thomas rosenmayr, nexxar, why they won: online corporate reporting
DESCRIPTION
Thomas Rosenmayr gives his insight into what works well with corporate reporting, identifying the key differences between continental Europe and the UK. Nexxar worked with BASF and were awarded the highly commended certificate at the Digital Impact Awards 2013 in the Best online annual report categoryTRANSCRIPT
onlinereportingevolved.
online reporting evolved
www.nexxar.com
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nexxar.clients.
online reporting evolved
www.nexxar.com/en/customers.html
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BASF.reporting.
online reporting evolved
à Building trust needs more than story telling.
à Users look for information.
à Give them choice.
à Check your stats.
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full html.usage matters.
online reporting evolved
à 500k page views.
à 100k sessions.
à More than half of clicks to MD&A and Financial Statements.
à Usage stays strong during year.
à SEO long-tail.
à Mobile usage growing fast.
The above chart shows aggregated click stats from 30 nexxar clients.
à Print runs decrease.
à Digital emerges as first point of contact.
à Put your effort where users are.
All formats from one source:
à Printable PDF.
à Responsive web design embraces desktop and mobile version.
à Tablet version / on- and offline.
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online reporting evolvedfuture. online first.
reports.wacker.com/2012/sr
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contact.
Thomas RosenmayrT. +43 1 596 22 68-11
Twitter: @thomasros
mariahilfer strasse 121b/4
1060 vienna
austria
www.nexxar.com
online reporting evolved
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links.
BASF
https://www.google.com/search?q=BASF+earnings+per+share+2012
BP
https://www.google.com/search?q=BP+earnings+per+share+2012
SABMiller
https://www.google.com/search?q=SABmiller+earnings+per+share+2012
Coca-Cola
https://www.google.com/search?q=Coca-Cola+earnings+per+share+2012
Rio Tinto
https://www.google.com/search?q=Rio%20Tinto+earnings+per+share+2012
Legal & General
https://www.google.com/search?q=Legal%20General+earnings+per+share+2012
online reporting evolved