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    Volume 3 Issue 3 September/October 2008

    THINKING

    HIGHWAYSNORTH AMERICAN EDITION

    Advanced transportation management

    policy strategy technology

    finance innovation implementation

    integration interoperability

    he

    INTELLIGENTchoice

    IT ALL STARTED HEREPaul Najarian looks back at the roots ofITS: the Electronic Route Guidance System

    TEAM SPIRITPhil Tarnoff on why the public,private and academic sectors

    should work together

    GREAT MINDS...Gethin Perrry, Ian Catling and

    Andrew Pickford consulton international consulting

    UPWARDLY MOBILEMike McGurrins ITS vision

    of the near future

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    OSI LASERSCAN.

    WE FIT INTO ANY ENVIRONMENT.

    A dynamic industry requires dynamic solutionsextremely flexible options that can change when

    your needs change, quickly and efficiently. Options that are precise, upgradable, and able to work with legacy

    elements and emerging technologies. By deploying theAutoSenseTM or Idris products either individually

    or in tandem, youll soon realize lower life cycle costs, increased accuracy and increased reliability.

    To see how well we can fit into your environment, contact Eric Carr, [email protected] today.

    AutoSenseis a product line of OSI LaserScan focused on the development and deployment

    of sensor and system solutions for the toll and traffic management markets worldwide.

    Idris is a registered trademark of Diamond Consulting Services Ltd.

    www.osi-laserscan.com

    Vehicle Separation

    Axle Counting

    Vehicle Classification

    Vehicle EnforcementSecurity Camera Trigger

    Data Collection andTransmission

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    When we set up H3B Media

    two and a bit years ago we

    did so with one thing inmind: to give people what

    they want, within reason.

    What you, the readers

    wanted, was something

    different from what is already,

    probably, on your desks and

    shelves. There was absolutely

    no point in spending all that

    time talking to the industry

    about what they would most

    like from a new magazine and

    then completely ignoring theirwishes and producing a me-

    too publication.

    Hence, Thinking Highwaysis

    split into two regional editions,

    North America and Europe/

    Rest of the World. You receive

    the one that is relevant to your

    part of the world and you can

    either pay US$60 to have the

    other one shipped to you or of

    course you can read the

    electronic version on our

    website, which is soon to be

    relaunched with a stunning

    new look, I might add.

    Editor-in-ChiefKevin Borras ([email protected])

    Sales and MarketingLuis Hill ([email protected])Tim Guest ([email protected])

    Design and LayoutPhoebe Bentley, Kevin Borras

    Associate EditorsRichard Bishop ([email protected])Amy Zuckerman ([email protected])

    Contributing EditorsBruce Abernethy, Lee J Nelson, AndrewPickford, Phil Tarnoff, Harold Worrall

    Contributors to this issueBruce Abernethy, Donna Blake,Nicki Bradley. Dan Brand, Bob Byerly,Ian Catling, Jodie Graham, AllisonGriffiths,Mark Johnson, Bob Kelly, FrankLong, Mike McGurrin, Paul Najarian,Gethin Perry, Andrew Pickford, StephenSlater, Phil Tarnoff, Amy Zuckerman

    Thinking Highways is published by H3B Media Ltd.

    ISSN 1753-43Z1

    Thinking Highways is published quarterly in two editions North America andEurope/Rest of the World - and is available on subscription at 30/40 (Europe/RoW) andUS$60 (North America). Distributed in the USA by DSW 75 Aberdeen Road, Emigsville,PA 17318-0437 USA. Periodicals postage paid at Emigsville, PA. POSTMASTER: send addresschanges to Thinking Highways, 13705 North Ivy lake Road, Chillicothe, Illinois 61523, USA.

    Although due care has been taken to ensure that the content of this publication is accurateand up-to-date, the publisher can accept no liability for errors and omissions. Unless otherwisestated, this publication has not tested products or services that are described herein, andtheir inclusion does not imply any form of endorsement. By accepting advertisements in thispublication, the publisher does not warrant their accuracy, nor accept responsibility for their

    contents. The publisher welcomes unsolicited manuscripts and illustrations but can accept noliability for their safe return.

    2008 H3B Media Ltd. All rights reserved.

    The views and opinions of the authors are not necessarily those of H3B Media Ltd.Reproduction (in whole or in part) of any text, photograph or illustration contained in thispublication without the written permission of the publisher is strictly prohibited.

    Printed in the UK by The Manson Group

    This is what you

    want, this iswhat you getA North American transportation magazine,

    published in the UK, with a feature on the Singapore

    Formula 1 Grand Prix. Well, you did ask...

    1Thinking Highways Vol 3 No 3www.thinkinghighways.com

    Foreword Thinking

    CEO & Co-FounderLuis Hill

    Vice-President, Publishing

    & Co-FounderKevin Borras

    www.thinkinghighways.com

    Kevin Borras is

    co-founder and

    vice-president,

    publishing of H3B

    Media and editor-in-chief of Thinking

    Highways North

    American Edition.

    how Singapores traffic

    management system is

    planning to cope with theforthcoming (at the time of

    writing) Formula 1 Grand Prix.

    Street circuit motor racing

    usually makes for a more

    exciting spectacle (anyone

    who has seen a race at Long

    Beach, Houston or Belle Isle

    may well agree), but theres

    more to F1 than ridiculously

    fast cars as Stephens article is

    testimony to.

    Our cover feature, PaulNajarians look at what was

    essentially the forerunner of

    VII, is certainly timely. It may

    look like an old, yellow

    computer cabinet from the

    1960s (well, it is) but this is

    where ITS started. However,

    shortly after these photos were

    taken, the cabinet vanished.

    The majority of people who

    have driven past it over the last

    40 years had no idea of or

    interest in its significance... but

    clearly someone did. This is

    our history, after all.TH

    Sub-Editor and ProofreaderMaria Vasconcelos

    AdministrationJodie Graham ([email protected])

    Subscriptions and CirculationPilarin Harvey-Granell

    VisualisationTom Waldschmidt ([email protected])

    Conferences and EventsOdile Pignier (odile@h3bmedia.,com)

    WebsiteThe Mind Corporation

    Financial Director

    Martin Brookstein

    EDITORIAL AND ADVERTISINGH3B Media Ltd, 15 Onslow Gardens,Wallington, Surrey SM6 9QL, UKTel +44 (0)208 254 9406Fax +44 (0)208 647 0045Email [email protected]

    All this is a precursor to

    telling you that, due to popular

    demand, weve included acouple of the more interesting

    articles from the Europe/Rest

    of the World edition in this

    issue. We listened to what you

    wanted from the outset and

    have continued to do so.

    The articles in question

    should provide a fascinating

    insight into what is happening

    on the other side of the world,

    literally in a couple of cases.

    Pages 23-29 are taken upwith a fascinating look at how

    consultants in Australia,

    Europe and South Africa work.

    What unique difficulties to do

    they face? How much

    commonality is there between

    consulting for local authorities

    in Cape Town and Sydney?

    How different are their

    experiences from those

    working in North America?

    Another out-of-bounds

    piece that we thought would

    make for interesting reading is

    Stephen Slaters account of

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    In the June/July issue of

    Thinking Highways, Bruce

    Abernethy and Harold

    Keeler (A Different Kind of

    Car Crash Altogether)posed the question of what

    could happen if the

    operating systems in a car

    hangs up when the car is

    moving at 65 mph?

    Although likening such a

    situation to when a PC or

    laptop freezes up, or is

    infected by a virus, Abernethy

    and Keeler noted that real-

    time management and control

    of a vehicle is much differentthan executing office software

    in a general purpose

    computer.

    A software error or virus

    could have catastrophic results

    for a vehicle and its occupants.

    The final question the authors

    pose is who would be legally

    responsible if a software

    problem causes a vehicle

    accident. This article looks at

    the possible liable parties and

    the relevant legal theories.

    Get on the busA first area of examination is

    the relationships among the

    vehicle manufacturers and

    their suppliers, including

    software companies that

    design and install vehicle

    operating systems.

    Vehicle manufacturers have

    been reluctant to have

    consumer accessible softwaresystems, such as telematics

    and the like, connect to the

    vehicle bus that supports the

    operations of the engine,

    Hanging

    tough?So just who is responsible if vehicle software causes

    an accident?

    4 Vol 3 No 3Thinking Highways www.thinkinghighways.com

    Robert Kelly and Mark Johnsons Legal Brief

    A software erroror virus could

    have catastrophicresults for a

    vehicle and itsoccupants

    braking and the transmission.

