THROTTLE NYC CREATES MARKETING COMMUNICATIONS THAT POSITIVELY AFFECT A BRAND’S PERFORMANCE AND PROFITABILITY.

With over 35 years of combined experience, we work with large marketers creating integrated ideas that engage consumers and drive business.

Our Partners.

CHANEL - We provided artwork adaptation for seven brands for Chanel’s North American transparency program. An optimized workflow allowed us to reduce overall production costs and create a greater speed-to-market of deliverables for nearly 480 retail locations.

LUFTHANSA - We developed an interactive campaign focused on a niche market and centered around the wedding season in India. Participants voted for their favorite bridal looks, submitted by a famous South Asian designer. Engaged couples entered a contest by sharing their most romantic stories. The couple with the winning story received a dream wedding, as well as free airfare to India on Lufthansa and a hotel stay for their honeymoon. We designed, programmed and maintained the custom websites, built secondary games within the microsite, and tracked results. There were 14,474 applicants and 7324 names were added to their data base.

FREEZE 24/7 - We designed packaging that appealed to a broader, mass market audience. Our challenge was to maintain brand integrity and loyaltywhile repositioning the product line with discount retailers. The redesigned packaging maintained key elements of the 24/7 signature line. We engagedconsumers with targeted in-store promotions that included trial size packettes.

DIRECTV - needed to demonstrate strong viewership for their newly acquired series, Damages. We co-managed a facebook promotion that encouraged consumers to watch the show every week to compete for prizes. Entry into the sweepstakes was fangated so that all visitors had to become friends of DIRECTV in order to participate. We developed the display ads driving traffic to the facebook page, designed new creative each week of the 12-week program and all of the branding elements on DIRECTV’s facebook page. The program added 188,017 "Likes" to the brand’s page.

LUXOTTICA - We designed, produced and installed the complete re-branding of the LensCrafters North American flagship store in New York. Working with their inhouse creative team we devised strategies that highlight LensCrafters services and geo-target audiences with promotional opportunities.

REMY USA was looking to boost brand awareness in the US for Cointreau, and engage consumers via social media. We developed and designed "Chateau Cointreau”, a Facebook application that immersed users in an interactive brand experience. Guests of Chateau Cointreau explored various levels of the brand's history and profile while acquiring special recipes and celebrity content to share with friends. In the two months since the application launched, the Cointreau Facebook page has experienced 284% growth in active monthly users, 429% more "Likes," and 96% increase in overall interaction. There are currently 6,522 to 18,507 active users.

Thank You we look forward to working with you.Please visit www.throttlenyc.com or call us at 347• 497•2334