think local first santa cruz directory 2013

thinklocalsantacruz.org

Vietnamese Spring RollsPork Stuffed PotstickersAbalone Style CalamariCrispy Coconut Shrimp RollsGrade A SashimiBasket of Sweet Potato FriesSSeared Ahi WontonsSpicy EdamameHawaian CervicheSamurai Beef SticksSpicy Seaweed SaladSurfrider Chicken SticksMac-N-Cheeseand moand more...

3thinklocalsantacruz.org

12 Arts, EducAtion, & EntErtAinmEntMedia OutletsMuseums & GalleriesMusic & TheaterPhotographyTourism & AttractionsTraining & Classes

17 dining spirits & HospitAlityAccommodationsBakeriesCateringCoffeeIce Cream & YogurtPubsRestaurantsWineries & Breweries

28 HEAltH & WEllnEssAcupunctureChiropracticDay Spas & Hair CareDentalFitnessMassageMedicalOpticalPharmacyRetailSenior ServicesSports MedicineVeterinary Services

37 proFEssionAl & FinAnciAl sErVicEsAccounting & BookkeepingAttorneysAutomotive Services & RepairBanks & Credit UnionsBusiness ServicesCommunications

ComputersConsultingContractors,Construction & Design HomeInsuranceLandscapingMarketingPrintersReal EstateRestaurant SupplyTravelWebsite ServicesWholesale

66 rEtAilAdultApparelAutomobile Sales & SupplyBicyclesBooksFarmers MarketFarm SupplyFootwearGiftsGrocers & Specialty FoodsHome & GardenJewelryLiquor StoresLumber & Building MaterialsMusicOffice SupplySporting GoodsUniform Supply

83 otHErCommunity & Social ServicesNonprofits

86 community supportErs

tlF dirEctory indEX

4 thinklocalsantacruz.org

WELCOME!

Welcome to the fifth edition of the Think Local First Member Directory. Inside this directory you will find a robust list of locally owned independent businesses offering products and services for your business and household.

• Your Purchasing Power - Reserve a portion of your monthly personal or business budget to make purchases from Think Local First (TLF) businesses. Our 650-plus member businesses offer cost-effective options, a depth of choices and exceptional customer service. Browse through the businesses listed in this directory and look for opportunities to make purchases at these local, independent businesses.

• Support the Community that You Call Home - As consumers we make purchasing choices for our businesses, our families and ourselves and these choices have important consequences. Even the choices of one family or business have a significant impact on the diversity and sustainability of our local economy.

When you spend your dollars at Think Local First member businesses, the money you spend will stay here to compensate employees who live in our neighborhoods, to pay suppliers who are part of Santa Cruz County’s business environment and even to support our schools and fire fighters through tax revenue. Please let this directory be your guide! Shop the logo and live the philosophy of Think Local First County of Santa Cruz.

Locally Yours,

Stephanie Wilks, Board Member Physicians Medical Group (Charter Member)

Dear Friends,

thinklocalsantacruz.org6 thinklocalsantacruz.org


tABlE oF contEnts

Local Business Directory Index 3Welcome 4The Board 9A Brief History of Think Local First 10 Local Business Directory 12The Big Picture 9710 Reasons to Shop Local 99How Can I Help? 100Santa Cruz Map 104Acknowledgments 106

Surfing Monument photo by Steve Hosmer

Editor: Amanda BrandtContributors: Peter Beckmann, Karl Heiman, Stephanie WilksCover Design: Judi Oyama Cover Photography: r.r. jones Surfer: Noah WegrichArt Director - Graphic Designer: Judi OyamaProduction: Angela Stucky and Katie SteiPhotography: Steve HosmerPrinting: Mpress Digital c/o Paradise PrintersPublished by: Think Local First Santa Cruz County1515 Pacific Avenue, Santa Cruz, CA, [email protected]


Peter Beckmann, Beckmann’s Bakery

Co-Chair & Co-Founder Karl Heiman, Caffe Pergolesi & Mr. Toots Coffee House

Co-Chair & Co-Founder Eric Gil, Sockshop & Shoe Co, Old School Shoes, Legs & Socksmith DesignTreasurer & Co-Founder Michael Olson, KSCO Radio

Director & SpokespersonJohn Benedetti, Iluminada Design, Sante Arcangeli Family Wines

Director & WebmasterStephanie Wilks, Physicians Medical Group

Director & Marketing Committee ChairpersonKimberly Parrish, Parrish Art and Design

Director & Ad Designer Leslie De Rose, Youth Entrepreneurship Program and S4C, Cabrillo College

Director & Steering Committee Member Judi Oyama, Maximum Impact Design

Director & Social Media CoordinatorAndy VanValer, Zyzergy

Director & Steering Committee Member Scott Roseman, New Leaf Community Markets

Director

tlF BoArd

Santa Cruz Rivermouth and Boardwalk, Santa Cruz, California


History

In the Spring of 2007, a handful of Santa Cruz business owners came together around a common concern: the threat to local businesses posed by proliferating chain stores and easy online shopping. In an era when downtown shopping districts increasingly fall victim to homogenous chains and franchises, they collectively recognized the need to promote and strengthen our locally owned business community.

Over the course of 2007, Think Local First – County of Santa Cruz formed around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” If the community rallied around locally owned businesses, the thinking went, everyone would benefit: locally owned business would prosper and money would circulate throughout the community, in turn promoting more local spending and contributing to the vibrancy and health of the community.

Think Local First, a largely volunteer organization, in Summer 2012 hired its first employee, Amanda Brandt, to head its marketing and membership development efforts. In the early stages of TLF, there was no guarantee that the time and efforts of a solely volunteer based organization would pay off. But the handful of people who initiated the movement didn’t have to look far for inspiration. In 2005, Kepler’s Books, the famous book emporium just 50 miles away in Menlo Park, had abruptly shut its doors, having lost too many sales to chains and on line bookstores to continue. In an unexpected outpouring of support, the community came forth with donations, a plan and a new board of directors. Within six weeks Kepler’s was open again, and today it remains a vibrant hub of Peninsula cultural life.

Think Local First – County of Santa Cruz has seen a similarly successful surge in community interest. Its first public meeting, hosted by a half-dozen members, took place at Bookshop Santa Cruz in October 2007. Now the TLF Steering Committee meets bi-monthly at Caffe Pergolesi to share ideas and discuss the movement. As of this printing Think Local First, has grown to 650-plus members all of whom understand the link between a unique thriving local economy and a unique, thriving town. It’s a simple concept really: what goes around comes around. It’s about creating our community – together.

A Brief History of think local First


ArtistsScotts Valley ArtisansNon-Profit Member

230-C Mt. Hermon Road (831) 439-9094 scottsvalleyartisans.com Area: Scotts Valley

Tenacious Eye TattoosBronze Member

9175 Glen Arbor Road (831) 336-9222 tenaciouseye.com Area: Ben Lomond

Media OutletsCity on a Hill PressBronze Member

UC Santa Cruz 1156 High Street (831) 459-2444 cityonahillpress.com Area: Santa Cruz

Comic NewsSilver Member

P.O. Box 8543 (831) 426-0113 thecomicnews.com Area: Santa Cruz

Connection MagazineGold Member

7960 Soquel Drive B355 (831) 459-0522 ConnectionMagazineOnline.com Area: Aptos

Cruz GuruSilver Member

303 Potrero Street Suite 29-304 (831) 421-0277 cruzguru.com Area: Santa Cruz

Digital Media FactoryBronze Member

2809 Mission Street (831) 427-1785 digitalmediafactory.net Area: Santa Cruz

Dunbar Productions Inc.Gold Member

405 Melrose Avenue (831) 469-8142 travelswithromney.com Area: Santa Cruz

Arts, EducAtion, & EntErtAinmEnt


Good TimesGold Member

1205 Pacific Avenue (831) 458-1100 goodtimessantacruz.com Area: Santa Cruz

KSCO AM 1080Gold Member

2300 Portola Drive (831) 475-1080 ksco.com Area: Santa Cruz

KUSPNon-Profit Member

203 8th Avenue (831) 476-2800 kusp.org Area: Santa Cruz

Mid-County PostGold Member

831 Bay Avenue (831) 476-0777 themidcountypost.com Area: Capitola

Muse CineMediaBronze Member

120 Pearl Alley (831) 588-5866 Area: Santa Cruz

Santa Cruz WeeklyGold Member

877 Cedar Street Suite 147 (831) 457-9000 santacruz.com Area: Santa Cruz

SantaCruzParent.comBronze Member

527 Ocean View Avenue (831) 713-7026 santacruzparent.com Area: Santa Cruz

Times Publishing GroupGold Member

9601 Soquel Drive (831) 688-7549 tpgonlinedaily.com Area: Aptos

Visual Ink PublishingBronze Member

P.O. Box 4067 (831) 359-6533 santacruzstudentguide.com Area: Santa Cruz




Museums and GalleriesPacific Crest ApiariesBronze Member

875 Calabasas Road (831) 688-0508 pacificcrestapiaries.com Area: Watsonville

Porter Memorial Public LibraryNon-Profit Member

3050 Porter Street (831) 475-3326 porterml.org Area: Soquel

Santa Cruz Mountain Art Ctr.Non-Profit Member

93141 Mill Street (831) 336-3513 mountainartcenter.org Area: Ben Lomond

Santa Cruz Museum of Natural HistoryNon-Profit Member

1305 East Cliff Drive (831) 420-6115 santacruzmuseums.org Area: Santa Cruz

Seymour Marine Discovery CenterNon-Profit Member

Mailing: 100 Shaffer Road Location: End of Delaware Avenue (831) 459-3800 seymourcenter.ucsc.edu Area: Santa Cruz

Music & TheaterCabrillo Stage Professional Musical TheaterNon-Profit Member

6500 Soquel Drive Building #4000 (831) 479-6154 cabrillostage.com Area: Aptos

Nickelodeon Del Mar & Aptos TheatresBronze Member

210 Lincoln Street (831) 426-7500 thenick.com Area: Santa Cruz

Santa Cruz Baroque FestivalBronze Member

P.O. Box 482 (831) 457-9693 scbaroque.org Area: Santa Cruz


Santa Cruz Chamber OrchestraNon-Profit Member

P.O. Box 8103 (831) 429-1973 scmusic.org Area: Santa Cruz

Santa Cruz Chamber PlayersNon-Profit Member

P.O. Box 4174 (831) 425-3149 scchamberplayers.org Area: Santa Cruz

Santa Cruz Film FestivalNon-Profit Member

P.O. Box 638 (831) 359-4888 santacruzfilmfestival.org Area: Santa Cruz

Santa Cruz Rehearsal StudiosSilver Member

118 Coral Street (831) 425-7277 santacruzrehearsalstudios.com Area: Santa Cruz

Shakespeare Santa CruzBronze Member

UCSC Theater Arts Center 1156 High Street (831) 459-2121 shakespearesantacruz.org Area: Santa Cruz

Streetlight RecordsBronze Member

939 Pacific Avenue (831) 421-9200 streetlightrecords.com Area: Santa Cruz

The CatalystSilver Member

1011 Pacific Avenue (831) 426-7474 catalystclub.com Area: Santa Cruz




PhotographyLarry’s PhotographyBronze Member

1612 Mission Street (831) 423-2815 larrysphoto.com Area: Santa Cruz

Rebecca Stark PhotographyBronze Member627 Center Street (831) 325-4183 rebeccastarkphotography.com Area: Santa Cruz

Robert Torre PhotographyBronze Member

627 Center Street By Appointment Only P.O. Box 307 (831) 464-7500 RobertTPhoto.com Area: Santa Cruz

r.r. jones PhotographyBronze Member

303 Potrero Street Santa Cruz, CA 95060(831) 429-5926 rrjones.com Area: Santa Cruz

Tourism and AttractionsAdventure Out LLCBronze Member

P.O. Box 7040 (800) 509-3954 adventureout.com Area: Santa Cruz

Kayak ConnectionBronze Member

413 Lake Avenue #101 (831) 479-1121 kayakconnection.com Area: Santa Cruz

Level Up Video GamesSilver Member

113 Locust Street (520) 544-8800 levelupvideogames.com Area: Santa Cruz

Santa Cruz Seaside CompanyGold Member

400 Beach Street (831) 423-5590 beachboardwalk.com Area: Santa Cruz

Specialized HelicoptersBronze Member

150 Aviation Way Suite 101 (831) 763-2244 specializedheli.com Area: Watsonville


dining, spirits, & HospitAlity

Training & ClassesDiane Marie Pinkard ‘Sales Success with Happiness and Heart’Bronze Member