    However, as Abernethy and

    Keeler point out, the risk of

    software error or the possible

    introduction of a virusbecomes greater as these and

    other vehicle software systems

    connect to the Internet and VII

    and vehicle-to-vehicle

    communications are deployed.

    Such problems may put the

    operational safety of the

    vehicle at risk.

    guesswork involved in

    assigning fault if a vehicle

    accident occurs rather than try

    to resolve this question

    through litigation.

    Compromising situationThe more interesting

    relationship is between the

    vehicle manufacturers and the

    purchaser and ultimate user of

    the vehicle. In the majority of

    instances, the purchaser and

    user of a vehicle equipped

    with telematics or other similar

    systems is not going to be

    aware of how these systemswork or the risk of a possible

    software error or virus that

    could compromise their

    operation.

    In some instances, the

    vehicle purchaser will be

    buying a service either from

    the vehicle manufacturer or a

    third-party provider, who may

    or may not have a direct

    relationship with the vehicle

    manufacturer.

    It is common for suchcontracts to include provisions

    (disclaimers, limitations of

    remedies, limited warranties,

    and the like) that seek to

    minimize the seller/service

    providers potential liability if

    the purchase claims breach of

    contract because the product

    or service fails to perform as

    expected.

    Vehicle manufacturers may

    also seek in its own contractwith a software provider, as

    well as in any contract with the

    vehicle purchaser, to limit its

    exposure by trying to assign

    Protect and surviveGiven these developments, it

    is likely that the vehicle

    manufacturers will seek from

    their suppliers, both of the

    physical components and the

    associated software systems,contractual guarantees of

    performance and service

    levels.

    Vehicle manufacturers will

    also likely seek specific

    contractual protections in the

    form of indemnification and

    other provisions from their

    suppliers for a vehicle

    accident that is attributable to

    a software failure.

    These same contracts mayalso seek to identify specific

    types of software failures that

    are attributable to the supplier

    so as to minimize the

    Robert Kelly is a

    partner with the

    Washington, DCbased law firm

    Squire, Sanders,

    Dempsey

    Mark Johnson is an

    attorney at law with

    Squire, Sanders,

    Dempsey based in

    Buenos Aires,

    Argentina

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    Xxxxx

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    Robert Kelly and Mark Johnsons Legal Brief

    6 Vol 3 No 3Thinking Highways www.thinkinghighways.com

    any liability to the service

    provider and limit the ability of

    the purchaser to seek

    compensation from the vehicle

    manufacturer.

    Devil in the detailAny contractual provisions that

    limit and/or assign liability

    warrant closer scrutiny. In

    many purchase/sale scenarios,

    especially between corporate

    entities and individuals, there

    really is no opportunity for

    meaningful negotiation. But it

    is not in the interest of both

    parties that there be.

    These so-called contracts ofadhesion enable the efficient

    buying and selling of products

    and services: A corporation

    selling a popular product to

    potentially millions of persons

    does not have the resources to

    negotiate a separate contract

    with each. Shrink-wrap

    contracts for the purchase of

    software is a common example

    in which the purchaser must

    accept all the terms of the end-user agreement on their face

    in order to access and use the

    software.

    Courts will not normally

    upset the terms of such

    contracts unless there is

    imbalanced bargaining power

    in favor of one party over

    another such that the contract

    does not appear to have been

    freely bargained and the

    questionable term shocks the

    court to be deemed

    unconscionable and, thus,

    unenforceable.

    The purchase contract for a

    vehicle as well as the service

    contract for telematics are

    contracts of adhesion but, even

    so, are not necessarily suspect

    on face value. In the case of a

    standard software package, oreven where an individual

    purchasers a telematics

    package for his or her vehicle

    that involves only information

    services, it is unlikely that a

    court would find provisions

    limiting potential liability as

    shocking and, therefore,

    unenforceable.

    Where, however, the liability

    limitations significantly effect

    the ability of an individual to

    seek compensation forpersonal and/or property

    damages, a court may be more

    likely to find the terms suspect

    in a contract of adhesion that

    involves uneven bargaining

    power. In other words, a

    vehicle manufacturer and/or

    software provider may find it

    more difficult to limit and/or

    assign liability where a

    software error or virus in a

    vehicle is found to havecaused an accident, especially

    an accident involving bodily

    injury or death. The courts will

    want to find a way to

    compensate the victim.

    Separate from a lawsuit

    claiming breach of contract, an

    injured party may seek

    compensation based on tort

    theories of negligence and/or

    product liability. Under

    negligence, a plaintiff would

    need to provide that the

    vehicle manufacturer and/ or

    software provider failed to

    take reasonable steps to

    prevent a foreseeable software

    error or introduction of a virus.

    Negligence, however, in the

    manufacturing or design

    process can be difficult to

    prove. Recognizing this

    possibility, courts have

    developed the theory ofproduct liability, sometimes

    called strict liability, wherein

    the plaintiff need only show

    that the product was defective,

    even if there was no

    negligence by the

    manufacturer, in order to

    recover damages.

    Detective, defectiveThere is not a uniform opinion

    among courts that software is aproduct but rather a service

    and, therefore, not necessarily

    subject to product liability

    claims.

    Where, however, software is

    integrated into a vehicle and

    its failure could have

    catastrophic results, a plaintiff

    would be in a stronger position

    to argue that the software was

    defective and, consequently,

    created an unreasonably

    dangerous situation involvingphysical harm, making the

    software error or virus subject

    to a product liability claim.

    Negligence and product

    liability claims can exist

    notwithstanding contractual

    provisions that attempt to are

    not limited or extinguished by

    provisions in the contract that

    attempt to limit potential

    liability of the vehicle

    manufacturer or softwareprovider.

    ITS systems on vehicles, and

    the software that runs them, are

    becoming more sophisticated

    and prevalent, which brings

    with it a greater chance of an

    error or virus that could

    compromise the operational

    safety of the vehicle. If an

    accident results, Abernethy

    and Keeler may be right that

    trial lawyers will be lining up

    to seek compensation for their

    clients from the vehicle

    manufacturer, the software

    provider, the ITS service

    provider, or others. TH

    PhotobyKevinBorras

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    Xxxxx

    Motorists in the metropolitan Washington D.C.

    region experience Americas second longest

    delay in traffic congestion.

    Thats a ranking the region doesnt want,

    so Transurban is working with the Virginia

    Department of Transportation to do something

    about it.

    Were doing this by adding two High Occupancy

    Toll (HOT) lanes in each direction to a 14-mile

    section of the Capital Beltway.

    HOT lanes will provide congestion relief while

    minimizing the impact on the local environment,

    and will improve public transport opportunities

    in the region.

    Visit www.virginiahotlanes.com to find out

    more about the benefits HOT lanes will bring to

    commutersincluding carpoolers, bus riders and

    the Northern Virginia community as a whole.

    www.transurban.com

    TUCM1475

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    Vol 3 No 3Thinking Highways

    Paul NajarianPaul Najarians Connected World

    marketplace and innovation?

    The case for GSMIn 1984, the European

    Commission endorsed the

    Groupe Speciale Mobile

    (GSM). This project was

    formed earlier in 1982 by the

    Confederation of European

    Posts and Telecommunications

    (CEPT), the telecom-

    munications regulatory body

    of the European Commission.

    Clearly, the goal of the

    European Commissions GSM

    mandate was to ensure

    interoperability by developing

    and deploying a single,

    common standard across

    European countries that were

    signatory of a GSM

    Memorandum of

    Understanding (MoU).

    In 1988, CEPT created the

    European Telecommunications

    Standards Institute (ETSI), andtransferred all its telecom-

    munication standardization

    efforts, including the transfer

    of GSM in 1989.

    By 1990, the GSM adaptation

    work started for the 1800 MHz

    band; and commercial service

    started in Europe by mid-1991.

    In 1993, 32 GSM networks

    were available in 18 countries.

    By 1996, 200 networks were

    deployed in nearly 100countries worldwide,

    representing more than 50m

    subscribers. By 1998,

    worldwide subscribers

    program, including the

    complex relationship among

    its regulatory aspects, the

    development of the

    technology and the progresson associated standards, the

    current lack of a nationwide

    and interoperable network,

    and the identification of DSRC-

    enabled VII applications.

