think global and local act together (metro c&c, l'oreal, tgcgf, ecr france)
TRANSCRIPT
© ECR France 2010
Frans Muller, CEO, Metro Cash&Carry International Xavier Filou, General Manager of Corporate Trade Relations, L’Oreal International, cochair
of ECR FranceMarc Van der Liet, Director, Marketing & Membership, The Consumer Goods Forum
Moderated by: Olivier Labasse, General Manager, ECR France, Board member of ECR Europe
Thursday 3d of June 2010
Plenary 2Think global and local,
Act together
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© ECR France 2010
Speakers & moderator
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© ECR France 2010
Frans Muller, CEO, Metro Cash&Carry International
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© ECR France 2010•© ECR France 2010
Turnover: 17,5 billion euros in 2009 23 international brands 64 000 employees
Xavier Filou, General Manager of Corporate Trade Relations, L’Oreal International, Cochair of ECR France
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•
Marc van der Liet Director, Marketing & Membership Services
3rd June 2010
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WHAT IS THE FORUM?
Launched on 18th June 2009, in New York Founded on the basis of CIES – The Food Business
Forum, Global Commerce Initiative, Global CEO Forum 400 corporate members Global organisation, based in Paris with offices in
Shanghai, Washington, Singapore and Tokyo Governed on a manufacturer and retailer parity basis, and
supported by a set of statutes Not-for-profit organisation
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BoD: THE RETAILER COLLEGE
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BoD: THE MANUFACTURERCOLLEGE
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© ECR France 2010
Launched in Paris in 1997 Governed on a manufacturers and
retailers parity basis Companies members: 14 retailers &
57 manufacturers
Olivier Labasse, General Manager, ECR France, Board member of ECR Europe
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© ECR France 2010
ECR France’s members
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© ECR France 2010
ECR France’s members
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© ECR France 2010
The associations’ landscape
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© ECR France 2010
Working together at global, regional and local level in a streamlined industry landscape
« Goods ideas can originate at all levels »
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© ECR France 2010
Working together at local, regional and global level
The way to leverage synergies and avoid unconstituency
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© ECR France 2010
4 levels of ECR Implementation
Worldwide: The Consumer Goods Forum
– Orientation of global standards– …
Continental: The new ECR Europe– Issues within the competence of Europe– Coordination of the actions driven by
national ECR National: 23 national ECR in Europe
– Identification of best practices and new solutions
– Building of players critical mass– Support of bilateral initiatives
Bilateral – Aim of the ECR approach:
implementation– Intercompany solutions BO
TTO
M U
P
TOP
DO
WN
четверг, 10 июня 2010 г.
© ECR France 2010
4 levels of ECR Implementation
Worldwide: The Consumer Goods Forum
– Orientation of global standards– …
Continental: The new ECR Europe– Issues within the competence of Europe– Coordination of the actions driven by
national ECR National: 23 national ECR in Europe
– Identification of best practices and new solutions
– Building of players critical mass– Support of bilateral initiatives
Bilateral – Aim of the ECR approach:
implementation– Intercompany solutions BO
TTO
M U
P
TOP
DO
WN
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© ECR France 2010
The bottom-up approach: when National ECR inspire ECR Europe…
New concepts developed and initiated by National Initiatives– Optimal shelf availability (France, 1999)– Consumer safety & Traceability (France, Germany, Spain, 2002)– CRM (Italy, 2003)– Shelf ready packaging (UK, 2004, France, Norway, Sweden, …)– Sustainable transport (France and UK, 2005)– Supply chain of the Future (France, 2007…)
Bottom up approach aligned with business need and the agenda of retailers and manufacturers at local level
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© ECR France 2010
The ECR community in Europe
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© ECR France 2010
The ECR community in Europe 23 National ECR Initiatives or organizations
The voice of local business needs at international level
Over 1’800 leading companies as well as SMEs operating at national level: the critical mass within the consumer goods industry
More than 250 Best Practices blue books
The National ECR have procured topics and speakers for the ECR Europe Conferences and Forums for years
There is no top-down or bottom-up approaches between national organizations: the objective is to share information and learning about ECR best practices amongst themselves for the benefit of their national companies members
2001: creation of the “National ECR Initiatives group”. This group works closely with ECR Europe by participating to or initiating working groups
2009: governance of the national Initiatives community (Code of Practice
2010: Launch of the ECR Community in Europe’s website www.ecr-all.org thanks to ECR Russia
четверг, 10 июня 2010 г.
