DIGITAL & SOCIAL BUSINESS @GRUNDFOS

Thomas Asger HansenGlobal Working Culture & SmartWorker

WE HELP THE ORGANIZATION CROSS THE CHASM . . .

. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.

Source: Geoffrey A. Moore (1991)

@thomasasger

GLOBAL WORKING CULTURE

Mission (WHY) Identify new ways of working effectively

Method (HOW)Frontloading and InnovatingDesign Thinking

Actions (WHAT)Pilot ProjectsBusiness Consultancy

SMARTWORKER

Mission (WHY)Give back 1 million hours to our business functions

Method (HOW) Scalable Deployment ModelsUser Adoption Framework

Actions (WHAT)WorksmartportalProductivity Teams & Super User CommunitiesCommunication frameworkAdoption metrics

GLOBAL WORKING CULTURE KEY MILESTONES

1st

Employee Advocacy

pilot 1st Social Media Management pilot

launched by Marketing

Prospect-Finder pilot

SAP Jam

Social Listening

pilot (NetBase)

2nd

Maturity Assessment

Pulsar for Yammer Analytics

New InSite mock-up

Product Centre

Customer Community

Thought Leader Social Business Enablement

Reach for the Stars

LeadApp

2nd

employee advocacy

pilot

BD Project Template

1st

YamJam (MWB1)

DACH OneOffice

team concept

Sprinklr Ramp-Up

UX Excellence

Guide

Collabora-tion

Analytics

2012 20152013 2014

MWB5 definition

Yammer with HR (P&S)

Grundfos Social

Business Policy

Launch of Global

Working Culture

Talent Event

1st Maturity Assessment

1st

integrated Social

Business strategy

framework (Cookbook)

Mads Blog

Social Business

Intelligence pilot

(Sprinklr)

MHD Strategy Engagement

Case

Community Planning Guide

Virtual Leadership Module 1

Strategy 2020

MWB5 Practises

Voice of the Customer

Community (VoC)

Community Management Enablement

Global Purchase

Enablement

Key Collaboration

Behaviour Analytics

IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY

WorksmartPortal

Internal Personas

Surveys, Self Assessment, and

Leadership Communication

Design Thinking:

Rich Profile

Digital Workplace and

Productivity user journeys

@thomasasger

@thomasasger

TASK/INDIVIDUAL contribution

TEAM contribution

NETWORK & COMMUNITY contribution

LOW HIGH

LOW HIGH

LOW HIGH

YOUSelf Assessment

TEAM/NETWORKSelf Assessment

MANAGERSelf Assessment

HOW WE THINK ! (leadership and culture driver)

@thomasasgerHOW WE WORK ! (can you spot the behaviours?)

@thomasasgerHOW WE CALCULATE ! (leadership and culture driver)

GENERAL ACTIVITY

Post, 1 pReply, 1 pLike, 1 pPraise, 1 p

COLLABORATION ACTIVITY

Reply to question, 1 pTag, 1 p@-mention (post or reply), 3 pPraise post, 5 p

SCORING MODEL (60 day rolling average)

Super-Collaborator, 101 -Collaborator, 21 - 100Learner, 6 - 20Inactive, up to 5

@thomasasgerHOW THE PROTOTYPE LOOKS ! (leadership and culture driver)

@thomasasgerWHAT IT TAKES : SOCBIZ & DIGITAL CULTURE

Community Maturity

Digital Literacy

User Experience

@thomasasgerWHAT IT TAKES : DIGITAL LITERACY & UX

CAPABILITY

DIGITAL LITERACY

TEAM

TAKE AWAY

UXPERSONAS

@thomasasger

MINDSET

TASK NETWORK

ANALYTICS

ONLINE + OFFLINE

ADOPTION PROGRAMS CULTURE

INTERNAL + EXTERNAL

WOL