MOBILE USERS/MONTH to switch to Jazztel’s Telecom Services.

3000+

OBJECTIVE

Make Mobile Users in Spain switch to Jazztel's Telecom

Services. This was to be achieved by making potential

users submit a simple three-field registration form on a

specifically designed landing page.

OUR APPROACHWe ran a combination of Geo, Keyword, and Device targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis

These campaigns were contextually targeted at web users (across cities in Spain) browsing or searching online content using specific Smartphones and Tablets (Samsung Galaxy, iPhone, iPad etc.) across the Affinity Publisher Network

Traffic sources included Local Search, Toolbars, and In-Text

Campaigns were targeted to an extensive list of 4,000+ keywords related to telecom and mobile services

Day Parting, and various Ad Optimization Techniques (like Dynamic Keyword Targeting) were continuously used by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates

BRAND

RESULTS

Jazztel is Spain's leading telecom operator. Jazztel advertised with

Affinity’s Performance Network to grow their subscriber base in

Spain.

Affinity's innovative Pay-Per-Click (PPC) network aided

C A S E S T U D Y affinity.com

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