© ECR France 2010
The ECR community in Europe 23 National ECR Initiatives or organizations
The voice of local business needs at international level
Over 1’800 leading companies as well as SMEs operating at national level: the critical mass within the consumer goods industry
More than 250 Best Practices blue books
The National ECR have procured topics and speakers for the ECR Europe Conferences and Forums for years
There is no top-down or bottom-up approaches between national organizations: the objective is to share information and learning about ECR best practices amongst themselves for the benefit of their national companies members
2001: creation of the “National ECR Initiatives group”. This group works closely with ECR Europe by participating to or initiating working groups
2009: governance of the national Initiatives community (Code of Practice
2010: Launch of the ECR Community in Europe’s website www.ecr-all.org thanks to ECR Russia
www.ecr-all.org
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© ECR France 2010
ECR in Europe : National organisationscode of practice
Signed by 18 National ECR
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© ECR France 2010
Working together at global, regional and local level
Repositioning of ECR Europe–After 15 years , time to re-energize!–The case for ECR – consumer value, sustainable growth and consumption, supply chain efficiencies – is as valid as ever
–The economic crises makes it more urgent–Consumers and citizens are more demanding
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© ECR France 2010
The vision
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© ECR France 2010
The new associations’ landscape:Added value for companies
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© ECR France 2010
Working together at global, regional and local level
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© ECR France 2010
Working together at global, regional and local level
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THE VISION (work in progress)
To enable the Consumer Goods Industry to improve the way it meets the needs of the world’s ever more knowledgeable and demanding consumers.
To focus on: Collaboration on non-competitive matters Networking Knowledge exchange Industry priority development
To enable the industry to set a clear, strategic vision To enhance and protect the reputation of the Consumer
Goods Industry
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© ECR France 2010
Working together at global, regional and local level
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© ECR France 2010
Agenda
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• Emerging Trends
• Sustainability
• Health & Wellness and Food Safety
•Knowledge Sharing & People Development
1
2
3
5
4 • Operational Excellence
Services to the industry structured around five clusters, identified as central to today’s consumer goods industry advancement:
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5 STRATEGIC PILLARS(work in progress)
•Emerging Trends •Sustainability •Health &
Wellness and Food Safety • Operational excellence •Knowledge
Sharing & People
Development
•2020 Future Value Chain •Packaging Metrics
•Consumer & Climate Change
•Global Social Compliance Programme
•2010 Top of Mind •Food Safety Conference
•Global Food Safety Initiative
•Global Scorecard
•New Ways of Working Together
•Marketing
•Global Upstream Supply Initiative
•Future Supply Chain
•Supply Chain
•Direct Store Delivery
•Information Sharing
•Information Technology
•Future Leaders
•The Global Summit
1 2 3 4 5
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© ECR France 2010
Alignment is sought with the strategic pillars of TCGF
Health & Wellness and Food Safety
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© ECR France 2010
The Connection
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© ECR France 2010
The Connection
Enablers
Common Identification Standards
Standard Electronic Messages
Optimize Assortments Optimize Promotions Optimize New Product
Introductions Global Data Synchronization
Integrators
Collaborative Planning and Forecasting
Responsive Supply
Integrated Demand Driven Supply Operational Excellence Cost/Profit and Value Measurement
Demand Management
Supply Management
Supply Strategy and Capabilities
Collaborative Shopper Value Creation
Demand Strategy and Capabilities
четверг, 10 июня 2010 г.
© ECR France 2010
The Connection
Enablers
Common Identification Standards
Standard Electronic Messages
Optimize Assortments Optimize Promotions Optimize New Product
Introductions Global Data Synchronization
Integrators
Collaborative Planning and Forecasting
Responsive Supply
Integrated Demand Driven Supply Operational Excellence Cost/Profit and Value Measurement
Demand Management
Supply Management
Supply Strategy and Capabilities
Collaborative Shopper Value Creation
Demand Strategy and CapabilitiesFocus on
Consumer
четверг, 10 июня 2010 г.