    So far, none of the articles

    either stated or answered the

    question of whether standards,

    and more importantly,

    mandated standards, ensure

    interoperability. Would such a

    mandated standard beaccepted by the DSRC

    deployers? Would a mandated

    standard encourage or thwart

    competition in the

    This article completes the

    theme presented in Autopsy

    or resuscitation (Thinking

    Highways, Vol. 2, No. 3,

    pp. 14-16), regarding the

    development and deploy-

    ment of Dedicated Short

    Range Com-munications

    (DSRC) and its linkage to the

    Vehicle Infrastructure

    Integration (VII) program.

    In this third and final

    installment, the role of

    standards is examined. In

    particular, the article focuses

    on the role of mandating a

    standard in order to ensure

    interoperability, deployment

    or other requirements.

    The second article in this

    series (Autopsy or

    resuscitation (part 2),

    Thinking Highways, Vol. 3,

    No. 1, pp.12-15 ) analyzed

    potential deployment modelswhile using the much

    anticipated Public-Private

    partnership of the Federal

    Communications Com-

    missions (FCC) D-block

    auction in the 700 MHz band as

    an analogy. As was discussed,

    that segment of the auction

    failed to attract any bidders.

    Very interesting idea

    That article also coined a newterm for the VII program as the

    Vehicle Information

    Interstate, and suggested that

    any possibility for the

    deployment of this new

    interstate is through a strong

    Federal commitment, similar to

    the buildout of the Interstate

    Highway System.

    The kick-off article in this

    series provided a historical

    overview of the DSRC

    The goal of theGSM mandatewas to ensure

    interoperabilityby developing asingle common

    standard

    Autopsy or

    resuscitation:part threePAUL NAJARIAN completes his DSRC trilogy by

    assessing the merits of the ASTM standard

    Paul Najarian was

    director of telecoms

    at ITS America from1996-2006. He can be

    contacted via email:

    [email protected]

    8 www.thinkinghighways.com

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    surpassed the 100m mark.

    In 1997, GSM finally made its

    entry into the US, with 15

    networks operating in 1900

    MHz band. This introduction

    into the US was mainly due to

    the relaxation of certain

    regulatory rules by the 1996Telecommunications Act.

    Contrast and compareNow, lets compare the

    European approach for the

    delivery cellular services in

    the 900 MHz and 1800 MHz

    bands using the GSM standard

    as a mandate, with the US

    market-oriented approach.

    In contrast to the European

    approach, the US had at leasttwo or three carriers per

    market area using a variety of

    wireless standards in the 850

    to 890 MHz band. These

    standards included Advanced

    Mobile Phone System (AMPS),

    Time Division Multiple Access

    (TDMA), Code Division

    Multiple Access (CDMA), and

    Motorolas integrated Digital

    Enhanced Network (iDEN)

    standard used by Nextel.

    In the late 1980s, the FCC

    had required that carriers use

    the analog AMPS standard in

    addition to the normal

    transmission mode (TDMA or

    CDMA). The purpose of this

    requirement was to ensure

    interoperability among the

    carriers, and to allow for

    roaming across networks. The

    requirement for carriers to

    provide analog AMPS

    networks was sunsetted by theFCC on 18 February 2008.As

    mentioned earlier, GSM was

    introduced in the US through

    the PCS auctions in 1997.

    So, the period 1991-1997 can

    be summarized as follows:

    Europe with a mandated

    approach for GSM in the 900

    and 1800 MHz bands, while the

    US stays true to its technology

    neutral policy with at least four

    standards operating in the 850and 1900 MHz bands.

    One could also argue that

    the implementation of AMPS in

    the US for interoperability

    purposes constituted a

    standards mandate; however, it

    was not limited to a single

    standard and technology (as in

    Europe), as three other

    standards and associated

    technologies were also

    available. During this period,travelers across the trans-

    Atlantic were clearly

    inconvenienced. US travelers

    to Europe lacked any

    connectivity, unless they had

    purchased or rented bulky

    World Phones.

    These travelers were also

    amazed at their European

    counterparts, who could hop

    from one country to another

    within Europe and many partsof the world while still

    maintaining connectivity. Even

    travelers from developing

    countries in Africa, the Middle

    East and Asia often appeared

    to be more advanced than

    those from the US.

    To date, all of these

    standards (in Europe and the

    US) have not only survived, but

    have also contributed to a

    variety of convergence efforts

    in the deployment of 3rd

    Generation wireless networks,

    and future Advance WirelessServices (AWS).

    The case for DVB-HRecently, in March 2008, the

    European Commission used a

    similar approach as GSM

    regarding the deployment of

    Digital Video Broadcast

    Handheld (DVB-H) standard

    and associated technologies.

    The European Commission

    adopted ETSIs DVB-Hspecification, EN 302 304, as

    the preferred technology for

    terrestrial mobile

    broadcasting across the

    European Union, and required

    member countries to

    encourage the use of this

    technology.

    Essentially, the European

    Commission backed Nokias

    DVB-H as Europes technology

    for mobile TV broadcasting,

    while declining other

    technologies such as

    Qualcomms MediaFLO, and

    Digital Multimedia

    Broadcasting (DMB), which

    was favored by China and

    South Korea.

    Despite objections by

    certain countries (such as

    Germany, the Netherlands and

    the United Kingdom) to setting

    a single standard, the

    European Commissionsdecision is tantamount to an

    implicit mandate.

    Not here or nowWhile some may question the

    ramifications of the European

    Commissions decision,

    including its impact on

    international trade and legal

    concerns, it is not the intent of

    this article to address such

    issues.These issues are not only

    beyond its scope, they should

    also be addressed by legal

    experts.

    Tri, tri and tri againThis inconvenience lasted

    about six to seven years until

    tri-band phones (900,

    1800/1900 MHz) initially

    became available in Europe.

    This allowed Europeantravelers to have connectivity

    in the US. This was shortly

    followed by a wide-array of

    quad-band phones. Despite

    this temporary inconvenience,

    the European mandated

    approach or the US market

    oriented approach had no

    impact on the deployment of

    different wireless networks,

    primarily because the

    competition was (and still is) atthe application and quality of

    services level, and the

    ubiquitous delivery of such

    services.

    The EC backedNokias DVB-H as

    Europestechnology formobile TV

    broadcasting

    9Thinking Highways Vol 3 No 3www.thinkinghighways.com

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    www.thinkinghighways.com

    The Commission, however,

    justified its decision citing the

    need to establish regional

    interoperability. But more

    importantly, the Commission

    firmly believed that such a

    decision is absolutely

    necessary to launch the digitalvideo broadcasting

    marketplace.

    The end is not nightDoes the European

    Commissions decision sound

    the death knell for MediaFLO

    and DMB? Absolutely not. To

    date, MediaFLO already has an

    estimated subscriber base of

    more than 100,000. All of these

    technologies can havesuccessful implementations

    pending the availability and

    competitiveness of the

    applications and associated

    quality of services.

    As in the case of GSM, these

    technologies will not remain

    static through their life-cycle.

    They will evolve into next

    generations. The marketplace

    will also dictate whether these

    technologies need to

    converge.

    The European

    Commissions decision is

    clearly wise in terms of

    launching the market place.

    However, it is also a time-

    limited decision. After the

    initial stages of the market, the

    impact of the Commissions

    implicit mandate will be

    minimal at best.

    The case for DSRCOn 3 August 2004, at the

    request of US Department of

    Transportation, the FCC

    mandated the American

    Society for Testing and

    Materials (ASTM) E2213-03,

    Standard Specification for

    Telecommunications and

    Information Exchange

    Between Roadside and Vehicle

    Systems 5 GHz BandDedicated Short Range

    Communications (DSRC)

    Medium Access Control

    (MAC) and Physical Layer

    (PHY) Specifications.

    According to this mandate,

    described in Section 379 of

    Part 90 of the FCC Rules (Title

    47 of the Code of Federal

    Regulations), roadside units

    operating in the 5850 to 5925

    MHz band shall comply with

    the technical specifications

    described in ASTMs DSRCstandard.

    From a regulatory context,

    the use of the term shall

    implies a mandatory in-

    corporation by reference.

    The lack of interoperability

    among toll operators in the

    902-928 MHz band, especially

    during the early years of the

    tolling industry, was the

    primary catalyst for US DOTs

    insistence on a standardsmandate that would ensure

    nationwide interoperability

    consistent with the US National

    Architecture.

    Paul Najarians Connected World

    One voice, one standardIn addition to interoperability,

    public safety concerns were

    also main drivers. The critical

    need for a single, national

    standard for VIIs Public Safety-

    related applications further

    justified US DOTs requirementfor a mandated standard.

    Unfortunately, the ASTM

    standard never came to a

    complete fruition in terms of

    products or deployments.

