisee’s perspective on han-dling traditional franchisor/franchisee relationship issues as well as increasingly important intellec-tual property matters arising in the digital age.

I am very proud to serve as chair of this conference, and very grateful to the members of our Planning Committee and the staff of UCLA Extension for their work in designing the conference curriculum and organizing such a powerful group of speakers. The conference’s continued suc-cess is the combined product of our speakers’ willingness to share their insights and expertise, the time and efforts of the dedicated people on the Planning Committee, and the strong financial commitment of our sponsors. We are also joined by a group of highly-respected restaurant com-panies in our Circle of Excellence, all of which have provided invaluable assistance to us in our mission of delivering truly meaningful program content.

I invite you to become more personally involved with the UCLA Extension Restaurant Industry Conference, which can continue to maintain its relevance to the industry only with the support and commitment of dedicated industry participants. If you would like to explore sponsorship or other opportunities, I invite you to contact me at anna.graves@pillsburylaw.com.

Anna M. GravesCo-Leader of the Restaurant, Food & Beverage Industry Group, Pillsbury Winthrop Shaw Pittman LLP

Anna M. GravesConference Chair, Co-Leader of the Restaurant, Food & Beverage Industry Group, Pillsbury Winthrop Shaw Pittman LLP

Anna Graves is co-leader of Pillsbury’s Restaurant, Food & Beverage Industry Group and a partner in the firm’s Corporate & Securities practice section. Ms. Graves has broad-based experience in securities, finance, M&A, and general corporate matters.

Voted by her peers as one of Southern California’s “Super Lawyers,” Ms. Graves represents a number of restaurant and retail clients. She concentrates her practice in the core areas of mergers and acquisitions, capital formation activities, licensing transactions, asset sales, private equity investments, joint ventures, SEC compliance matters, and restructur-ings. Ms. Graves’ public and private finance experience includes acting as counsel for operating entities, venture investors, strategic buyers, private equity funds, start-up companies, issuers, underwriters, and selling stockholders. Her mergers and acquisitions experience includes representing both buyers and sellers, asset acquisitions through bank-ruptcy, other distressed transactions, structural reorganizations, and advising independent director committees.

A Message from the Conference Chair

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7:30-8:30am

Registration and Continental BreakfastLocation: Los Angeles Ballroom Foyer

8:30-8:45am

Welcome and Program OverviewLocation: Beverly Hills Ballroom

Van Anderson, Program Director, Department of Business, Management, and Legal Programs, UCLA Extension

Anna M. Graves, Partner, Corporate and Securities Practice, and Co-Leader, Restaurant, Food & Beverage Industry Group, Pillsbury Winthrop Shaw Pittman, LLP

8:45-9:30am

Opening Keynote: Julia A. Stewart Chairman of the Board and CEO DineEquity, Inc.

Focus, Fundamentals, and Finance: Navigating a RecessionLocation: Beverly Hills Ballroom

The economic environment experienced the last two years has negatively impacted many restaurant companies. From independents to national chains, we have seen restaurant closures, declining sales, and the departure of some well-known brands as guests demanded more than ever. In spite of these pressures, some restaurant companies have not only held market share but actually expanded. In our opening keynote presentation, you’ll hear from Julia Stewart—Chairman and CEO of DineEquity, Inc., the world’s largest full-service restaurant company—on how her company, by adhering to sound strategy and fundamentals, has prospered during these difficult times. Join us for Julia’s remarks, which are certain to be inspiring and educational.

9:30-10am

Featured Speaker:Edward E. Leamer, PhD Director UCLA Anderson Business Forecast

Economic Forecast for the Restaurant Industry Location: Beverly Hills Ballroom

Jobs, jobs, jobs.

What is distinct about this recession is the abysmal job market. Housing is really bad too, but it’s impossible to get housing back on its feet without some big improvement in jobs. Restaurants and hotels will do a lot better when more Americans are working. Indeed there is hardly a forecasting question that isn’t related to jobs.

What’s causing the jobs problem? What sectors are lagging behind and which sectors are leading the way? (One is hospitality!) Will the situation improve significantly in 2011? What kind of growth in sales can businesses reasonably expect for the years ahead? Which states are positioned for growth and which are zombies?

10-11am

Industry Update 2011: Let’s Get Cookin’Location: Beverly Hills Ballroom

Can you hear it? The sizzle is finding its way back into the restaurant industry! Don’t miss this lively discussion, featuring two session leaders—a respected industry consultant and a notable equity research analyst—who have endured the “hot” and “cold” and will offer their unique perspective as it relates to macroeconomic census data and stock market performance; current consumer trends; and the thematic outlook for the next restaurant industry cycle.

Speakers:Ron Paul, President, Technomic, Inc. Nicole Miller Regan, Senior Research Analyst, Piper Jaffray & Co.

11-11:15am

Networking BreakLocation: Los Angeles Ballroom Foyer

11:15am-12:15pm

Concurrent SessionsSession ILocation: Beverly Hills BallroomDeveloping Work Ethic in a World That Fights Against It

It’s a new world for restaurant managers. Although hourly hiring has slowed as has turnover for hourly workers, we’re still facing a significant shortage in the labor pool. As we are forced to “do more with less” and streamline our operations, our unit level managers are fighting a battle of low productivity, declining con-fidence, and young employees not prepared to work. This panel takes a real, uncensored look at why our young employees seem to lack a strong desire to work, and strategies you can use today to build a culture of hard work in your organization, starting with your front line.

Moderator: Matt Smith, President, The A Game

Panelists: This panel includes Tanner O’Dell, 17 year-old entrepreneur, Tanner O’Dell Productions (TOP), and young restaurant employ-ees from California Pizza Kitchen, Daily Grill, and Sharky’s Woodfired Mexican Grill.