© ECR France 2010
The Connection
Enablers
Common Identification Standards
Standard Electronic Messages
Optimize Assortments Optimize Promotions Optimize New Product
Introductions Global Data Synchronization
Integrators
Collaborative Planning and Forecasting
Responsive Supply
Integrated Demand Driven Supply Operational Excellence Cost/Profit and Value Measurement
Demand Management
Supply Management
Supply Strategy and Capabilities
Collaborative Shopper Value Creation
Demand Strategy and CapabilitiesFocus on
Consumer
Connected Business
Information
четверг, 10 июня 2010 г.
© ECR France 2010
The Connection
Enablers
Common Identification Standards
Standard Electronic Messages
Optimize Assortments Optimize Promotions Optimize New Product
Introductions Global Data Synchronization
Integrators
Collaborative Planning and Forecasting
Responsive Supply
Integrated Demand Driven Supply Operational Excellence Cost/Profit and Value Measurement
Demand Management
Supply Management
Supply Strategy and Capabilities
Collaborative Shopper Value Creation
Demand Strategy and CapabilitiesFocus on
Consumer
Connected Business
Information
Share our Supply Chain
четверг, 10 июня 2010 г.
© ECR France 2010
The Connection
Enablers
Common Identification Standards
Standard Electronic Messages
Optimize Assortments Optimize Promotions Optimize New Product
Introductions Global Data Synchronization
Integrators
Collaborative Planning and Forecasting
Responsive Supply
Integrated Demand Driven Supply Operational Excellence Cost/Profit and Value Measurement
Demand Management
Supply Management
Supply Strategy and Capabilities
Collaborative Shopper Value Creation
Demand Strategy and CapabilitiesFocus on
Consumer
Connected Business
Information
Share our Supply Chain
Prepare People
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© ECR France 2010
Who’s who?Who’s where?
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© ECR France 2010
TCGF’s board of Directors
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STRATEGIC ALLIANCES
REGIONS
ECR EuropeECR
ECR Latin AmericaFMI (US)
GMA (US)JCA (Japan)
CCFA (China)…
ADVOCACY
FMI (US)GMA (US)
AIM (Europe)EuroCommerce
(Europe)…
GLOBAL STANDARDS
GS1…
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© ECR France 2010
ECR Europe organisation chart
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© ECR France 2010•© ECR France 2010
Board of Directors d’ECR Europe
Tbc and completed at the General Assembly 23d of June
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© ECR France 2010
ECR France’s board
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THE GLOBAL SUMMIT 2010
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SO WHAT’S NEW? The first Summit of The Consumer Goods Forum Retailers and Manufacturers unite to develop common positions on key
strategic and practical issues Be the global platform for thought leadership, debate and networking
between retailers, manufacturers and their partners Be the place where the global agenda for the Consumer Goods Industry is
set The Summit is where CEOs talk to CEOs
THE GLOBAL SUMMIT 2010
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Pierre-Olivier BECKERS, President & CEO, Delhaize Group & Co-chair of The Consumer Goods Forum
Paul BULCKE, Chief Executive Officer, Nestle S.A. Muhtar KENT, Chairman & CEO, The Coca-Cola Company Michael Luscombe, CEO,Woolworths Australia Motoya OKADA, President, ÆON Co., Ltd. Lars OLOFSSON, CEO, Carrefour Paul POLMAN, CEO, Unilever Mark PRICE, Managing Director, Waitrose Ltd. Helen ZHANG, Chairman, Better Life Investment Group Co., Ltd. &
Director, Better Life Commercial Chain Share Co., Ltd (BubuGao) …………..
• SPEAKERS INCLUDE……
THE GLOBAL SUMMIT 2010
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© ECR France 2010
Thank you for your attention
ECR France12 rue Euler 75008 PARIS
01 56 89 89 [email protected]
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© ECR France 2010
Thank you for your attention
www.ecr-france.org
www.ecr-all.org
ECR France12 rue Euler 75008 PARIS
01 56 89 89 [email protected]
четверг, 10 июня 2010 г.