P.O. Box 1382 (831) 426-2510 heartofsales.com Area: Felton

Jim Booth Swim SchoolBronze Member

25 Penny Lane (831) 722-3500 jimboothswimschool.com Area: Watsonville

Mark Hoover TrainingBronze Member

335 Spreckles Drive (831) 661-5311 markhoovertraining.com Area: Aptos

Accommodations21st Century Vet - Veterans ServicesNon-Profit Member

1040 Emeline Avenue Building E Room 131 (831) 359-9924 Area: Santa Cruz

aGreatPlaceToStay.net - Vacation RentalsBronze Member

341 35th Avenue (866) 435-9778 aGreatPlaceToStay.net Area: Santa Cruz

Art duJourNon-Profit Member

1013 Cedar Street (831) 621-0672 artdujour.org Area: Santa Cruz

Beach Street InnBronze Member

125 Beach Street (831) 423-3031 beachstreetinn.com Area: Santa Cruz

Bed & Breakfast Innkeepers of Santa Cruz CountyBronze Member

245 Fairview Avenue (831) 336-3355 santacruzbnb.com Area: Ben Lomond



Best Western Plus Seacliff Inn and Severino’s Bar & GrillGold Member

7500 Old Dominion Court (831) 688-7300 seacliffinn.com Area: Aptos

Darling House - Bed & BreakfastBronze Member

314 West Cliff Drive (831) 458-1958 darlinghouse.com Area: Santa Cruz

Downtown Association of Santa CruzNon-Profit Member

101 Cooper Street (831) 332-7422 DowntownSantaCruz.com Area: Santa Cruz

Horse and HeartNon-Profit Member

5017 Ironwood Drive (650) 248-4451 horseandheart.org Area: Soquel

Human Care AllianceNon-Profit Member

PO Box 7376 humancarealliance.org Area: Santa Cruz

Ocean Echo Inn & Beach CottagesBronze Member

401 Johans Beach Drive (831) 462-4192 oceanecho.com Area: Santa Cruz

Pedaler’s Express (PedX)Non-Profit Member

224 Walnut Avenue Suite C (831) 426-2453 pedalexpress.com/santacruz Area: Santa Cruz

Santa Cruz Mountain Brewing Bronze Member

402 Ingalls Street #27 (831) 566-0615 santacruzmountainbrewing.com Area: Santa Cruz

The Diversity CenterNon-Profit Member

Physical: 1117 Soquel Avenue Mailing: PO Box 8280 (831) 425-5422 diversitycenter.org Area: Santa Cruz



The Tannery Arts CenterNon-Profit Member

1050 River Street #118 (831) 419-9047 tanneryartscenter.org Area: Santa Cruz

Westside Community ChurchNon-Profit Member

PO Box 8445 (physical meeting location: BayView Elementary School) (831) 419-8273 wscommunity.wordpress.com Area: Santa Cruz

BakeriesBeckmann’s BakeryGold Member

104 Bronson Street #6 (831) 423-9242 Area: Santa Cruz

Gayles BakeryBronze Member

504 Bay Avenue (831) 462-1200 gaylesbakery.com Area: Capitola

The Buttery BakeryBronze Member

702 Soquel Avenue (831) 458-3020 Area: Santa Cruz

CateringCoastal Culinary Personal Chef ServiceBronze Member

1190 7th Avenue #37 (831) 600-8781 coastalculinarypersonalchefservice.com Area: Santa Cruz

Five Star CateringBronze Member

121 Martinelli Street (831) 728-3090 fivestarcatering.us Area: Watsonville

Gourmet To GoBronze Member

5525 Scotts Valley Drive #18 (831) 818-7532 GourmetBourget.com Area: Scotts Valley

Local Harvest CateringBronze Member

100 Alta Vista Drive (831) 818-8482 localharvestcatering.com Area: Santa Cruz



CoffeeCaffe PergolesiBronze Member

418 Cedar Street (831) 426-1775 theperg.com Area: Santa Cruz

Coffee NineBronze Member

9505 Highway 9 P.O. Box 235 (831) 336-4521 Area: Ben Lomond

CoffeetopiaSilver Member

3701 Portola Drive (831) 477-1940 coffeetopia.com Area: Santa Cruz

Fins CoffeeBronze Member

1104 Ocean Street (831) 423-6131 finscoffee.com Area: Santa Cruz

Java Bob’s Coffee RoastingBronze Member

429 Ingalls Street Suite A (831) 425-7143 Area: Santa Cruz

Mr. Toots CoffeehouseBronze Member

221 Esplanade Suite 100 (831) 475-3679 tootscoffee.com Area: Capitola

Pacific Coffee RoastingSilver Member

7554 Soquel Drive (831) 685-2520 Area: Aptos

Windmill CafeBronze Member

2-1231 East Cliff Drive (831) 464-4698 windmillcafesantacruz.com Area: Santa Cruz



Ice Cream & YogurtAunt LaLi’s Mobile CafeBronze Member

(831) 247-1236 auntlali.com All Over Santa Cruz County!

Gelato MassimoBronze Member

9 Hangar Way Suite 1A (831) 761-3198 gelatomassimo.com Area: Watsonville

Marianne’s Ice CreamBronze Member

1020 Ocean Street (831) 458-1447 Area: Santa Cruz

Swirl Frozen Yogurt & BakeryBronze Member

1315 Pacific Avenue (831) 439-1779 Area: Santa Cruz

The Penny Ice CreameryBronze Member

913 Cedar Street (831) 204-2523 thepennyicecreamery.com Area: Santa Cruz

Yogizmo Yogurt Company - Santa CruzBronze Member

1717 Mission Street (831) 466-9976 yogizmo.com Area: Santa Cruz

PubsSeabright BreweryBronze Member

519 Seabright Avenue (831) 426-2734 seabrightbrewery.com Area: Santa Cruz



RestaurantsAldo’s Harbor RestaurantBronze Member

616 Atlantic Avenue (831) 426-3736 aldos-cruz.com Area: Santa Cruz

Aloha Island GrilleBronze Member

1700 Portola Drive (831) 479-3299 alohaislandgrille.com Area: Santa Cruz

Bruno’s BBQSilver Member

230 Mt. Hermon Road #G (831) 438-2227 brunosbbq.com Area: Scotts Valley

burger.Bronze Member

1520 Mission Street (831) 425-5300 burgersantacruz.com Area: Santa Cruz7941 Soquel Drive (831) 662-2811 burgersantacruz.com Area: Aptos