Conference Program

Resetting the Table: New Approaches to Profitability

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11:15am-12:15pm

Session IILocation: Pacific Palisades RoomThe Franchisee Perspective: Handling Traditional Issues in the Real World and New Issues in the Virtual World

Relations between franchisors and franchisees have always been of critical importance—and maintaining open communica-tions and anticipating and addressing possible areas of conten-tion before problems arise are sound strategies. This panel reviews a number of relationship issues, including typical oper-ating, financial, transfer restriction, and control concerns, and also focuses on intellectual property matters in the age of social media. What can, and should, franchisees control independently in terms of websites, Groupon participation, Facebook and Twitter accounts, location-based social media services such as foursquare, and social media analytic services like FohBoh? And do most franchise agreements cover these issues from a legal perspective?

Moderator:Mary Jo Larson, Publisher/Vice President, Franchise Times Corp.

Panelists:Anand D. Gala, President, Gala Corporation Bruce McDiarmid, Partner, Pillsbury Winthrop Shaw Pittman LLP Roland C. Spongberg, President & CEO, WKS Restaurant Corporation Jerry Thissen, President, National Franchise Sales

12:15am-1:30pm

Luncheon ProgramLocation: Santa Monica Ballroom

Remarks:Karim Cherif Associate Dean Continuing Education, UCLA Extension

Keynote Speaker:Adam D. Tihany, Tihany Design

Keynote Address:Designing A World Class Fine Dining Restaurant Internationally known hospitality designer and former owner of restaurants, Adam D. Tihany has partnered with some of the world’s most prominent restaurateurs and celebrity chefs on concept development, interior design, and branding, to create some of the most notable—and exceptional—restaurants on the planet. With clients such as Thomas Keller, Daniel Boulud, Heston Blumenthal, Charlie Palmer, and Wolfgang Puck, Adam D. Tihany has become the “bespoke tailor” for cutting edge hospitality design.

1:30-2pm

Networking BreakLocation: Los Angeles Ballroom Foyer

2-3pm

Resetting the Terms: Financial Restructuring—Renegotiation, Recapitalization, or Repossession While Keeping the Operation MovingLocation: Beverly Hills Ballroom

Operators (individual or chain) require capital, and are backed by investors and/or lenders who enter into the arrangement with certain expectations. Then the future happens—sometimes it’s good, sometimes it’s not. When it’s not, how does the operator cope with the situation, while keeping his or her capital provid-ers on board? Or, in extreme situations, how do operators and owners find their way through? Our panel consists of operators who’ve lived the experiences, as well as advisors who’ve guided clients through this most trying of times.

Moderator:Rod Guinn, Operating Partner, FocalPoint Partners LLC

Speakers:Gene R. Baldwin, CRG Partners Kevin T. Burke, Founder and Managing Director, Trinity Capital H. G. (“Carey”) Carrington Jr., CFO, Romano’s Macaroni Grill Bill Taves, CFO, Claim Jumper Restaurants

3-4pm

Resetting the Bar: High Growth Concepts Location: Beverly Hills Ballroom

Unlike many of their peers, some high growth chains managed to emerge from the recession stronger and more vibrant than ever. How did they distinguish themselves in a crowded market-place and drive traffic to their restaurants? What are the man-agement techniques and business strategies that set these companies apart? This focused panel features the senior executives from three extraordinary companies who will share their secrets in achieving exceptional performance during an extremely challenging period—and beyond.

Moderator: Wallace Blair Doolin, Chairman, People Report & Black Box Intelligence

Panelists: Cyrus DeVere, Chief People Officer, Café Rio Mexican Grill Gregory Dollarhyde, Chairman, Zoe’s Kitchen Dave Prokupek, Chairman & CEO, SmashBurger

4-4:15pm

Networking BreakLocation: Los Angeles Ballroom Foyer

Conference Program continues on the next page

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Conference Program (cont.)

4:15-5:30pm

Presentation of the 2011 Innovation AwardLocation: Beverly Hills Ballroom

Presented to: José Andrés, Chef/Owner, ThinkFoodGroup

Our 2011 Innovation Award winner is the Chef/Owner of ThinkFoodGroup, which operates numer-ous restaurant concepts, including Jaleo, Café Atlántico, minibar by José Andrés, and The Bazaar by José Andrés, Los Angeles’ celebrated destination

in the exclusive SLS Hotel. José is considered one of the fathers of the molecular gastronomy movement, credited with bringing the “small plates” concept to the United States, and internation-ally recognized as a culinary innovator.

José Andrés has introduced Americans to both avant-garde and traditional Spanish cooking. A native of Spain, Mr. Andrés is a James Beard Award winning chef and owner of ThinkFoodGroup with partner Rob Wilder.

Presenter: Kerry Kramp, President and CEO, Sizzler USA, Inc.

Recipient of the 2010 Innovation Award, Kerry Kramp will engage José Andrés as this year’s winner in an informal, armchair conversation that explores the unique leadership and culture that has led to ThinkFoodGroup’s success. Before assuming his

role with Sizzler in 2008, Mr. Kramp founded Love Chicken, LLC, a Raising Cane’s Chicken Finger franchise in Minnesota and is currently a franchisee of Raising Cane’s. From March 1992 through November 2004, Mr. Kramp was CEO of Buffets, Inc. in Eagan, Minnesota, the parent company of Old Country Buffet and Home Town Buffet. Mr. Kramp sits on the advisory boards of Shari’s Restaurants and McAlister’s Deli.

5:30-7pm

Closing ReceptionLocation: Los Angeles Ballroom Foyer

Sponsored by Young’s Market CompanyThis year’s wine-tasting reception features more than 60 pre-mium wines from eight suppliers.

Note: Program and presenters are subject to change without notice.