    Instead, this activity has been

    transferred to the Institute of

    Electrical and Electronics

    Engineers (IEEE) for the

    eventual completion of the

    IEEE 802.11p air interface

    standard.Some engineers may argue

    that the IEEE 802.11p standard

    would be backward

    compatible with ASTM, since

    the ASTM standard was used

    as the baseline. In such cases,

    others may extend this

    argument by stating that

    compliance with the IEEE

    standard would also ensure

    compliance with the ASTM

    standard.

    More than five years have

    passed since the publication of

    the ASTM standard, and yet not

    a single full-scale deployment

    could point to the use or

    usefulness of this mandated

    standard. Since the ASTM

    standard is also mandated in

    the 5.9 GHz band, no other

    technologies were or could be

    considered, encouraged,

    developed or contemplated in

    this band.In the case of DSRC, as the

    window of opportunity for an

    initial commercial launch has

    long disappeared, the

    standards mandate has

    thwarted innovation, and

    stifled consideration for

    competing standards and

    technologies that are readily

    available in the commercial

    world.

    In other words, the standardsmandate evolved into a

    deployment barrier with

    limited hope of providing a

    platform ensuring nationwide

    As in the case ofGSM, these

    technologies willnot remain static

    through theirlife-cycle

    Vol 3 No 3Thinking Highways10

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    Paul Najarians Connected World

    interoperability, especially for

    public safety-related VII

    applications. Also, since

    interoperability is a multi-

    dimensional problem, a

    standards mandate does not

    necessarily resolve

    interoperability issues.

    The end is nighAs the IEEE 802.11p standard

    nears completion, the ITS

    community is at a crossroads.

    Will it accept that the

    commercial viability of DSRC

    requires no mandated

    standard, or will it ask the

    FCC to substitute in Section

    379 of Part 90 of the FCC rules

    for the moribund mandate ofits ASTM standard an IEEE

    standard that would raise

    similar variables to

    deployment.

    The ITS community would be

    best served by removing an

    artificial standards mandate to

    allow for the competitive

    marketplace to achieve

    commercially viable solutions.

    As DSRC deployments have

    been extensively delayed

    since the publication of the

    ASTM standard, the ITS

    community will also have an

    The ITScommunity will

    also have anextremely

    difficult timeconvincing theFCC that suchmandates are

    necessaryextremely difficult time in

    convincing the FCC that such

    mandates are still necessary

    today.

    As evident by the European

    model for GSM and DVB-H,

    standards mandate can be

    effective at the initial launch of

    a market, though that

    usefulness lasts only a short

    time. Yet, the ASTM standard

    was not successful even for an

    initial launch. It is now more

    than five years old, and the

    market should have been

    launched immediately afterthe publication of the standard

    for the mandate to be effective,

    even if such effectiveness were

    only temporary.

    Spot the differenceOver the last five years, the

    standards mandate blocked

    the introduction of other

    emerging technologies, and

    no deployment alternatives

    were permitted. With thefailure to protect the launch of

    a market, the ASTM standard

    has shown it should be taken

    off the road.

    There is no reason to believe

    that the IEEE standard as a

    mandated replacement to the

    ASTM standard would achieve

    different results.TH

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    Thinking Highways financial analyst MARGARET

    PETTIT looks at the European Territorial

    Cooperation Programme and finds that like with

    any other major programme, its a matter ofpriorities

    Stunted

    growth

    ITS

    Vol 3 No 3Thinking Highways12 www.thinkinghighways.com

    2020vision

    MIKE McGURRIN presents Mobility 2020: Towards a

    New Vision for Intelligent Transportation Systems

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    Climate Change

    13Thinking Highways Vol 3 No 3www.thinkinghighways.com

    ITS

    The roots of Intelligent Transportation Systems (ITS)

    go back for several decades prior to the Intelligent

    Vehicle Highway Systems Act of 19911.

    The 1960s brought an increased interest in the use of

    electronics to aid highway transportation and the U.S.

    Bureau of Public Roads prototyped many concepts,including the Electronic Route Guidance System (see

    pages 12-15) and the Urban Traffic Con-

    trol System.

    However, funding and interest faded,

    and the current program owes its roots

    to a resurgence of interest in the 1980s

    and an ad hoc group of individuals from

    the private sector, public sector and

    academia who called themselves

    Mobility 2000.2

    Mobility 2000s members developed the original stra-

    tegic vision for ITS and then turned that vision into astrategic plan. As the name of the group implies, the

    primary focus was on mobility, with a high level of

    importance also placed on safety. Productivity, energy

    and the environment were included as secondary goals.

    Mobility 2000 defined the ITS program in terms of four

    broad, interrelated areas: advanced traffic management

    systems, advanced driver information systems, com-

    mercial vehicle operations, and advanced vehicle con-

    trol systems.3 These four areas, with some modification,

    have continued to provide the structure of the ITS pro-gram ever since4.

    The importance of integrating across

    these areas was recognized from the

    start and the Mobility 2000 report stated

    that A systems engineering prospec-

    tive is key to the successful evolution of

    IVHS.

    New light through old windowsThe Mobility 2000 vision has served the nation well for

    over 20 years. However, while many of the same prob-

    lems of highway safety and congestion remain, newproblems have emerged, including global warming, the

    need to find new transportation funding mechanisms,

    and an aging driver population. At the same time, new

    technologies hardly envisioned in 1990 have now come

    Productivity,energy and the

    environment wereincluded as

    secondary goals

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    into widespread use. It is time for a new round of strate-

    gic thinking, building upon whats been learned, to

    develop a new vision for ITS, and a new plan to carry the

    program forward.

    Scenario planning approach

    In moving forward with a new vision for ITS, it is impor-tant to take a fresh look, rather than simply extrapolating

    from the framework laid out over 20 years ago. Specifi-

    cally, we recommend starting with strategic thinking

    utilizing a scenarioplanningapproach5, prior to jump-

    ing into strategic planning. This approach starts with an

    external focus, looking at the major issues affecting and

    affected by transportation.

    The urgent tasks of the day often preclude spending

    the time to think strategically. Strategic thinking requires

    not just a dedicated block of time, but the ability to step

    back from the immediate concerns and address high

    level issues and ask questions that challenge fundamen-

    tal assumptions. However, without this step, strategic

    plans are often developed with blinders, either simply

    examining possible next steps for existing programs, or

    assuming a linear extrapolation of the current environ-

    ment - ie, the if this goes on approach. An example

    from the past would be a 1907 urban plan focusing on

    improved equine waste management, totally missing

    next years introduction of the Model T Ford.

    FutureproofAnother approach does recognize that the future will be

    different, and spends time thinking about it. However,

    considerable time and energy are spent determiningthe single most likely future environment, and then

    developing plans that are optimized to that future. The

    problem is that such plans, developed at considerable

    expense, lack resiliency and are useless when the future

    inevitably turns out to be different than the one pre-

    dicted.

    A solution is scenario planning. Rather than trying to

    predict the future, one determines the key driving forces

    or events that are likely, and then develops divergent

    scenarios based on the directions those forces might

    take. When possible, one then develops plans that are

    resilient across the uncertain future landscape.Of course, sometimes the appropriate actions cannot

    be independent of a particular scenario. In these cases,

    one must begin taking action along the most expected

    future path, but consider contingencies and identify the

    leading indicators might be to indicate that the future

    environment is deviating from that path, and that it is

    time to consider the contingencies. The result is that

    even a scenario-specific strategy is implemented in a

    way that makes it more resilient in the face of uncertainty

    and change.

    For ITS, a small number (say, two to four) of alternate

    scenarios would be developed, based on key exter-

    nal trends or events that may shape both the require-ments and the opportunities for transportation. These

    scenarios are described in the form of stories, similar to

    the way a Concept of Operations provides an easy to

    read, non-technical description of a system.

    ITS

    Vol 3 No 3Thinking Highways14

    This approach makes the initial focus the external

    transportation environment, rather than simply project-

    ing forward from the current program and near-term

    trends. Strategic forces that might be considered for

    inclusion in the scenarios include a strong push for a gas

    tax replacement within the next eight years, the aging

    driver population, gas prices going to and remaining

    above US$6 per gallon and climate change.One might examine climate change and ask how

    would the requirements for transportation systems

    change if severe weather events and natural disasters

    become much more frequent over the next several dec-

    ades. From the many possible combinations of forces

    and events, two to four feasible combinations would be

    selected, and developed into scenarios. These scenar-

    ios will cover a broad range of likely futures, and pro-

    mote a more flexible and resilient approach to planning.

