thinking highways na sep 08
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Volume 3 Issue 3 September/October 2008
THINKING
HIGHWAYSNORTH AMERICAN EDITION
Advanced transportation management
policy strategy technology
finance innovation implementation
integration interoperability
he
INTELLIGENTchoice
IT ALL STARTED HEREPaul Najarian looks back at the roots ofITS: the Electronic Route Guidance System
TEAM SPIRITPhil Tarnoff on why the public,private and academic sectors
should work together
GREAT MINDS...Gethin Perrry, Ian Catling and
Andrew Pickford consulton international consulting
UPWARDLY MOBILEMike McGurrins ITS vision
of the near future
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OSI LASERSCAN.
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or in tandem, youll soon realize lower life cycle costs, increased accuracy and increased reliability.
To see how well we can fit into your environment, contact Eric Carr, [email protected] today.
AutoSenseis a product line of OSI LaserScan focused on the development and deployment
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Idris is a registered trademark of Diamond Consulting Services Ltd.
www.osi-laserscan.com
Vehicle Separation
Axle Counting
Vehicle Classification
Vehicle EnforcementSecurity Camera Trigger
Data Collection andTransmission
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When we set up H3B Media
two and a bit years ago we
did so with one thing inmind: to give people what
they want, within reason.
What you, the readers
wanted, was something
different from what is already,
probably, on your desks and
shelves. There was absolutely
no point in spending all that
time talking to the industry
about what they would most
like from a new magazine and
then completely ignoring theirwishes and producing a me-
too publication.
Hence, Thinking Highwaysis
split into two regional editions,
North America and Europe/
Rest of the World. You receive
the one that is relevant to your
part of the world and you can
either pay US$60 to have the
other one shipped to you or of
course you can read the
electronic version on our
website, which is soon to be
relaunched with a stunning
new look, I might add.
Editor-in-ChiefKevin Borras ([email protected])
Sales and MarketingLuis Hill ([email protected])Tim Guest ([email protected])
Design and LayoutPhoebe Bentley, Kevin Borras
Associate EditorsRichard Bishop ([email protected])Amy Zuckerman ([email protected])
Contributing EditorsBruce Abernethy, Lee J Nelson, AndrewPickford, Phil Tarnoff, Harold Worrall
Contributors to this issueBruce Abernethy, Donna Blake,Nicki Bradley. Dan Brand, Bob Byerly,Ian Catling, Jodie Graham, AllisonGriffiths,Mark Johnson, Bob Kelly, FrankLong, Mike McGurrin, Paul Najarian,Gethin Perry, Andrew Pickford, StephenSlater, Phil Tarnoff, Amy Zuckerman
Thinking Highways is published by H3B Media Ltd.
ISSN 1753-43Z1
Thinking Highways is published quarterly in two editions North America andEurope/Rest of the World - and is available on subscription at 30/40 (Europe/RoW) andUS$60 (North America). Distributed in the USA by DSW 75 Aberdeen Road, Emigsville,PA 17318-0437 USA. Periodicals postage paid at Emigsville, PA. POSTMASTER: send addresschanges to Thinking Highways, 13705 North Ivy lake Road, Chillicothe, Illinois 61523, USA.
Although due care has been taken to ensure that the content of this publication is accurateand up-to-date, the publisher can accept no liability for errors and omissions. Unless otherwisestated, this publication has not tested products or services that are described herein, andtheir inclusion does not imply any form of endorsement. By accepting advertisements in thispublication, the publisher does not warrant their accuracy, nor accept responsibility for their
contents. The publisher welcomes unsolicited manuscripts and illustrations but can accept noliability for their safe return.
2008 H3B Media Ltd. All rights reserved.
The views and opinions of the authors are not necessarily those of H3B Media Ltd.Reproduction (in whole or in part) of any text, photograph or illustration contained in thispublication without the written permission of the publisher is strictly prohibited.
Printed in the UK by The Manson Group
This is what you
want, this iswhat you getA North American transportation magazine,
published in the UK, with a feature on the Singapore
Formula 1 Grand Prix. Well, you did ask...
1Thinking Highways Vol 3 No 3www.thinkinghighways.com
Foreword Thinking
CEO & Co-FounderLuis Hill
Vice-President, Publishing
& Co-FounderKevin Borras
www.thinkinghighways.com
Kevin Borras is
co-founder and
vice-president,
publishing of H3B
Media and editor-in-chief of Thinking
Highways North
American Edition.
how Singapores traffic
management system is
planning to cope with theforthcoming (at the time of
writing) Formula 1 Grand Prix.
Street circuit motor racing
usually makes for a more
exciting spectacle (anyone
who has seen a race at Long
Beach, Houston or Belle Isle
may well agree), but theres
more to F1 than ridiculously
fast cars as Stephens article is
testimony to.
Our cover feature, PaulNajarians look at what was
essentially the forerunner of
VII, is certainly timely. It may
look like an old, yellow
computer cabinet from the
1960s (well, it is) but this is
where ITS started. However,
shortly after these photos were
taken, the cabinet vanished.
The majority of people who
have driven past it over the last
40 years had no idea of or
interest in its significance... but
clearly someone did. This is
our history, after all.TH
Sub-Editor and ProofreaderMaria Vasconcelos
AdministrationJodie Graham ([email protected])
Subscriptions and CirculationPilarin Harvey-Granell
VisualisationTom Waldschmidt ([email protected])
Conferences and EventsOdile Pignier (odile@h3bmedia.,com)
WebsiteThe Mind Corporation
Financial Director
Martin Brookstein
EDITORIAL AND ADVERTISINGH3B Media Ltd, 15 Onslow Gardens,Wallington, Surrey SM6 9QL, UKTel +44 (0)208 254 9406Fax +44 (0)208 647 0045Email [email protected]
All this is a precursor to
telling you that, due to popular
demand, weve included acouple of the more interesting
articles from the Europe/Rest
of the World edition in this
issue. We listened to what you
wanted from the outset and
have continued to do so.
The articles in question
should provide a fascinating
insight into what is happening
on the other side of the world,
literally in a couple of cases.
Pages 23-29 are taken upwith a fascinating look at how
consultants in Australia,
Europe and South Africa work.
What unique difficulties to do
they face? How much
commonality is there between
consulting for local authorities
in Cape Town and Sydney?
How different are their
experiences from those
working in North America?
Another out-of-bounds
piece that we thought would
make for interesting reading is
Stephen Slaters account of
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In the June/July issue of
Thinking Highways, Bruce
Abernethy and Harold
Keeler (A Different Kind of
Car Crash Altogether)posed the question of what
could happen if the
operating systems in a car
hangs up when the car is
moving at 65 mph?
Although likening such a
situation to when a PC or
laptop freezes up, or is
infected by a virus, Abernethy
and Keeler noted that real-
time management and control
of a vehicle is much differentthan executing office software
in a general purpose
computer.
A software error or virus
could have catastrophic results
for a vehicle and its occupants.
The final question the authors
pose is who would be legally
responsible if a software
problem causes a vehicle
accident. This article looks at
the possible liable parties and
the relevant legal theories.
Get on the busA first area of examination is
the relationships among the
vehicle manufacturers and
their suppliers, including
software companies that
design and install vehicle
operating systems.
Vehicle manufacturers have
been reluctant to have
consumer accessible softwaresystems, such as telematics
and the like, connect to the
vehicle bus that supports the
operations of the engine,
Hanging
tough?So just who is responsible if vehicle software causes
an accident?
4 Vol 3 No 3Thinking Highways www.thinkinghighways.com
Robert Kelly and Mark Johnsons Legal Brief
A software erroror virus could
have catastrophicresults for a
vehicle and itsoccupants
braking and the transmission.
However, as Abernethy and
Keeler point out, the risk of
software error or the possible
introduction of a virusbecomes greater as these and
other vehicle software systems
connect to the Internet and VII
and vehicle-to-vehicle
communications are deployed.