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Gene R. Baldwin, CRG Partners. Mr. Baldwin has more than 25 years of interim management and advisory experience. He is a corporate leader with a well established

reputation for his ability to assess, develop, and implement operational and financial improvement initiatives that enhance enterprise value for stakehold-ers. He has successfully served as CEO, CFO, and president, and acted as an advisor for numerous companies in many industries, including automotive, con-struction, energy, financial services, food service, manufacturing, real estate, res-taurants, and retail.

Mr. Baldwin has served in various senior-executive roles, managing companies through complex operational and finan-cial restructurings as well as advising a multitude of companies though complex out-of-court and Chapter 11 restructur-ings. His leadership and expertise have enabled companies to develop and implement effective restructuring plans, improve efficiencies, reduce costs and significantly improving operating results.

Kevin T. Burke, Founder and Managing Director, Trinity Capital, an investment banking and restructuring boutique based in Los Angeles with offices in New

York. Trinity Capital has been involved in approximately $20 billion of restaurant transactions during the past ten years. The firm is an acknowledged industry leader in the sale, financing, and restruc-turing of franchisors and independent and franchisee owned restaurants. Mr. Burke is a graduate of the Mason Graduate School of Business at the College of William & Mary and Old Dominion University.

H. G. (“Carey”) Carrington Jr., CFO, Romano’s Macaroni Grill. Mr. Carrington joined Romano’s Macaroni Grill as Chief Financial Officer in July 2010, where he currently

leads the company’s accounting, finance, purchasing, information technology, real estate, legal, and risk management departments. He has more than 17 years of senior financial management experi-ence, primarily with private equity backed restaurant companies, as well as 13 years of investment banking experi-ence. Past restaurant industry CFO expe-rience includes having served in such capacity at Raising Cane’s, California Pizza Kitchen, U.S. Restaurant Properties, and Spaghetti Warehouse.

Cyrus DeVere is the Chief People Officer at Cafe Rio Mexican Grill. Cyrus enjoys the restaurant space with over 20 years of business leadership experience. He

understands that “Greatness and Excellence” are by design and intention-ally approaches results accordingly! Mr. DeVere holds a Master of Science in Executive Leadership from University of San Diego, a Bachelor of Science in Business Management from Arizona State University, and is currently working on a DBA from Walden University.

Gregory Dollarhyde, Chairman, Zoe’s Kitchen. Mr. Dollarhyde is a successful, 39 year veteran of the restaurant industry in the United States. He has been Chairman or

Chief Executive Officer of six separate restaurant companies and Chief Financial Officer of two publicly-held restaurant companies. Currently, Mr. Dollarhyde is involved with two Brentwood Associates sponsored investments. He is the Chairman and CEO of rapid-growth Zoe’s Kitchen, a 45 store, fast-casual restau-rant chain located in Birmingham, AL, and also the Executive Chairman of the board of directors of Pacific Island Restaurants, Inc., a chain of 93 Pizza Hut and Taco Bell locations in Hawaii and Guam.

Wallace Blair Doolin, Chairman, People Report & Black Box Intelligence. Mr. Doolin is a widely recognized and respected leader within the global hospitality industry.

His unique experience working with mul-tiple concepts on a global basis in a range of circumstances from turn around, start up, high growth, public ownership and private ownership, as well as his commitment to the foodservice industry has established him as a trusted and effective leader. Mr. Doolin is currently an entrepreneur as Chairman of the Board of Thomas Doolin and Associates LLC, the holding company of People Report, and the leader of Human Capital Business Intelligence for the restaurant industry and Black Box Intelligence. He is the Founder of Black Box Intelligence, a state-of-the-art business intelligence product for the restaurant industry.

Anand D. Gala, President, Gala Corporation. Mr. Gala is the Founder, President and CEO of Gala Corporation, a diversified holding company with operations in consulting,

restaurant development and manage-ment and real estate development and investment. He has spent the past 29 years in various executive capacities within the Restaurant Industry. The Restaurant Division focuses on the development and management of nation-ally recognized chain restaurants, both franchised and proprietary, throughout the western United States. Current port-folio brands under ownership and opera-tion include Applebee’s Neighborhood Grill & Bar and Famous Dave’s BBQ.

Anna M. Graves, Partner, Corporate and Securities Practice, and Co-Leader, Restaurant, Food & Beverage Industry Group, Pillsbury Winthrop Shaw Pittman LLP (For full bio, see Message from the Conference Chair)

Conference Speakers and Panelists

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Rod Guinn, Operating Partner, FocalPoint Partners LLC. Mr. Guinn is the Restaurant Industry Coverage Leader with FocalPoint Partners LLC, and a Director

of FohBoh, Inc. Previously, he led Wells Fargo Foothill’s Restaurant and Hospitality business. For several years, he also led FleetBoston Financial’s Restaurant, Food & Beverage Group. Mr. Guinn has spoken at numerous industry and capital markets events. He writes a biweekly blog on restaurant finance avail-able on FohBoh and other sites. Mr. Guinn holds a Master’s in Business Administration from the Amos Tuck School of Business Administration, Dartmouth College, and a Bachelor of Arts from the University of New Mexico.

Mary Jo Larson, Publisher/Vice President, Franchise Times Corp. Ms. Larson is vice president of Franchise Times Corp. and publisher of the company’s three publica-

tions: Restaurant Finance Monitor, Franchise Times magazine, and Foodservice News. As publisher, she has overall responsibility for the advertising sales and editorial content of the publi-cations. Ms. Larson has been with Restaurant Finance Corp. since 1990. In addition to her publishing duties, she is also intimately involved in the execution of the Restaurant Finance & Development Conference and the Franchise Finance & Development Conference. She is quoted on the fran-chise community in general interest, news and business publications, and is a speaker at industry events. She links members of the finance and develop-ment community with the Monitor and Franchise Times. Ms. Larson serves on the franchise advisory board of Women Venture, a Twin Cities-based non-profit that helps women become economically independent. She also serves on the board of directors for the Minnesota Magazine & Publications Association.

