thrive for business professional services: ux matters 08062016

PowerPoint Presentation

08.06.2016UX Matters

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We specialise in user experience and service design.

Together we help companies large and small deliver better customer experiences. We do this by concentrating on one thing: finding out what works for your customers.

Problem solved.

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

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What is User experience?


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User + Product = Experience

https://userexperiencerocks.wordpress.com/tag/ux-and-ui-bike/


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What is user experience (a.k.a. UX)?User experience encompasses all of the elements and points that (consciously or unconsciously) influence how a person perceives a company, its services and its products.

It includes everything we see, hear and do as well as our emotional reactions.Put simply:

UX is all about finding out what works best for the people your business needs to reach, engage and convert.


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Why does it matter?


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User Experience is about better outcomesHelping people achieve their goalsExploring and exploiting changing Human BehaviourDelivering the most value for the least effortIts about survival


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Survival

Eewei Chen, @ultraman


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How can you use UX?


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User-centred design

DiscoverDefineDesignTestYour Target AudienceTake a user centered approach to harnessing new opportunities and solving complex business problems.

Test ideas and balance your business objectives with all your customer needs.


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Helping people achieve their goals Courtesy of Antti T. Nissinen https://www.flickr.com/photos/veisto/


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Helping people achieve their goals

http://www.quora.com/Whats-the-difference-between-UI-and-UX-design


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Delivering the most value for the least effort



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Delivering the most value for the least effort



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Improve existing products & servicesOverview

Lockton worked with us to transform its client-engagement strategy, and, in particular, wanted assistance:

Designing a client-centric website for solicitors that increased client and prospect engagement

Designing a user-friendly online insurance application form, which was required to capture a large amount of complex data for insurers

Make the renewal process simpler for clients.

This was piloted to clients in 2015 and is now being extended across the business.


Improve existing products & servicesOutcomes

30% increase in the number of inbound leads.

> 100% increase in client and prospect engagement online over the past 2 years in markets where the new website and client portal have been rolled-out.

Consolidated a series of highly complex (30+ page) insurance renewal forms into an elegant online renewal form.

75% of clients who completed the insurance application process online last year said that we made the renewal process simpler for them.

Page 1 Google rankings across relevant search terms, a radical improvement on past performance (previously appeared on page 8).


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Exploring and exploiting changing human behaviour

https://www.youtube.com/watch?v=2lXh2n0aPyw


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Success in the age of the customer = Great UXFunctional and emotional


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Problem solved.0131 561 7300

[email protected]

@EstherBCM @BCM_Tweets


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thrive for business professional services: ux matters 08062016

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