JT Groce

No Brainer

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• This image was

advertised by

Drugfree.org.

• Product of the Above

The Influence campaign

in the United States in

June of 2010.

• This image was created

by Jack McGoldrick who

works for Vigilante in

NYC.

Background info

What was the purpose of this ad?

The purpose of this ad is to

educate teens on the

harmful effects of making

poor decisions such as going

to parties that involve

alcohol and drugs.

Who is the intended audience?

The intended audience are teens that are involved in the party life and make harmful decisions that affect their minds.

What’s in the background?

In the background you can see what looks to be a group of teenages walking up to where the image is posted.

What’s in the foreground?

In the foreground you can see the ad is taped to a street post for the public to see.

What are the appeals?

• The logical appeal of this ad is that it should be a No Brainer that you shouldn’t be involved with drugs and alcohol because they are harmful for your mind.

• What makes this ad credible is the Above The Influence logo and web address in the bottom right corner of the image.

• The emotional appeal of this image is that teenagers are intentionally making poor decisions that affect themselves and others around the.

McGoldrick, Jack T. No Brainer. Digital image. Drugfree. Vigilante, June

2010. Web. Oct. 2013.

Works Cited