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“Think Blue Go GreenJavier Suarez e-TechServices [email protected]

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Page 1: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

“Think Blue Go Green”Javier [email protected]

Page 2: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM Systems Director

ibm.com/systems/virtualization © 2006 IBM Corporation

Total cost of ownership (TCO) for servers continues to rise, even as total server spending remains flat — and operational costs are the reason

Spending (USB$)

Installed Base (M Units)

$0

$20

$40

$60

$80

$100

$120

$140

$160

$180

$200

96 97 98 99 00 01 02 03 04 05 06 07 080

Cost of mgmt. & admin. 10% CAGR

New server spending 3% CAGR

5

10

15

20

25

30

35

Better Utilization: Reduce Capital Costs

Better Management: Reduce Operational Costs

IDC, 2006

Page 3: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

3 © Copyright IBM Corporation 2007

Comparison of Typical Server Utilization Rates

UNIX x86Mainframe

Used

Wasted

Page 4: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

4 © Copyright IBM Corporation 2007Source: IDC, Virtualization 2.0: The Next Phase in Customer Adoption, Doc #204904, Dec 2006

Today, 50 cents are spent on energy for every dollar of hardware

This is expected to increase by 54% over the next four years

$0

$50

$100

$150

$200

$250

$300

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Installed Base(M Units)

Spending(US$B)

0

5

10

15

20

25

30

35

40

45

50

1996

Power and cooling costs x8

Server mgmt and admin costs x4

New server spending

Worldwide IT Spending Trend

Page 5: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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© 2006 IBM Corporation

S

IBM X-Architecture™ technology

A design blueprint for building proven IBM enterprise capability into the industry-standard System x product line

Virtualization

Solutions Scalability

Ease of Use - Industry Standard Technologies

System z™

BladeCenter®

System p™System i™System x™

Page 6: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

A portfolio that properly covers business needs

•Scale Up Enterprise eX4 Rack Servers for Consolidation, Virtualization, and Database•Scale Out BladeCenter for Infrastructure Simplification and Application Serving•Scale Out iDataPlex for Internet Scale Applications

iDataPlex Enterprise eX4 Rack Servers

BladeCenter

Page 7: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

eX4 Enterprise Rack Servers

Scale Up for High-Performance Consolidation, Virtualization, and Database

Page 8: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

IBM System x

© 2003 IBM Corporation8 © 2007 IBM Corporation

The Evolution of IBM’s 4 socket X-series servers

IBM x440

1st Generation X-chipsetIBM x445

2nd Generation X-chipset

IBM x460/x3950

3rd Generation X-chipset

IBM x3850M2/x3950M2 - 4th Generation X-chipset

Page 9: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

IBM System x

© 2003 IBM Corporation9 © 2007 IBM Corporation

XpandOnDemand Scalability

x3850 M2Single ChassisUp to 4 SocketsUp to 16 CoresUp to 256GB RAM

x3950 M2Two ChassisUp to 8 SocketsUp to 32 CoresUp to 512GB RAM

x3950 M2Four ChassisUp to 16 SocketsUp to 64 CoresUp to 1TB RAM

Page 10: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

IBM x3850 M2 & ESXi 3.5 Take Best of Show at VMworld 2007

The Best of Show at VMworld 2007 awarded to IBM and VMware for the recently announced IBM x3850 M2 with VMware ESX 3i “This is the game changer here: an IBM data-class machine with four Intel Xeon Quad Core processors in one frame,connected via InfiniBand, running an embedded hypervisor,” Mark Schlack stated. “This makes [virtualization] simpler to administer and manage, adding a level of reliability and security. … IBM is the first to incorporate these attributes, to our knowledge, and will likely be followed by others.”