Edward E. Leamer, PhD, Director, UCLA Anderson Business Forecast . Dr. Leamer is the Chauncey J. Medberry Professor of Management, Professor of

Economics, and Professor of Statistics at UCLA as well as Director of the UCLA/Anderson Business Forecast Project and Chief Economist of the Ceridian-UCLA Pulse of Commerce Index. He has served on both Governor Wilson’s and Governor Schwarzenegger’s Council of Economic Advisors and in 2005-2006 chaired a panel of the National Academy of Sciences on outsourcing and delivered the report to Congress. Professor Leamer’s research in international eco-nomics and econometric methodology has been discussed in New Horizons in Economic Thought: Appraisals of Leading Economists.

Bruce McDiarmid, Partner, Pillsbury Winthrop Shaw Pittman LLP. Mr. McDiarmid, a State Bar of California Certified Specialist in Franchise & Distribution Law,

is the leader of the Franchising & Distribution practice team. His practice includes the drafting of distributor, dealer, and franchise agreements, and compli-ance with antitrust, franchise, and other trade regulation laws. He also handles the purchase and sale of businesses engaged in the marketing and distribu-tion of goods and services, dealer rela-tions, credit matters and analysis, and lobbying of proposed legislation relating to marketing and distribution matters.

Nicole Miller Regan, Managing Director & Senior Research Analyst, Piper Jaffray & Co. Ms. Regan is a managing director and senior research analyst at Piper

Jaffray, where she focuses on the restau-rant sector. Prior to joining Piper Jaffray in August 2006, Ms. Regan worked in equity research at ThinkEquity Partners in Minneapolis, and at Sterne, Agee & Leach in New Orleans. In 2006, she was ranked No. 1 Stock Picker, related to 2005 coverage of her universe, by StarMine. Ms. Regan holds a Bachelor’s degree in Communications from the College of Saint Benedict.

Tanner O’Dell, 17 year-old entrepreneur, Tanner O’Dell Productions (TOP). Mr. O’Dell is clearly on his way to the top! He’s extremely passion-ate about cooking and enter-

taining and has been published nationally for his culinary accomplishments. He established a name in catering after writ-ing his first business plan and has served the governor of Nebraska along with many other clients. He’s currently pursu-ing his second business plan, Tanner O’Dell Productions (TOP), where he’s combining motivational speaking and cooking under a single brand name.

Ron Paul, President, Technomic, Inc., a company that offers consulting and market research services to suppliers, distributors, and chain restaurant organiza-

tions. Since its inception, Technomic has conducted more than $100 million worth of client-funded research on the restau-rant and foodservice industry. The com-pany publishes the Technomic, Inc. Top 500 Report, an annual analysis of the chain restaurant market. Additionally, Mr. Paul is a frequent speaker at industry events and the co-author of the Winning the Chain Restaurant Game: Eight Key Strategies.

David Prokupek, CEO and Chairman, SmashBurger. Mr. Prokupek has over 20 years of experience as CEO, inves-tor, and board member help-ing build, finance, and advise

high growth businesses in the consumer, retailing, financial services, marketing services, and communications industries. He also serves as the Managing Partner and Chief Investment Officer of Consumer Capital Partners, who pro-vided the initial $15 million of funding to smashburger. He is a Board Member of the Boy Scouts of America (Denver) and Quiznos. Mr. Prokupek received his MBA in Finance and Marketing from the J.L. Kellogg Graduate School of Management at Northwestern University.

Conference Speakers and Panelists (cont.)

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Matt Smith, President, The A Game. Mr. Smith is the presi-dent of The A Game, an organization dedicated to helping young people under-stand that work doesn’t have

to be a bad thing and helping them launch successful careers. He has worked for young people for over a decade helping them to learn how to win at work and life. He actively works to change the world and is a member of the Metro Volunteers board, and volunteers with the Cunningham Foundation in Ethiopia. Mr. Smith and his wife Molly live the Colorado lifestyle to the fullest, snowboarding and competing in triath-lons where he is a two-time All American and top age group finisher at the Ironman World Championships in Hawaii.

Roland C. Spongberg, President & CEO, WKS Restaurant Corporation. Mr. Spongberg has more than 20 years of experience as a res-taurant franchisee. In 1987 he

founded WKS Restaurant Corporation and became a franchisee of El Pollo Loco, Inc. Over the last 24 years WKS Restaurant Corporation, which began with one restaurant, has grown to be the largest franchisee of El Pollo Loco, oper-ating 54 restaurants in 4 states. WKS also operates Denny’s and Corner Bakery Café brands, and employs over 1,600 people corporate-wide. Mr. Spongberg allocates much of his time to improving and growing his business, educating his staff, and awarding and recognizing top performers in his organi-zation. He is passionate about the funda-mentals of restaurant operations, and conducts his own research by imple-menting “mystery shoppers” to ensure that food quality, guest service and res-taurant cleanliness are impeccable in WKS operated restaurants. In 2007 Mr. Roland was honored by the International Franchise Association as Franchisee of the Year. The award is given to IFA mem-ber company franchisees to honor them for their outstanding performance and contributions to the growth and develop-ment of the nation’s franchising industry.