Carpo’s RestaurantBronze Member

2400 Porter Street (831) 476-6260 carposrestaurant.com Area: Soquel

Casablanca BistroGold Member

101 Main Street (831) 426-9063 casablanca-santacruz.com Area: Santa Cruz

Charlie Hong KongBronze Member

1141 Soquel Avenue (831) 426-5664 charliehongkong.com Area: Santa Cruz

Dharma’s RestaurantSilver Member

4250 Capitola Road (831) 462-1717 dharmasrestaurant.com Area: Capitola



El Azteca RestaurantBronze Member

2904 Freedom Boulevard (831) 728-5250 Area: Watsonville

Erik’s Delicafe Inc.Bronze Member

365 Coral Street (831) 458-1818 eriksdelicafe.com Area: Santa Cruz

Golden City ChineseBronze Member

1230 Mission Street (831) 423-0688 goldencityfood.com Area: Santa Cruz

Hoffman’s BistroBronze Member

1102 Pacific Avenue (831) 420-0135 hoffmanssantacruz.com Area: Santa Cruz

Hula’s Island GrillGold Member

221 Cathcart Street (831) 426-4852 hulastiki.com Area: Santa Cruz

La Perla del PacificoSilver Member

458 Main Street (831) 724-0993 Area: Watsonville

Linda’s Seabreeze CafeBronze Member

542 Seabright Avenue (831) 427-9713 seabreezecafe.com Area: Santa Cruz

Manuel’s Mexican RestaurantSilver Member

261 Center Avenue (831) 688-4848 manuelsrestaurant.com Area: Aptos

Pacific Thai Santa CruzBronze Member

1319 Pacific Avenue (831) 420-1700 Pacificthaisantacruz.net Area: Santa Cruz

Saturn CafeSilver Member

145 Laurel Street (831) 332-2230 saturncafe.com Area: Santa Cruz



The BagelrySilver Member

320A Cedar Street (831) 429-8049 Area: Santa Cruz

The Crepe PlaceGold Member

1134 Soquel Avenue (831) 429-6103 thecrepeplace.com Area: Santa Cruz

The Point Chophouse & LoungeSilver Member

3326 Portola Drive (831) 476-2733 thepointchophouseandlounge.com Area: Santa Cruz

VIVAS fresh natural organic mexican foodBronze Member


Walnut Avenue CafeBronze Member

106 Walnut Avenue (831) 457-2804 walnutavenuecafe.com Area: Santa Cruz

Zachary’s RestaurantBronze Member


Zoccoli’s DeliBronze Member

1534 Pacific Avenue (831) 423-1711 zoccolis.com Area: Santa Cruz

WineriesAlfaro Family Vineyards & WineryBronze Member

420 Hames Road (831) 728-5172 alfarowine.com Area: Corralitos

Beauregard VineyardsBronze Member

10 Pine Flat Road (831) 425-7777 beauregardvineyards.com Area: Bonny Doon



Hunter Hill Vineyard and Winery Inc.Gold Member

7099 Glen Haven Road (831) 465-9294 hunterhillwines.com Area: Soquel

Pelican Ranch WineryBronze Member

102 Kennedy Drive (831) 426-6911 pelicanranch.com Area: Capitola

Roudon-Smith WineryBronze Member

18 Hangar Way Suite C (831) 438-1244 roudonsmith.com Area: Watsonville

Santa Cruz Mountain VineyardBronze Member

334 A Ingalls Street (831) 426-6209 santacruzmountainvineyard.com Area: Santa Cruz

Sante Adairius Rustic AlesSilver Member

103 Kennedy Drive (831) 295-8190 santeadairius.com Area: Capitola

Sante Arcangeli Family WinesSilver Member

23 Blake Avenue (831) 406-1262 santewinery.com Area: Corralitos

Skov WinerySilver Member

2364 Bean Creek Road (831) 438-4374 SkovWinery.com Area: Scotts Valley

Uncommon BrewersBronze Member

303 Potrero Street Suite 40-H (831) 621-6270 uncommonbrewers.com Area: Santa Cruz

VinocruzSilver Member

725 Front Street #101 (831) 426-8466 vinocruz.com Area: Santa Cruz



TransportationGo Green Cab!Bronze Member

(831) 246-1234 gogreencabsc.com Area: Santa Cruz

Green StationBronze Member

433 Ocean Street P.O. Box 7610 (831) 425-9100 thegreenstation.us Area: Santa Cruz

Leibbrandt Transport Moving and StorageBronze Member

223 Surfside Avenue (831) 457-9520 santacruzmovers.com Area: Santa Cruz

Moto Italiano-Ducati Santa CruzSilver Member

3600 Soquel Avenue (831) 462-6686 motoitaliano.com Area: Santa Cruz

Pacific Yachting & SailingBronze Member

790 Mariner Park Way (831) 423-7245 pacificsail.com Area: Santa Cruz

Rational MovingSilver Member

277 Sheldon Avenue (831) 425-1448 rationalmoving.com Area: Santa Cruz

Yellow Cab - Santa Cruz CountyBronze Member

P.O. Box 3328 (831) 475-0123 santacruzyellowcab.org Area: Santa Cruz


Local spots around town. Photos: Steve Hosmer


HEAltH & WEllnEss

AcupunctureCally Haber - Licensed Acupuncturist and HerbalistBronze Member

709 Frederick Street (831) 458-0809 Area: Santa Cruz

Jasmine Berke DAOM LAcBronze Member

2425 Porter Street Suite 7 (831) 479-1036 jasmineberke.com Area: Soquel

Martha Benedict AcupunctureBronze Member

208 Locust St (831) 425-5977 marthabenedict.net Area: Santa Cruz

ChiropracticAine Sweeney DC - Non-Force ChiropracticBronze Member

549 Frederick Street (831) 458-1218 nonforcechiropractic.com Area: Santa Cruz

Elizabeth Quinn M.S. D.C. Low-force ACTIVATOR ChiropractorBronze Member

200 7th Avenue Suite 170 (831) 476-2168 DrElizabethQuinn.com Area: Santa Cruz

Westside Wellness CenterBronze Member

930 Mission Street #4 (831) 462-6400 Area: Santa Cruz

CounselingFinding Harmony/Rick Longinotti MFTBronze Member

157 Van Ness Avenue #5 (831) 515-8072 FindingHarmony.org Area: Santa Cruz

Day SpaButterfly EstheticsBronze Member

1045 Water Street (831) 459 7546 butterflyesthetics.com Area: Santa Cruz


HEAltH & WEllnEss

Caress Day SpaBronze Member

911 Capitola Avenue (831) 462-4422 Caressdayspa.com Area: Capitola

Katwalk SalonBronze Member


L’Atelier SalonBronze Member

114 Pearl Alley (831) 423-4247 lateliersalon.com Area: Santa Cruz

Oasis Hair Skin & Nail CareBronze Member

1664 C Soquel Drive (831) 464-8550 oasishairandskin.com Area: Santa Cruz

Prima SalonBronze Member

312 River Street (831) 423-3360 primasantacruz.com Area: Santa Cruz

Serene Skin and BodyBronze Member

108 Magnolia Street (831) 427-1912 sereneskincare.com Area: Santa Cruz

SurecutsBronze Member

1628 Seabright Avenue (831) 458-2887 surecuts.com Area: Santa Cruz

Well Within SpaBronze Member

417 Cedar Street (831) 458-9355 wellwithinspa.com Area: Santa Cruz

DentalDientes Community Dental CareBronze Member

1830 Commercial Way (831) 464-5410 dientes.org Area: Santa Cruz


HEAltH & WEllnEss

Guy W Peabody D.D.S. Sedation Dentistry Restorative and CosmeticSilver Member

620 Frederick Street (831) 457-0343 drpeabody.com Area: Santa Cruz

FitnessMINORSAN Self-Defense & FitnessSilver Member

1320 Mission Street Suite 1 (831) 458-0900 minorsan.com Area: Santa Cruz

NOURISHBronze Member

130 Walnut Avenue (831) 429-9355 nourishsantacruz.com Area: Santa Cruz

Pacific Edge Climbing GymSilver Member

104 Bronson Street #12 (831) 454-9254 pacificedgeclimbinggym.com Area: Santa Cruz

Santa Cruz Core Fitness & RehabSilver Member

317 Portero Street Suite C (831) 425-9500 santacruzcore.com Area: Santa Cruz

Santa Cruz Gymnastics Center Inc.Bronze Member

2750 B Soquel Avenue (831) 462-0655 scgym.com Area: Santa Cruz

Santa Cruz Soccer Inc.Bronze Member

P.O. Box 2784 (831) 246-1517 santacruzsoccercamp.com Area: Santa Cruz

Source WellnessBronze Member

740 Front Street Suite 250 (831) 566-8973 mysourcewellness.com Area: Santa Cruz

Village Yoga - Bikram MethodBronze Member

1106 Pacific Avenue (831) 479-4535 bikramyogasantacruz.com Area: Santa Cruz


HEAltH & WEllnEss

MassageCenter for Transformational NeurophysiologyBronze Member

4624 Soquel Drive (831) 464-1419 santacruzbiofeedback.com Area: Soquel

Nikki Rae Whitlock Nationally Certified Massage TherapistBronze Member

9000 Soquel Avenue Suite #103 (831) 464-8200 enerchibodyworks.com Area: Santa Cruz

MedicalAbove Bar CPRBronze Member

3121 Park Avenue Suite E (831) 462-4376 abovebarcpr.com Area: Soquel

Aptos Travel ClinicBronze Member

9099 Soquel Drive Cottage #6 (831) 722-2806 AptosTravelClinic.com Area: Aptos

Family Doctors of Santa CruzGold Member

550 Water Street Suite A (831) 425-0420 pmgscc.com Area: Santa Cruz

G H SpecialtiesBronze Member

P.O. Box 2969 (831) 661-5158 Area: Santa Cruz

Physicians Billing CenterBronze Member

P.O. Box 1888 (831) 685-3000 pbc-ca.com Area: Aptos

Physicians Medical Group of Santa Cruz CountyGold Member

5200 Soquel Avenue Suite 203 (831) 465-7800 pmgscc.com Area: Santa Cruz


HEAltH & WEllnEss

Radiology Medical Group of Santa Cruz County Inc.Gold Member

1661 Soquel Drive Building G (831) 476-7711 rmgscc.com Area: Santa Cruz

Richard Bernstein D.O. - Spinemed AssociatesBronze Member

28 Seascape Village (831) 662-1900 spinemedassociates.com Area: Aptos

Santa Cruz Emergency Physicians Medical Group Inc.Gold Member

P.O. Box 1190 (831) 462-7730 santacruzemergencyphysicians.com Area: Capitola

Santa Cruz Naturopathic Medical CenterBronze Member

736 Chestnut Street Suite F (831) 477-1377 scnmc.com Area: Santa Cruz

Scotts Valley Medical ClinicSilver Member

2980 El Rancho Drive (831) 438-1430 svclinic.com Area: Santa Cruz

OpticalDr. Emily Kook OptometristBronze Member

220 Sylvania Avenue (831) 423-8880 lookwithkook.com Area: Santa Cruz

Eye Shapes OpticiansBronze Member

783 Rio Del Mar Boulevard #37 (831) 688-1516 eyeshapesaptos.com Area: Aptos

eyeQ OptometrySilver Member

1101 Pacific Avenue Suite E (831) 466-3937 eyeqsantacruz.com Area: Santa Cruz


HEAltH & WEllnEss

Francis Kuo O.D.Bronze Member

346 Union Street Suite 1 (831) 460-9717 DrKuoeyecare.net Area: Santa Cruz

Furlong Vision CorrectionGold Member

1665 Dominican Way Suite 224 (888) 639-8474 furlongvision.com/santacruzlasik Area: Santa Cruz

John Van Every OD Ayesha Burns ODBronze Member

550 Water Street J5 (831) 426-7172 vaneveryvision.com Area: Santa Cruz

North Coast Vision OptometryBronze Member

804 41st Avenue (831) 462-5945 northcoastvision.com Area: Santa Cruz

Plager Vision And Optometric CenterBronze Member

1665 Dominican Way #224 (831) 476-8033 2get2020.com Area: Santa Cruz

Plaza Lane OptometryBronze Member

1537 Pacific Avenue #100 (831) 429-2020 plazalaneoptometry.com Area: Santa Cruz

Santa Cruz Optometric CenterBronze Member

904 Cedar Street (831) 426-1050 Area: Santa Cruz

PharmacyBruce’s Medical Plaza PharmacyBronze Member

550 Water Street Suite H (831) 423-4363 Area: Santa Cruz

Horsnyder’s PharmacySilver Member

1226A Soquel Avenue (831) 423-2315 horsnyder.com Area: Santa Cruz


HEAltH & WEllnEss

Tom’s Medical Clinic PharmacyGold Member


Health and Wellness RetailAgape LaVie ORGANICSBronze Member

577 Meadow Road (831) 684-1871 agapelavieorganics.com Area: Aptos

Garden Lane SoapsBronze Member

362 Pioneer Road (831) 818-2598 gardenlanesoaps.com Area: Corralitos

Hospice of Santa Cruz CountyNon-Profit Member

940 Disc Drive (831) 430-3000 hospicesantacruz.org Area: Scotts Valley

NSO Vitamin CompanySilver Member

109 Younger Way (408) 430-2676 nsovitamins.com Area: Santa Cruz

Pure Water of WatsonvilleBronze Member

1954 Main Street (831) 252-3930 purewaterwatsonville.com Area: Watsonville

Seascape Soap CompanyBronze Member

P.O. Box 507 (831) 840-4831 seascapesoap.com Area: Capitola

Way Of LifeSilver Member

1220 41st Avenue Suite A (831) 464-4113 wayoflife.net Area: Capitola

Senior ServicesLifespan Care Management AgencyGold Member

600 Frederick Street (831) 469-4900 lifespancare.com Area: Santa Cruz


HEAltH & WEllnEss

Safe At Home Senior CareSilver Member

820 Bay Avenue #146 (831) 462-3500 safeathomeseniorcare.com Area: Capitola

Sandra Hill Fiduciary ServicesBronze Member

740 Front Street Suite 210 (831) 425-7700 Area: Santa Cruz

Touched By Angels IncBronze Member

P.O. Box 2500 (831) 687-0444 Area: Aptos

Sports MedicineSports + Orthopedic Leaders Santa Cruz/ SOL Santa CruzBronze Member