Tech Target Inc. - Release date: September 12, 2007

Page 11: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

BladeCenter

Scale Out for Infrastructure Simplification

Page 12: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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© 2006 IBM Corporation

S

Layer 2 Switches

Storage Fibre

Switches

Storage Fibre

Switches

Before

FileServers

WebServers

SecurityGateway

WebSphere Application

Servers

NetworkServers

ApplicationServers

SecurityServers

ApplicationServers

SAN

Layer 4-7 Switches

Public Internet/Intranet Clients

Routers (Layer 3

Switches)

Firewalls

Page 13: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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© 2006 IBM Corporation

S

Public Internet/Intranet Clients

Routers (Layer 3

Switches)

Firewalls

SAN

After

Page 14: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

14 © Copyright IBM Corporation 2007

IBM BladeCenter

Blade offering with 10Gb Ethernet connectivity inside the system

Provides optimal throughput between each server in the system and to the network core

Can be up to 95% more energy efficient than external switch offerings

Page 15: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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© 2006 IBM Corporation

S

x86 Power Comparison

02468

101214161820

K Watts

x336 HS20 x3550 HS21 HS21LV

42 Servers / 84 Sockets

Max Measured Consumption

Page 16: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter

© 2006 IBM Corporation

IBM BladeCenter HT Ruggedized, high performance

IBM BladeCenter E Best energy efficiency,

best density

IBM BladeCenter H High performance

IBM BladeCenter T Ruggedized

A common set of blades

A common set of industry-standard switches and I/O fabrics

A common management infrastructure

Extend blade benefits to your entire business

RIGHT

Chassis tailored to your specific needs…

IBM BladeCenter S Distributed, small office,

easy to configure

RIGHT

IBM BladeCenter®

© 2006 IBM Corporation

Through 2012+

Page 17: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter

© 2006 IBM Corporation

Engineered for reliability to avoid costly down time Dual power connections Thermal/cooling redundancy Dual blade connections for all I/O Dual switch modules Dual paths through backplane Dual Management Modules Dual N+N power topologies True N+N thermal solutions

Engineered for availability to sustain critical failures Automated failover capability via Management Module Management Module monitors health of chassis

components Comprehensive Predictive Failure Analysis® proactively

identifies many potential issues before they cause failures First Failure Data Capture helps provide

integrity of error reporting Light Path Diagnostics for easy trouble shooting

No single point of failure

RIGHT

BladeCenter is the Right Choice to Protect your Business Operations

Page 18: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter

© 2006 IBM Corporation

BladeCenter HS21 XM (extended memory)Maximum Density and Exceptional Performance

MCH Nested Between CPUs

8 Standard FB DIMMs

uDOC Flash Drive

2.5” SAS HDD

CFFv Daughter Card

CFFh Daughter Card

The Base HS21 XM– 8 FB DIMMs (up to 32GB Chipkill per blade)– Non Hot Swap SAS HDD (36/73/146GB)– 2 NICs - Broadcom 5708S (TOE enabled)– 2 I/O connectors - CFF cards allow up to

2x the ports per blade– Diskless ready

–iSCSI and SAN boot for all OS–Support IBM Modular Flash Device 4GB

at launch, SSD 32GB late 2007)– Two types of processors

–65W Intel Xeon 5100 Dual core (1.6-2.66GHz)

– Supported in all chassis

–80W Intel Xeon Dual core & Intel Xeon Quad core

– Supports PEU2 and SIO Expansion Units

Page 19: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter®

© 2008 IBM CorporationIBM Confidential Material – Not for release

Virtualization Made Easy!!!VMWorld February 2008

Announcing the best blade server platform for x86 virtualization – Simplify your server environment– Drive out power consumption– Save time, space, money

IBM BladeCenter HS21 XM designed for virtualization:– Lightning-fast Quad core processors– High memory per core for the highest number of VMs possible– High speed and high port count IO made easy with IBM Open Fabric

Manager– Easy to get started with Virtualization built into the platform– ‘Always on’ design – More VMs/Watt with BladeCenter

Leadership Technology– USB-based VMware ESXi 3.5 preload– Solid state drives– Up to 32 GB memory

Page 20: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter

© 2006 IBM Corporation

HS12 – New Function. New Price Point.