Julia A. Stewart, Chairman of the Board & CEO, DineEquity, Inc. Ms. Stewart, a nearly 40-year veteran of the restau-rant industry, serves as chair-man and CEO of DineEquity,

Inc., the world’s largest full-service restau-rant company, franchising and operating restaurants under the Applebee’s Neighborhood Grill & Bar, and IHOP Restaurant brands. Since joining DineEquity in December 2001, Ms. Stewart has demonstrated proven exper-tise and leadership in brand revitalization and brand positioning. Beginning in 2001, she implemented significant shifts in strat-egy that resulted in revitalizing the IHOP brand, strengthening its franchising posi-tion and improving the overall financial performance of the business. As a result, IHOP system-wide sales have more than doubled over the past ten years via robust franchise restaurant development and the improved performance of existing fran-chised IHOP restaurants. IHOP is now the market share leader in family dining. In 2007, Ms. Stewart led the acquisition of Applebee’s International, Inc., creating the world’s largest full service restaurant company with nearly 3,500 locations. Ms. Stewart is utilizing a focused, strategic, consumer-centric brand evaluation and revitalization process, similar to the one successfully employed at IHOP, to restore Applebee’s to the leadership position in casual dining. From enhanced marketing and service initiatives to menu innovation and improved restaurant ambience and décor, Applebee’s is being positioned to effectively differentiate itself among the competitive set and regain sustainable system momentum.

Bill Taves, CFO, Claim Jumper Restaurants. Mr. Taves has served in the res-taurant and retail industries for more than 20 years. As a CFO for the past 13 years,

Mr. Taves has led numerous financings for both public and private companies. He has worked with chains such as Claim Jumper, Black Angus, California Pizza Kitchen, Boudin and others. Mr. Taves has extensive experience in turn-around situations. While leading the recent turnaround effort at Claim Jumper, he identified over $15 million in annual cost savings resulting in a 300% increase in expected cash recovery for debt hold-ers. Mr. Taves has served both as a corporate secretary for several restaurant concepts as well as a board member

Jerry Thissen, President & Founder, National Franchise Sales. Since 1978 Mr. Thissen and his staff of industry professionals have assisted in the transfer of

hundreds of franchises. In addition to assisting entrepreneurs find, negotiate, qualify, and finance franchised business opportunities, Mr. Thissen has acquired and invested in various restaurant fran-chises, including Wolfgang Puck, Carl’s Jr. and Pick-up Stix. In addition, he has served lenders and investors as an advi-sor for transactions, including the acqui-sition of existing restaurant companies and the establishment of a master fran-chised business.

Adam D. Tihany, Tihany Design. Mr. Tihany is widely regarded as the preeminent hospitality designer in the world today. His sophisti-cated, often groundbreaking,

designs are the result, in part, of his unique global perspective. After studying in Milan and apprenticing in design firms throughout Europe, he moved to New York City in 1976 to become design director of the firm Unigram. Two years later, Mr. Tihany established his own mul-tidisciplinary studio that encompassed all aspects of design, creating a bespoke experience, from commercial and resi-dential interiors to furniture, products, exhibitions, and graphics.

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Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the third largest refreshment bev-erage business in North America with nearly $6 billion in revenues. With a brand heritage spanning more than 200 years, the DPS portfolio includes some of the most recognized beverages in the Americas. DPS manufactures, bottles, and distributes more than 50 brands of carbonated soft drinks, juices, teas, mix-ers, waters, and other premium bever-ages. More than 75 percent of the company’s overall volume is from brands that are either #1 or #2 in their flavor cat-egories. In addition to its flagship Dr Pepper and Snapple brands, the DPS portfolio includes 7UP, Mott’s, A&W, Sunkist soda, Hawaiian Punch, Canada Dry, Schweppes, RC Cola, Diet Rite, Squirt, and other well-known consumer favorites. DPS has approximately 20,000 employees and operates 22 manufactur-ing and bottling facilities in North America, including more than 200 ware-houses and distribution centers across North America. In 2010, Dr Pepper will celebrate its 125th anniversary as America’s oldest soft drink. Since its modest beginnings in 1885 in Waco, Texas, the drink formerly known as the “Waco” has grown into a beloved national brand.

The global Ernst & Young network has the largest integrated real estate, hospitality, and construction practice of any Big Four organization, with 5,000 professionals around the world. We work hard to earn and maintain our clients’ trust and confi-dence, and have implemented method-ologies, quality control policies, supporting tools and technology, and training to provide quality services. Ernst & Young’s hospitality practice services more restaurant companies from the Nation’s Restaurant News’ Top 100 Restaurant Companies list than any other firm, including the largest restaurant com-pany in the world. We assist our restau-rant clients in addressing the challenges that confront them, including real estate issues, operational hurdles, human resource constraints, and meeting finan-cial objectives. Our global network of pro-fessionals offers advice in a variety of areas of interest to restaurants, including energy, risk management, tax, transac-tions, and human capital. Our approach combines entrepreneurial understanding and working knowledge of restaurant issues with broad restaurant experience, significant resources, and a diverse net-work of clients and contacts.

Fishbowl is a leading provider of online marketing software and services for res-taurants. Fishbowl’s solutions help man-age critical guest marketing services, including Email Marketing, Social Media, Guest Database Management, Analytics and Local Store Marketing. Fishbowl supports 40,000 restaurant locations and manages the industry’s largest database, with over 60 million members.

FocalPoint is an investment banking firm that specializes in mergers and acquisi-tions, private placements (both debt and equity) and financial restructurings. The firm’s primary focus is on middle-market companies. Recent restaurant clients include Fuddrucker’s, Buca di Beppo, Claim Jumper, and Fat Burger. For more information, visit focalpointllc.com.

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Foodservice Social Media

FohBoh, Inc. is a cutting edge social web technology company dedicated to pro-viding unparalleled social web technol-ogy and services to the $1.2 trillion foodservice industry. Social CRM inte-grates social media, digital media, and social networking platforms into cus-tomer relationship and retention manage-ment systems. FohBoh’s mission is to build the world’s largest, most vibrant and vital online community to help res-taurant professionals worldwide.

