thinking feeling branding
DESCRIPTION
What's a brand really? It's an ongoing relationship between the brand and the customer. Not an arcane metric in a CRM package. Relationships are mostly about engaging the customer. But we usually gloss over this point. By focussing on the speed and efficiency of the communication, we overstress the importance of informing the customer and ignore the experience we deliver. This Primer enables - Something to think about. And Something to think with.TRANSCRIPT
