three challenges publishers face with the real-time web
DESCRIPTION
Presentation given at the Semantic meet-up in San Francisco January 2010 - http://www.meetup.com/The-San-Francisco-Semantic-Web-Meetup/calendar/11957011/. Presentation covers the challenges faced by publishers with the next generation internet. The consumption habits of the consumer are changing. How quickly will publishers adapt?TRANSCRIPT
What is theReal-time Web?
Ability to receive information assoon as it is published
The Real-time WebWill Change Publishing
Google declared real-time search tobe one of the biggest unsolved
challenges it faces
New York Times creates Times Wireaiming to be a real-time river of
news
Facebook adds immediatenotifications alerting members to
friend’s activity
3 Key ChallengesFor Publishers
SpeedExpectations
Birth ofNew Distributors
(you and me)
1
2
3
AudienceFragmentation
SpeedExpectations
1
Days
Hours
Seconds
3 Key ChallengesFor Publishers
2 AudienceFragmentation
3 Key ChallengesFor Publishers
Birth ofNew Distributors
(you and me)
3
One –to-Many
Many-to-Many
3 Key ChallengesFor Publishers
How willPublishers Adapt?
SpeedExpectations
Birthof New
Distributors(you and me)
1
2
3
AudienceFragmentation
a. Dynamic Websites – New York TimesWire
b. Take a Technology Approach toNews – Fwix , PuSH
c. Get Help from the Community –Examiner.com
a. Think beyond the Website – need togo where the audience wants to readtheir content. - Apps, iPad, SocialMedia, Kindle (devices)
a. Participate in their online communityb. Trust and embrace the community as
a news sourcec. Understand the social graph
Causalities of theReal-time Web
OurAttention
FindingRelevant Info
1
2
3
Qualityof Content