Gallagher Hospitality and Restaurant Group is a leading practice within Gallagher Benefit Services. We understand that res-taurants seeking to provide attractive, yet cost-effective, employee benefit programs face complex issues, including a highly diverse workforce incorporating hourly workers, salaried managers, trainers, corpo-rate staff, and senior executives; a signifi-cant number of part-time workers, unionized employees, or non-union employ-ees; decentralization—making it difficult to process enrollments, provide Internet access and in general, communicate with employees; high turnover and the need for benchmarking tools to stay competitive and retain employees; assistance outside of normal corporate office hours; and the need for easy-to-understand communication materials to keep employees informed. Addressing these difficult issues and imple-menting smart solutions can be time con-suming for a busy restaurant leadership team. That is why so many restaurants turn to GBS. We provide the full breadth of expertise in employee benefits, compensa-tion, property casualty, and risk manage-ment that meet the ever-changing needs of our current and prospective clients.

Conference Sponsors

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Hadley Partners is a Los Angeles-based investment banking firm dedicated to meeting the needs of middle-market and emerging-growth companies. Their pri-mary services are merger & acquisition advisory, private placements of debt and equity capital, and non-transactional advisory services. Their focus is on sev-eral industries, including restaurants, food & beverage, and media services.

Medallia, the global leader in SaaS cus-tomer experience and enterprise feed-back management, provides solutions to Global 2000 companies. More than 50,000 businesses and business units around the world use the Medallia sys-tem to track customer satisfaction. Medallia’s solutions enable companies to gather, monitor, and act on feedback from customers, partners, and employ-ees. Customers include global financial services, retail, high tech, business-to-business, and hotel companies. The company is headquartered in Silicon Valley. For more details visit medallia.com.

Moss Adams is the 11th largest account-ing and consulting firm in the U.S., and the largest headquartered in the west. Moss Adams provides accounting, tax, and consulting services to public and private middle-market enterprises in numerous industries. It also provides consulting and advisory services for mergers and acquisitions, corporate finance, valuations, personal wealth man-agement, business planning, litigation and forensic accounting, information technology integration and reviews, and compensation. In addition, Moss Adams offers additional services such as invest-ment banking and asset management by drawing upon its affiliate companies, Moss Adams Capital LLC and Moss Adams Wealth Advisors LLC

National Franchise Sales is the industry leader in franchise business brokerage, successfully assisting franchisees and franchisors in the acquisition and sale of their businesses. NFS has facilitated numerous single-unit franchises to multi unit transactions since 1978. Additionally, National Franchise Sales assists in the asset recovery of non- or under-perform-ing franchise businesses in bankruptcy, foreclosure, or default. NFS offices are staffed with over 20 franchise industry professionals, and maintain a database of pre-screened qualified buyers for sin-gle-unit purchases and multi-unit acquisitions.

For more than 40 years, Nation’s Restaurant News has served the informa-tion needs of foodservice professionals. Today, offering integrated media solu-tions for changing times, NRN is the media brand nearly 500,000 profession-als turn to every month to help them tackle the challenges facing the foodser-vice industry. For operators, NRN pro-vides a one-stop resource for complete industry coverage in whatever formats they prefer, whether print, digital, or web-based. For suppliers, NRN’s audience-rich portfolio of print, digital, and live-event products provides the reach, access, and flexibility needed to open doors and grow businesses.

People Report is the foremost provider of human capital metrics, trends, and best people practices for the service industry. Acknowledged by the industry as the expert in workforce practices, this inno-vative research practice publishes monthly insight reports for its members that track, analyze, and benchmark the people side of the P&L.

Black Box Intelligence, the sister com-pany of People Report, is the only state-of-the-art interactive technology source benchmarking public and private com-pany financial and operational results.

The PepsiCo Foodservice Division inte-grates the relevant units of Pepsi-Cola and Frito-Lay together with Quaker, Tropicana, and Gatorade in the United States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels. PepsiCo Foodservice is com-mitted to bringing solutions to the food-service industry.

PepsiCo offers the world’s largest portfo-lio of billion dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses— Frito-Lay, Quaker, Pepsi-Cola, Tropicana, and Gatorade—also make hundreds of other nourishing, tasty foods and drinks that bring joy to con-sumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo’s people are united by a com-mitment to sustainable growth, called Performance with Purpose.

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Pillsbury Winthrop Shaw Pittman LLP is a full-service law firm which offers depth of knowledge in core industry sectors, including Restaurant, Food & Beverage; Wine, Beer & Spirits; and Consumer & Retail. We deliver practice strength in mergers and acquisitions, gift card law, ABC law, public and private equity trans-actions, meal and rest break litigation, trademark and trade dress protection, brand licensing, franchising, consumer class action litigation, debt financing, insurance coverage, and executive com-pensation and benefits. Our practice is organized to offer our clients a maximum return on the firm’s collective knowledge about our clients’ businesses, industries, and legal issues. We work in multidisci-plinary teams that allow us to anticipate trends and bring a 360-degree perspec-tive to complex business and legal issues—helping clients to take greater advantage of new opportunities and better mitigate risk. This collaborative work style helps produce the results our clients seek.

Piper Jaffray is a leading middle-market investment bank and asset management firm serving clients in the U.S. and inter-nationally. The company’s proven advi-sory teams combine deep product and sector expertise with ready access to global capital. Founded in 1895, the firm is headquartered in Minneapolis and has offices across the U.S. and in London and Hong Kong.

Southern California Gas Company (SoCalGas) has been delivering clean, safe and reliable natural gas to its cus-tomers for more than 140 years. It is the nation’s largest natural gas distribution utility, providing safe and reliable energy to 20.9 million consumers through 5.8 million meters in more than 500 commu-nities. The company’s service territory encompasses approximately 20,000 square miles in diverse terrain throughout Central and Southern California, from Visalia to the Mexican border.