1510 Seabright Avenue (831) 425-3588 solsantacruz.com Area: Santa Cruz

Veterinarian ServicesCapitola Veterinary HospitalBronze Member

1220-H 41st Avenue (831) 476-7387 capitolavet.com Area: Capitola

Companion Animal HospitalSilver Member

2301 Mission Street Suite F (831) 425-1970 santacruzveterinarian.com Area: Santa Cruz

Hannah M. Good DVM/Community Mobile VetBronze Member

P.O. Box 411 (831) 427-2077 drhmgood.com Area: Davenport

Harbor Veterinary HospitalBronze Member


My Personal Vet with Dr. Evelyn Sharp DVMBronze Member

P.O. Box 1626 (831) 621-7444 MyPersonalVet.com Area: Aptos


Santa Cruz Veterinary HospitalBronze Member

2585 Soquel Drive (831) 475-5400 santacruzveterinaryhospital.com Area: Santa Cruz

Westside Animal Hospital David Shuman DVMSilver Member

411 Laurel Street (831)427-2239 scwestsideanimalhospital.com Area: Santa Cruz

Accounting and BookkeepingAccount By DesignBronze Member

PO Box 1202 (831) 477-7009 accountbydesign.com Area: Capitola

Coast Financial Services Inc.Gold Member

655 Capitola Road Suite 101 (831) 462-0330 655 coastfinancialservices.com Area: Santa Cruz

Threshold Enterprises Ltd. - Lester Pedrazzini CPABronze Member

720D Capitola Avenue (831) 476-0306 Area: Capitola

Stacy Plummer EABronze Member

920 41st Avenue Suite D (831) 476-6267 Area: Santa Cruz

AttorneysAngel L. Hess LDABronze Member

340 Soquel Avenue #114 (831) 426-8536 SantaCruzLegal.net Area: Santa Cruz

Atack & Penrose LLPBronze Member

1200 Pacific Avenue Suite 260 (831) 515 3344 atackpenrose.com Area: Santa Cruz

BaskinGrant Law FirmGold Member

730 Mission Street (831) 425-8999 baskingrant.com Area: Santa Cruz

proFEssionAl & FinAnciAl sErVicEs



Bosso Williams, A Professional CorporationBronze Member

P.0. Box 1822 (831) 426-8484 bossowilliams.com Area: Santa Cruz

Grunsky Ebey Farrar & Howell APCBronze Member

240 Westgate Drive (831) 722-2444 Area: Watsonville

Law Offices of Mary-Margaret BierbaumBronze Member

PO Box 3744 (831) 462-6099 santacruzlaw.com Area: Santa Cruz

Patrick Reilly Esq.Silver Member

101 Cooper Street (831) 332-7127 ipsociety.net Area: Santa Cruz

Santa Cruz County Bar AssociationNon-Profit Member

340 Soquel Avenue Suite 209 (831) 423-5031 santacruzbar.org Area: Santa Cruz

The Law Office of Michael RehmBronze Member

101 Cooper Street (831) 431-0986 santacruzduiattorney.net Area: Santa Cruz

Timothy J. Morgan Law OfficesBronze Member

121 Jewell Street (831) 429-9841 timothyjmorgan.com Area: Santa Cruz

Automotive Services & RepairA-mergency Auto Repair CenterGold Member

1025 Water Street (831) 431-6327 autorepairsantacruzca.com Area: Santa Cruz

Absolute Auto Glass Inc.Bronze Member

1709 Soquel Avenue (831) 469-3000 absoluteautoglass.net Area: Santa Cruz



Advanced AutoBronze Member

1025 Water Street (831) 466-3123 advancedautosantacruz.com Area: Santa Cruz

All RV Service & RepairBronze Member

155 El Pueblo Road (831) 461-1777 allrvservice.com Area: Scotts Valley

Andy’s Auto SupplyBronze Member


Carmat Collision CenterSilver Member

1650 Mansfield Street (831) 464-0338 carmatcollision.com Area: Santa Cruz

Doc Auto LLCBronze Member

908 Ocean Street (831) 600-7732 docauto.biz Area: Santa Cruz

Dogherra’s Inc.Silver Member

5940 Soquel Avenue (831) 479-0686 dogherra.com Area: Santa Cruz

Integrity Automotive Service and Quick LubeSilver Member

107-A Whispering Pins Drive (831) 439-9631 Area: Scotts Valley

Lloyd’s Tire ServiceSilver Member

303 River Street (831) 426-4363 lloydstire.com Area: Santa Cruz

Lotts Auto Stereo & UpholsterySilver Member


Marty Franich Ford/ChryslerBronze Member

555 Auto Center Drive (831) 722-4181 mfranichford.com Area: Watsonville



Napa Car PartsBronze Member


Phil’s Auto BodyBronze Member

2750 Soquel Avenue Suite F (831) 462-1593 philsautobodysc.com Area: Santa Cruz

Rusty’s Honda & Mazda RepairBronze Member

318 River Street (831) 458-9445 Area: Santa Cruz

RV Service Center of Santa CruzBronze Member

2525 Mission Street (831) 427-0881 rustyshondamazdarepair.com Area: Santa Cruz

Santa Cruz Motorsports Inc.Bronze Member


Santa Cruz Tire and Auto CareBronze Member

2840 Soquel Avenue (831) 462-6140 santacruztire.com Area: Santa Cruz

Scotts Valley Transmission & Auto CareSilver Member

5346 Scotts Valley Drive (831) 438-0402 Area: Scotts Valley

Water Star MotorsBronze Member

318-A River Street (831) 457-0996 Area: Santa Cruz

Watsonville Cadillac Buick GMCSilver Member

500 Auto Center Drive (831) 722-3522 Area: Watsonville

Winchester Auto PartsBronze Member

3545 Soquel Drive (831) 475-2222 Area: Soquel


Banks & Credit UnionsBay Federal Credit UnionGold Member

3333 Clares Street(831) 479-6000 bayfed.com Area: Capitola

Lighthouse BankSilver Member

111 Mission Street(831) 600-4000 lighthousebank.net Area: Santa Cruz

Santa Cruz Community Credit UnionSilver Member

324 Front Street(831) 460-2364 scccu.org Area: Santa Cruz

Santa Cruz County BankBronze Member

720 Front Street (831) 457-5000 sccountybank.com Area: Santa Cruz

Santa Cruz County Employees Credit UnionBronze Member

8030 Soquel Avenue Suite 201 (831) 479-7600 sccecu.org Area: Santa Cruz

Business Services360 Payment SolutionsBronze Member

1330 S. Bascom Avenue Suite B 360paymentsolutions.com Area: San Jose

Central Coast Small Business Development CenterNon-Profit Member

6500 Soquel Drive (831) 479-6136 centralcoastsbdc.org Area: Aptos

MJ TranscriptionBronze Member

P.O. Box 1996 (831) 531-7250 MJ-Transcription.com Area: Aptos

NextSpace Coworking + Innovation Inc.Silver Member

101 Cooper Street (831) 420-0710 NextSpace.us Area: Santa Cruz



Nite and Day PowerBronze Member

215 Woodston Avenue (831) 477-7077 niteanddaypower.com Area: Ben Lomond

Paul B Drescher Financial Planning & InvestmentBronze Member

2805 Porter Street (831) 462-3200 pauldrescher.com Area: Soquel

Pedalers ExpressBronze Member

P.O. Box 427 (831) 426-2453 pedalexpress.com/santacruz Area: Santa Cruz

Possibility Advocate SocietyBronze Member

222 Carbonera Drive (408) 289-8330 PossibilityAdvocate.com Area: Santa Cruz

Santa Cruz Answering ServiceBronze Member

311 Soquel Avenue (831) 423-5560 santacruzanswering.com Area: Santa Cruz

Santa Cruz Records ManagementBronze Member

2520 South Rodeo Gulch Road (831) 479-8100 screcordsmgmt.com Area: Soquel

Santa Cruz StaffingBronze Member

312 Locust Street (831) 423-8888 santacruzstaffing.com Area: Santa Cruz

TellerEXPRESSSilver Member

343 Soquel Avenue Suite #111 (831) 740-8470 TellerEXPRESS.com Area: Santa Cruz

Ultramat LaundromatBronze Member

501 Laurel Street (831) 459-7132 facebook.com/ultramat Area: Santa Cruz



CommunicationsKUSP-FMGold Member

203 8th Avenue (831) 476-2800 kusp.org Area: Santa Cruz

Santa Cruz TelecomGold Member

101 Cooper Street Suite 218 (831) 480-7100 scruztel.com Area: Santa Cruz

Surfnet CommunicationsGold Member

P.O. Box 66831 (831) 439-7873 SurfnetUSA.com Area: Scotts Valley

ComputersBeckett PC SolutionsBronze Member

323 Los Altos Drive (831) 688-8669 beckettpcsolutions.com Area: Aptos

Cooper TechnologiesSilver Member

303 Potrero Street #4 (831) 818-1703 coopertechnologies.net Area: Santa Cruz

Jabico EnterprisesBronze Member

505 River Street Suite A (831) 454-0850 jabico.com Area: Santa Cruz

Pleasure Point ComputersBronze Member

3912 Portola Drive #13 (831) 464-2220 pleasurepointcomputers.com Area: Santa Cruz

Roger’s Computer ServiceBronze Member

16655 Charles Schell Lane (831) 588-9687 Area: Watsonville

Sasquatch ComputerBronze Member

505 River Street Suite A (831) 454-0850 sasquatch.com Area: Santa Cruz



ScratchSpace Inc.Gold Member

101 Cooper Street Suite 218 (831) 621-7928 scratchspace.com Area: Santa Cruz

User-Friendly ComputingBronze Member

505 River Street (831) 423-9653 friendlycomputing.com Area: Santa Cruz

ConsultingChamberlain Financial Planning and Wealth ManagementGold Member

303 Water Street Suite 120 (831) 420-1340 chamberlainfp.com Area: Santa Cruz

Diversified FinancialBronze Member

108 Whispering Pines Dr. Suite #130 (831) 438-7223 difi.com Area: Scotts Valley

Pacific Mountain AdvisorsSilver Member

5619 Scotts Valley Drive Suite 260 (831) 438-9583 pacificmountainadvisors.com Area: Scotts Valley

Rain DragonBronze Member

P.O. Box 1452 (831) 234 9086 Area: Santa Cruz

Contractors Construction & DesignA D ConstructionBronze Member

1105 Rodriguez Street (831) 477-9474 adconstruction.com Area: Santa Cruz

Aaron Anderson ConstructionBronze Member

74 Via Del Sol (831) 239-8263 Area: Corralitos

Affordable Heating & Air Service CorpSilver Member

4055 Reposa Avenue (831) 477-9276 477warm.com Area: Santa Cruz



Allterra Environmental Inc.Silver Member

207-B McPherson Street (831) 425-2608 allterraenv.com Area: Santa Cruz

Allterra SolarSilver Member

207 McPherson Street Suite B (831) 425-2608 allterrasolar.com Area: Santa Cruz

Angle Construction Inc.Bronze Member

54 Old El Pueblo Road #A (831) 438-3622 angleconst.com Area: Scotts Valley

APP-TECH Inc.Bronze Member

235 Blackburn Street (831) 458-0485 app-techinc.com Area: Santa Cruz

APPI Pools Spas SolarGold Member

1527 Commercial Way (831) 476-6363 appipool.com Area: Santa Cruz

Arenson SolarBronze Member

142 Darwin Street (831) 423-8749 solarmike.net Area: Santa Cruz

Artistic Reflections Residential GlassBronze Member

P.O. Box 32 (831) 763-9022 artistic-reflections-glass.com Area: Aptos

Barry Swenson BuilderGold Member

2400 Chanticleer Avenue Suite H (831) 475-7100 barryswensonbuilder.com Area: Santa Cruz

Bellows Plumbing Heating & SewerSilver Member

2652 Research Park Drive (831) 477-7150 bellowsplumbing.com Area: Soquel



Beyond the Box - Kitchen DesignBronze Member

1001 Center Street #15 (831) 427-0100 btbkitchens.com Area: Santa Cruz

Bogard Construction Inc.Bronze Member

350A Coral Street (831) 426-8191 Area: Santa Cruz bogardconst.com

Bogner Sheet MetalBronze Member

142 Benito Avenue (831) 423-4322 bognersheetmetal.com Area: Santa Cruz

Bogner’s All Air Inc.Bronze Member

5310C Scotts Valley Drive (831) 438-5254 bognersallair.com Area: Scotts Valley

Bowman & Williams Corp.Bronze Member

1011 Cedar Street (831) 426-3560 bowmanandwilliams.com Area: Santa Cruz

Brunetti’s InteriorsBronze Member

12 Country Lane (831) 438-1910 Area: Scotts Valley

Built Rite ConstructionSilver Member

209 Hames Road (831) 763-0327 builtrite.biz Area: Corralitos

CB Builders Inc.Bronze Member

P.O. Box 8487 (831) 535-8705 cb-builders.com Area: Santa Cruz

CFS EngineeringBronze Member

207 Monterey Avenue Suite 101 (831) 477-9215 cfsengineering.com Area: Capitola

Charles Doty Painting & Wallcovering ServicesBronze Member




CLEAN-TEC Restoration & CleaningSilver Member

1521 Seabright Avenue (831) 457-8666 cleantec.org Area: Santa Cruz

Cypress Coast FenceSilver Member

P.O. Box 1175 (831) 320-8102 CypressCoastFence.com Area: Santa Cruz

Dale K Rutledge ConstructionBronze Member

789 Green Valley Road #109 (831) 227-0817 FIXITDALE.com Area: Watsonville

Dave Wiegel Electrical ContractingBronze Member

145 Palmetta Street (831) 588-4917 www.dwelectric.com Area: Santa Cruz

Design Me By MahlahBronze Member

P.O. Box 2834 (831) 662-2286 designmebymahlah.com Area: Aptos

E.T. Easter, Inc.Silver Member

303 Potrero Street Suite 29-202 P.O. Box 7629 (831) 425-7651 easter-eng.com Area: Santa Cruz

Edmundson & Assoc. Land SurveyingBronze Member

1512 Seabright Avenue Suite A (831) 425-1796 edmundsonsurveys.com Area: Santa Cruz

Foy ConstructionBronze Member

(831) 239-8780foyconstruction.com Area: Aptos

Geo. H. Wilson IncGold Member

250 Harvey West Boulevard (831) 423-9522 geohwilson.com Area: Santa Cruz



GraniterockBronze Member

P.O. Box 50001 (831) 206-5115 graniterock.com Area: Watsonville

Green Lantern Electric IncBronze Member

2825 S Rodeo Gulch Road Suite 9 (831)713-5225 green-lantern-electric.com Area: Soquel

Greg Foy Building ConstructionBronze Member

240 Danube Drive (831) 239-8780 foyconstruction.com Area: Aptos

J & J Remodels and RenovationsBronze Member

147 LaCuesta Drive (831) 234-0413 jandjremodel.com Area: Scotts Valley

Jared Lewis ConstructionBronze Member

245-M Mount Hermon Road #268(831) 566-9499 jaredlewisconstruction.comArea: Scotts Valley