    From these scenarios, one next looks at how ITS would

    be impacted by, and how ITS can contribute to, resolving

    the issues identified.

    Program scopeITS is often been defined as the application of sensing,

    communications, and information processing technolo-

    gies to improve surface transportation. This continues

    www.thinkinghighways.com

    How would therequirements for

    ITS change if severeweather events

    become much morefrequent over the

    next few decades?

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    ITS

    Internally focused

    extrapolation (Blinders)

    Single future

    forecast

    Craft diverging scenarios based on key but uncertain

    driving forces and events (Scenario planning)

    Extrapolation from current

    situation (if this goes on)

    I

    T

    SGlobal

    Environment

    Approaches to Long-Range Planning

    to provide a good starting point. However, while com-

    munications and information technology can improve

    the movement of people or goods, the movement of

    information can sometimes serve as a substitute to the

    movement of people or goods.

    As we consider problems such as congestion, high-

    way-related injuries, and carbon emissions, we can lookat many ways of improving transportation systems, such

    as adding capacity, making travel safer, or improving

    the availability of information on alternative modes.

    However, we can also consider solutions that provide an

    alternative to transportation that still satisfy the original

    need. As the program moves forward, it is appropriate

    to consider this latter role within the scope of ITS.

    Thus, ITS in the 21st century is the application of sens-

    ing, communications, and information processing tech-

    nologies to either improve or substitute for surface

    transportation.

    Goal areasOnce the program vision has been defined, it is impor-

    tant to set realistic, quantifiable goals for the programs,

    and to identify what will be required to meet these goals.

    These should be determined once the overall vision is

    defined, but one can offer initial thoughts on areas to

    consider.

    In developing the goal areas, it is useful to look at the

    current program as a starting point, but it is also useful to

    take a broader view, and consider what might be miss-

    ing, or what hidden assumptions should actually be

    open to question. For example, is it time to consider

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    Vol 3 No 3Thinking Highways16 www.thinkinghighways.com

    more aggressive use of ITS technologies for enforce-

    ment? Should the ITS program address how technology

    can improve driver training, for both new and aging

    drivers? How will global warming affect transportation

    systems, and how can ITS technologies help mitigate the

    effects?The future goals for ITS can be categorized into eight

    areas:

    Primary Goal Areas

    1 Safety

    2 Mobility and System Efficiency

    3 Productivity

    4 Efficiency

    5 Energy and environment

    6 Customer and societal satisfaction

    Supporting Goal Areas

    7 Systems engineering and integration

    8 Institutional issues, innovations and

    partnershipsThe primary goal areas are those where ITS can pro-

    vide benefits, whether to individual users, to transporta-

    tion operators, and to society as a whole. The systems

    engineering and integration area is included because,

    as was pointed out by the Mobility 2000 group, it is

    important to integrate across the areas that comprise

    ITS, and without specific goals and metrics, it is too easy

    to develop stovepipe approaches.

    RolesSaxtons paper on the roots of IVHS3 cites a number of

    reasons why the ITS program took root from Mobility2000, and why it did not take off immediately from the

    research done in the 60s. One of the reasons cited for

    Mobility 2000s success is the true partnership that was

    formed between the public sector, the private sector,

    and the academic community. Saxton writes, todays

    [ITS] program evolved from a newly found partnership

    between industry, universities, and state, local and fed-

    eral governments In contrast, the earlier [1960s] pro-

    gram in BPR was a standard federally run research

    program A lack of true partnership with industry andother government almost guaranteed no buy-in or com-

    mitment to take these systems to production and

    operation.

    This coming together into a true consensus-based

    partnership is as important to the ITS program in the

    21st century as it was when the IVHS act was signed in

    1991. ..TH

    [email protected]

    References1 H.R. 2950, Surface Transportation Efficiency Act of

    1991, Title 1, Part C - Intelligent Vehicle Highway Systems

    Act.2 Lyle Saxton, Mobility 2000 and the Roots of IVHS,

    www.itsdocs.fhwa.dot.gov/JPODOCS/BRIEFING/9003.

    pdf.

    3 Mobility 2000 Presents Intelligent Vehicles and High-

    way Systems: 1990 Summary, ntl.bts.gov/lib/16000/

    16400/16494/PB2000104082.pdf, page 1.

    4 Advanced Driver Information Systems was soon broad-

    ened to Advanced Traveler Information Systems, in order

    to include transit users, and Advanced Public Transit

    Applications and Emergency Transportation Operations

    were later added as additional categories, as the scope of

    the program broadened from the original private vehicleperspective.

    5 Jay Ogilvy and Peter Schwartz, Plotting Your Scenarios,

    Global Business Network, www.gbn.com/ArticleDisplay-

    Servlet.srv?aid=34550.

    Movement of People

    and GoodsMovement of

    InformationITSITS Today:

    Movement of Information

    to improve transportation

    Mobility 2020:

    Movement of People

    and GoodsMovement of

    InformationITS

    Movement of Information to

    improve transportation or as asubstitute for the movement of

    people or goods

    ITS

    Program scope

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    Roads Scholar

    Highways are getting smarter. They look the same,

    black asphalt and white lines but look a little closer.

    Small weigh and speed detectors right in the asphalt,

    overhead cameras and sensors to

    record every move. Other more obvious

    additions are there too, like message

    signs that change for every vehicle!

    With IRD technology, our roads can monitor, record and

    communicate thousands of pieces of data every second

    over wired and wireless networks. Data that you can use

    to make roads stronger, faster, and safer.

    Talk to the smart people at IRD,

    theyve been leading the way in ITS

    for over 25 years.

    i rd inc.com

    INTERNATIONAL

    ROAD DYNAMICS INC.

  • 8/14/2019 Thinking Highways NA Sep 08

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    Thinking Highways financial analyst MARGARET

    PETTIT looks at the European Territorial

    Cooperation Programme and finds that like with

    any other major programme, its a matter of

    priorities

    Stunted

    growth

    The Thinker

    Vol 3 No 3Thinking Highways18 www.thinkinghighways.com

    The strangecase of the

    three-leggedstool

    The public sector, the private sector and the

    universities are the triumverate of essential but

    often disparate ingredients in the transport

    community mix - but isnt it time that we all just

    got along? PHIL TARNOFF thinks it is

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    Climate Change

    When DAVID SCHONBRUNN

    read the April/May issue of

    Thinking Highways he felt

    compelled to write an article

    offering his own views on

    transportations impacts

    onm and solutions for,

    climate change

    19Thinking Highways Vol 3 No 3www.thinkinghighways.com

    The Thinker

    Public employees are lazy and unimaginative. Pri-

    vate sector employees actions are based exclusively

    on the almighty dollar and university faculties

    ignore project objectives and schedules when con-

    ducting research.

    These insulting perceptions are neither accurate nor

    fair. But they are repeated here as an indication of thedegree of misunderstanding that exists among the three

    major sectors of the transportation community; public,

    private and university.

    These statements ignore the fact that the great major-

    ity of employees within all sectors of the transportation

    industry work hard to achieve their common goal of

    improving the system within the constraints of their cho-

    sen area of employment. It is unfortunate that these

    opinions exist when there has never been a greater

    need for cooperation and collaboration within an indus-

    try that is undergoing major changes that include:

    Privatization: The public sector is relying on the

    private sector to an increasing extent for provision of

    services including design, construction, operations and

    management. Without an appreciation of both the capa-

    bilities and limitations of the private sector, the move

    toward privatization will not succeed. In addition, the

    public sector must also develop an

    appreciation of the ways in which its pro-

    curement practices influence private

    sector performance.

    Workforce development: There

    is a shortage of professionals trained to

    meet the needs of the public and private

    sectors. The university community whichis the obvious source of supply falls short

    of providing both the quantity and qual-

    ity of needed graduates. An understanding of the moti-

    vations and priorities of this sector of the transportation

    industry is important if the shortage is to be corrected.

    Technology: Technology is rapidly advancing,

    which creates challenges for all sectors of the transpor-

    tation community, all of whom would benefit from its

    application. An understanding of their mutual capabili-

    ties and motivations is needed to ensure that the indus-

    try takes advantage of new technologies as they become

    available.

    A little bit of backstoryFor these reasons, it is important to improve the relation-

    ships among the various sectors of the transportation

    community. The manner in which this might be accom-

    plished requires an intimate knowledge of their charac-

    teristics and capabilities.

