HubSpot Inbound Marketing Softwarefor Franchisors

#Inbound Marketing & HubSpot

The way prospects discover & research products has changed

44% of direct mail is never opened

86% skip TV commercials

91% unsubscribe from emails

200million say “Do Not Call”

It’s time to transform your marketing into something people LOVE

Your

Get Found Online:Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site.

Understand Your Franchise Prospects:Personalize your marketing through a deep understanding of their needs to pull leads through your sales funnel faster.

It’s time to transform your marketing into something people LOVE

Get Found Online:Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site.

Context allows you to marry the buyer to the right content at the right time

does an exceptional job at this with its recommendation engine. . .

Brian HalliganHubSpot CEO

Dharmesh Shah

HubSpot CTO

Context allows you to marry the buyer to the right content at the right time

Your Prospects

. . . and now you can too with

Optimized site pages, blog articles, landing pages, and social media messages

Robust reporting and analytics to make data-driven decisions

Automated marketing emails and triggered workflows

Personalized, beautiful email marketing messages

Dynamic content that displays based on interests, contact information or buying stage

Powerful list segmentation to target your prospects

Content

Context

A brief history on HubSpot

2006 2007 2008 2009 2010 2011 2012

3 48317

1,150

3,855

5,961

10,000+

Number of HubSpot

Customers

$32million in funding

Acquires

Named #2 Fastest Growing Software Company

HubSpot founded

# Software Overview

Keywords AppDiscover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns.

• Track which keywords drive the best visitors & leads

• View difficulty, current rank and search volume

• Get recommendations for low-hanging fruit

• Compare your rankings to competitors

Page Performance AppView recommendations in key SEO areas for optimizing your pages and generating quality inbound links.

• See detailed SEO reports for each of your pages

• Receive specific recommendations for improving your pages

• View metrics on views ranked keywords, inbound links, clicks, and social media

Blogging AppCreate long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

• Create content to develop your thought leadership and get found online

• View detailed recommendations for improving your content as you type

• Automatically publish to your social media accounts

Call To Action AppBuild professional CTAs in minutes to convert your visitors into leads, complete with A/B testing.

• Build CTAs or upload your own custom images

• Display CTAs on your pages, blog posts and emails

• A/B test and track results

• Display Smart CTAs based on contact properties

HubSpot Professional OnlyHubSpot Enterprise Only

Landing Pages AppCapture inbound leads through your website with landing pages that are easy to customize, A/B test, and track.

• Build optimized landing pages in minutes without a developer

• Choose from multiple templates

• View detailed conversion analytics

• Integrate with your CTAs, contacts and social media accounts easily

• A/B test and track results

HubSpot Enterprise Only

Website Management AppTake control of your website with HubSpot's integrated website management solution.

• Build optimized pages for your site without a developer

• Edit pages easily with our WYSIWYG editor

• Choose from multiple templates

• Integrate with your CTAs, contacts and social media accounts easily

*Website Management is required with HubSpot Basic

Contacts Database AppManage all of your contacts and leads in one, centralized database complete with robust profiles containing website, email, and social media history.

• View detailed information on your leads, including engagement history

• Integrate this data with your existing CRM

• Create custom lead scoring

• Receive lead re-visit notification

HubSpot Professional OnlyHubSpot Enterprise Only

List Management AppTarget your leads by segmenting based on information they’ve given you and how they’ve engaged with you for truly personalized marketing.

• Segment your leads based on contact and engagement information

• Create static and dynamic lists

• Use your lists across HubSpot apps

• Choose which leads get synced to Salesforce

HubSpot Professional OnlyHubSpot Enterprise Only

Email Marketing AppSend personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective.

• Personalize your message, sender, and subject lines

• View detailed email engagement analytics by individual contact

• Choose from a variety of pre-tested templates

• Optimize your content for search engines and social media sharing

Workflows Automation App Trigger email messages and activities within your contact records, CRM or other 3rd party software to automate your marketing strategies.

• Trigger emails, actions in your Contacts database & webhooks

• Create custom lead scoring

• Move leads easily to different workflows and lists

• View detailed engagement data

HubSpot Professional OnlyHubSpot Enterprise Only

Prospects App Identify which companies are visiting your site, what they’re viewing and how frequently even before they fill out a form.

• Drill-down into specific content, people and timeline reports

• Receive daily notifications on prospects visiting your site to share with your team

• Create filters to see just the companies you want

Marketing Dashboard App See a snapshot of your marketing performance for your key metrics over time and receive important HubSpot notifications.

• Compare this month’s progress on key metrics to last month, 3-month average or this month last year

• Get helpful recommendations for improving your marketing

• Access your HubSpot apps and marketplace

Sources App Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers.

• Track how your marketing is performing in terms of visitors, leads & customers

• Measure the ROI of your marketing campaigns

• Drill into detailed reports on your performance

• Compare the effectiveness of your marketing channels

Conversion Assists App Understand which content on your site is most effective for helping visitors become leads and customers.

• View which pages are influential in driving lead and customer conversions

• Filter to see your website pages, blog posts or landing pages

• Learn what content to use to nurture your prospects through the sales funnel

Event Analytics App Track visitor activity on specific events on your site with detailed reports on visitor history and progression.

• Create custom events to track activities on and off your site

• Integrate with your 3rd party sites like Twitter and ZenDesk

• View Lifecycle reports to see first touch, last touch and assists reports for your events

HubSpot Enterprise Only

Competitor Analysis App Compare how your marketing performance stacks up to your competitors’ on key metrics over time.

• Add up to 10 competitors to track and compare

• View detailed Marketing Grader reports to measure your marketing

• Track your progress over time across key metrics

• Drill-down into what’s causing fluctuations in marketing performance

3rd Party IntegrationsMaximize the power of HubSpot through integrating it with your existing 3rd party systems.

• Integrate HubSpot your systems using our HubSpot APIs

• Get sample code for different development languages

• Access our developer documentation library, forums, and blog to get the help you need. . . plus many, many

more.

HubSpot App MarketplaceDownload and install 3rd party apps to make HubSpot even more powerful and make your marketing even easier.

• View over 60 apps

• Use apps to help you with content creation, call tracing, live chat, social media, SEO and more.

• Suggest new apps for our partners to build

HubSpot Services MarketplaceFind HubSpot-certified partners to help you with content creation, design, social media, and integrations.

• View over 100 HubSpot Certified Partners

• See ratings, reviews and samples for each provider

• Get as little or as much help as you need with different aspects of inbound marketing

HubSpot Training & ConsultingAccess to DeTorres Group’s Franchise focused Inbound Marketing Consulting Services.

561-703-2538 or email Dustin@DeTorresGroup.com