John Craycroft & AssociatesBronze Member

455 Happy Valley Way (831) 427-3048 craycroftdesign.com Area: Santa Cruz

John Hope ElectricBronze Member

427 Swift Street - B (831) 458-0805 johnhopeelectric.com Area: Santa Cruz

KT Mechanical Inc.Silver Member

2734-C Chanticleer Avenue (831) 475-8209 dentonmechanical.com Area: Santa Cruz

Kunz Valley TrashSilver Member

17355 Bear Creek Road (831) 338-9050 kunzvalleytrash.com Area: Boulder Creek



Labris DesignsBronze Member

2028 Koopmans Avenue (831) 419-3216 labrisdesigns.com Area: Santa Cruz

Las Animas ConcreteBronze Member

P.O. Box 507 (831) 426-7280 lasanimasconcrete.com Area: Santa Cruz

Lighthouse WindowsBronze Member

317 Potrero Street (831) 426-2601 lighthouse-windows.com Area: Santa Cruz

Man With ToolsBronze Member

P.O. Box 5396 (831) 427-9878 manwtools.com Area: Santa Cruz

Peter Spellman ArchitectureBronze Member

102 Green Street (831) 419-4170 peterspellmanarchitecture.com Area: Santa Cruz

Pristine PaintingBronze Member

P.O. Box 727 (831) 252-8822 PristinePainting.net Area: Felton

Russell Hardwood FloorsBronze Member

P.O. Box 1207 (831) 335-5013 russellhardwoodfloors.com Area: Santa Cruz

SandbarBronze Member

815 Almar Avenue Suite G (831) 469-8888 www.sandbarsc.com Area: Santa Cruz

Santa Cruz Construction GuildBronze Member

P.O. Box 2335 (831) 461-1836 SantaCruzConstructionGuild.com Area: Santa Cruz



Santa Cruz Rug CleanersSilver Member

1521 Seabright Avenue (831) 423-5235 santacruzrug.com Area: Santa Cruz

Santa Cruz Stoves & Fireplaces Inc.Silver Member

1043 Water Street (831) 476-8007 SCStovesandFireplaces.com Area: Santa Cruz

Santa Cruz Westside Electric - Sandbar SolarBronze Member

849 Almar Avenue Suite C (831) 469-8888 sandbarsc.com Area: Santa Cruz

Schultz Const. Inc.Silver Member

815 Almar Avenue Suite 17 (831) 423-3140 schultzbuildz.com Area: Santa Cruz

Seascape Design Bert Lemke ArchitectBronze Member

258 Farallon Court (831) 252-5060 seascape-design.com Area: Aptos

Showcase Shower Door CompanyBronze Member

1970 17th Avenue Unit C (831) 234-1983 showcaseshowerdoor.com Area: Santa Cruz

Slatter Construction Inc.Gold Member

126 Fern Street (831) 425-5425 slattcon.com Area: Santa Cruz

Solar TechnologiesGold Member

3980 Research Park Court Suite A (831) 421-0440 solartechnologies.com Area: Soquel

SunCoast AwningBronze Member

907 River Street (831) 423-7918 suncoastawning.com Area: Santa Cruz



Suns Up SolarSilver Member

224 Dufour Street (408) 355-0173 sunsupsolar.com Area: Santa Cruz

Suns Up Solar a Division of Putt ConstructionBronze Member

719 Swift Street Suite 13 (831) 425-1717 sunsupsolar.com Area: Santa Cruz

Surf City PaintingBronze Member

100 Alta Vista Drive (831) 818-5267 surfcitypainting.com Area: Santa Cruz

Surf City PlumbingGold Member

1231 River Street (831) 423-0117 surfcityplumbing.com Area: Santa Cruz

T Paul Sek Eco-Friendly PaintingBronze Member

721 Seabright Avenue (831) 588-4080 greenpaintingcontractor.com Area: Santa Cruz

Wallis Wood WorksBronze Member

2608 Mission Street (831) 460-9183 walliswoodworks.com Area: Santa Cruz

Walls Painting Inc.Bronze Member

2825 S. Rodeo Gulch Road Suite #10 (831) 425-3622 WallsPainting.com Area: Soquel

Whitlow Concrete Inc.Silver Member

4148 Clares Street (831) 475-4499 whitlowconcrete.com Area: Capitola

Wright Wagner Interior DesignBronze Member

P.O. Box 3914 (831) 246 0793 wrightwagner.com Area: Santa Cruz




Graphic Design & Illustration12 AM DesignBronze Member

877 Cedar Street (831) 252-1378 12amdesign.com Area: Santa Cruz

Janet Allinger Graphic DesignSilver Member

610 Fair Avenue (831) 325-9567 janetallinger.com Area: Santa Cruz

MandalaBronze Member

849 Almar Avenue Suite C, P.O. Box 422 (831) 471-0603 mandalanetdesign.com Area: Santa Cruz

Max Davis CompanyGold Member

1527 Hidden Terrace Drive (831) 325-7139 maxdavisco.com Area: Santa Cruz

Maximum Impact DesignGold Member

240 Danube Drive (831) 688-2972 maximumimpactdesign.com Area: Aptos

Schafer Design - SDBronze Member

3200 Axford Road (831) 464-7848 schaferdesign.net Area: Santa Cruz

HomeAA Safe & Security Co.Bronze Member


All American Stone Tile & Grout Restoration & MaintenanceBronze Member

P.O. Box 7892 (831) 471-9816 allamericanca.com Area: Santa Cruz

Christi’s Green CleaningBronze Member

(831) 406-0145 christisgreencleaning.comArea: Santa Cruz



LaundryCare ExpressBronze Member

P.O. Box 174 (831) 475-7690 LaundryCareExpress.com Area: Capitola

Santa Cruz Peninsula Private SecurityBronze Member

P.O. Box 30 (831) 728-7222 santacruzpeninsula.com Area: Watsonville

InsuranceAver-Neuwald-Berryessa Insurance LLC DBA: ANB Insurance ServicesSilver Member

931 Mission Street (831) 423-4304 anbins.com Area: Santa Cruz

Barbara Hanson - Specializing in Long-Term Care InsuranceSilver Member

Secure P.O. Box 1595 (831) 335-4949 BarbaraLTC.com Area: Felton

DCD Financial & Insurance ServicesBronze Member

1123 Soquel Avenue (831) 423-8542 dcdis.com Area: Santa Cruz

John C Allanson Insurance AgencyBronze Member

9500 Soquel Drive (831) 685-0101 allansoninsurance.com Area: Aptos

SteelBridge Insurance ServicesBronze Member

133 Mission Street Suite 100 (831) 425-6640 steelbridgeins.com Area: Santa Cruz

Suess Insurance Agency Inc.Bronze Member

331Capitola Avenue Suite D (831) 464-7330 SuessInsurance.com Area: Capitola

Vokos InsuranceSilver Member



Proud to be locally owned and operated in downtown Santa Cruz for 25 years!1515 Pacific Avenue

(831) 429-6101sockshopandshoeco.com

1517 Pacific Ave.Santa Cruz, CA 95060

831-429-1940santacruzlegs.com

Calvin Klein • Hue • Hanro • Mary Green • Spanx • Eberjey • Felina • Commando

From basics to better...underwear

bralettespajamasleggings

tights...and hosiery galore!


LandscapingEngineered DesignBronze Member

1811 Alice Street (831) 475-3084 [email protected] Area: Santa Cruz

Far West Design And Landscaping Inc.Bronze Member

P.O. Box 1417 (831) 476-8867 farwestlandscaping.com Area: Soquel

Nature Elements Landscape DesignGold Member

6422 Wright Street (831) 359-7169 natureelementslandscapes.com Area: Felton

Paradise Landscape Professional Tree CareBronze Member

1514 Brommer Street (831) 475-1714 paradiselandscapeca.com Area: Santa Cruz

Swenson’s LandscapingBronze Member

1900 Green Valley Road (831) 688-6350 swensonslandscaping.com Area: Watsonville

The Landscape CompanySilver Member

1840 41st Avenue Suite 102 (831) 476-7070 thelandscapecompany.com Area: Capitola

Wild Rose Landscape DesignBronze Member

313 Los Altos Drive (831) 685-1154 wildroselandscape.com Area: Aptos



MarketingA Sign ASAPBronze Member

75F Mt. Hermon Road (831) 438-7446 asignasap.com Area: Scotts Valley

Believe AgencyBronze Member

1840 41st Avenue #102-122 (831) 239-5148 believeagency.com Area: Capitola

Bond Marketing CommunicationsBronze Member

129 Wesley Street (831) 464-7748 bondmarcom.com Area: Capitola

Cloud CurrenciesBronze Member

877 Cedar Street (415) 683-7916 cloudcurrencies.com Area: Santa Cruz

Denise VivarGold Member

P.O. Box 286 (831) 419-9916 DeniseVivar.com Area: Santa Cruz

Digital Signage FactoryBronze Member

2809 Mission Street (831) 427-1785 digitalsignagefactory.com Area: Santa Cruz

Jenny Carless WriterBronze Member

P.O. Box 7616 (831) 423-3074 jennycarless.com Area: Santa Cruz

MainstreetsBronze Member

328 B Ingalls Street (831) 345-8316 Area: Santa Cruz

Miller Maxfield Inc.Bronze Member

877 Cedar Street Suite 101 (831) 227-6469 millermaxfield.com Area: Santa Cruz



Stokes SignsGold Member

303 Potrero Street #9 (831) 426-1570 stokessigns.com Area: Santa Cruz

PrintersBlueprint Express of Santa CruzBronze Member

820 Soquel Avenue (831) 426-5299 bpxsantacruz.com Area: Santa Cruz

Bro PrintsGold Member

131 Center Street #3 (831) 427-2767 broprints.com Area: Santa Cruz

Business With PleasureGold Member

216-G Mt. Hermon Road (831) 430-9711 businesswithpleasure.com Area: Scotts Valley

