Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND BONNIE SILBAUGH

Why is this Important to your Business?

A very high percent of in-store sales are based on

curb appeal

First impression

Gives a feel for the community

For better or worse, your business will be judged by

its appearance

K

Basic Curb Appeal

Basic items that give the storefront a fresh look

Remove broken items, dead plants, overgrown weeds

Clean and declutter windows and window sills

Assign someone in your business to be the “Curb

Appeal Director”

Water plants, sweep debris, report any bigger issues

Remove grass in cement cracks

K

Signage – From the Main Street Experts

In plain view and easy to read

Quality materials

Made to scale

Visible for vehicles and pedestrians

Contrasting colors

White or light colors on windows

Basic Size Guide

8” text – readable from 250’

12” text – readable from 400’

Use less than 60% of space for lettering

B

Signature Piece

Something that sets you apart

Introduces what the customer will find inside

B

Signature Pieces

B

Flower Pots 101

Real Flowers or Artificial

Should change with the seasons

Thriller – something tall

Filler – something to fill

Spiller – something to hang over

Artificial Flowers

K

Flower Pots – What Not to do

K

Door Décor

Could be generic and stay up year round

Seasonal – keep in the right season

Keep door signs updated and clean

B

Door Décor Don’ts

Christmas Wreath…

but it’s April!! B

Service vs. Retail

Why should non-retail space care about curb appeal?

Inviting and noticeable

Updated window information can drive sales and foot traffic

Sends a message about the quality of your work

Parking is a concern

Convenient parking

Paved if possible, potholes fixed, parking lines repainted

B

Today’s Shopping Experience

That “wow” shopping experience

Emotional response to shopping

Fun and inviting, hands on

Customers want to be

acknowledged, quickly informed,

and meet people that seem genuine

Refer to other shopping experiences

K

Take the Time

In a world full of meetings, ideas, and ways to

grow your business, take 10 minutes tomorrow to

implement just a few of these ideas.

You, and your customers, will be glad you did!