three trends localization cannot ignore
DESCRIPTION
A presentation I gave at the Gala Conference in Monaco March 2012. Looking at how new paradigms in Content changing the localization industry. Focus on what content quality can be achieved: with content governance, content analytics and content optimization.TRANSCRIPT
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YOUR CONTENT,ONLY BETTER
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ANDREW BREDENKAMPFOUNDER & PRESIDENT, ACROLINX
@ABREDENKAMP
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THE LOCALIZATION BUSINESS IS CHANGING
FAST
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THREE TRENDS
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TRANSLATION AUTOMATION
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TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGY
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TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
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1985: PRE-INDUSTRIAL
NO TRADOSDISCRETIONARY
STAFF TRANSLATORS
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1995: ENTERPRISE
THE RISE OF THE MLVTM REVOLUTION
TRANSLATION OUTSOURCED
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2005: STRATEGIC/INDUSTRIAL
GLOBALIZATIONENTERPRISE TM
WORKFLOW
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2015: POST-INDUSTRIAL
MORE RADICAL OUTSOURCINGCONTINUOUS TRANSLATION
ON-DEMAND (THROUGH SEARCH)SOCIAL / COMMUNITY
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TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
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TRANSLATION AUTOMATION
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TRANSLATION MEMORYIS DEAD,
LONG LIVE ALIGNED DATA!
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TRANSLATORS BECOMING PRE- AND POST-EDITORS
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GLOBAL SEARCH STRATEGY
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SEO IS DEAD, LONG LIVE SEARCH
STRATEGY!
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STRATEGY NOT SEO:A MANAGED, COORDINATED
(GLOBAL) PROCESS
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ANALYTICS
GOVERNANCE OPTIMIZATION
GLOBAL STRATEGY IN ACTION
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USER-GENERATED CONTENT
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ENTERPRISE CONTENTIS DEAD,
LONG LIVE COMMUNITY CONTENT!
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USER-GENERATED CONTENT?FORUMS, FACEBOOK, BLOGS
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CONTENT CURATION
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GLOBAL SEARCH PERFORMANCE CRITICAL
TO COMPANY SUCCESS
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WHAT IS ACROLINX DOING ABOUT IT?
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SAAS OFFERINGS TO SUPPORT POST-INDUSTRIAL
CONTENT WORLD
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PRE- AND POST-EDITING SUPPORT
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“SEARCH-READY WRITING”GLOBAL KEYWORD
MANAGEMENT
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CONTENT QUALITY FOR USER-GENERATED CONTENT
(ACCEPT PROJECT)
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SYMANTEC
TRANSLATORS WITHOUT BORDERS
ACROLINX
UNIVERSITIES OF
EDINBURGH & GENEVA
ACCEPT PROJECT
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NEW PRE- & POST-EDITING
TECHNIQUES
HIGHLY ADAPTIVE MT
COLLABORATIVE CONTENT
ACCEPT PROJECT
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WHAT DOES CONTENT QUALITY MEAN?
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PEOPLE-READY
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PEOPLE-READYGLOBAL-READY
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PEOPLE-READYGLOBAL-READYSEARCH-READY
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THE KEY TO GOOD COFFEE: GOOD BEANS!
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TAKE-AWAY:The world is changing, but people who “get” global will be in more demand than
ever...
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THANK YOU!ANDREW BREDENKAMP
@ABREDENKAMP
BLOGS.ACROLINX.COM/ANDREW
WWW.ACROLINX.COM