    Viewing my transportation career of nearly 40 years,

    one would conclude that I have been unable to hold a

    job; having been a public sector employee while work-

    ing for the Federal Highway Administration, a private

    sector employee while working for Alan M. Voorhees

    and Associates as well as PB Farradyne, and mostrecently a university employee while working for the

    University of Maryland.

    While at the University of Maryland, I have also enjoyed

    a close working relationship with the Maryland Depart-

    ment of Transportation. This breadth of experience

    qualifies me (or at least I think it does) to reflect on the

    relative strengths and weaknesses of each of the three

    sectors of the transportation community, including their

    cultures and their assets and to suggest ways in which

    these characteristics can be leveraged in a way that

    strengthens the overall industry.

    Sector characteristicsFew, if any, individuals enter the transportation engi-

    neering field with the objective of becoming multi-

    millionaires. Instead, like most technical professions,

    newcomers enter the field with the vague notion of a

    career that offers a reliable (comfortable) income, work-

    ing on interesting projects that might produce societal

    benefits. Although the balance of monetary rewards,

    interesting work and societal benefits shifts somewhat

    among possible transportation career paths, most of its

    participants are motivated by some combination of the

    three.

    It should be noted that the following discussion of

    industry sectors emphasizes organizations responsible

    for infrastructure development and operation. Many

    major sectors such as vehicle manufacturers, transit

    operators and commercial vehicle

    operators have been excluded to pro-

    vide focus for the following discussion.

    Public sectorThe public sector includes many types

    of organizations; the Federal Govern-

    ment, state and local agencies, metro-politan planning organizations, etc. In

    spite of their differences, they share a

    number of attributes, including job security, good fringe

    benefits and reasonable (although deteriorating) retire-

    ment benefits.

    Public sector salaries are generally lower than those

    of either the private or university sectors. With some

    notable exceptions, the pressures of public sector

    employment are relatively modest, due at least in part to

    the job security it offers. Public sector employment fos-

    ters an environment in which the penalties for failure

    exceed the rewards for success, with the result thatmany, (certainly not all) public sector employees have a

    low tolerance for the risks associated with creativity.

    The common denominator among the majority of

    public sector employees is the feeling that they are the

    keepers of the public good. In other words, since they

    are not influenced by the profit motive, their actions are

    oriented toward public service rather than avarice or

    personal advancement. Many have indicated that they

    selected the public sector career path out of a desire to

    contribute to the publics welfare, and because of the

    ability to establish public policy an opportunity that is

    not available to those in other sectors.

    Advancement in the public sector is based on keep-ing the ship of state sailing in untroubled waters.

    Rewards accrue to those who effectively perform the

    duties they are assigned without creating problems for

    their superiors.

    Few entertransportation

    engineering withthe objective of

    becoming multi-millionaires

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    Private sectorPrivate sector employment can be characterized by

    relatively low job security, modest fringe benefits, and

    long working hours. Offsetting benefits include higher

    salaries, and perhaps most important, the ability to cre-

    ate (software, reports, ideas, products, infrastructure)

    rather than to oversee its creation. Thus the greatest dif-ference between public and private sectors is the pub-

    lic sectors responsibility for establishing policies and

    programs versus the private sectors responsibility for

    implementing programs and systems.

    The private sector is far from homogenous. The pri-

    vate sector includes consultants, manufacturers, and

    contractors, each of which offers a unique set of charac-

    teristics. To a certain degree, the cultures of these three

    constituents have been influenced by public sector pol-

    icies. One of the most obvious areas in which this has

    occurred is the bid and proposal process by which firms

    are selected to perform work.

    Consultants are typically chosen using a best valueprocess in which their selection is based on the quality

    of their proposals and the experience of their staff with-

    out evaluation of price. Contractors and

    suppliers are selected purely on a low-

    bid basis, in which a bid price is offered

    based on a set of technical specifica-

    tions developed by the public agency.

    Thus, consultants tend to emphasize

    project delivery in a manner that meets

    or exceeds clients requirements, while

    contractors and suppliers tend to

    emphasize economic delivery ofprojects that meet but do not exceed the

    specifications.

    A common trait of the private sector

    contractors and consultants is their total

    reliance on their project managers. Within these organ-

    izations, the project manager is king, having been

    assigned responsibility for managing all aspects of a

    project including technical quality, client satisfaction,

    budget and schedule.

    The health of the parent organization depends com-

    pletely upon the effectiveness of its project managers.

    Unfortunately, most project management experience is

    derived from on-the-job-training as opposed to formal

    education (although this is changing). Advancement in

    the private sector depends on successful project or

    product delivery. It is readily evaluated using financial

    measures profit, growth, sales, etc.

    University communityThe transportation community requires a steady infu-

    sion of educated and trained (the two are different) per-

    sonnel. Education is generally considered a formal

    long-term instruction related to the fundamentals of a

    technology. Education is provided by vocational schools

    and universities. Training is considered the delivery ofshort-term instruction related to a specific job require-

    ment. Training may be provided by vocational schools,

    but is also available from sources such as the Federal

    Highway Administrations National Highway Institute,

    The Thinker

    Vol 3 No 3Thinking Highways20

    the on-line courses from the Consortium for ITS Training

    and Education (CITE), and the University of Marylands

    Operations Academy.

    The university system is the primary source of the

    needed education, and in turn a major supplier of entry

    level employees for the transportation industry. In this

    role, the educational system should, ideally be one thatis agile (instruction is adjusted to changing environ-

    ment, technologies and priorities) and responsive (rec-

    ognizing the needs of the customer). The system should

    also be one in which education is given a higher priority

    than research. Unfortunately few, if any, US universities

    exhibit these characteristics.

    Organizationally, the university management struc-

    ture is the flattest of the three sectors being discussed.

    The system provides tenured faculty with a high degree

    of independence to pursue the research and interact

    with students in the manner of their choosing. Faculty

    evaluations assign priority to the number of refereed

    research papers that have been published rather thantheir success at educating students.

    To a significant degree, departmental performance is

    evaluated based on the number of doc-

    toral graduates that have received

    teaching positions at other prestigious

    universities. As a result, tenured mem-

    bers of the faculty tend to prioritize

    research over education and produc-

    tion of PhD candidates over those with

    undergraduate or masters degrees.

    The ability of the university system to

    respond to the needs of the transporta-tion profession is further hampered by

    cumbersome requirements for curric-

    ulum changes.

    The introduction of new courses is

    typically a time-consuming process requiring review

    and approval by multiple levels of university adminis-

    tration. Faculty members who might already be reluc-

    tant to propose the addition of new courses to a

    curriculum due to the effort associated with their devel-

    opment, are further discouraged by these bureaucratic

    processes. However, this does not preclude the inclu-

    sion of new or updated subject matter in existing

    courses, which is a decision that can be made by indi-

    vidual faculty members.

    As a result, the educational process has become one

    in which the universities teach the unchanging underly-

    ing fundamentals of the profession. In the case of trans-

    portation, these might include courses such as traffic

    flow theory, governmental structure, operations

    research, simulation techniques etc. Providing more

    specialized aspects of the education is a responsibility

    that has been assumed by organizations involved in

    training.

    Inter-sector perceptionsSo how can the transportation field be improved by

    developing constructive relationships that will leverage

    the capabilities of its participants? The following five

    point program is suggested:

    The educationalprocess has become

    one in which theuniversities teachthe unchanging

    underlyingfundamentals ofthe profession

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    1) Develop the equivalent of a one year sabbatical

    program in which employees from one sector work as

    employees of another sector. Think of the benefits to the

    university system from the participation of individuals

    from either the public or private sectors who, as adjunct

    professors, student advisors and researchers, work on

    material that is relevant to the needs of their respectivesectors. Think of the benefits to the public sector from

    the participation of private sector individuals who can

    provide useful financial and technical insights into the

    project planning process.

    2) With the assistance of trade associations such as

    AASHTO and ITE, define workforce skills needed by the

    public and private sectors. Work with academia to adopt

    their education toward the needs that have been identi-

    fied. Support the development of transition training

    that builds on the basics offered in the current

    curricula.

    3) Address the current misunderstanding of private

    and public sector finances by offering shortcourses topublic sector employees. The need for such training

    was highlighted in a recent exchange with a public sec-

    tor manager who was planning a public-private part-

    nership. The manager indicated that he did not

    understand or care about how the private sector made

    money, but was defining the project requirements in a

    manner that met the needs of his agency. The result of

    this activity was a multi-million dollar project that failed

    financially in less than five years.