Cadillac Designs Bronze Member

2301 Branciforte Drive (831) 420-0121 cadillacdesigns.com Area: Santa Cruz

Catto’s Graphics Inc.Bronze Member

111 DuBois Street (831) 454-9742 cattosgraphics.com Area: Santa Cruz

Community Printers Inc.Bronze Member

1827 Soquel Avenue (831) 426-4682 comprinters.com Area: Santa Cruz

Complete Mailing Service Inc.Gold Member

108 Du Bois Street (831) 425-5556 completemail.com Area: Santa Cruz

Maverick MailingBronze Member

207 Washburn Avenue (831) 234-4663 maverickmailing.com Area: Santa Cruz



Mpress Digital PrintingBronze Member

252 Potrero Street (831) 420-1999 mpressdigital.com Area: Santa Cruz

Sentinel PrintersBronze Member


Sport About GraphicsBronze Member

2853 Park Avenue (831) 476-8180 Area: Soquel

Sports DesignBronze Member

716 Soquel Avenue (831) 427-3771 sportsdesign.biz Area: Santa Cruz

The Print GallerySilver Member

250 Potrero Street (831) 425-1828 theprintgallery.net Area: Santa Cruz

Real EstateAllAboutProperties Brubeck-Wong RealtorsGold Member

P.O. Box 3797 (831) 459-9664 allaboutproperties.com Area: Santa Cruz

American Dream RealtyBronze Member

1041 41st Avenue (831) 429-5700 adrhomes.com Area: Santa Cruz

California Dreaming Real EstateSilver Member

6237 A Highway 9 (831) 335-3900 californiadreamingrealestate.com Area: Felton

Commercial Investment ServicesBronze Member

(831) 425-1419 1001 Center Street Suite 5 lslaff.com Area: Santa Cruz




Cornucopia Real EstateBronze Member

1001 High Street (831) 429-8080 cornucopia.com Area: Santa Cruz

Friday RealtyBronze Member

857 41st Avenue (831) 440-3690 fridayrealty.com Area: Santa Cruz

Gail D. LoBelloSilver Member


King’s Village Shopping CenterGold Member

230 Mt. Hermon Road #200 (831) 438-2810 kingsvillage.com Area: Scotts Valley

Lighthouse Realty & Property ManagementBronze Member

402 Ingalls Street Suite #5A (831) 425-7355 lighthouserealty.net Area: Santa Cruz

Michael Bloch RealtorBronze Member

2407 Porter Street #150 (831) 588-1588 MikeBloch.com Area: Soquel

Michael Lavigne Real Estate ServicesBronze Member

331 Capitola Avenue Suite B (831) 689-9784 finemontereybayhomes.com Area: Capitola

Network MortgageSilver Member

740 Front Street Suite 315 (831) 471-1977 networkmortgageco.com Area: Santa Cruz

Ow PropertiesGold Member

(831) 423-8463 2857 Mission Street owproperties.com Area: Santa Cruz



Pacific Sun PropertiesGold Member

734 Chestnut Street (831) 471-2424 pacificsunproperties.com Area: Santa Cruz

Portola Property Management Inc.Gold Member

1210 Brommer Street (831) 475-1355 PortolaRentals.com Area: Santa Cruz

Real Estate Eight Three OneGold Member

1840 41st Avenue Suite 206 (831) 475-5695 re831.com Area: Capitola

Santa Cruz PropertiesBronze Member

100 Doyle Street Suite H (831) 588-8855 santacruzproperties.com Area: Santa Cruz

SantaCruzRealEstate.comGold Member

501 Mission Street (831) 476-7662 santacruzrealestate.com Area: Santa Cruz

Satellite Telework CentersBronze Member

5900 Butler Lane (831) 222-2100 thesatelliteinc.com Area: Scotts Valley

Sheldon Wiseman Commercial Real EstateBronze Member

1200 Pacific Avenue Suite 390 (831) 454-9400 sheldonwiseman.com Area: Santa Cruz

Vanguard RealtorsBronze Member

1142 Soquel Avenue (831) 462-3110 vanguardrealtors.com Area: Santa Cruz

Wilson Bros. CommercialBronze Member

301 Soquel Avenue (831) 423-9100 wilsonbroscommercial.com Area: Santa Cruz



Restaurant SupplyBay BrandBronze Member

22 Roache Road #E (831) 688-5235 baybrandbeverages.com Area: Freedom

Coast Paper & Supply Inc. Bronze Member

151 Josephine Street (831) 423-3350 coastpapersupplyinc.com Area: Santa Cruz

Petra EnterprisesBronze Member

Hames Road (831) 761-1300 www.petraenterprises.net Area: Watsonville

TravelSanta Cruz TravelBronze Member

1519 Pacific Avenue (831) 426-4900 santacruztravel.com Area: Santa Cruz

Website ServicesActive Matrix Networks Inc.Bronze Member

221 Clinton Street (831) 295-4199 activematrix.org Area: Santa Cruz

Conveyed ConceptsBronze Member

5060 Jewel Street #3 (831) 239-6605 conveyedconcepts.com Area: Capitola

Cruzio InternetGold Member

877 Cedar Street Suite 150 (831) 459-6301 cruzio.com Area: Santa Cruz

Ferlito | van der WykBronze Member

P.O. Box 3802 (831) 427-1726 pfvdw.com Area: Santa Cruz


Iluminada DesignGold Member

180 7th Avenue Suite 201 (831) 464-7914 iluminada.com Area: Santa Cruz

Lienhard Web Design and DevelopmentBronze Member

2455 Daniva Court (831) 239-1618 santacruzweb.net Area: Santa Cruz

Maximum Impact DesignGold Member

240 Danube Drive (831) 688-2972 maximumimpactdesign.com Area: Aptos

Mandala Net DesignBronze Member

849 Almar Avenue Suite C P.O. Box 422 (831) 471-0603 mandalanetdesign.com Area: Santa Cruz

Parrish Art and DesignGold Member

1368 Pacific Avenue (831) 421-1177 parrisharts.com Area: Soquel

Santa Cruz Application DevelopmentGold Member

101 Cooper Street Suite 218 (831) 480-7190 santacruzappdev.com Area: Santa Cruz

Schafer DesignBronze Member

3200 Axford Road (831) 464-7848 schaferdesign.net Area: Santa Cruz

VIVAwebDesign.mobiBronze Member

216 Laguna Street (831) 512-9234 VIVAwebDesign.mobi Area: Santa Cruz



Established in 1987, we are a small design studio that specializesin branding, graphic design, print collateral, packaging, logo, web design & social media marketing. Our current work goes beyond print and on-line media with increased demand for photo art direction, styling, local action sports & fitness talent, and location scouting.

GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA

[email protected] maximumimpactdesign.com831-688-2972

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AdultPure PleasureBronze Member

204 Church Street (831) 466-9870 purepleasureshop.com Area: Santa Cruz

ApparelBlue Moon Clothing Co. AptosBronze Member


Blue Moon Clothing Santa CruzBronze Member


Cali ClothingGold Member

235-c Mt. Hermon Road (831) 440-1088 calistyleonline.com Area: Scotts Valley

Clothes CottageBronze Member

911 C Capitola Avenue (831) 475-8339 Area: Capitola

Cognito ClothingBronze Member

821 Pacific Avenue (831) 426-5414 cognitoclothing.com Area: Santa Cruz

Dash Hemp Santa CruzBronze Member

303 Potrero Street Unit 47-101 (831) 426-1824 dashhemp.com Area: Santa Cruz

Eco GoodsBronze Member

1130 Pacific Avenue (831) 429-5758 ecogoods.com Area: Santa Cruz

Girls4SportBronze Member

412 West Cliff Drive (831) 423-8755 girls4sport.net Area: Santa Cruz


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LEGSBronze Member

1517 Pacific Avenue (831) 429-1940 santacruzlegs.com Area: Santa Cruz

Pacific Trading Co.Bronze Member


Stripe Design GroupBronze Member

107 Walnut Avenue (831) 421-9252 stripedesigngroup.com Area: Santa Cruz

Synergy ClothingBronze Member

1229 Pacific Ave and on1126 Soquel Ave(831) 469-0411 Area: Santa Cruz

BicyclesScotts Valley Cycle SportBronze Member

245-J Mt Hermon Road (831) 440-9070 svcyclesport.com Area: Scotts Valley

Spokesman BicyclesBronze Member

231 Cathcart Street (831) 429-6062 spokesmanbicycles.com Area: Santa Cruz

BooksBookshop Santa CruzGold Member

1520 Pacific Avenue (831) 423-0900 bookshopsantacruz.com Area: Santa Cruz

Capitola Book CafeBronze Member

(831) 462-4415 1475 41st Avenue capitolabookcafe.com Area: Capitola

STORE HOURS:Sunday - Friday: 11am-7pm

Saturday: 10am-8pm

1017 Pacific AvenueSanta Cruz, CA 95060

831.423.2700oldschool-shoes.com

Find the coolest styles of

Sneakers for men, women and children at



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Friends of Santa Cruz State ParksNon-Profit Member

144 School Street (next to the Santa Cruz Mission State Historic Park) (831) 429-1840 ThatsMyPark.org Area: Santa Cruz

Friends of Santa Cruz State Parks Parkstore - Santa Cruz Mission State Historic ParkNon-Profit Member

144 School Street (831) 429-1840 ThatsMyPark.org Area: Santa Cruz

Friends of Santa Cruz State Parks Parkstore at Natural Bridges State BeachNon-Profit Member

2531 West Cliff Drive (831) 429-1840 ThatsMyPark.org Area: Santa Cruz

Friends of Santa Cruz State Parks Parkstore at New Brighton State BeachNon-Profit Member

1500 Park Avenue (831) 429-1840 ThatsMyPark.org Area: Capitola

Friends of Santa Cruz State Parks Parkstore at Seacliff State BeachNon-Profit Member

201 State Park Drive (831) 429-1840 ThatsMyPark.org Area: Aptos

Friends of Santa Cruz State Parks Parkstore at Wilder Ranch State ParkNon-Profit Member

1401 Coast Road (831) 429-1840 ThatsMyPark.org Area: Santa Cruz

Logos Books & RecordsBronze Member

1117 Pacific Avenue (831) 427-5100 logosbooksrecords.com Area: Santa Cruz

The Literary GuillotineBronze Member

204 Locust Street (831) 457-1195 literaryguillotine.com Area: Santa Cruz


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Farmers MarketMonterey Bay Certified Farmers MarketGold Member

P.O. Box 955 (831) 728-5060 montereybayfarmers.org Area: Freedom

Santa Cruz Community Farmers’ MarketNon-Profit Member

P.O. Box 8189 (831) 454-0566 santacruzfarmersmarket.org Area: Santa Cruz

Farm SupplyMountain Feed & Farm SupplyBronze Member

9550 Highway 9 (831) 336-8876 Area: Ben Lomond

Webb’s Farm Supplies & Organic FarmBronze Member

5381 Old San Jose Road (831) 475-1020 webbsfarmsupplies.com Area: Soquel

FootwearAptos Shoes & ApparelSilver Member

20 Rancho Del Mar (831) 688-8007 Area: Aptos

Old School ShoesBronze Member

1017 Pacific Avenue (831) 423-2700 oldschool-shoes.com Area: Santa Cruz

Sockshop & Shoe CompanyGold Member

1515 Pacific Avenue (831) 429-6101 sockshopandshoeco.com Area: Santa Cruz


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GiftsAnnieglass - WatsonvilleBronze Member

310 Harvest Drive (831) 761-2041 annieglass.com Area: Watsonville

Annieglass - Santa CruzBronze Member

110 Cooper Street Suite 100F (831) 427-4260 annieglass.com Area: Santa Cruz

Artisans GalleryBronze Member

1368 Pacific Avenue (831) 423-8183 artisanssantacruz.com Area: Santa Cruz

Craft GallerySilver Member

209 Capitola Avenue (831) 475-4466 craftgallery.net Area: Capitola

Jay’s Classic Art and SignsBronze Member

225 1/2 Navarra Drive (831) 461-1060 jaytoppingart.com Area: Scotts Valley

Lolly Tree ToysSilver Member

1101 Pacific Avenue Suite D (831) 713-5136 lollytreetoys.com Area: Santa Cruz

Made in Santa CruzBronze Member

P.O. Box 1317 (831) 426-2257 madeinsantacruz.com Area: Santa Cruz

Many Hands GallerySilver Member

510 Bay Avenue (831) 475-2500 manyhands-capitola.com Area: Capitola

Paper VisionBronze Member



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Temple Beth El Gift ShopNon-Profit Member

3055 Porter Gulch Road (831) 685-2710 Area: Aptos

The Frame StudioBronze Member

4150 Capitola Road Suite Q (831) 462-5886 TheFrameStudio.biz Area: Capitola

Zen Island TradingBronze Member

825 41st Avenue (831) 477-1220 zenislandco.com Area: Santa Cruz

Grocers & Specialty FoodsAmerican Abalone FarmsBronze Member

245 Davenport Landing Road (831) 457-2794 AmericanAbalone.net Area: Davenport

Aptos Natural FoodsBronze Member


Ben Lomond and Scotts Valley MarketsGold Member

9440 Mill Street/14 Victor Square (831) 336-3900 mylocalgrocer.com Area: Scotts Valley/Ben Lomond

Field to FeastGold Member

4601 Prescott Road (831) 421-1894 fieldtofeast.org Area: Soquel

Greensward / New Natives LLCBronze Member

1255 Hames Road (831) 728-4136 Area: Aptos

H & H Fresh Fish Company Inc.Bronze Member

Select Farmer’s Markets (831) 461-1576 hhfreshfish.com Area: Santa Cruz


Ken’s Wholesale Produce Co.Gold Member

1035 17th Avenue (831) 588-6159 kenswholesaleproduce.com Area: Santa Cruz

New Leaf Community Markets - Downtown SCGold Member

(831) 425-1793 1134 Pacific Avenue Area: Santa Cruz newleaf.com

New Leaf Community Markets - CapitolaGold Member

1210 41st Avenue (831) 479-7987 newleaf.com Area: Capitola

New Leaf Community Markets - Westside SCGold Member

1101 Fair Avenue (831) 426-1306 newleaf.com Area: Santa Cruz

Pacific Cookie Co.Bronze Member

303 Potrero Street #40A/B (831) 429-9709 pacificcookie.com Area: Santa Cruz

Santa Cruz Pasta FactoryBronze Member

5340 Scotts Valley Drive (831) 461-9900 santacruzpastafactory.com Area: Scotts Valley

Saucy Wench Barbecue SauceBronze Member

P.O. Box 958 (831) 595-3794 saucywenchbbq.com Area: Aptos

Shoppers CornerBronze Member

622 Soquel Avenue (831) 429-1494 shopperscorner.com Area: Santa Cruz

Staff of LifeGold Member

1305 Water Street (831) 423-8632 staffoflifemarket.com Area: Santa Cruz

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Summit StoreSilver Member

24197 Summit Road (831) 234-7981 Area: Los Gatos

SunRidge FarmsBronze Member

423 Salinas Road (831) 786-7000 sunridgefarms.com Area: Pajaro

The Great Christmas TreeBronze Member

P.O. Box 932 (831) 475-1940 kenspatch.com Area: Soquel

The True Olive ConnectionBronze Member

106 Lincoln Street (831) 458-6457 TrueOliveConnection.com Area: Santa Cruz

Zena’s SASSBronze Member

8 Berkeley Court (831) 247-7733 Area: Santa Cruz

Home & GardenAce’s FlowersBronze Member

7520 Soquel Drive (831) 688-2237 acesflowers.com Area: Aptos

Action Carpet & Upholstery CleaningBronze Member

P.O. Box 1802 (831) 818-2448 actioncarpetupholsterycleaning.com Area: Soquel

Advanced Blind & ShadeBronze Member

2605 41st Avenue (831) 479-1109 advancedblind.com Area: Soquel

Aptos Landscape SupplyBronze Member

5035 Freedom Boulevard (831) 688-6211 aptoslandscapesupply.com Area: Aptos


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B & B Small Engine RepairBronze Member