Such problems may put the
operational safety of the
vehicle at risk.
guesswork involved in
assigning fault if a vehicle
accident occurs rather than try
to resolve this question
through litigation.
Compromising situationThe more interesting
relationship is between the
vehicle manufacturers and the
purchaser and ultimate user of
the vehicle. In the majority of
instances, the purchaser and
user of a vehicle equipped
with telematics or other similar
systems is not going to be
aware of how these systemswork or the risk of a possible
software error or virus that
could compromise their
operation.
In some instances, the
vehicle purchaser will be
buying a service either from
the vehicle manufacturer or a
third-party provider, who may
or may not have a direct
relationship with the vehicle
manufacturer.
It is common for suchcontracts to include provisions
(disclaimers, limitations of
remedies, limited warranties,
and the like) that seek to
minimize the seller/service
providers potential liability if
the purchase claims breach of
contract because the product
or service fails to perform as
expected.
Vehicle manufacturers may
also seek in its own contractwith a software provider, as
well as in any contract with the
vehicle purchaser, to limit its
exposure by trying to assign
Protect and surviveGiven these developments, it
is likely that the vehicle
manufacturers will seek from
their suppliers, both of the
physical components and the
associated software systems,contractual guarantees of
performance and service
levels.
Vehicle manufacturers will
also likely seek specific
contractual protections in the
form of indemnification and
other provisions from their
suppliers for a vehicle
accident that is attributable to
a software failure.
These same contracts mayalso seek to identify specific
types of software failures that
are attributable to the supplier
so as to minimize the
Robert Kelly is a
partner with the
Washington, DCbased law firm
Squire, Sanders,
Dempsey
Mark Johnson is an
attorney at law with
Squire, Sanders,
Dempsey based in
Buenos Aires,
Argentina
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Robert Kelly and Mark Johnsons Legal Brief
6 Vol 3 No 3Thinking Highways www.thinkinghighways.com
any liability to the service
provider and limit the ability of
the purchaser to seek
compensation from the vehicle
manufacturer.
Devil in the detailAny contractual provisions that
limit and/or assign liability
warrant closer scrutiny. In
many purchase/sale scenarios,
especially between corporate
entities and individuals, there
really is no opportunity for
meaningful negotiation. But it
is not in the interest of both
parties that there be.
These so-called contracts ofadhesion enable the efficient
buying and selling of products
and services: A corporation
selling a popular product to
potentially millions of persons
does not have the resources to
negotiate a separate contract
with each. Shrink-wrap
contracts for the purchase of
software is a common example
in which the purchaser must
accept all the terms of the end-user agreement on their face
in order to access and use the
software.
Courts will not normally
upset the terms of such
contracts unless there is
imbalanced bargaining power
in favor of one party over
another such that the contract
does not appear to have been
freely bargained and the
questionable term shocks the
court to be deemed
unconscionable and, thus,
unenforceable.
The purchase contract for a
vehicle as well as the service
contract for telematics are
contracts of adhesion but, even
so, are not necessarily suspect
on face value. In the case of a
standard software package, oreven where an individual
purchasers a telematics
package for his or her vehicle
that involves only information
services, it is unlikely that a
court would find provisions
limiting potential liability as
shocking and, therefore,
unenforceable.
Where, however, the liability
limitations significantly effect
the ability of an individual to
seek compensation forpersonal and/or property
damages, a court may be more
likely to find the terms suspect
in a contract of adhesion that
involves uneven bargaining
power. In other words, a
vehicle manufacturer and/or
software provider may find it
more difficult to limit and/or
assign liability where a
software error or virus in a
vehicle is found to havecaused an accident, especially
an accident involving bodily
injury or death. The courts will
want to find a way to
compensate the victim.
Separate from a lawsuit
claiming breach of contract, an
injured party may seek
compensation based on tort
theories of negligence and/or
product liability. Under
negligence, a plaintiff would
need to provide that the
vehicle manufacturer and/ or
software provider failed to
take reasonable steps to
prevent a foreseeable software
error or introduction of a virus.
Negligence, however, in the
manufacturing or design
process can be difficult to
prove. Recognizing this
possibility, courts have
developed the theory ofproduct liability, sometimes
called strict liability, wherein
the plaintiff need only show
that the product was defective,
even if there was no
negligence by the
manufacturer, in order to
recover damages.
Detective, defectiveThere is not a uniform opinion
among courts that software is aproduct but rather a service
and, therefore, not necessarily
subject to product liability
claims.
Where, however, software is
integrated into a vehicle and
its failure could have
catastrophic results, a plaintiff
would be in a stronger position
to argue that the software was
defective and, consequently,
created an unreasonably
dangerous situation involvingphysical harm, making the
software error or virus subject
to a product liability claim.
Negligence and product
liability claims can exist
notwithstanding contractual
provisions that attempt to are
not limited or extinguished by
provisions in the contract that
attempt to limit potential
liability of the vehicle
manufacturer or softwareprovider.
ITS systems on vehicles, and
the software that runs them, are
becoming more sophisticated
and prevalent, which brings
with it a greater chance of an
error or virus that could
compromise the operational
safety of the vehicle. If an
accident results, Abernethy
and Keeler may be right that
trial lawyers will be lining up
to seek compensation for their
clients from the vehicle
manufacturer, the software
provider, the ITS service
provider, or others. TH
PhotobyKevinBorras
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Motorists in the metropolitan Washington D.C.
region experience Americas second longest
delay in traffic congestion.
Thats a ranking the region doesnt want,
so Transurban is working with the Virginia
Department of Transportation to do something
about it.
Were doing this by adding two High Occupancy
Toll (HOT) lanes in each direction to a 14-mile
section of the Capital Beltway.
HOT lanes will provide congestion relief while
minimizing the impact on the local environment,
and will improve public transport opportunities
in the region.
Visit www.virginiahotlanes.com to find out
more about the benefits HOT lanes will bring to
commutersincluding carpoolers, bus riders and
the Northern Virginia community as a whole.
www.transurban.com
TUCM1475
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Vol 3 No 3Thinking Highways
Paul NajarianPaul Najarians Connected World
marketplace and innovation?
The case for GSMIn 1984, the European
Commission endorsed the
Groupe Speciale Mobile
(GSM). This project was
formed earlier in 1982 by the
Confederation of European
Posts and Telecommunications
(CEPT), the telecom-
munications regulatory body
of the European Commission.
Clearly, the goal of the
European Commissions GSM
mandate was to ensure
interoperability by developing
and deploying a single,
common standard across
European countries that were
signatory of a GSM
Memorandum of
Understanding (MoU).
In 1988, CEPT created the
European Telecommunications
Standards Institute (ETSI), andtransferred all its telecom-
munication standardization
efforts, including the transfer
of GSM in 1989.
By 1990, the GSM adaptation
work started for the 1800 MHz
band; and commercial service
started in Europe by mid-1991.
In 1993, 32 GSM networks
were available in 18 countries.
By 1996, 200 networks were
deployed in nearly 100countries worldwide,
representing more than 50m
subscribers. By 1998,
worldwide subscribers
program, including the
complex relationship among
its regulatory aspects, the
development of the
technology and the progresson associated standards, the
current lack of a nationwide
and interoperable network,
and the identification of DSRC-
enabled VII applications.
So far, none of the articles
either stated or answered the
question of whether standards,
and more importantly,
mandated standards, ensure
interoperability. Would such a
mandated standard beaccepted by the DSRC
deployers? Would a mandated
standard encourage or thwart
competition in the
This article completes the
theme presented in Autopsy
or resuscitation (Thinking
Highways, Vol. 2, No. 3,
pp. 14-16), regarding the
development and deploy-
ment of Dedicated Short
Range Com-munications
(DSRC) and its linkage to the
Vehicle Infrastructure
Integration (VII) program.
