thinking big with facebook ads: proven ad headlines ... big with facebook ads: proven ad headlines,...

Thinking BIG with Facebook Ads: Proven Ad Headlines, Images, & Copy-and-Paste Templates to Generate

Loads of Buyers Now!

Matt Clark Jason Katzenback

Tuesday, January 7, 14

$1 BILLION in Sales - How?


Why I jumped back into paid advertising...


Over $100,000 spent on Facebook Ads to Figure Everything Out...


ONE GOAL: Make a Direct Profit


What You’re Going to Learn Today



• Proven Headlines, Images, & Copy-and-Paste Templates



• Proven Headlines, Images, & Copy-and-Paste Templates• Our $1,000,000 a Month Friend & How He Does It



• Proven Headlines, Images, & Copy-and-Paste Templates• Our $1,000,000 a Month Friend & How He Does It• The #1 Key to Success with Facebook Ads that Nobody Else is Telling You (Hint: It Has NOTHING to Do with Facebook)



• Proven Headlines, Images, & Copy-and-Paste Templates• Our $1,000,000 a Month Friend & How He Does It• The #1 Key to Success with Facebook Ads that Nobody Else is Telling You (Hint: It Has NOTHING to Do with Facebook)• Something SO CRAZY we couldn’t let it leak out via email


Who absolutely needs to master this valuable skill?



• Physical product owners



• Physical product owners• Ecommerce store owners



• Physical product owners• Ecommerce store owners• Affiliate marketers



• Physical product owners• Ecommerce store owners• Affiliate marketers• Information product owners



• Physical product owners• Ecommerce store owners• Affiliate marketers• Information product owners• Local businesses



• Physical product owners• Ecommerce store owners• Affiliate marketers• Information product owners• Local businesses• Marketing consultants


SO WHAT’S DIFFERENT ABOUT THIS TRAINING?


Typical Approach to Facebook...



1. Build a Facebook Page



1. Build a Facebook Page2. Post ‘interesting’ stuff



1. Build a Facebook Page2. Post ‘interesting’ stuff3. Hope people see it



1. Build a Facebook Page2. Post ‘interesting’ stuff3. Hope people see it4. Hope people like it, share it, or comment on it



1. Build a Facebook Page2. Post ‘interesting’ stuff3. Hope people see it4. Hope people like it, share it, or comment on it5. Hope that magically turns into money in your pocket...


The way we teach? Invest some money in advertising and make MORE money. Period.


Imagine if you knew every time you spent $100 on advertising, you would make $150 back? What would you do?


Proven Headlines, Images, & Copy-and-Paste Templates


1 of 3: Headlines that Pull People Into Your Sales Funnel



• Only allowed limited number of characters (25)



• Only allowed limited number of characters (25)• Need to GRAB attention (make them want to read body)



• Only allowed limited number of characters (25)• Need to GRAB attention (make them want to read body)• Note: Can’t change headlines for all ad types...



Tip: Include BIGGEST BENEFIT in headline (and test modifiers)




Example: Hair regrowth formula for men





Headlines:





Headlines:- Regrow Lost Hair





Headlines:- Regrow Lost Hair- Regrow Lost Hair?





Headlines:- Regrow Lost Hair- Regrow Lost Hair?- Regrow lost hair





Headlines:- Regrow Lost Hair- Regrow Lost Hair?- Regrow lost hair- Bald is Not Beautiful





Headlines:- Regrow Lost Hair- Regrow Lost Hair?- Regrow lost hair- Bald is Not Beautiful- Bald is Not Beautiful?



Headline Templates:• Proven to ______

• Free ______

• Want to Know ______?

• Guaranteed to ______

• Save ______

• ______% Off Today Only

• Secrets of ______

• Announcing ______

• Truth to ______

• Truth of ______

• Do You ______?