    4) Include private sector and university personnel in

    The Thinker

    public sector planning initiatives. Planning at all levels

    (strategic, operational, project, etc.) is currently a

    responsibility of the public sector. The planning proc-

    ess would benefit from the insights of the private and

    university sectors, which may include a broader knowl-

    edge of similar developments throughout the US (or the

    world), as well as their ability to provide more accuratecost and schedule estimates of the activities being

    planned. Broader representation in the planning proc-

    ess might also increase the success rate of public-

    private partnerships.

    5) Critically review the procurement process as it is

    applied to projects and programs. There is a tendency

    within public agencies to take the path of least resist-

    ance i.e. do things the way in which theyve been done

    in the past. Examination of procurement alternatives

    from the perspective of ensuring desirable perform-

    ance on the part of the proposers (or bidders) can often

    produce beneficial results. Procurement alternatives

    exist in most agencies. For example; design-build versus low bid, systems manager versus consultant,

    public-private partnership versus contractor, etc.

    Summing up succinctlyThese five points offer the potential to minimize friction

    among the various sectors of the transportation

    industry, leading to a healthy and efficient industry

    capable of responding effectively to future demands for

    service. TH

    [email protected]

    www.tamron-europe.com [email protected]

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    XxxxxXxxxx

    I T S C O N N E C T I O N S : SAV ING T IME . SAV ING L I VES .

    United States, Canada, South America and Latin America

    Tel: +1.202.721.4223Fax: +1.202.484.3483

    E-mail: [email protected]

    Europe

    Tel: +32.2.626.11.32Fax: +32.2.626.11.31

    E-mail: [email protected]

    Asia-Pacific

    Tel: +81.3.5777.1013Fax: +81.3.3434.1755

    E-mail: [email protected]

    E X P E R I E N C E T H E U LT I M AT E I T S E V E N T

    WWW.ITSWORLDCONGRESS.ORG

    MAKE PLANS TO ATTEND THE

    15TH WORLD CONGRESS ON ITS!

    transportation management system

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    Climate Change

    When DAVID SCHONBRUNN

    read the April/May issue of

    Thinking Highways he felt

    compelled to write an article

    offering his own views on

    transportations impacts

    onm and solutions for,

    climate change

    Consultants

    23Thinking Highways Vol 3 No 3www.thinkinghighways.com

    Greatminds...THINKING HIGHWAYS presents a comprehensive guide tointernational transport consulting. Over the next seven pages

    three consultants discuss how to deal with authorities on

    local, national and international levels in Asia-Pacific,

    South Africa and Europe

    First, GETHIN PERRY,

    Principal ITS Consultant at

    Maunsell AECOM in Sydney,

    Australia looks at consulting

    in the Asia-Pacific region

    Being part of a global organisation of over 40,000

    professionals and growing provides us at AECOM

    with an interesting insight in to the maturity of the

    advanced transportation management and ITS

    sector around the world.

    Our regular global co-ordination sessions help us to

    understand the different position, needs of each market

    and to develop strategies that support the varying needs

    of our clients. A recent discussion on moving away from

    the term ITS to emphasising the goals and objectives ofadvanced transportation and network operations man-

    agement was supported by Europe and Australia but

    was judged inappropriate for North America.

    For us this reflects the relative maturity of the industry

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    Consultants

    Vol 3 No 3Thinking Highways24

    in each market, and the position of each in the policy-

    strategy-research-deploy-operate life cycle.

    Across AECOM we share a common vision of improv-

    ing the operation and management of our transport

    networks through the application of advanced transpor-

    tation management techniques, but our approach and

    skills offered in each market responds to the demands

    and maturity of that market.

    In the mature North America our focus is on the deploy-

    ment and implementation of systems; in an arguably

    less mature European market our focus is on develop-

    ing operational and business solutions; whilst in the

    immature Australian market we are providing thought

    leadership and long-term vision whilst moving towards

    developing operational and business solutions.

    Far and wideThis is not to suggest that each market operates solely in

    one area, North America is investing huge sums in

    research and Europe has a large base of installed sys-tems and comprehensive deployment programme with

    advances of global significance. Whilst in Australia there

    is a gap between legacy investments in urban traffic

    control systems (SCATS, etc) and traffic management

    centres in the capital cities and an immature policy envi-

    ronment that is not setting the agenda for the applica-

    tion and exploitation of advanced transportation

    management techniques.

    The personal and organisation knowledge that exists

    within the Australian states roads authorities is exten-

    sive. Consequently they have the skills required to

    deploy traffic management systems, even to the extentthat they have the resources to design, develop, manu-

    facture and install their own hardware.

    This can often put them in the interesting position of

    competing against the private sector for their own con-

    tracts. However, what the authorities themselves and the

    transport ministries to which they report are telling us is

    that they lack a comprehensive understanding of the

    advanced transportation management options availa-

    ble to them, the benefits that they could realise, and the

    strategy to bring them forward.

    Consequently, the approach that we are adopting in

    Australia is two fold and focuses on providing thought

    leadership derived from the international experienceof our local team and international colleagues: top down

    promotion and agenda setting with transport ministers;

    and bottom up development of strategies and visions

    with the leaders of the transport authorities.

    The first challenge is to get advanced transportation

    management techniques on to the agenda of govern-

    ment and decision makers. In recent years Australia has

    been in period of infrastructure expansion, building the

    motorways (usually tolled PPP) and expressways

    needed to support a sustained economic expansion.

    However, there is a growing realisation that physical

    infrastructure is not the only solution and may not be theoptimal solution.

    Continued congestion, particularly in CBDs, increas-

    ing fuel prices and a growing concern about the envi-

    ronment are changing the political landscape.

    MultilinguisticsThrough an ability to speak the same language as the

    decision makers we have begun to set the scene for the

    development of the policies and strategies that can

    be delivered through advanced transportation

    management.

    In particular Philip Davies, our Director of Transport

    Planning and Advisory (Australia, New Zealand, and

    Asia) and formerly Director of Traffic Operations at

    Transport for London, has the crucial background of

    developing and implementing similar strategies in one

    of the most challenging political and urban environ-

    ments in the world.

    The position of our clients and markets presents inter-

    esting challenges and frequently requires us to work

    across borders to; identify best practice; learn lessons;

    outline benefits; and adapt ideas to local requirements

    rather than simply transplant them.

    Some examples of where we have done this include:

    Council of Australian Governments, StandingCommittee of Transport, Urban Congestion Manage-

    ment Working Group developed an evaluation frame-

    work in order to identify successful, applicable and

    cost-effective new technologies and road management

    practices that address congestion on urban arterials;

    Victorian Department of Infrastructure identi-

    fied and investigated policy options to change transport

    usage and behaviour and reduce transport energy use;

    VicRoads identifying how existing operational

    initiatives contribute to high level government conges-

    tion and traffic management strategies and develop a

    vision and framework for aligning traffic operations withthe strategies.

    Mix and matchOn these and other projects where we are working at a

    more operational level to plan, procure and implement

    systems we seamlessly blend the right mix of skills and

    experience from: local professionals with an in-depth

    appreciation of our clients business; locally based pro-

    fessionals with international experience of planning

    and implementing advanced transportation manage-

    ment; and the international pool of experts from our

    European and American businesses. In developing our

    approach to the challenges we aim to do the following: Demonstrate a detailed understanding of our

    clients business;

    Clearly and accurately define the issues that

    our client faces;

    Identify solutions to those issues;

    Adapt international experience to the local

    environment; and

    Develop an implementation framework.

    We perceive that the field of advanced transportation

    management is at the threshold of significant expansion

    in Australia and New Zealand. The work that we are

    doing now is assisting our clients to set the scene for thatexpansion, and positioning them to make the most

    appropriate and efficient investments to intelligently

    deliver the improvements to transport that support pub-

    lic mobility and the economy.TH

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    25www.thinkinghighways.com

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    Consultants

    ANDREW PICKFORD works all over the world and

    has consulted for multinational organisations.

    Here though, he focuses on his work in South Africa

    In the run-up to the FIFA World Cup 2010, South

    Africa is now in the transport limelight.

    It has the challenge of developing its attractiveness as

    a safe haven for foreign direct investment whilst devel-

    oping its own regionally and internationally competi-

    tive industries and empowering home grown engineers

    and managers to fill the skills shortage that the country

    currently faces. International rates are not affordable by

    most government institutions and procurement rules

    make it difficult to justify employing international exper-

    tise. This balancing act is reflected in the procurement

    practises for professional engineers and management

    consultants to work client side in large integrated pub-

    lic works programmes on roads, rail, ports and airports

    infrastructure.