In this third and final
installment, the role of
standards is examined. In
particular, the article focuses
on the role of mandating a
standard in order to ensure
interoperability, deployment
or other requirements.
The second article in this
series (Autopsy or
resuscitation (part 2),
Thinking Highways, Vol. 3,
No. 1, pp.12-15 ) analyzed
potential deployment modelswhile using the much
anticipated Public-Private
partnership of the Federal
Communications Com-
missions (FCC) D-block
auction in the 700 MHz band as
an analogy. As was discussed,
that segment of the auction
failed to attract any bidders.
Very interesting idea
That article also coined a newterm for the VII program as the
Vehicle Information
Interstate, and suggested that
any possibility for the
deployment of this new
interstate is through a strong
Federal commitment, similar to
the buildout of the Interstate
Highway System.
The kick-off article in this
series provided a historical
overview of the DSRC
The goal of theGSM mandatewas to ensure
interoperabilityby developing asingle common
standard
Autopsy or
resuscitation:part threePAUL NAJARIAN completes his DSRC trilogy by
assessing the merits of the ASTM standard
Paul Najarian was
director of telecoms
at ITS America from1996-2006. He can be
contacted via email:
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surpassed the 100m mark.
In 1997, GSM finally made its
entry into the US, with 15
networks operating in 1900
MHz band. This introduction
into the US was mainly due to
the relaxation of certain
regulatory rules by the 1996Telecommunications Act.
Contrast and compareNow, lets compare the
European approach for the
delivery cellular services in
the 900 MHz and 1800 MHz
bands using the GSM standard
as a mandate, with the US
market-oriented approach.
In contrast to the European
approach, the US had at leasttwo or three carriers per
market area using a variety of
wireless standards in the 850
to 890 MHz band. These
standards included Advanced
Mobile Phone System (AMPS),
Time Division Multiple Access
(TDMA), Code Division
Multiple Access (CDMA), and
Motorolas integrated Digital
Enhanced Network (iDEN)
standard used by Nextel.
In the late 1980s, the FCC
had required that carriers use
the analog AMPS standard in
addition to the normal
transmission mode (TDMA or
CDMA). The purpose of this
requirement was to ensure
interoperability among the
carriers, and to allow for
roaming across networks. The
requirement for carriers to
provide analog AMPS
networks was sunsetted by theFCC on 18 February 2008.As
mentioned earlier, GSM was
introduced in the US through
the PCS auctions in 1997.
So, the period 1991-1997 can
be summarized as follows:
Europe with a mandated
approach for GSM in the 900
and 1800 MHz bands, while the
US stays true to its technology
neutral policy with at least four
standards operating in the 850and 1900 MHz bands.
One could also argue that
the implementation of AMPS in
the US for interoperability
purposes constituted a
standards mandate; however, it
was not limited to a single
standard and technology (as in
Europe), as three other
standards and associated
technologies were also
available. During this period,travelers across the trans-
Atlantic were clearly
inconvenienced. US travelers
to Europe lacked any
connectivity, unless they had
purchased or rented bulky
World Phones.
These travelers were also
amazed at their European
counterparts, who could hop
from one country to another
within Europe and many partsof the world while still
maintaining connectivity. Even
travelers from developing
countries in Africa, the Middle
East and Asia often appeared
to be more advanced than
those from the US.
To date, all of these
standards (in Europe and the
US) have not only survived, but
have also contributed to a
variety of convergence efforts
in the deployment of 3rd
Generation wireless networks,
and future Advance WirelessServices (AWS).
The case for DVB-HRecently, in March 2008, the
European Commission used a
similar approach as GSM
regarding the deployment of
Digital Video Broadcast
Handheld (DVB-H) standard
and associated technologies.
The European Commission
adopted ETSIs DVB-Hspecification, EN 302 304, as
the preferred technology for
terrestrial mobile
broadcasting across the
European Union, and required
member countries to
encourage the use of this
technology.
Essentially, the European
Commission backed Nokias
DVB-H as Europes technology
for mobile TV broadcasting,
while declining other
technologies such as
Qualcomms MediaFLO, and
Digital Multimedia
Broadcasting (DMB), which
was favored by China and
South Korea.
Despite objections by
certain countries (such as
Germany, the Netherlands and
the United Kingdom) to setting
a single standard, the
European Commissionsdecision is tantamount to an
implicit mandate.
Not here or nowWhile some may question the
ramifications of the European
Commissions decision,
including its impact on
international trade and legal
concerns, it is not the intent of
this article to address such
issues.These issues are not only
beyond its scope, they should
also be addressed by legal
experts.
Tri, tri and tri againThis inconvenience lasted
about six to seven years until
tri-band phones (900,
1800/1900 MHz) initially
became available in Europe.
This allowed Europeantravelers to have connectivity
in the US. This was shortly
followed by a wide-array of
quad-band phones. Despite
this temporary inconvenience,
the European mandated
approach or the US market
oriented approach had no
impact on the deployment of
different wireless networks,
primarily because the
competition was (and still is) atthe application and quality of
services level, and the
ubiquitous delivery of such
services.
The EC backedNokias DVB-H as
Europestechnology formobile TV
broadcasting
9Thinking Highways Vol 3 No 3www.thinkinghighways.com
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www.thinkinghighways.com
The Commission, however,
justified its decision citing the
need to establish regional
interoperability. But more
importantly, the Commission
firmly believed that such a
decision is absolutely
necessary to launch the digitalvideo broadcasting
marketplace.
The end is not nightDoes the European
Commissions decision sound
the death knell for MediaFLO
and DMB? Absolutely not. To
date, MediaFLO already has an
estimated subscriber base of
more than 100,000. All of these
technologies can havesuccessful implementations
pending the availability and
competitiveness of the
applications and associated
quality of services.
As in the case of GSM, these
technologies will not remain
static through their life-cycle.
They will evolve into next
generations. The marketplace
will also dictate whether these
technologies need to
converge.
The European
Commissions decision is
clearly wise in terms of
launching the market place.
However, it is also a time-
limited decision. After the
initial stages of the market, the
impact of the Commissions
implicit mandate will be
minimal at best.
The case for DSRCOn 3 August 2004, at the
request of US Department of
Transportation, the FCC
mandated the American
Society for Testing and
Materials (ASTM) E2213-03,
Standard Specification for
Telecommunications and
Information Exchange
Between Roadside and Vehicle
Systems 5 GHz BandDedicated Short Range
Communications (DSRC)
Medium Access Control
(MAC) and Physical Layer
(PHY) Specifications.
According to this mandate,
described in Section 379 of
Part 90 of the FCC Rules (Title
47 of the Code of Federal
Regulations), roadside units
operating in the 5850 to 5925
MHz band shall comply with
the technical specifications
described in ASTMs DSRCstandard.
From a regulatory context,
the use of the term shall
implies a mandatory in-
corporation by reference.
The lack of interoperability
among toll operators in the
902-928 MHz band, especially
during the early years of the
tolling industry, was the
primary catalyst for US DOTs
insistence on a standardsmandate that would ensure
nationwide interoperability
consistent with the US National
Architecture.
Paul Najarians Connected World
One voice, one standardIn addition to interoperability,
public safety concerns were
also main drivers. The critical
need for a single, national
standard for VIIs Public Safety-
related applications further
justified US DOTs requirementfor a mandated standard.
Unfortunately, the ASTM
standard never came to a
complete fruition in terms of
products or deployments.
Instead, this activity has been
transferred to the Institute of
Electrical and Electronics
Engineers (IEEE) for the
eventual completion of the
IEEE 802.11p air interface
standard.Some engineers may argue
that the IEEE 802.11p standard
would be backward
compatible with ASTM, since
the ASTM standard was used
as the baseline. In such cases,
others may extend this
argument by stating that
compliance with the IEEE
standard would also ensure
compliance with the ASTM
standard.