1700 B Commercial Way (831) 476-6306 bandbsmallenginerepair.com Area: Santa Cruz

Bamboo Giant NurserySilver Member

5601 Freedom Boulevard (831) 216-3300 bamboogiant.com Area: Aptos

Bay Bed & MattressBronze Member

1378 Soquel Avenue (831) 457-1201 baybed.com Area: Santa Cruz

Bay Plumbing Supply & Showroom Inc.Bronze Member

2776 Soquel Avenue (831) 475-2900 bayplumbingsupply.com Area: Santa Cruz

Bettencourt InteriorsBronze Member


Capitola Carpets and MoreBronze Member

2557 Soquel Drive #D (831) 476-9117 Area: Santa Cruz

Cardiff Pest ControlBronze Member


ChefworksBronze Member

1527 Pacific Avenue (831) 426-1351 chefworks-santacruz.com Area: Santa Cruz

Farmers ExchangeBronze Member

415 River Street (831) 425-5610 farmersexchangesc.com Area: Santa Cruz


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Ferrari Florist & GiftsBronze Member

514A Front Street (831) 460-7000 FerrariFlorist.com Area: Santa Cruz

Gallery of Tile & StoneBronze Member

730 Soquel Avenue (831) 425-8543 tile-stone-gallery.com Area: Santa Cruz

Gophers LimitedBronze Member

1500 Lakeside Drive (831) 335-2400 gopherslimited.com Area: Felton

GreenspaceBronze Member

719 Swift Street 56-A (831) 423-7200 greenspacecompany.com Area: Santa Cruz

Hot Spring Spas of Santa Cruz and San JoseBronze Member

707 River Street (831) 425-7727 ilovehotspringspas.com Area: Santa Cruz

Island Home & GardenBronze Member

844 17th Avenue (831) 476-6460 islandhomegarden.com Area: Santa Cruz

Italgreen USABronze Member

1855 Pleasant Valley Road (831) 761-1415 italgreenusa.com Area: Aptos

Lewis Tree Service Inc.Bronze Member

3135 Porter Street (831) 476-1200 lewistreeserviceinc.com Area: Soquel

Mission FloorsSilver Member

2334 Mission Street (831) 426-3500 missionfloors.com Area: Santa Cruz


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Mission TileSilver Member

2751 Chanticleer Avenue (831) 689-9458 missiontileinc.com Area: Santa Cruz

Modern Life Home FurnishingsSilver Member

925 41st Avenue (831) 475-6802 shopmodernlife.com Area: Santa Cruz

Monterey Bay Refinishing Inc.Bronze Member


Native Revival NurseryBronze Member

2600 Mar Vista Drive (831) 684-1811 nativerevival.com Area: Aptos

New Garden Nursery & LandscapingBronze Member

2440 Mattison Lane (831) 462-1610 newgardenlandscaping.com Area: Santa Cruz

Olive Springs Quarry Inc.Gold Member

1299 Olive Springs Road (831) 475-1610 Area: Soquel

Outside-In & Outside-In KidsSilver Member

7568 Soquel Drive (831) 684-0186 oihome.com Area: Aptos

Palace Office InteriorsGold Member

2606 Chanticleer Avenue (831) 476-3815 gopalace.com Area: Santa Cruz

Petite ProvenceBronze Member

402 Ingalls Street (831) 459-7485 petiteprovence.com Area: Santa Cruz


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Rainbow Carpet OneSilver Member

1923 Freedom Boulevard (831) 728-3131 rainbowcarpetonesantacruz.com Area: Freedom

Redo Consign & RedesignBronze Member

103 Whispering Pines #D (831) 439-9210 redoconsign.com Area: Scotts Valley

Riverside Lighting & ElectricGold Member


Saffron and GenevieveBronze Member

910B Soquel Avenue (831) 462-4506 saffronandgenevieve.com Area: Santa Cruz

Santa Cruz Appliance PartsBronze Member

2315 Soquel Drive (831) 462-3456 Area: Santa Cruz

Santa Cruz Kitchen & Bath Inc.Silver Member

1824 Soquel Avenue (831) 426-9600 sckb.com Area: Santa Cruz

Senate Furniture and MattressBronze Member

3651 Soquel Drive (831) 475-7002 senatefurniture.com Area: Soquel

Stewart’s FloralBronze Member

1658 Soquel Drive Suite A (831) 479-0999 stewartsfloral.com Area: Santa Cruz

Sun Land Garden ProductsGold Member

90 Pioneer Road (831) 724-6500 sunlandgarden.com Area: Watsonville


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The Beach HouseBronze Member

1658 Soquel Drive Suite C (831) 479-1900 Area: Santa Cruz

The Garden Company Nursery & Gift ShopBronze Member

2218 Mission Street (831) 429-8424 thegardenco.com Area: Santa Cruz

The Wholesale HouseBronze Member

232 Santa Cruz Avenue (831) 688-6485 thewholesalehouseaptosca.com Area: Aptos

Western Design Flooring AmericaSilver Member

6996 Soquel Avenue (831) 479-3557 westerndesignflooring.com Area: Santa Cruz

Woodstove and SunSilver Member

510 Soquel Avenue (831) 425-5123 woodstoveandsun.com Area: Santa Cruz

JewelryDell Williams JewelersBronze Member

132 Pacific Avenue (831) 423-4100 dellwilliams.com Area: Santa Cruz

Flying Lizard Design Inc.Bronze Member

1530 Pacific Avenue (831) 429-8950 flyinglizard.com Area: Santa Cruz

PhDiamondsBronze Member

312A Capitola Avenue (831) 475-7437 phdiamonds.com Area: Capitola

Santa Cruz Coin ExchangeBronze Member

555 Soquel Avenue #270 (831) 426-1903 santacruzgold.biz Area: Santa Cruz


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Treasures Fine JewelryBronze Member

218F Mt. Hermon Road (831) 438-1355 treasuresfinejewelry.com Area: Scotts Valley

Liquor Stores41st Avenue LiquorGold Member

2155 41st Avenue (831) 475-5117 Area: Capitola

U-Save LiquorsBronze Member

930 Almar Avenue (831) 425-0577 usaveliquors.com Area: Santa Cruz

U-Save Liquors - Scotts ValleyBronze Member

4790 Scotts Valley Drive (831) 438-0177 usaveliquors.com Area: Scotts Valley

Lumber & Building MaterialsBig Creek Lumber Co.Silver Member

3564 Highway 1 (831) 457-5029 www.big-creek.com Area: Davenport

Monument Lumber CompanyBronze Member

2111 Freedom Boulevard (831) 724-7537 monumentlumber.com Area: Freedom

Somerset Door & WindowBronze Member

4005 Cory Street (831) 476-4693 SomersetSupply.com Area: Soquel

Office SupplyDarco Printing & Paper StoreBronze Member

130 Doyle Street (831) 426-5616 Area: Santa Cruz

LittleFootprint Lighting Inc.Bronze Member

180 Old Graham Hill Road (831) 401-2007 littlefootprintlighting.com Area: Santa Cruz


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Palace Art & Office Supply - CapitolaGold Member

1501-K 41st Avenue (831) 464-2700 gopalace.com Area: Capitola

Palace Art & Office Supply - Santa CruzGold Member

1407 Pacific Avenue (831) 427-1550 gopalace.com Area: Santa Cruz

Palace Office SupplyGold Member

2606 Chanticleer Avenue (831) 476-3815 gopalace.com Area: Santa Cruz

Taylor’s Office CityBronze Member

440 Main Street (831) 724-5681 taylorsofc.com Area: Watsonville

Pets ServicesParadise Pet SalonBronze Member

21501 East Cliff Drive (831) 462-0269 Area: Santa Cruz(831) 438-6400 Area: Santa Cruz

Sporting GoodsBuell Wetsuits Inc.Bronze Member

1815 King Street (831) 600-8063 buellwetsuits.com Area: Santa Cruz

Covewater Paddle SurfBronze Member

726 Water Street (831) 600-7230 Covewater.com Area: Santa Cruz

Helm of Sun ValleyBronze Member

1408 41st Avenue (831) 462-6800 helmofsunvalley.com Area: Capitola


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Outdoor WorldBronze Member

2720A S. Rodeo Gulch Road (831) 476-0233 theoutdoorworld.com Area: Soquel

Santa Cruz Boardroom Bronze Member

825 41st Avenue (408) 568-9865 Area: Santa Cruz

Soccer Central LLCBronze Member

P.O. Box 1200 (831) 768-8961 soccercentralindoor.com Area: Watsonville

SUP Shack Santa CruzBronze Member

2214 East Cliff Drive (831) 464 7467 supshacksantacruz.com Area: Santa Cruz

WaterPure Valley WaterBronze Member

224 A Mount Herman Road Area: Scotts Valley

Pure Water of WatsonvilleBronze Member

1954 Main Street (831) 252-3930 purewaterwatsonville.com Area: Watsonville


otHEr

Community & Social ServicesConflict Resolution CenterNon-Profit Member

1414 Soquel Avenue #218 (831) 475-6117 crcsantacruz.org Area: Santa Cruz

Developmental Learning SolutionsBronze Member

700 Frederick Street Suite 104 (831) 429-5987 Area: Santa Cruz

Ecology ActionNon-Profit Member

211 River Street (831) 426-5925 ecoact.org Area: Santa Cruz

Land Trust of Santa Cruz CountyNon-Profit Member

617 Water Street (831) 429-6116 landtrustsantacruz.org Area: Santa Cruz

Nonviolent Communication Santa CruzNon-Profit Member

225 Rooney Street (831) 440-8979 nvcsantacruz.org Area: Santa Cruz

People PowerSilver Member

703 Pacific Avenue (831) 425-0665 peoplepowersc.org Area: Santa Cruz

R.K. Rebele Consultant Inc.Bronze Member

323 Kingsbury Drive (831) 688-0733 Area: Aptos

Santa Cruz Community Counseling CenterNon-Profit Member

195 Harvey West Boulevard (831) 469-1700 scccc.org Area: Santa Cruz

Second Harvest Food BankNon-Profit Member

800 Ohlone Parkway (831) 722-7110 thefoodbank.org Area: Watsonville


non-proFits

United Nations AssociationNon-Profit Member

181 Branciforte Ridge (831) 425-7618 unasantacruz.org Area: Santa Cruz

Volunteer Center of Santa Cruz CountyNon-Profit Member

1010 Emeline Avenue Building C (831) 427-5070 scvoolunteercenter.org Area: Santa Cruz

Non-ProfitsAbove the LineNon-Profit Member

9081 Soquel Drive (831) 662-9081 abovetheline.org Area: Aptos

Community Action Board of Santa Cruz County Inc.Non-Profit Member

406 Main Street Suite 207 (831) 763-2147 cabinc.org Area: Watsonville

Community Foundation Santa Cruz CountyGold Member

7807 Soquel Drive (831) 662-2000 cfscc.org Area: Aptos

Ecological Farming AssociationGold Member

2901 Park Avenue Suite D2 (831) 763-2111 eco-farm.org Area: Soquel

Santa Cruz County Animal ServicesBronze Member

2200 7th Avenue (831) 454-7203 scanimalshelter.org Area: Santa Cruz

United Way of Santa Cruz CountyNon-Profit Member

4450 Capitola Road Suite 106 (831) 465-2203 unitedwaysc.org Area: Capitola

Women’s International League for Peace & FreedomNon-Profit Member

1755 Chanticleer Avenue (831) 465-8272 wilpf.org Area: Santa Cruz


WHolEsAlE

WholesaleSocksmith Design IncBronze Member

1003 D River Street (831) 426-6416 socksmithdesign.com Area: Santa Cruz

Watsonville Coast Produce Inc.Gold Member

275 Kearney Street (831) 722-3851Area: Watsonville

North Coast. Photos: Steve Hosmer


community supportErs

Annie K. Rowland PhotographyAsti - Est. 1937Barnard’s Hillcreek RanchBean Creek StudioBertoni DesignBrommer Street StorageCapitola Hair & Nail DesignsCarter & Salazar ArchitectsChris Tuosto Insurance ServicesChuck TremperCommittee for Veterans The Episcopal Church of St.JohnCynthia MathewsDaniel Burja ConstructionD’Anna’s DeliDawgs Deleese TaylorDiane SchwednerDon LaneElise Rothman d’Hauthuille - Grant WriterErica Schafer DCEva’s BaklavaFlux Acupuncture LoungeFreedom Meat LockersGail Page Glimmer & Glow Tanning and Beauty LoungeGreetings With HeartGrendel DesignHealthy Solutions 101 Ifland SurveyInner DesignsJeffery’s RestaurantJoanna DoubledayJohnny MaloneyJonathan ChinJuncosa StringsKat’s Natural BalanceKathlean, Larry, Leah, Emily Perlin & Jarrod Genovese


community supportErs

Law Office of Jonathan Che GettlemanLaw Offices of Terry LaPorteLinda Johnson Marketing and Sales ConsultantM. Sophia Santiago PhotographyMelody Sharp Web DesignMockingbird Product PhotographyMoeBEST-Henderson Properties and Property ManagementMontgomery’s Barber ShopMuzzio Property ManagementMy Personal Best HealthNancy AbbeyNitless NogginsNoga Loves MENorth Coast OrthodonticsNut KreationsOld Friends Pet SupportPatty QuillinRochelle NoroyanRock & MineralRon PomerantzSara Isenberg Web Consulting & Project ManagementServant of Communications LLCSheila CoonertyShoreline PressSol SurferSteven Hendrickson SunRa CorporationThe Beach ShackThe Closet ShopperThe Great MorganiThe Maynard GroupThe Path ForwardThe Villager Bar CateringTwist Santa Cruz Wild-Poppies.comWoodland Financial Wellness Inc.