Technomic, Inc. is the most recognized and experienced marketing research and management consulting firm serving the foodservice industry. Founded in 1966, the company has a broad and diverse base of domestic and international cli-ents, including major manufacturing, dis-tribution, and supermarket companies, as well as chain restaurants and other foodservice operators, and related trade associations. Technomic helps clients capitalize on growth opportunities and meet market challenges by providing perspectives and intelligence on a broad scope of topics.

The Customer Connection (TCC) is the most innovative and experienced rela-tionship marketing team available. We design loyalty/frequent dining, birthday, and gift card programs that meet your specific needs. At TCC, we believe every business can benefit from accountable marketing. Our approach strategically solves problems and helps businesses flourish through multichannel marketing.

Trinity Capital is an internationally recog-nized boutique investment bank in the restaurant and food sectors. Having completed over $4 billion of successful restaurant assignments, Trinity boasts a client list that includes Burger King, Yum! Brands, Panda, and Dunkin’. It has also been hired to complement the restaurant efforts of many of the nation’s most suc-cessful private equity organizations, including Bain Capital, Thomas H. Lee & Company, The Carlyle Group, Goldman Sachs Capital Partners, Sun Capital, and Lee Equity Partners. Trinity prides itself on providing each client the full comple-ment of the firm’s professionals, resources, expertise, and experience. For more details visit trinitycapitalllc.com or call (310) 268-8330.

Founded in 1888, Young’s Market Company is one of the nation’s largest distributors of fine wines and distilled spir-its, serving accounts in Hawaii, Arizona, Oregon, Washington, Idaho, Utah, Wyoming, Alaska, and Montana. Young’s Market Company distributes fine wines by Trinchero, Kobrand, Wilson Daniels, Hess, DFV, Kenwood, etc. and distilled products from Barcardi, Brown-Forman, Remy USA., William Grant and Sons, and Proximo among others. The company’s standard is providing excellent customer service to suppliers and retail customers, including national accounts, restaurants, bars, nightclubs, hotels, grocery stores, drug stores, and wine and liquor shops. The Estates Group was started in 2000 with the initial concept of providing an even finer level of service to 1,000 of Young Market Company’s top accounts—a number that has since grown to 4,500—by offering salespeople who have a specialized knowledge and background in wine. The wineries represented by The Estates Group tend to be smaller in size and offer estate-grown fruit from around the world. The personalized service is generally enjoyed by savvy wine programs and top Zagat accounts.

Conference Sponsors (cont.)

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W. Charles Aeh, Vice President, Performance Measures, Medallia, Inc. Mr. Aeh has more than 15 years of customer experience man-agement and service

improvement expertise. He is responsible for new business and strategic account management for Medallia, a leading pro-vider of SaaS-powered CEM solutions headquartered in the heart of Silicon Valley. A former executive with SMG, Mr. Aeh has worked with a broad spectrum of clients in the retail, restaurant, and service industries and has developed successful programs with dozens of mar-quee brands such as Starbucks, JCPenney, Dunkin’ Brands, and Kroger. He attended Boston University and holds a BS in Business Management from The University of Phoenix

Daryl Ansel, Director of Food & Beverage, UCLA Housing & Hospitality. Restaurant indus-try veteran Daryl Ansel brings more than two decades of experience to his duties as

Director of Food and Beverage for UCLA Housing and Hospitality Services. His experience includes operations and finance in executive level positions at a diverse and prestigious group of food service companies, including the Starr Restaurant Organization of Philadelphia, Los Angeles-based Grill Concepts (NASDAQ: GRIL), and Universal Studios Hollywood. Mr. Ansel holds a Bachelor of Arts in Economics from the University of California at Berkeley and a Master’s in Hospitality Management from Cornell University’s School of Hotel Administration.

Lynda Boyer, Vice President, CB Richard Ellis. Since 1982, Ms. Boyer has been a trusted advisor to restaurateurs across the country. She has successfully represented res-

taurant owners, operators, chefs, devel-opers, shopping centers and investors in the acquisition, disposition, development, and leasing of restaurant-related real estate. In addition, she has worked as a professional development officer for UCLA for 15 years. She is also a member of the UCLA Extension Advisory Board.

Karla Cameron, is a Director of National Account Sales for the Dr Pepper Snapple Group Inc. A restaurant and lodging industry veteran with over 20 years experience, Ms.

Cameron has an extensive knowledge base, with cross functional expertise in national account management, contract negotiation, operations, and managing strategic partnerships. She currently serves on multiple boards in both the public and private arenas, including the Rebuild New Orleans Foundation. In 2005 Ms. Cameron was honored as one of the top fifteen female executives in Los Angeles County.

Huntley Castner, Vice President, Strategic Planning and Initiatives, Panda Restaurant Group, Inc. Prior to joining the Panda team, Mr. Huntley worked at several

strategy consulting firms, including Swander Pace & Company and LEK Consulting. He also founded and oper-ated the San Francisco-based WA-HA-KA Mexican Grill and Baton Rouge Cajun Roadhouse restaurants during the 1990s.

Damon S. Chandik, Managing Director, Head of Restaurant Investment Banking, Piper Jaffray & Co. Mr. Chandik is a managing director at Piper Jaffray and

is head of the firm’s Restaurant Group. He is focused on providing investment banking and mergers and acquisitions advisory services to restaurant compa-nies. He has more than 13 years of investment banking experience, including public equity and debt offerings, private capital raising, mergers, acquisitions, lev-eraged buyouts, and recapitalizations.

Wallace Blair Doolin, Chairman, People Report & Black Box Intelligence (see Conference Speakers and Panelists for full bio)

David E. Goldstein, Vice President and COO, Sharky’s Woodfired Mexican Grill. Mr. Goldstein joined Sharky’s Woodfired Mexican Grill as Vice President and Chief

Operating Officer in 2007. He brings to the job his extensive background in the fast casual sector. A restaurant industry veteran with more than twenty-five years of progressive management, operations, and R&D experience, Mr. Goldstein has been involved at the executive level in the expansion of three chain restaurants with over 200 locations nationwide.