More than five years have
passed since the publication of
the ASTM standard, and yet not
a single full-scale deployment
could point to the use or
usefulness of this mandated
standard. Since the ASTM
standard is also mandated in
the 5.9 GHz band, no other
technologies were or could be
considered, encouraged,
developed or contemplated in
this band.In the case of DSRC, as the
window of opportunity for an
initial commercial launch has
long disappeared, the
standards mandate has
thwarted innovation, and
stifled consideration for
competing standards and
technologies that are readily
available in the commercial
world.
In other words, the standardsmandate evolved into a
deployment barrier with
limited hope of providing a
platform ensuring nationwide
As in the case ofGSM, these
technologies willnot remain static
through theirlife-cycle
Vol 3 No 3Thinking Highways10
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Paul Najarians Connected World
interoperability, especially for
public safety-related VII
applications. Also, since
interoperability is a multi-
dimensional problem, a
standards mandate does not
necessarily resolve
interoperability issues.
The end is nighAs the IEEE 802.11p standard
nears completion, the ITS
community is at a crossroads.
Will it accept that the
commercial viability of DSRC
requires no mandated
standard, or will it ask the
FCC to substitute in Section
379 of Part 90 of the FCC rules
for the moribund mandate ofits ASTM standard an IEEE
standard that would raise
similar variables to
deployment.
The ITS community would be
best served by removing an
artificial standards mandate to
allow for the competitive
marketplace to achieve
commercially viable solutions.
As DSRC deployments have
been extensively delayed
since the publication of the
ASTM standard, the ITS
community will also have an
The ITScommunity will
also have anextremely
difficult timeconvincing theFCC that suchmandates are
necessaryextremely difficult time in
convincing the FCC that such
mandates are still necessary
today.
As evident by the European
model for GSM and DVB-H,
standards mandate can be
effective at the initial launch of
a market, though that
usefulness lasts only a short
time. Yet, the ASTM standard
was not successful even for an
initial launch. It is now more
than five years old, and the
market should have been
launched immediately afterthe publication of the standard
for the mandate to be effective,
even if such effectiveness were
only temporary.
Spot the differenceOver the last five years, the
standards mandate blocked
the introduction of other
emerging technologies, and
no deployment alternatives
were permitted. With thefailure to protect the launch of
a market, the ASTM standard
has shown it should be taken
off the road.
There is no reason to believe
that the IEEE standard as a
mandated replacement to the
ASTM standard would achieve
different results.TH
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Thinking Highways financial analyst MARGARET
PETTIT looks at the European Territorial
Cooperation Programme and finds that like with
any other major programme, its a matter ofpriorities
Stunted
growth
ITS
Vol 3 No 3Thinking Highways12 www.thinkinghighways.com
2020vision
MIKE McGURRIN presents Mobility 2020: Towards a
New Vision for Intelligent Transportation Systems
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Climate Change
13Thinking Highways Vol 3 No 3www.thinkinghighways.com
ITS
The roots of Intelligent Transportation Systems (ITS)
go back for several decades prior to the Intelligent
Vehicle Highway Systems Act of 19911.
The 1960s brought an increased interest in the use of
electronics to aid highway transportation and the U.S.
Bureau of Public Roads prototyped many concepts,including the Electronic Route Guidance System (see
pages 12-15) and the Urban Traffic Con-
trol System.
However, funding and interest faded,
and the current program owes its roots
to a resurgence of interest in the 1980s
and an ad hoc group of individuals from
the private sector, public sector and
academia who called themselves
Mobility 2000.2
Mobility 2000s members developed the original stra-
tegic vision for ITS and then turned that vision into astrategic plan. As the name of the group implies, the
primary focus was on mobility, with a high level of
importance also placed on safety. Productivity, energy
and the environment were included as secondary goals.
Mobility 2000 defined the ITS program in terms of four
broad, interrelated areas: advanced traffic management
systems, advanced driver information systems, com-
mercial vehicle operations, and advanced vehicle con-
trol systems.3 These four areas, with some modification,
have continued to provide the structure of the ITS pro-gram ever since4.
The importance of integrating across
these areas was recognized from the
start and the Mobility 2000 report stated
that A systems engineering prospec-
tive is key to the successful evolution of
IVHS.
New light through old windowsThe Mobility 2000 vision has served the nation well for
over 20 years. However, while many of the same prob-
lems of highway safety and congestion remain, newproblems have emerged, including global warming, the
need to find new transportation funding mechanisms,
and an aging driver population. At the same time, new
technologies hardly envisioned in 1990 have now come
Productivity,energy and the
environment wereincluded as
secondary goals
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into widespread use. It is time for a new round of strate-
gic thinking, building upon whats been learned, to
develop a new vision for ITS, and a new plan to carry the
program forward.
Scenario planning approach
In moving forward with a new vision for ITS, it is impor-tant to take a fresh look, rather than simply extrapolating
from the framework laid out over 20 years ago. Specifi-
cally, we recommend starting with strategic thinking
utilizing a scenarioplanningapproach5, prior to jump-
ing into strategic planning. This approach starts with an
external focus, looking at the major issues affecting and
affected by transportation.
The urgent tasks of the day often preclude spending
the time to think strategically. Strategic thinking requires
not just a dedicated block of time, but the ability to step
back from the immediate concerns and address high
level issues and ask questions that challenge fundamen-
tal assumptions. However, without this step, strategic
plans are often developed with blinders, either simply
examining possible next steps for existing programs, or
assuming a linear extrapolation of the current environ-
ment - ie, the if this goes on approach. An example
from the past would be a 1907 urban plan focusing on
improved equine waste management, totally missing
next years introduction of the Model T Ford.
FutureproofAnother approach does recognize that the future will be
different, and spends time thinking about it. However,
considerable time and energy are spent determiningthe single most likely future environment, and then
developing plans that are optimized to that future. The
problem is that such plans, developed at considerable
expense, lack resiliency and are useless when the future
inevitably turns out to be different than the one pre-
dicted.
A solution is scenario planning. Rather than trying to
predict the future, one determines the key driving forces
or events that are likely, and then develops divergent
scenarios based on the directions those forces might
take. When possible, one then develops plans that are
resilient across the uncertain future landscape.Of course, sometimes the appropriate actions cannot
be independent of a particular scenario. In these cases,
one must begin taking action along the most expected
future path, but consider contingencies and identify the
leading indicators might be to indicate that the future
environment is deviating from that path, and that it is
time to consider the contingencies. The result is that
even a scenario-specific strategy is implemented in a
way that makes it more resilient in the face of uncertainty
and change.
For ITS, a small number (say, two to four) of alternate
scenarios would be developed, based on key exter-
nal trends or events that may shape both the require-ments and the opportunities for transportation. These
scenarios are described in the form of stories, similar to
the way a Concept of Operations provides an easy to
read, non-technical description of a system.
ITS
Vol 3 No 3Thinking Highways14
This approach makes the initial focus the external
transportation environment, rather than simply project-
ing forward from the current program and near-term
trends. Strategic forces that might be considered for
inclusion in the scenarios include a strong push for a gas
tax replacement within the next eight years, the aging
driver population, gas prices going to and remaining
above US$6 per gallon and climate change.One might examine climate change and ask how
would the requirements for transportation systems
change if severe weather events and natural disasters
become much more frequent over the next several dec-
ades. From the many possible combinations of forces
and events, two to four feasible combinations would be
selected, and developed into scenarios. These scenar-
ios will cover a broad range of likely futures, and pro-
mote a more flexible and resilient approach to planning.
From these scenarios, one next looks at how ITS would
be impacted by, and how ITS can contribute to, resolving
the issues identified.
Program scopeITS is often been defined as the application of sensing,
communications, and information processing technolo-
gies to improve surface transportation. This continues
www.thinkinghighways.com
How would therequirements for
ITS change if severeweather events
become much morefrequent over the
next few decades?