• How to ______

• New ______

• Weird ______ Trick


2 of 3: Images that Grab Attention and Sky-Rocket Clicks



• Images are typically what a Facebook user sees FIRST



• Images are typically what a Facebook user sees FIRST• Needs to GRAB attention & make user interested



• Images are typically what a Facebook user sees FIRST• Needs to GRAB attention & make user interested• Best images raise curiosity & make user FEEL something



Tip: Use Faces (Especially Women)



Tip: Use Images that Raise Curiosity



Tip: Constantly TEST new images (and watch click through rate)



Tip: Constantly TEST new images (and watch click through rate)

Example: Carpet Cleaning Service


3 of 3: Copy-and-Paste Ad Text Templates



• Most ads for Facebook allow 90 characters for body text



• Most ads for Facebook allow 90 characters for body text• Your body text is what turns interest into DESIRE (click)



• Most ads for Facebook allow 90 characters for body text• Your body text is what turns interest into DESIRE (click)• Does not need to do FULL job of selling (not enough room)



Tip #1/5: Use Proof



Tip #1/5: Use Proof


Body Text: Men Regained 60% of Lost Hair in 30 Days. Learn How You Can Too.



Tip #2/5: Use a Guarantee




Tip #2/5: Use a Guarantee


Body Text: Guaranteed to Visibly Regrow Your Hair in 7 Days or Your Money Back.



Tip #3/5: Use Scarcity




Tip #3/5: Use Scarcity


Body Text: 75% Off this Proven Formula for the Next 24 Hours. Regrow Your Hair Now!



Tip #4/5: Use a Call to Action




Tip #4/5: Use a Call to Action


Body Text: Click Here to Learn How You Can Regrow Your Hair Naturally in as Little as 7 Days



Tip #5/5: Use a Warning




Tip #5/5: Use a Warning


Body Text: Warning: Do Not Go Another Day as a Baldy. Regrow Your Hair Naturally Today!



Body Text Templates:



Body Text Templates:• [Proof Example/Statistic]. Learn How You Can Too.




• Guaranteed to _____.





• __% Off [Product Information] for the Next [# Hours/Days]. [Benefit or Call to Action]!






• Click Here to Learn How You Can [Benefit] in as Little as [Time Frame].







• Warning: Do Not [Problem]. [Big Benefit] Today!








• Women Over [Lower Age Limit]: Learn the Secret to [Big Benefit]!








• Women Over [Lower Age Limit]: Learn the Secret to [Big Benefit]!

• Example: ‘Women Over 40: Learn the Secret to Reducing Stubborn Belly Fat’


Our $1,000,000 a Month Friend & How He Does It


Disclaimer: We are in no way promising you’ll reach such huge numbers with

Facebook Advertising, but we want to show you what’s possible...


7/1/2013 - 8/7/2013 (37 Days)

Paid$2,635,002.00


How He Does It


How He Does It• Constantly testing ads


How He Does It• Constantly testing ads• Affiliate products (but starting to sell his own)


How He Does It• Constantly testing ads• Affiliate products (but starting to sell his own)• Because he promotes as affiliate, starts by capturing emails (for future promotions)


How He Does It• Constantly testing ads• Affiliate products (but starting to sell his own)• Because he promotes as affiliate, starts by capturing emails (for future promotions)• Creates pre-sell pages (not a “LAZY marketer”)


How He Does It• Constantly testing ads• Affiliate products (but starting to sell his own)• Because he promotes as affiliate, starts by capturing emails (for future promotions)• Creates pre-sell pages (not a “LAZY marketer”)• Finds something that works, then SCALES BIG


How He Does It• Constantly testing ads• Affiliate products (but starting to sell his own)• Because he promotes as affiliate, starts by capturing emails (for future promotions)• Creates pre-sell pages (not a “LAZY marketer”)• Finds something that works, then SCALES BIG• Secret nobody else knows...shhhh


The #1 Key to Success with Facebook Ads that Nobody Else

is Telling You (*Hint: It Has NOTHING to Do with Facebook)


“With the right training, anyone can learn to buy traffic.

It’s creating offers that’s the secret.”

- One of the top underground paid traffic experts in the world that buys traffic for some of the BIGGEST products online


The SECRET to CRUSHING it With Facebook Advertising



• Your offer needs to CONVERT for your market!



• Your offer needs to CONVERT for your market!• Use fundamentals of a GREAT sales funnel



• Your offer needs to CONVERT for your market!• Use fundamentals of a GREAT sales funnel• Use elements of good sales copy: guarantee, scarcity, proof, testimonials, etc.


I have tested hundreds of campaign elements on Facebook... from age groups & user interests, to split-testing ad images, headlines, copy, colors, bidding, timing, opt-in forms within posts, and much, much more...


More than ever I realize that you can benefit from my secrets for generating huge traffic & profits from Facebook, especially since Google AdWords costs have become too high and Google SEO is harder than ever today!