Michael Gottlieb, National Director of Restaurant Services, Ernst & Young, LLP. A partner and the Americas’ leader of restaurant services for Ernst & Young, Mr.

Gottlieb has more than 23 years’ experi-ence serving both privately and publicly owned companies with sound business advice, assurance, and advisory services. In addition to providing assurance ser-vices to his clients, Mr. Gottlieb assists his clients with acquisitions, financings, and other transactions to achieve their strategic objectives.

Anna M. Graves, Esq., Co-Leader of the Restaurant, Food & Beverage Industry Group, Pillsbury Winthrop Shaw Pittman LLP (see Message from the Conference Chair for full bio)

Rod Guinn, Operating Partner, FocalPoint Partners LLC (see Conference Speakers and Panelists for full bio).

Planning Committee

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Planning Committee (cont.)

Sarah Goldsmith Grover, Chief Communications Officer, California Pizza Kitchen, Inc. Ms. Grover joined the company in 1990 as director of public relations

and has served as senior vice president of marketing and public relations since November 2000, and CCO since July 2008. She is also president of the California Pizza Kitchen Foundation. In 1996 and 2007, Ms. Grover was named one of the “Marketing 100” and “Marketing 50” respectively, by Advertising Age maga-zine, a distinction given to the top market-ers in the United States.

Terri Henry, Vice President of Marketing, Grill Concepts, Inc. Ms. Henry joined Grill Concepts in 2000 and has served as vice president of marketing since 2007. She

has had extensive experience in both marketing and operations in concepts such as Chipotle, Starbucks, and locally owned Norms Restaurants and Bristol Farms. She is the published author of Biscotti, Bars and Brownies (1997, Crossing Press).

Paul Huffman, Managing Director, Hadley Partners. Mr. Huffman is a senior invest-ment banker with specific expertise in the restaurant industry, having executed

M&A, financing and advisory transactions in the industry for over 17 years. Mr. Huffman has been a managing director with Hadley Partners since April 2009. Before that, Mr. Huffman was managing director and head of the Los Angeles office for Morgan Joseph & Co. He received a Bachelor of Arts in Economics and an MBA from Vanderbilt University.

Justine Hunter, CPA, Business Assurance Partner, Moss Adams LLP. Ms. Hunter has served the restau-rant and consumer product industry for over 26 years.

Previously with a Big 4 firm, she has been with Moss Adams for the past two years. Her background includes exten-sive experience in managing multiple clients’ service relationships, including audit and tax services, and providing strategic acquisition and due diligence services solutions for middle-market companies, as well as review of process and procedures surrounding internal control systems.

Leanne Lindsey is Vice President/National Accounts Manager for Young’s Market Company, a distributor of fine wines and spirits, and has been with the company for

over 25 years. She has worked in the wine division and currently represents the entire portfolio of brands, calling on cor-porate restaurant chains. Ms. Lindsey has traveled through the wine country in California and Europe, and has com-pleted the Society of Wine Educators Program and received her CSW.

Michael Patrick, Managing Director for Gallagher Equity Advisors, the Private Equity Practice of Arthur J. Gallagher. Mr. Patrick is responsible for the growth

and management nationally of the com-pany’s private equity practice which spe-cializes in advising the private equity community on acquisitions and strategic implementation of employee benefits across industries. In addition, Mr. Patrick is responsible for new client prospecting, client renewals, marketing, claim analy-sis, client management, employee sur-veying, industry benchmarking, and seminars.

Ron Paul, President, Technomic, Inc. (see Conference Speakers and Panelists for full bio)

Stephen Pettise, Managing Principal, Golden Spike Resources Group. After heading successful market-ing/strategic planning efforts with IHOP Corp., Carl

Karcher Enterprises, and Burger King, Mr. Pettise founded Golden Spike Resources Group to consult in the franchising and foodservice arenas. Leveraging his expe-rience has enabled Mr. Pettise to focus on consumer strategy and marketing, business start-ups/acquisitions, emerg-ing growth chains, and turnarounds. Some of his current or past clients include HMS, McAlister’s, Panda, Polly’s Inc. and Baja Fresh.

Lauralynn Rogers manages the Internal Audit function for DineEquity, franchisor of IHOP and Applebee’s. She is responsible for internal con-trol and process improve-

ment, the franchise sales reporting program, and Sarbanes-Oxley compli-ance. She has successfully integrated the internal audit function for the IHOP and Applebee’s brands. Ms. Rogers makes regular presentations on audit and inter-nal control matters to the Audit & Finance Committee of the DineEquity Board of Directors.

Teresa Siriani, Industry People Expert. Recognized as one of the industry’s best human resource and training executives, Ms. Siriani brings passion, commitment, and

many years of operations and human resource experience to every presenta-tion. She spent seven years as president of People Report and was instrumental in the design of their industry leading sur-veys as well as growing the company to the size and level of influence it has today. Her other past leadership posi-tions include vice president of human resources for Wolfgang Puck Food Company and positions in operations, training and development, and human resources for Peasant Restaurants and Restaurants Unlimited.

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Savor your future.

For course information and to enroll visit uclaextension.edu/hospitality

Dream of opening your own restaurant? Want to improve your wine IQ? Explore UCLA Extension’s courses for the budding restaurateur and aspiring wine professional. (Wine connoisseurs welcome too!)

Offered Spring Quarter:

• Starting Your Own Restaurant• The Restaurant Industry:

Survey of Operations and Management• An Introduction to Wine• Vintage I and Vintage III

Thank you to our sponsors!

Community Partner

For full company descriptions of this year’s Conference sponsors, see pages 10 – 12.

Not Printed at State Expense | 11947-11

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Foodservice Social Media