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ITS
Internally focused
extrapolation (Blinders)
Single future
forecast
Craft diverging scenarios based on key but uncertain
driving forces and events (Scenario planning)
Extrapolation from current
situation (if this goes on)
I
T
SGlobal
Environment
Approaches to Long-Range Planning
to provide a good starting point. However, while com-
munications and information technology can improve
the movement of people or goods, the movement of
information can sometimes serve as a substitute to the
movement of people or goods.
As we consider problems such as congestion, high-
way-related injuries, and carbon emissions, we can lookat many ways of improving transportation systems, such
as adding capacity, making travel safer, or improving
the availability of information on alternative modes.
However, we can also consider solutions that provide an
alternative to transportation that still satisfy the original
need. As the program moves forward, it is appropriate
to consider this latter role within the scope of ITS.
Thus, ITS in the 21st century is the application of sens-
ing, communications, and information processing tech-
nologies to either improve or substitute for surface
transportation.
Goal areasOnce the program vision has been defined, it is impor-
tant to set realistic, quantifiable goals for the programs,
and to identify what will be required to meet these goals.
These should be determined once the overall vision is
defined, but one can offer initial thoughts on areas to
consider.
In developing the goal areas, it is useful to look at the
current program as a starting point, but it is also useful to
take a broader view, and consider what might be miss-
ing, or what hidden assumptions should actually be
open to question. For example, is it time to consider
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Vol 3 No 3Thinking Highways16 www.thinkinghighways.com
more aggressive use of ITS technologies for enforce-
ment? Should the ITS program address how technology
can improve driver training, for both new and aging
drivers? How will global warming affect transportation
systems, and how can ITS technologies help mitigate the
effects?The future goals for ITS can be categorized into eight
areas:
Primary Goal Areas
1 Safety
2 Mobility and System Efficiency
3 Productivity
4 Efficiency
5 Energy and environment
6 Customer and societal satisfaction
Supporting Goal Areas
7 Systems engineering and integration
8 Institutional issues, innovations and
partnershipsThe primary goal areas are those where ITS can pro-
vide benefits, whether to individual users, to transporta-
tion operators, and to society as a whole. The systems
engineering and integration area is included because,
as was pointed out by the Mobility 2000 group, it is
important to integrate across the areas that comprise
ITS, and without specific goals and metrics, it is too easy
to develop stovepipe approaches.
RolesSaxtons paper on the roots of IVHS3 cites a number of
reasons why the ITS program took root from Mobility2000, and why it did not take off immediately from the
research done in the 60s. One of the reasons cited for
Mobility 2000s success is the true partnership that was
formed between the public sector, the private sector,
and the academic community. Saxton writes, todays
[ITS] program evolved from a newly found partnership
between industry, universities, and state, local and fed-
eral governments In contrast, the earlier [1960s] pro-
gram in BPR was a standard federally run research
program A lack of true partnership with industry andother government almost guaranteed no buy-in or com-
mitment to take these systems to production and
operation.
This coming together into a true consensus-based
partnership is as important to the ITS program in the
21st century as it was when the IVHS act was signed in
1991. ..TH
References1 H.R. 2950, Surface Transportation Efficiency Act of
1991, Title 1, Part C - Intelligent Vehicle Highway Systems
Act.2 Lyle Saxton, Mobility 2000 and the Roots of IVHS,
www.itsdocs.fhwa.dot.gov/JPODOCS/BRIEFING/9003.
pdf.
3 Mobility 2000 Presents Intelligent Vehicles and High-
way Systems: 1990 Summary, ntl.bts.gov/lib/16000/
16400/16494/PB2000104082.pdf, page 1.
4 Advanced Driver Information Systems was soon broad-
ened to Advanced Traveler Information Systems, in order
to include transit users, and Advanced Public Transit
Applications and Emergency Transportation Operations
were later added as additional categories, as the scope of
the program broadened from the original private vehicleperspective.
5 Jay Ogilvy and Peter Schwartz, Plotting Your Scenarios,
Global Business Network, www.gbn.com/ArticleDisplay-
Servlet.srv?aid=34550.
Movement of People
and GoodsMovement of
InformationITSITS Today:
Movement of Information
to improve transportation
Mobility 2020:
Movement of People
and GoodsMovement of
InformationITS
Movement of Information to
improve transportation or as asubstitute for the movement of
people or goods
ITS
Program scope
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Roads Scholar
Highways are getting smarter. They look the same,
black asphalt and white lines but look a little closer.
Small weigh and speed detectors right in the asphalt,
overhead cameras and sensors to
record every move. Other more obvious
additions are there too, like message
signs that change for every vehicle!
With IRD technology, our roads can monitor, record and
communicate thousands of pieces of data every second
over wired and wireless networks. Data that you can use
to make roads stronger, faster, and safer.
Talk to the smart people at IRD,
theyve been leading the way in ITS
for over 25 years.
i rd inc.com
INTERNATIONAL
ROAD DYNAMICS INC.
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Thinking Highways financial analyst MARGARET
PETTIT looks at the European Territorial
Cooperation Programme and finds that like with
any other major programme, its a matter of
priorities
Stunted
growth
The Thinker
Vol 3 No 3Thinking Highways18 www.thinkinghighways.com
The strangecase of the
three-leggedstool
The public sector, the private sector and the
universities are the triumverate of essential but
often disparate ingredients in the transport
community mix - but isnt it time that we all just
got along? PHIL TARNOFF thinks it is
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Climate Change
When DAVID SCHONBRUNN
read the April/May issue of
Thinking Highways he felt
compelled to write an article
offering his own views on
transportations impacts
onm and solutions for,
climate change
19Thinking Highways Vol 3 No 3www.thinkinghighways.com
The Thinker
Public employees are lazy and unimaginative. Pri-
vate sector employees actions are based exclusively
on the almighty dollar and university faculties
ignore project objectives and schedules when con-
ducting research.
These insulting perceptions are neither accurate nor
fair. But they are repeated here as an indication of thedegree of misunderstanding that exists among the three
major sectors of the transportation community; public,
private and university.
These statements ignore the fact that the great major-
ity of employees within all sectors of the transportation
industry work hard to achieve their common goal of
improving the system within the constraints of their cho-
sen area of employment. It is unfortunate that these
opinions exist when there has never been a greater
need for cooperation and collaboration within an indus-
try that is undergoing major changes that include:
Privatization: The public sector is relying on the
private sector to an increasing extent for provision of
services including design, construction, operations and
management. Without an appreciation of both the capa-
bilities and limitations of the private sector, the move
toward privatization will not succeed. In addition, the
public sector must also develop an
appreciation of the ways in which its pro-
curement practices influence private
sector performance.
Workforce development: There
is a shortage of professionals trained to
meet the needs of the public and private
sectors. The university community whichis the obvious source of supply falls short
of providing both the quantity and qual-
ity of needed graduates. An understanding of the moti-
vations and priorities of this sector of the transportation
industry is important if the shortage is to be corrected.
Technology: Technology is rapidly advancing,
which creates challenges for all sectors of the transpor-
tation community, all of whom would benefit from its
application. An understanding of their mutual capabili-
ties and motivations is needed to ensure that the indus-
try takes advantage of new technologies as they become
available.
A little bit of backstoryFor these reasons, it is important to improve the relation-
ships among the various sectors of the transportation
community. The manner in which this might be accom-
plished requires an intimate knowledge of their charac-
teristics and capabilities.
Viewing my transportation career of nearly 40 years,
one would conclude that I have been unable to hold a
job; having been a public sector employee while work-
ing for the Federal Highway Administration, a private
sector employee while working for Alan M. Voorhees
and Associates as well as PB Farradyne, and mostrecently a university employee while working for the
University of Maryland.