So I have decided to teach a step-by-step Web Class where YOU will learn exactly how to generate inexpensive traffic and tons of customers for your business using Facebook Ads. I’m going to teach you absolutely everything I have figured out.


Social Secrets is a 6-week hands-on Web Class that will take you from Facebook Marketing novice to someone who has mastered how to drive large amounts of profitable traffic & sales for any business or affiliate product.

(This really is the most valuableskill in the world right now.)


Before we tell you about the INSANE THING we’ve done (you won’t believe this), let’s recap what’s included with the 6-

Week Web Class...


The Social Secrets Web Class starts on Thursday, January 9th, 2014. You absolutely need to be in this class if you are serious about growing your online business in 2014. Here’s what you’re going to learn...


Module 1: Getting Started



• Principles of Profitable Facebook Advertising



• Principles of Profitable Facebook Advertising• Using Facebook Ads to Sell ANY Product or Service



• Principles of Profitable Facebook Advertising• Using Facebook Ads to Sell ANY Product or Service• 7 Primary Components of a Facebook Ad Campaign



• Principles of Profitable Facebook Advertising• Using Facebook Ads to Sell ANY Product or Service• 7 Primary Components of a Facebook Ad Campaign• Paid Advertising Mindset



• Principles of Profitable Facebook Advertising• Using Facebook Ads to Sell ANY Product or Service• 7 Primary Components of a Facebook Ad Campaign• Paid Advertising Mindset • Fundamentals of Buying Facebook Traffic



• Principles of Profitable Facebook Advertising• Using Facebook Ads to Sell ANY Product or Service• 7 Primary Components of a Facebook Ad Campaign• Paid Advertising Mindset • Fundamentals of Buying Facebook Traffic• In-Depth Look at Existing Successful Ad Models


Module 2: Sales Funnel



• Fundamentals of a Money-Making Sales Funnel



• Fundamentals of a Money-Making Sales Funnel• Gathering Competitive Intel on Facebook Advertisers



• Fundamentals of a Money-Making Sales Funnel• Gathering Competitive Intel on Facebook Advertisers• Setting Up a Great Pre-Sell System



• Fundamentals of a Money-Making Sales Funnel• Gathering Competitive Intel on Facebook Advertisers• Setting Up a Great Pre-Sell System• Top Performing Landing Page Strategies



• Fundamentals of a Money-Making Sales Funnel• Gathering Competitive Intel on Facebook Advertisers• Setting Up a Great Pre-Sell System• Top Performing Landing Page Strategies• How to Create a Top-Converting Video Sales Letter



• Fundamentals of a Money-Making Sales Funnel• Gathering Competitive Intel on Facebook Advertisers• Setting Up a Great Pre-Sell System• Top Performing Landing Page Strategies• How to Create a Top-Converting Video Sales Letter• How to Make 30%+ After the Customer Clicks “Buy”


Module 3: Ad Strategy



• Building a Successful Facebook Campaign



• Building a Successful Facebook Campaign• Facebook Ad Creation Secrets



• Building a Successful Facebook Campaign• Facebook Ad Creation Secrets• Ad Targeting Strategy



• Building a Successful Facebook Campaign• Facebook Ad Creation Secrets• Ad Targeting Strategy• Ad Approval Secrets



• Building a Successful Facebook Campaign• Facebook Ad Creation Secrets• Ad Targeting Strategy• Ad Approval Secrets• Targeting Strategy for Penny Clicks that CONVERT



• Building a Successful Facebook Campaign• Facebook Ad Creation Secrets• Ad Targeting Strategy• Ad Approval Secrets• Targeting Strategy for Penny Clicks that CONVERT• Mobile Targeting with Facebook Ads


Module 4: Ad Launch


Module 4: Ad Launch

• Promoted Posts


Module 4: Ad Launch

• Promoted Posts• Viral Automation


Module 4: Ad Launch

• Promoted Posts• Viral Automation• Ad Model 1 - Creating a Page Post Ad


Module 4: Ad Launch

• Promoted Posts• Viral Automation• Ad Model 1 - Creating a Page Post Ad• Ad Model 2 - Ad to Custom Tab


Module 4: Ad Launch

• Promoted Posts• Viral Automation• Ad Model 1 - Creating a Page Post Ad• Ad Model 2 - Ad to Custom Tab• Ad Model 3 - Ad to External Website


