Exporting the Silicon Valley Way of Thinking to Companies Around

the Globe

Part IExporting

Silicon Valley

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1. How Silicon Valley Thinks: The Quest to be KING

• Knowledge

• Innovation

• National

• Global

• My Connection to Silicon Valle

• A Brief History of Silicon Valley

• Innovation Tourism• Thinking Like a KING• What Can You Do

Abroad?

2. How to Think Like Silicon Valley

• Without Losing Your Local Mindset• The Characteristics of Silicon Valley

– Thinking big– Think collaboratively– Wealth sharing will be as important as wealth creation. – Failure is a vital learning experience.– Competition is a valuable resource.– Thinking globally– Your company is always for sale– Work hard– Technology out to those that will use it

How Silicon Valley Characteristics Can Translate to Any Company

• Vision.• Value Chain. • Position.

Part IICreating the Silicon

Valley Type Company

3. Finding Innovation Spaces: Begin With Good Networking

• Industry: Big Business and Tiny Startups in the Silicon Valley

• Academia: University as Innovator• Government: Behind the Scenes• Silicon Valley Networking– Be a Skilled Networker– Before the event– At the event– After the event

• Finding Your Innovational Space

BootcampBuild or Die

Landing in a new Place

Pre-Operation

stageAcquiring

New Customers

AccelerationScaling

InnovationSpaces

Communication Networks

and Public Relations

Local Activities Awareness

TransformationOperation in the Global Market

Silicon Valley

Local Environment

KnowledgeBased

Innovative Global

Enterprise

Linking two ecosystems

4. Fostering Local Incubation: From Idea to Business Model

Tools to convert ideas into a Road Map

5. Landing in a New Place: Finding the Right Ecosystem

• Act Locally: What Can You Learn Right Here?• Think Globally: Where Should I Go?– 1. Legal—Know the Rules– 2. Networking—Ask the Locals– 3. Sales—Cultural Norms Matter– 4. Finances—Follow the Money– 5. Support—Cover All the Bases

• Map Out Your Journey

6. Pre-Operation Stage: Getting Ready to Do Business

• Putting Together the Right Team• Take the Time to Evaluate

7. Acquiring New Customers: Getting Traction in the Market

• 1. Advertising• 2. Trade Shows• 3. Telemarketing• 4. Website• 5. Blogs• 6. Social Networks• 7. Networking Events• 8. Speaking At Events• 9. Extreme Marketing: The Lean Startup Approach

8. Acceleration and Scaling: Awareness, Sales and Growth

Part IIIWhat Makes Silicon

Valley Work

9. Role Models Are Not Enough: The Value of Meta Mentors

• Finding the Right Person• Making Contact• What’s In It For Them?• Reciprocal Benefits • Meta Mentors—Teaching the Teachers

10. Last Chapter, First Step: Believing You Can Do It

jorge@zavala.com.mx