While at the University of Maryland, I have also enjoyed
a close working relationship with the Maryland Depart-
ment of Transportation. This breadth of experience
qualifies me (or at least I think it does) to reflect on the
relative strengths and weaknesses of each of the three
sectors of the transportation community, including their
cultures and their assets and to suggest ways in which
these characteristics can be leveraged in a way that
strengthens the overall industry.
Sector characteristicsFew, if any, individuals enter the transportation engi-
neering field with the objective of becoming multi-
millionaires. Instead, like most technical professions,
newcomers enter the field with the vague notion of a
career that offers a reliable (comfortable) income, work-
ing on interesting projects that might produce societal
benefits. Although the balance of monetary rewards,
interesting work and societal benefits shifts somewhat
among possible transportation career paths, most of its
participants are motivated by some combination of the
three.
It should be noted that the following discussion of
industry sectors emphasizes organizations responsible
for infrastructure development and operation. Many
major sectors such as vehicle manufacturers, transit
operators and commercial vehicle
operators have been excluded to pro-
vide focus for the following discussion.
Public sectorThe public sector includes many types
of organizations; the Federal Govern-
ment, state and local agencies, metro-politan planning organizations, etc. In
spite of their differences, they share a
number of attributes, including job security, good fringe
benefits and reasonable (although deteriorating) retire-
ment benefits.
Public sector salaries are generally lower than those
of either the private or university sectors. With some
notable exceptions, the pressures of public sector
employment are relatively modest, due at least in part to
the job security it offers. Public sector employment fos-
ters an environment in which the penalties for failure
exceed the rewards for success, with the result thatmany, (certainly not all) public sector employees have a
low tolerance for the risks associated with creativity.
The common denominator among the majority of
public sector employees is the feeling that they are the
keepers of the public good. In other words, since they
are not influenced by the profit motive, their actions are
oriented toward public service rather than avarice or
personal advancement. Many have indicated that they
selected the public sector career path out of a desire to
contribute to the publics welfare, and because of the
ability to establish public policy an opportunity that is
not available to those in other sectors.
Advancement in the public sector is based on keep-ing the ship of state sailing in untroubled waters.
Rewards accrue to those who effectively perform the
duties they are assigned without creating problems for
their superiors.
Few entertransportation
engineering withthe objective of
becoming multi-millionaires
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Private sectorPrivate sector employment can be characterized by
relatively low job security, modest fringe benefits, and
long working hours. Offsetting benefits include higher
salaries, and perhaps most important, the ability to cre-
ate (software, reports, ideas, products, infrastructure)
rather than to oversee its creation. Thus the greatest dif-ference between public and private sectors is the pub-
lic sectors responsibility for establishing policies and
programs versus the private sectors responsibility for
implementing programs and systems.
The private sector is far from homogenous. The pri-
vate sector includes consultants, manufacturers, and
contractors, each of which offers a unique set of charac-
teristics. To a certain degree, the cultures of these three
constituents have been influenced by public sector pol-
icies. One of the most obvious areas in which this has
occurred is the bid and proposal process by which firms
are selected to perform work.
Consultants are typically chosen using a best valueprocess in which their selection is based on the quality
of their proposals and the experience of their staff with-
out evaluation of price. Contractors and
suppliers are selected purely on a low-
bid basis, in which a bid price is offered
based on a set of technical specifica-
tions developed by the public agency.
Thus, consultants tend to emphasize
project delivery in a manner that meets
or exceeds clients requirements, while
contractors and suppliers tend to
emphasize economic delivery ofprojects that meet but do not exceed the
specifications.
A common trait of the private sector
contractors and consultants is their total
reliance on their project managers. Within these organ-
izations, the project manager is king, having been
assigned responsibility for managing all aspects of a
project including technical quality, client satisfaction,
budget and schedule.
The health of the parent organization depends com-
pletely upon the effectiveness of its project managers.
Unfortunately, most project management experience is
derived from on-the-job-training as opposed to formal
education (although this is changing). Advancement in
the private sector depends on successful project or
product delivery. It is readily evaluated using financial
measures profit, growth, sales, etc.
University communityThe transportation community requires a steady infu-
sion of educated and trained (the two are different) per-
sonnel. Education is generally considered a formal
long-term instruction related to the fundamentals of a
technology. Education is provided by vocational schools
and universities. Training is considered the delivery ofshort-term instruction related to a specific job require-
ment. Training may be provided by vocational schools,
but is also available from sources such as the Federal
Highway Administrations National Highway Institute,
The Thinker
Vol 3 No 3Thinking Highways20
the on-line courses from the Consortium for ITS Training
and Education (CITE), and the University of Marylands
Operations Academy.
The university system is the primary source of the
needed education, and in turn a major supplier of entry
level employees for the transportation industry. In this
role, the educational system should, ideally be one thatis agile (instruction is adjusted to changing environ-
ment, technologies and priorities) and responsive (rec-
ognizing the needs of the customer). The system should
also be one in which education is given a higher priority
than research. Unfortunately few, if any, US universities
exhibit these characteristics.
Organizationally, the university management struc-
ture is the flattest of the three sectors being discussed.
The system provides tenured faculty with a high degree
of independence to pursue the research and interact
with students in the manner of their choosing. Faculty
evaluations assign priority to the number of refereed
research papers that have been published rather thantheir success at educating students.
To a significant degree, departmental performance is
evaluated based on the number of doc-
toral graduates that have received
teaching positions at other prestigious
universities. As a result, tenured mem-
bers of the faculty tend to prioritize
research over education and produc-
tion of PhD candidates over those with
undergraduate or masters degrees.
The ability of the university system to
respond to the needs of the transporta-tion profession is further hampered by
cumbersome requirements for curric-
ulum changes.
The introduction of new courses is
typically a time-consuming process requiring review
and approval by multiple levels of university adminis-
tration. Faculty members who might already be reluc-
tant to propose the addition of new courses to a
curriculum due to the effort associated with their devel-
opment, are further discouraged by these bureaucratic
processes. However, this does not preclude the inclu-
sion of new or updated subject matter in existing
courses, which is a decision that can be made by indi-
vidual faculty members.
As a result, the educational process has become one
in which the universities teach the unchanging underly-
ing fundamentals of the profession. In the case of trans-
portation, these might include courses such as traffic
flow theory, governmental structure, operations
research, simulation techniques etc. Providing more
specialized aspects of the education is a responsibility
that has been assumed by organizations involved in
training.
Inter-sector perceptionsSo how can the transportation field be improved by
developing constructive relationships that will leverage
the capabilities of its participants? The following five
point program is suggested:
The educationalprocess has become
one in which theuniversities teachthe unchanging
underlyingfundamentals ofthe profession
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1) Develop the equivalent of a one year sabbatical
program in which employees from one sector work as
employees of another sector. Think of the benefits to the
university system from the participation of individuals
from either the public or private sectors who, as adjunct
professors, student advisors and researchers, work on
material that is relevant to the needs of their respectivesectors. Think of the benefits to the public sector from
the participation of private sector individuals who can
provide useful financial and technical insights into the
project planning process.
2) With the assistance of trade associations such as
AASHTO and ITE, define workforce skills needed by the
public and private sectors. Work with academia to adopt
their education toward the needs that have been identi-
fied. Support the development of transition training
that builds on the basics offered in the current
curricula.
3) Address the current misunderstanding of private
and public sector finances by offering shortcourses topublic sector employees. The need for such training
was highlighted in a recent exchange with a public sec-
tor manager who was planning a public-private part-
nership. The manager indicated that he did not
understand or care about how the private sector made
money, but was defining the project requirements in a
manner that met the needs of his agency. The result of
this activity was a multi-million dollar project that failed
financially in less than five years.
4) Include private sector and university personnel in
The Thinker
public sector planning initiatives. Planning at all levels
(strategic, operational, project, etc.) is currently a
responsibility of the public sector. The planning proc-
ess would benefit from the insights of the private and
university sectors, which may include a broader knowl-
edge of similar developments throughout the US (or the
world), as well as their ability to provide more accuratecost and schedule estimates of the activities being
planned. Broader representation in the planning proc-
ess might also increase the success rate of public-
private partnerships.