Module 4: Ad Launch

• Promoted Posts• Viral Automation• Ad Model 1 - Creating a Page Post Ad• Ad Model 2 - Ad to Custom Tab• Ad Model 3 - Ad to External Website• How to Create Profitable Pages, Posts, & Ads FAST


Module 5: Optimizing



• How to Optimize Your Campaigns Once They’re LIVE



• How to Optimize Your Campaigns Once They’re LIVE• Tracking Results No Matter What You Are Selling



• How to Optimize Your Campaigns Once They’re LIVE• Tracking Results No Matter What You Are Selling• Analyzing the Data that Your Campaigns Generate



• How to Optimize Your Campaigns Once They’re LIVE• Tracking Results No Matter What You Are Selling• Analyzing the Data that Your Campaigns Generate• Facebook Real Time Tracking Pixel



• How to Optimize Your Campaigns Once They’re LIVE• Tracking Results No Matter What You Are Selling• Analyzing the Data that Your Campaigns Generate• Facebook Real Time Tracking Pixel• Split Testing Secrets


Module 6: Scaling


Module 6: Scaling

• When to Scale


Module 6: Scaling

• When to Scale• What to Focus on Quickly Scale Your Campaigns


Module 6: Scaling

• When to Scale• What to Focus on Quickly Scale Your Campaigns• Scaling Strategy


Module 6: Scaling

• When to Scale• What to Focus on Quickly Scale Your Campaigns• Scaling Strategy• Big Business with Facebook Ads Process Map


Module 6: Scaling

• When to Scale• What to Focus on Quickly Scale Your Campaigns• Scaling Strategy• Big Business with Facebook Ads Process Map• Advanced Facebook Advertising Strategies


Module 6: Scaling

• When to Scale• What to Focus on Quickly Scale Your Campaigns• Scaling Strategy• Big Business with Facebook Ads Process Map• Advanced Facebook Advertising Strategies• Expanding Into New Markets & Possibilities


SPECIAL BONUSES


SPECIAL BONUSES• Sales Funnel Profit CHECKLIST: Maximize profit for ANY product from EVERY visitor that you send into your sales funnel.


SPECIAL BONUSES• Sales Funnel Profit CHECKLIST: Maximize profit for ANY product from EVERY visitor that you send into your sales funnel.• Ad Copy CHEATSHEET: Proven formulas for writing ads that will get you DIRT CHEAP clicks that CONVERT people seeing your ads into BUYERS.


SPECIAL BONUSES• Sales Funnel Profit CHECKLIST: Maximize profit for ANY product from EVERY visitor that you send into your sales funnel.• Ad Copy CHEATSHEET: Proven formulas for writing ads that will get you DIRT CHEAP clicks that CONVERT people seeing your ads into BUYERS.• Facebook Domination MINDMAP: Powerful resource that outlines the most advanced (POWERFUL) strategies for generating loads of PAYING customers for ANY business with Facebook ads.


SPECIAL BONUSES• Sales Funnel Profit CHECKLIST: Maximize profit for ANY product from EVERY visitor that you send into your sales funnel.• Ad Copy CHEATSHEET: Proven formulas for writing ads that will get you DIRT CHEAP clicks that CONVERT people seeing your ads into BUYERS.• Facebook Domination MINDMAP: Powerful resource that outlines the most advanced (POWERFUL) strategies for generating loads of PAYING customers for ANY business with Facebook ads.• 78 Split Test Ideas: Constantly make more and more profit with your advertising by implementing any of these 78 PROVEN split test ideas.


So now the big question youare probably wondering...

How Much Does The Social Secrets 6-Week Web Class Cost?


Well, I had originally planned to teach Social Secrets as an intensive, hands-on, multi-day Workshop (in Austin, Texas) and the event tuition was going to be $4,997...


And, even though $5,000 is a lot of money I know it’s an incredible bargain based on how valuable this information is AND considering how much I personally spent to figure everything out.


But after giving it some more thought, I know you probably just spent a lot of money during the holidays (I know I did!) and so I wanted to make this course more affordable and also allow more people to attend (many don’t like to travel). So here’s a special deal for you...


You can attend the entire 6-Week Hands-On Social Secrets Web Class for just 3 payments of $197. OR...


You can attend the entire 6-Week Hands-On Social Secrets Web Class for just 3 payments of $197. OR...

You can get a huge discount if you pay upfront and your tuition is just one payment of $497.