    South Africa has shown its ability to innovate through

    design in many engineering sectors, in particular the

    emerging ITS industry has benefited from technologies

    that had their roots in the countrys defence industry.

    Amongst many examples, pioneering location-based

    applications are underpinned by best-in-class GIS sys-

    tems and comprehensive digital mapping. The wireless

    communications industry is competitive and in many

    parts of SA provides essential services where it wouldtake too long to install fixed lines. South Africa is also

    undergoing EMV migration that will enable e-payment

    on many transport modes.

    Transition and learningIn this transition phase, the norm is to employ small

    teams within government that selectively procure local

    and international consultants to bootstrap large pro-

    curements for services, for example infrastructure

    development and downstream ITS application. The

    responsibility for programme management is devolved

    to a greater degree than in developed countries such asthe UK. Consequently, the selection of competent con-

    tractors to operate its airports or roads (for example) is

    critical and the use of Service Level Agreements that

    describe KPIs are then equally important to ensure that

    delivery quality targets are met throughout the contract

    duration to preserve risk allocations. Long-term strate-

    gic planning to ensure best value has never been more

    important to a country that is often regarded as setting

    the standard for other developing nations in Africa

    where, for cultural reasons, planning horizons have

    been much shorter.

    Each of these ambitious projects (there are many

    more) places an additional burden on national and

    regional government transportation authorities. This

    pressure can help drive up the efficiency by which

    national and local government agencies can meet dead-

    linesbut which could also increase the risk of pro-

    gramme delays and adversely impact the quality of

    programme management.

    South Africa has a strategic need to nurture, upgrade

    and retain its own competences in systems design and

    programme management these soft assets are often

    forgotten when we look at ITS success stories world-

    wide. Having a high quality fleet of buses does not make

    a bus service and having high quality roads does not

    make a transportation system - as many developing

    countries have found to their cost. Furthermore, the clas-

    sical model of upgrading a nations infrastructure sug-

    gests that local innovation is best. Simply buying

    ready-made solutions as templates from other countries

    or cities will not work. Johannesburg is not London and

    Cape Town is not Bogot. Consultants take note.

    Early signs, mostly goodThe momentum behind the preparations for 2010 has

    generated many news stories that show that the country

    can specify, procure and manage many large scale,

    competitively tendered projects that meet local needs,

    in many cases funded and operated by the private sec-

    tor with accompanying levels of risk as part of in return

    for operating concessions.Not all news has been good though the bold attempts

    to recapitalise (upgrade) the nations fleet of informal

    taxi services at a cost of R7m (0.8m) has met resistance

    although by 2010 should result in about 80 per cent of

    the fleet being replaced with newer and safer vehicles.

    In May 2008 the Department of Transport, through the

    South African National Roads Agency Limited (SANRAL)

    awarded the final contract of its R11.9 billion for the ini-

    tial construction phase of the Gauteng Freeway Improve-

    ment Project (GFIP) to upgrade and extend the Gauteng

    highway network all funded through the issue of gov-

    ernment-backed bonds. SANRAL intends to procure arelated MLFF ETC system with a national back office

    and operating concession by early 2009.

    The implementation of Bus Rapid Transit in Johannes-

    burg, the rapidly developing Gautrain link to the OR

    Tambo International Airport and a new airport link pro-

    posed for Cape Town are all helping to fuel market inter-

    est that is expected to drive growth in South African

    professional consulting companies, initially enabled

    through a mix of local and imported skills.

    Facing the long termSo, the current stock of high profile ITS projects provides

    South Africa with a good opportunity to show that design

    and programme delivery competence can compete

    internationally. When the final whistle has blown on the

    next World Cup the long-term challenge will be to main-

    tain and develop this further.TH

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    Consultants

    Vol 3 No 3Thinking Highways28

    My company, the Ian Catling Consultancy (ICC) has

    just celebrated 25 years of working in ITS.

    I gave up my post at SIA in July 1983 to work on the first

    Hong Kong Electronic Road Pricing (ERP) Pilot Project,

    and effectively established the Ian Catling Consultancy

    then. At the time I was assured that I could return to my

    proper job at the end of the Hong Kong project, but in

    the end I decided that the new area of what was then

    called Road Transport Informatics (RTI which is actu-

    ally the rti in the European ITS coordination organisa-

    tion ERTICO) offered exciting and challenging

    opportunities for an independent consultancy.At its peak, ICC employed about 10 people, but I have

    preferred to work with an even smaller core team and

    use a network of other independent expert consultants

    who can be available often at short notice and who are

    prepared to work hard (as well as being, hopefully, quite

    bright, hard work is, I think, one of the key requirements

    for anyone considering setting up on their own).

    For many years my right-hand man was Richard Har-

    ris, well-known to many readers as a leading light in ITS

    at WSP, and Overseas Director for ITS UK (not to mention

    a fairly regular contributor to Thinking

    Highways).

    Something to get our teeth intoAt the end of the 1980s the European

    Commission was putting together the

    DRIVE research programme: ICC

    helped to develop the programme, and

    during the 1990s we led and coordi-

    nated some of the key projects which

    sowed the seeds for what are now (at

    last!) real products and services.

    Navigation is perhaps the most obvi-

    ous of these in the mass market, but the

    other main area in which ICC has remained involved iselectronic charging, where there is arguably a glimmer

    of light for the achievement of what the interoperability

    directive calls the European Electronic Toll Service

    (EETS).

    Working with the Commission is rather more con-

    strained these days than it was then. Despite the Com-

    missions well-stated aims to encourage SMEs (Small

    and Medium-sized Enterprises) to participate in Euro-

    pean projects, I find it now almost impossible for a small

    company like ICC to put together the type of consortium

    which will win through what are usually very competi-

    tive bidding processes.This is partly because most of the big consultancy

    companies now have their own ITS expertise and teams,

    but also because the funding process is much more dif-

    ficult now. One of our main projects over the last couple

    of years has been RCI (Road Charging Interoperability),

    in which ICC is a partner.

    While the Commission still retains the concept of an

    advance payment (it always was conceptual rather

    than actual, because it usually arrived when you were

    about six months into the project), you now are required

    to provide a bank guarantee which, for a small firm like

    ours, effectively means that in order to receive the

    advance payment you must tie up that amount of money

    in hock to the bank, so theres really no point in having

    it.

    Given the long lead times for these projects, we hadactually been working for nearly three years before we

    received a single penny (or euro-cent). Of course we

    dont work in these projects just for the money but it

    would help if it wasnt quite so difficult to get!

    An uneven playing field?Lots of our work has also been with the UK Government,

    especially with the Department of Transport (or any of

    the five or six other names that its had in the last couple

    of decades). I think the Government has always played

    strictly by the rules but, as with the

    Commission, its become both morecompetitive and harder to get con-

    tracts as a small firm.

    In fact the way in is often to be part-

    nered with one or more of the larger

    firms who are able to bid for frame-

    work contracts. But just being part of

    a successful framework team doesnt

    actually guarantee you any work!

    When ITS was finding its feet at the

    end of the 1980s and start of the 1990s,

    there was a small number of specialist

    consultancies who were able to offer

    relatively rare expertise and experience in ITS. Now ITSis a much bigger area and includes many multi-million

    dollar enterprises.

    There is still a role for the small specialist consultancy,

    but we are now much smaller fishes in a much bigger

    ocean.TH

    Gethin Perry is Principal ITS Consultant at Maunsell

    AECOM in Sydney, Australia and can be contacted at

    [email protected]

    Ian Catling is Principal of Ian Catling Consultancy in

    Chipstead, UK and can be contacted at [email protected]

    Andrew Pickford is Principal of Transport Technology

    Consultants based in Cambridge, UK and can be

    contacted at [email protected]

    In order to receivethe advance

    payment you musttie up that amountof money in hock tothe bank, so theresreally no point in

    having it

    IAN CATLING explains the benefits and potential

    pitfalls of working for the European Commission

    (and in the UK) as a small consultancy

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    Consultants

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    Thinking Highways financial analyst MARGARET

    PETTIT looks at the European Territorial

    Cooperation Programme and finds that like with

    any other major programme, its a matter ofpriorities

    Stunted

    growth

    Cover Feature: ERGS

    Vol 3 No 3Thinking Highways www.thinkinghighways.com

    Roots and

    branches30

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    Climate Change

    The inspiration for this article arose during a recent

    visit by to Washington, DC,