10 reasons marketers cannot ignore mobile
DESCRIPTION
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.TRANSCRIPT
10 REASONS
SERIOUS MARKETERS CANNOT
IGNORE MOBILE
There is no doubt that mobile is going to be the ‘Next Big Thing’
for marketers. Here are ten reasons why marketers across
the board should not be ignoring mobile as a route to
market.
45.4 million people in the U.S. owed a smartphone in an average
month during the December to February period, up 21 percent from the three months ending
November 2009. – ComScore
subscribers who used downloaded
applications made up 27.5% (up 1.8%).
– ComScore
18% of mobile users access social networking sites or blogs via a handheld device. Browsers were used by 29.4% of
U.S. mobile subscribers (up 2.4 percentage points), while
79.4% of multi-channel retailers are not using
mobile, meaning that there is a huge opportunity here.
eMarketer
Mobile devices are being used for shopping – The ShopSavvy
app allows users to comparison shop right in the store, by
scanning a product’s bar code using a camera phone records
over 40 million scans per month.
About 85% of all U.S. households own at least
one mobile phone, compared to 73% of PC
ownership.
Over 100 million users access Facebook from a mobile device.
More than the combined population of Spain and Argentina
- Facebook.com
According to a recent Juniper Research report, ‘The Mobile
Marketing & Retail Opportunity’, the value of the
mobile retail market is anticipated to exceed $12 billion (£9 billion) by 2014.
Independent app store GetJar has released a report that predicts that the global mobile apps market will be worth $17.5 billion (£11.5 billion) by 2012, a fourfold increase from its value of $4.1 billion in 2009.
When mobile advertising is purchased alongside traditional online advertising, performance increases. According to reports,
online Click-Through-Rates are on average 150% higher amongst
those that were exposed to – and recalled – the mobile ad.
– Internet Advertising Bureau (IAB)
When exposed to ads across online and mobile, recognition was 43%
greater than those exposed just to the online component.
– Internet Advertising Bureau (IAB)