The “Regular” Guarantee


What You Get As Soon As You Join



• Pre-Class Materials to Prepare You for Module 1



• Pre-Class Materials to Prepare You for Module 1• Secrets of the Paid Advertising Mindset



• Pre-Class Materials to Prepare You for Module 1• Secrets of the Paid Advertising Mindset• Learn About the ONLY Goal that Matters



• Pre-Class Materials to Prepare You for Module 1• Secrets of the Paid Advertising Mindset• Learn About the ONLY Goal that Matters• Two Action Steps to Get You Results NOW


WARNING: CLASS SPACE IS LIMITED!

Just a fair warning... spots in the Social Secrets class are limited on a first come, first served basis. Fill-out the Registration Form we’ll be giving you access to in just a few moments and join us!


The ‘Guarantee’ of Success


The Guarantee of Success

We know most of you REALLY want to grow your business BIG in 2014...and know that

Facebook Advertising is the BEST way.



But there is something that we know you are thinking that’s holding you back...



“Matt, OK, I know you all are honest guys and have put together some of the best training on Facebook...and the only one that focuses on making a PROFIT with the advertising. I get it...”



“...I also understand that you all have a full 30-day refund guarantee and have always

honored any refund request that’s come in during the refund period. There’s no issue there...”



“...But here’s what’s on my mind, this is a paid advertising class. That means to follow the training I’ll have to spend money on advertising. And I have no guarantee that it will work and I’ll

make a profit.”



YOU ARE CORRECT.



YOU ARE CORRECT.

Social Secrets IS about paid advertising. Scalable advertising you need to spend small, targeted

amounts of money on for testing until you’re ready to scale profitably.



But, we have gone CRAZY and are ELIMINATING even the risk of spending advertising money for you when you register

for Social Secrets.



When you register for Social Secrets right now, you will get the 30-day no-questions-asked

money-back guarantee. That’s standard.

You will ALSO get our “Guarantee” of Success:



As long as you follow the training in Social Secrets and meet the requirements for the Guarantee, if you decide Social Secrets isn’t right for you, we

will give you a FULL refund of the price of the Web Class AND will reimburse you for ALL

of your advertising costs!



That’s right...You can literally try out the Social Secrets Web Class AND advertising on Facebook using OUR MONEY. (Told you we’ve gone a

little crazy over here.)



But, there’s more...We even “guarantee” you make a profit!



We’re not just going to give you a dollar-for-dollar reimbursement...we’re going to GUARANTEE you a 20% PROFIT on your advertising spend

up to a whopping total $360!



For example, if you jump into Social Secrets (before it’s too late), spend $100 on

advertising within the next 30 days, and decide Social Secrets isn’t right for you...We’ll give you a

FULL REFUND for Social Secrets PLUS reimburse you for your advertising with a 20%

PROFIT...that’s $120 in your pocket!


The Guarantee of SuccessYou can now use OUR MONEY to Advertise, Risk-Free...

When you purchase by using the link below, and follow what we teach in the Web Class, we give you a 30-day, no-questions-asked 100% money-back guarantee AND...

As long as you meet the requirements, we will reimburse you the money you spent on advertising PLUS 20%!

For example, you join Social Secrets, spend $100, decide to refund within 30 days, you get a FULL refund for the Web Class AND we pay you for the money you spent on advertising PLUS 20% ($120)!

This GUARANTEES you will make a PROFIT.

REGISTER NOW: http://socialsecrets.com/join


http://socialsecrets.com/join


WARNING: CLASS SPACE IS LIMITED!

Go to www.socialsecrets.com/join and fill out the registration form to get started RIGHT NOW.

I look forward to working with you!


http://www.socialsecrets.com/join

http://www.socialsecrets.com/join

Live Q&A TimeWARNING: Doors to Social Secrets Close at 11:59PM PST on Wednesday, January 8th!

Here’s What’s Included with the 6-Week Web Class:

• 6 Modules to Take You from Novice to EXPERT

• Four PROVEN Copy-and-Paste Landing Page Templates

• BONUS: 78 Split Tests

• BONUS: Sales Funnel Checklist

• BONUS: Ad Copy Cheatsheet

• BONUS: Ad Launch Checklist

• And much, much more!

Register Now (Before It’s Too Late): http://socialsecrets.com/join




thinking big with facebook ads: proven ad headlines ... big with facebook ads: proven ad headlines,...

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