5) Critically review the procurement process as it is
applied to projects and programs. There is a tendency
within public agencies to take the path of least resist-
ance i.e. do things the way in which theyve been done
in the past. Examination of procurement alternatives
from the perspective of ensuring desirable perform-
ance on the part of the proposers (or bidders) can often
produce beneficial results. Procurement alternatives
exist in most agencies. For example; design-build versus low bid, systems manager versus consultant,
public-private partnership versus contractor, etc.
Summing up succinctlyThese five points offer the potential to minimize friction
among the various sectors of the transportation
industry, leading to a healthy and efficient industry
capable of responding effectively to future demands for
service. TH
www.tamron-europe.com [email protected]
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XxxxxXxxxx
I T S C O N N E C T I O N S : SAV ING T IME . SAV ING L I VES .
United States, Canada, South America and Latin America
Tel: +1.202.721.4223Fax: +1.202.484.3483
E-mail: [email protected]
Europe
Tel: +32.2.626.11.32Fax: +32.2.626.11.31
E-mail: [email protected]
Asia-Pacific
Tel: +81.3.5777.1013Fax: +81.3.3434.1755
E-mail: [email protected]
E X P E R I E N C E T H E U LT I M AT E I T S E V E N T
WWW.ITSWORLDCONGRESS.ORG
MAKE PLANS TO ATTEND THE
15TH WORLD CONGRESS ON ITS!
transportation management system
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Climate Change
When DAVID SCHONBRUNN
read the April/May issue of
Thinking Highways he felt
compelled to write an article
offering his own views on
transportations impacts
onm and solutions for,
climate change
Consultants
23Thinking Highways Vol 3 No 3www.thinkinghighways.com
Greatminds...THINKING HIGHWAYS presents a comprehensive guide tointernational transport consulting. Over the next seven pages
three consultants discuss how to deal with authorities on
local, national and international levels in Asia-Pacific,
South Africa and Europe
First, GETHIN PERRY,
Principal ITS Consultant at
Maunsell AECOM in Sydney,
Australia looks at consulting
in the Asia-Pacific region
Being part of a global organisation of over 40,000
professionals and growing provides us at AECOM
with an interesting insight in to the maturity of the
advanced transportation management and ITS
sector around the world.
Our regular global co-ordination sessions help us to
understand the different position, needs of each market
and to develop strategies that support the varying needs
of our clients. A recent discussion on moving away from
the term ITS to emphasising the goals and objectives ofadvanced transportation and network operations man-
agement was supported by Europe and Australia but
was judged inappropriate for North America.
For us this reflects the relative maturity of the industry
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www.thinkinghighways.com
Consultants
Vol 3 No 3Thinking Highways24
in each market, and the position of each in the policy-
strategy-research-deploy-operate life cycle.
Across AECOM we share a common vision of improv-
ing the operation and management of our transport
networks through the application of advanced transpor-
tation management techniques, but our approach and
skills offered in each market responds to the demands
and maturity of that market.
In the mature North America our focus is on the deploy-
ment and implementation of systems; in an arguably
less mature European market our focus is on develop-
ing operational and business solutions; whilst in the
immature Australian market we are providing thought
leadership and long-term vision whilst moving towards
developing operational and business solutions.
Far and wideThis is not to suggest that each market operates solely in
one area, North America is investing huge sums in
research and Europe has a large base of installed sys-tems and comprehensive deployment programme with
advances of global significance. Whilst in Australia there
is a gap between legacy investments in urban traffic
control systems (SCATS, etc) and traffic management
centres in the capital cities and an immature policy envi-
ronment that is not setting the agenda for the applica-
tion and exploitation of advanced transportation
management techniques.
The personal and organisation knowledge that exists
within the Australian states roads authorities is exten-
sive. Consequently they have the skills required to
deploy traffic management systems, even to the extentthat they have the resources to design, develop, manu-
facture and install their own hardware.
This can often put them in the interesting position of
competing against the private sector for their own con-
tracts. However, what the authorities themselves and the
transport ministries to which they report are telling us is
that they lack a comprehensive understanding of the
advanced transportation management options availa-
ble to them, the benefits that they could realise, and the
strategy to bring them forward.
Consequently, the approach that we are adopting in
Australia is two fold and focuses on providing thought
leadership derived from the international experienceof our local team and international colleagues: top down
promotion and agenda setting with transport ministers;
and bottom up development of strategies and visions
with the leaders of the transport authorities.
The first challenge is to get advanced transportation
management techniques on to the agenda of govern-
ment and decision makers. In recent years Australia has
been in period of infrastructure expansion, building the
motorways (usually tolled PPP) and expressways
needed to support a sustained economic expansion.
However, there is a growing realisation that physical
infrastructure is not the only solution and may not be theoptimal solution.
Continued congestion, particularly in CBDs, increas-
ing fuel prices and a growing concern about the envi-
ronment are changing the political landscape.
MultilinguisticsThrough an ability to speak the same language as the
decision makers we have begun to set the scene for the
development of the policies and strategies that can
be delivered through advanced transportation
management.
In particular Philip Davies, our Director of Transport
Planning and Advisory (Australia, New Zealand, and
Asia) and formerly Director of Traffic Operations at
Transport for London, has the crucial background of
developing and implementing similar strategies in one
of the most challenging political and urban environ-
ments in the world.
The position of our clients and markets presents inter-
esting challenges and frequently requires us to work
across borders to; identify best practice; learn lessons;
outline benefits; and adapt ideas to local requirements
rather than simply transplant them.
Some examples of where we have done this include:
Council of Australian Governments, StandingCommittee of Transport, Urban Congestion Manage-
ment Working Group developed an evaluation frame-
work in order to identify successful, applicable and
cost-effective new technologies and road management
practices that address congestion on urban arterials;
Victorian Department of Infrastructure identi-
fied and investigated policy options to change transport
usage and behaviour and reduce transport energy use;
VicRoads identifying how existing operational
initiatives contribute to high level government conges-
tion and traffic management strategies and develop a
vision and framework for aligning traffic operations withthe strategies.
Mix and matchOn these and other projects where we are working at a
more operational level to plan, procure and implement
systems we seamlessly blend the right mix of skills and
experience from: local professionals with an in-depth
appreciation of our clients business; locally based pro-
fessionals with international experience of planning
and implementing advanced transportation manage-
ment; and the international pool of experts from our
European and American businesses. In developing our
approach to the challenges we aim to do the following: Demonstrate a detailed understanding of our
clients business;
Clearly and accurately define the issues that
our client faces;
Identify solutions to those issues;
Adapt international experience to the local
environment; and
Develop an implementation framework.
We perceive that the field of advanced transportation
management is at the threshold of significant expansion
in Australia and New Zealand. The work that we are
doing now is assisting our clients to set the scene for thatexpansion, and positioning them to make the most
appropriate and efficient investments to intelligently
deliver the improvements to transport that support pub-
lic mobility and the economy.TH
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Consultants
ANDREW PICKFORD works all over the world and
has consulted for multinational organisations.
Here though, he focuses on his work in South Africa
In the run-up to the FIFA World Cup 2010, South
Africa is now in the transport limelight.
It has the challenge of developing its attractiveness as
a safe haven for foreign direct investment whilst devel-
oping its own regionally and internationally competi-
tive industries and empowering home grown engineers
and managers to fill the skills shortage that the country
currently faces. International rates are not affordable by
most government institutions and procurement rules
make it difficult to justify employing international exper-
tise. This balancing act is reflected in the procurement
practises for professional engineers and management
consultants to work client side in large integrated pub-
lic works programmes on roads, rail, ports and airports
infrastructure.