41st Avenue LiquorAptos Shoes & ApparelBarry Swenson BuilderBeckmann’s BakeryBookshop Santa CruzBro PrintsCaffe PergolesiCharlie Hong KongChefworksCity on a Hill PressDunbar Productions IncGeo. H. Wilson IncGreenspaceIluminada DesignIsland Home & GardenJabico EnterprisesKSCO AM 1080Linda’s Seabreeze CafeMid-County PostNew Leaf Community Markets - Downtown SCPacific Mountain AdvisorsPacific Sun PropertiesPalace Art & Office Supply - Santa CruzParrish Art and DesignPhysicians Medical Group of Santa Cruz CountyPlaza Lane OptometrySanta Cruz County BankSanta Cruz Seaside CompanySanta Cruz WeeklySasquatch ComputerSeabright BreweryShoppers CornerSockshop & Shoe CompanyStaff of LifeSurf City PlumbingTimes Publishing GroupUser-Friendly ComputingWell Within Spa

cHArtEr mEmBErs

We can handle all of your heating needs,from cleaning to repair to new installations.

(On Labor Only)


thinklocalsantacruz.org91thinklocalsantacruz.org

thinklocalsantacruz.org93thinklocalsantacruz.org

Therese Cliff, Sales [email protected]

831 335-7469 • DRE# 00269389

Emma Burgess Dean • 408 999-0676 • DRE# 01855216Georgie Burgess • 408 400-0777 • DRE# 01496287

Susan Vallderuten • 831 345-4658 • DRE# 01256186

Patty Tate, Sales [email protected]

831 512-2461 • DRE# 01802110

Lee Clark, Sales [email protected]

408 202-0124 • DRE#01441389



Soquel Creek. Photos: Steve Hosmer


tHE Big picturE

By Peter Beckmann, Beckmann’s Bakery and Board member

Last time I went shopping for my favorite hand lotion, I had an interesting experience. First, the lotions were hard to find, and lacking a helpful store clerk, I wandered through half the store before realizing that my lotion had been replaced by lower quality but equally expensive lotions. And secondly, in order to take advantage of the advertised “special” price, I needed to join the “club” first.Although benign on the surface, this little story sheds light on some important changes we encounter in the national chain stores:• The modern chain store layout makes us to walk by all those items we did NOT plan on buying, before we get to the section with the everyday staples (bread, milk, eggs).• Chain stores are staffed to a minimum. And since employee pay is kept to a minimum, turnover is high, and knowledgeable employees are harder to find.• There is increasing pressure from national chains on their suppliers to deliver their wares at rock bottom prices. Many of these vendors, committed to paying their employees livable wages and benefits, refuse to reduce their prices, and their products eventually are replaced by lower cost, lower quality, and higher margin products.The alternative lies in the ever stronger movement towards local commerce, where shopkeepers choose their products based on their own and their customers’ preferences and not solely for profit reasons. The Think Local movement, promoted by umbrella organizations like BALLE (Business Alliance for Local Living Economies) and AMIBA (American Independent Business Alliance) currently comprises some 41,000 independent and locally owned businesses nationwide. It continues to grow thanks to discriminating personal consumption choices by all of us.

By shopping “locally owned” we are creating our communities together.

Please join us!


10 rEAsons to sHop locAl

Why shop at a locally owned business first? The following 10 reasons show how money spent at local businesses is reinvested in your community creating economic vitality and helping the community maintain its unique appeal.

1. Shopping local creates local jobs. Locally owned businesses in our town create local employment. Local business people and their employees in turn spend their money in the local community.

2. Local independent shops invest more in our communities.

Local businesses are proportionately more generous in their support of local charities, schools and community events. Supporting local shops means positive a financial impact on your community.

3. Local shops sell a wide range of great products at affordable prices.

Many people fall out of the habit of shopping locally and are then surprised by the range of products and gifts available.

4. Shopping local saves you money.Out of town shops have done a good job of convincing us that local business equals expensive. If you add travel, fees to transfer items and your time, the overall cost is often much higher.

5. Shopping local retains our communities.People don’t like losing shops and services in small towns but don’t equate this to how they spend their money. Spending money at locally owned businesses keeps lots of fine businesses alive.

6. Shopping local retains our distinctiveness.Independent shops create distinctive shopping experiences and stock different products. Local businesses respond quickly to the needs of local customers, stocking products to meet the changing population needs.

7. Shopping local saves the environment.Local shops often stock a high percentage of locally sourced goods, which do not require long car and bus journeys, helping reduce our carbon footprint.

8. Local shops are for everyone.Most people can get to their local shops easily and this is especially important for the elderly and young generations and those without transportation.

9. Local shops value you more.Evidence from numerous surveys show people receive better customer care and service locally. These businesses survive by their reputation and repeat business, which means you get a higher standard of service.

10. Shopping local saves services.Private and public sector services tend to cluster around shops. As shops disappear so do hairdressers, banks, restaurants, etc.


HoW cAn i HElp?

As a community member:Although we can’t do all of our shopping at locally owned businesses, we encourage you to think FIRST of your local choices when going shopping, looking for services, or selecting your bank or investment services. Need more information? Visit us at www.ThinkLocalSantaCruz.org!

As a locally owned business in Santa Cruz County:If you haven’t already signed up as a member we urge you to do so! If you are already a member please spread the word and encourage the locally owned businesses you use to join. “Strength in numbers” applies especially to this campaign; the stronger we are the stronger our message and the greater the results will be. And please post the TLF decal in your business window and use the TLF logo in your own advertising.

Go the extra mile:If you feel even more inspired, we invite you to get involved and join a fun group of movers and shakers who have made a lot of things happen since the official launch of Think Local First October 2007. Attend our semi-monthly 8 AM steering committee meetings, enjoy coffee and muffins, and find out which of the numerous volunteer opportunities would fit your time and skills.

You can find the next meeting at our home page at www.ThinkLocalSantaCruz.org


Local spots around town. Photos: Steve Hosmer

Santa Cruz

Monterey

San Francisco

San Jose this way

Scotts Valley

CapitolaAptos

Rio Del Mar

Day Valley

Felton

Ben Lomond

Bonny Doon

Empire Grade

Wilder RanchState Park

Henry CowellRedwoodsState Park

Quail HollowRanch

County ParkFall Creek

New Brighton Beach

State Park

La SelvaBeach

ManresaState Beach

Twin Lakes

Pogonip

Cabrillo HWY

41st Avenue

Freedom Blvd

Freedom Blvd

San Andreas Rd

San Andreas Rd

Bay Street

Bay Street

Ocean St

Pacific Ave

Swift St

Cabrillo HWY

Cabrillo HWY

Cabrillo HWY

Cabrillo HWY

SunsetState Beach

Aptos Hills -Larkin Valley

Corralitos

Ellicott SloughNational

Wildlife Refuge

Santa Cruz Surfing Museum Santa Cruz Wharf

Capitola WharfCement Ship

The Forest ofNisene Marks

State Park

1

1

1

17

17

17

Live Oak

17

17

Soquel Dr

Soqu

el S

an J

ose

Rd

Soquel

1

7th A

venu

e

Freedom Blvd

Main St

Watsonville

Santa Cruz Beach Boardwalk

1


sAntA cruZ

Santa Cruz

Monterey

San Francisco

San Jose this way

Scotts Valley

CapitolaAptos

Rio Del Mar

Day Valley

Felton

Ben Lomond

Bonny Doon

Empire Grade

Wilder RanchState Park

Henry CowellRedwoodsState Park

Quail HollowRanch

County ParkFall Creek

New Brighton Beach

State Park

La SelvaBeach

ManresaState Beach

Twin Lakes

Pogonip

Cabrillo HWY

41st Avenue

Freedom Blvd

Freedom Blvd

San Andreas Rd

San Andreas Rd

Bay Street

Bay Street

Ocean St

Pacific Ave

Swift St

Cabrillo HWY

Cabrillo HWY

Cabrillo HWY

Cabrillo HWY

SunsetState Beach

Aptos Hills -Larkin Valley

Corralitos

Ellicott SloughNational

Wildlife Refuge

Santa Cruz Surfing Museum Santa Cruz Wharf

Capitola WharfCement Ship

The Forest ofNisene Marks

State Park

1

1

1

17

17

17

Live Oak

17

17

Soquel Dr

Soqu

el S

an J

ose

Rd

Soquel

1

7th A

venu

e

Freedom Blvd

Main St

Watsonville

Santa Cruz Beach Boardwalk

1


ArEA mAp


AcKnoWlEdgmEnts

At the risk of omitting some of the many dedicated volunteers and paid professionals who have enabled the rapid growth of our campaign, here are some outstanding milestones, people, and businesses we would like to thank:

Santa Cruz City Council for working with Think Local First to pass the City of Santa Cruz Local Business Preference Ordinance that went into effect April 25, 2012.

Cruzio Internet, Staff of Life Natural Food Market, and KSCO for hosting this year’s outstanding business mixers.

Karl Heiman of Caffe Pergolesi for hosing Think Local First bi-monthly Steering Committee meetings.

Kimberly Parrish from Parrish Arts and Design for putting endless paid and unpaid hours into the creation of TLF visuals.

Denise Vivar for the hours of laser-focused PR and assistance with this year’s large-scale campaigns.

John Benedetti and his staff at Iluminada Design for many paid and unpaid hours of IT support in creating and maintaining a cutting-edge website.

Bob Mason from Coast Financial Services for his help in keeping us in good standing with the IRS.

Amber Schlosser and our UCSC interns: Andy Murray, Collin Hood, and Krystin Glenn for making the 2012 Great Money Race a success.

Meera Collier-Mitchell of KUSP-FM; Michael Olson, Michael and Kay Zwerling, Rosemary Chalmers and the whole crew of KSCO 1080AM for their on-air support.

All our generous media supporters: Jondi Gumz and Michael Turpin of the Santa Cruz Sentinel, Deborah Whizin of the SC Weekly, Ron Slack of Santa Cruz Good Times, and Patrice Edwards of Times Publishing Group who help make Think Local First publications possible.

The dedicated volunteers who attended the many meetings, executed numerous tasks, and graciously donated their time and energy that keeps Think Local First moving forward.

•Electric Car Charger

•Green Energy Management System with Light Harvesting

•Plenty of Bike Parking

Staff of Life Cut ur CO2!A Carbon Reduction Program• For $.25 per mile you can carbon offset your CO2 emission to and from Staff.

• The funds raised will fund Ecology Action’s Boltage Program.

• The Boltage program encourages children to bike or walk to and from school. Plus, this program tracks their trips per mile thus calculating their CO2 reduction into our environment.

• Ask a cashier how to carbon neutralize today.

1266 Soquel Ave • Santa Cruz • 831-423-8632www.staffoflifemarket.com

•Largest Selection of Natural Foods at the Lowest Prices

•Largest Vegan & Gluten-Free Selection

•Café with Fresh Juice & Smoothie Bar

Now you can carbon neutralize your shopping trip to Staff of Life with our new Carbon Reduction Program: Cut Ur CO2!.

think local first santa cruz directory 2013

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