South Africa has shown its ability to innovate through
design in many engineering sectors, in particular the
emerging ITS industry has benefited from technologies
that had their roots in the countrys defence industry.
Amongst many examples, pioneering location-based
applications are underpinned by best-in-class GIS sys-
tems and comprehensive digital mapping. The wireless
communications industry is competitive and in many
parts of SA provides essential services where it wouldtake too long to install fixed lines. South Africa is also
undergoing EMV migration that will enable e-payment
on many transport modes.
Transition and learningIn this transition phase, the norm is to employ small
teams within government that selectively procure local
and international consultants to bootstrap large pro-
curements for services, for example infrastructure
development and downstream ITS application. The
responsibility for programme management is devolved
to a greater degree than in developed countries such asthe UK. Consequently, the selection of competent con-
tractors to operate its airports or roads (for example) is
critical and the use of Service Level Agreements that
describe KPIs are then equally important to ensure that
delivery quality targets are met throughout the contract
duration to preserve risk allocations. Long-term strate-
gic planning to ensure best value has never been more
important to a country that is often regarded as setting
the standard for other developing nations in Africa
where, for cultural reasons, planning horizons have
been much shorter.
Each of these ambitious projects (there are many
more) places an additional burden on national and
regional government transportation authorities. This
pressure can help drive up the efficiency by which
national and local government agencies can meet dead-
linesbut which could also increase the risk of pro-
gramme delays and adversely impact the quality of
programme management.
South Africa has a strategic need to nurture, upgrade
and retain its own competences in systems design and
programme management these soft assets are often
forgotten when we look at ITS success stories world-
wide. Having a high quality fleet of buses does not make
a bus service and having high quality roads does not
make a transportation system - as many developing
countries have found to their cost. Furthermore, the clas-
sical model of upgrading a nations infrastructure sug-
gests that local innovation is best. Simply buying
ready-made solutions as templates from other countries
or cities will not work. Johannesburg is not London and
Cape Town is not Bogot. Consultants take note.
Early signs, mostly goodThe momentum behind the preparations for 2010 has
generated many news stories that show that the country
can specify, procure and manage many large scale,
competitively tendered projects that meet local needs,
in many cases funded and operated by the private sec-
tor with accompanying levels of risk as part of in return
for operating concessions.Not all news has been good though the bold attempts
to recapitalise (upgrade) the nations fleet of informal
taxi services at a cost of R7m (0.8m) has met resistance
although by 2010 should result in about 80 per cent of
the fleet being replaced with newer and safer vehicles.
In May 2008 the Department of Transport, through the
South African National Roads Agency Limited (SANRAL)
awarded the final contract of its R11.9 billion for the ini-
tial construction phase of the Gauteng Freeway Improve-
ment Project (GFIP) to upgrade and extend the Gauteng
highway network all funded through the issue of gov-
ernment-backed bonds. SANRAL intends to procure arelated MLFF ETC system with a national back office
and operating concession by early 2009.
The implementation of Bus Rapid Transit in Johannes-
burg, the rapidly developing Gautrain link to the OR
Tambo International Airport and a new airport link pro-
posed for Cape Town are all helping to fuel market inter-
est that is expected to drive growth in South African
professional consulting companies, initially enabled
through a mix of local and imported skills.
Facing the long termSo, the current stock of high profile ITS projects provides
South Africa with a good opportunity to show that design
and programme delivery competence can compete
internationally. When the final whistle has blown on the
next World Cup the long-term challenge will be to main-
tain and develop this further.TH
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Vol 3 No 3Thinking Highways28
My company, the Ian Catling Consultancy (ICC) has
just celebrated 25 years of working in ITS.
I gave up my post at SIA in July 1983 to work on the first
Hong Kong Electronic Road Pricing (ERP) Pilot Project,
and effectively established the Ian Catling Consultancy
then. At the time I was assured that I could return to my
proper job at the end of the Hong Kong project, but in
the end I decided that the new area of what was then
called Road Transport Informatics (RTI which is actu-
ally the rti in the European ITS coordination organisa-
tion ERTICO) offered exciting and challenging
opportunities for an independent consultancy.At its peak, ICC employed about 10 people, but I have
preferred to work with an even smaller core team and
use a network of other independent expert consultants
who can be available often at short notice and who are
prepared to work hard (as well as being, hopefully, quite
bright, hard work is, I think, one of the key requirements
for anyone considering setting up on their own).
For many years my right-hand man was Richard Har-
ris, well-known to many readers as a leading light in ITS
at WSP, and Overseas Director for ITS UK (not to mention
a fairly regular contributor to Thinking
Highways).
Something to get our teeth intoAt the end of the 1980s the European
Commission was putting together the
DRIVE research programme: ICC
helped to develop the programme, and
during the 1990s we led and coordi-
nated some of the key projects which
sowed the seeds for what are now (at
last!) real products and services.
Navigation is perhaps the most obvi-
ous of these in the mass market, but the
other main area in which ICC has remained involved iselectronic charging, where there is arguably a glimmer
of light for the achievement of what the interoperability
directive calls the European Electronic Toll Service
(EETS).
Working with the Commission is rather more con-
strained these days than it was then. Despite the Com-
missions well-stated aims to encourage SMEs (Small
and Medium-sized Enterprises) to participate in Euro-
pean projects, I find it now almost impossible for a small
company like ICC to put together the type of consortium
which will win through what are usually very competi-
tive bidding processes.This is partly because most of the big consultancy
companies now have their own ITS expertise and teams,
but also because the funding process is much more dif-
ficult now. One of our main projects over the last couple
of years has been RCI (Road Charging Interoperability),
in which ICC is a partner.
While the Commission still retains the concept of an
advance payment (it always was conceptual rather
than actual, because it usually arrived when you were
about six months into the project), you now are required
to provide a bank guarantee which, for a small firm like
ours, effectively means that in order to receive the
advance payment you must tie up that amount of money
in hock to the bank, so theres really no point in having
it.
Given the long lead times for these projects, we hadactually been working for nearly three years before we
received a single penny (or euro-cent). Of course we
dont work in these projects just for the money but it
would help if it wasnt quite so difficult to get!
An uneven playing field?Lots of our work has also been with the UK Government,
especially with the Department of Transport (or any of
the five or six other names that its had in the last couple
of decades). I think the Government has always played
strictly by the rules but, as with the
Commission, its become both morecompetitive and harder to get con-
tracts as a small firm.
In fact the way in is often to be part-
nered with one or more of the larger
firms who are able to bid for frame-
work contracts. But just being part of
a successful framework team doesnt
actually guarantee you any work!
When ITS was finding its feet at the
end of the 1980s and start of the 1990s,
there was a small number of specialist
consultancies who were able to offer
relatively rare expertise and experience in ITS. Now ITSis a much bigger area and includes many multi-million
dollar enterprises.
There is still a role for the small specialist consultancy,
but we are now much smaller fishes in a much bigger
ocean.TH
Gethin Perry is Principal ITS Consultant at Maunsell
AECOM in Sydney, Australia and can be contacted at
Ian Catling is Principal of Ian Catling Consultancy in
Chipstead, UK and can be contacted at [email protected]
Andrew Pickford is Principal of Transport Technology
Consultants based in Cambridge, UK and can be
contacted at [email protected]
In order to receivethe advance
payment you musttie up that amountof money in hock tothe bank, so theresreally no point in
having it
IAN CATLING explains the benefits and potential
pitfalls of working for the European Commission
(and in the UK) as a small consultancy
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Thinking Highways financial analyst MARGARET
PETTIT looks at the European Territorial
Cooperation Programme and finds that like with
any other major programme, its a matter ofpriorities
Stunted
growth
Cover Feature: ERGS
Vol 3 No 3Thinking Highways www.thinkinghighways.com
Roots and
branches30
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Climate Change
The inspiration for this article arose during a recent
visit by to Washington, DC,