Single Socket with Single, Dual, or Quad Core6DIMMs DDR2 MemoryFlexible Disk Options

– Diskless

– 2 NHS SATA

– 2 HS Solid State

– 2 HS SAS

All the same I/O as HS21Supported in ALL chassis

Page 21: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter

© 2006 IBM Corporation

IBM BladeCenter JS12

Single Socket, Dual Core POWER6Built-In PowerVM Standard Edition virtualizationEnergyScale technology to manage power consumptionSuperior IBM POWER6 RASChoice of Operation Systems:

– AIX

– Linux

– IBM i

Page 22: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter®

© 2008 IBM CorporationIBM Confidential Material – Not for release

Cisco Catalyst 3012/3110

Three New Cisco Switch Modules– 1Gb Switch without Stacking (3012)

– 1Gb Switch with Stacking (3110g)

– 10Gb Uplink Switch with Stacking (3110x)

Software Keys– Base Services – Layer 2, static routing, RIP – included with all three switches

– IP Services – Layer 2/3, OSPF, BGP (optional for 3110)

– Advanced IP Services – Ipv6 (optional for 3110)

Page 23: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM BladeCenter

© 2006 IBM Corporation

RIGHT choice, tailored to fit your diverse needs

OPEN and innovative for a flexible business foundation

EASY to deploy, integrate and manage

GREEN today for a better tomorrow

IBM BladeCenter is the RIGHT choice. OPEN. EASY. GREEN.

Page 24: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

iDataPlex

Scale Out for Internet Scale Applications

Page 25: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

iDataPlex

•Improve engergy efficiency by 40%•Reduce cooling costs dramatically•Increase server density by 240%•Up to 5X compute density for efficient space utilization•Customized and built to order

Page 26: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM Server Technology Group

© 2006 IBM Corporation

Innovation for greener IT with IBM Cool Blue portfolio

System designsLeadership compute power per kilowatt

BladeCenter Energy efficiency from

the ground up

Power Configurator to plan your power usage

IBM Director with Active Energy

Leadership virtualization capabilities

Tivoli Enterprise Management

Calibrated Vector Cooling™Reduces wasteful air movement

IBM power suppliesMeasurement built in

Rear Door Heat ExchangerThermal management innovation

Acoustic DoorStop Noise Pollution

Go green and potentially add to your bottom line

GREEN

Page 27: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM Server Technology Group

© 2006 IBM Corporation

Cut heat up to 50% with IBM Rear Door Heat eXchanger

Solving today’s data center issues with mainframe thinking

Water cooling is more energy efficient than air

and IBM uses it today in System x and System p

IBM used water in the mainframe back then…

The Model 900

Smart then Smart now

GREEN

Helps: Increase density easily Solve “hot spots” in the data center Avoid cost of purchasing another AC unit Potentially postpone spend on major renovations

in the data center

Page 28: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

28 © Copyright IBM Corporation 2007

Before After

Reduces heat

exhaust by 50-60%

IBM Rear Door Heat eXchanger

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© 2006 IBM Corporation

S

Active Energy Manager™

Track heat emitted

Compare rack actual power vs. Label Power

Trend power use over time

Compare actual vs. name plate power at system level

View inlet and exhaust temperature

Trend temperature over time

IBM AEM - no fee - not OS based - works on System x & Blades!

Page 30: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

30 © Copyright IBM Corporation 2007

Label Power

Simulated graph of actual power consumed by the server over time.

Today, label power is the only option within the server

Power

(watts)

Time

Active Energy Trending (weeks, months)

Power typically allocated to a server

Over Allocated

Power not converted into compute cycles

Proper

Power

Allocation

Wasted Power

Allocation

Allocation Model of Server

Power budget not converted into compute cycles

Power budget converted into compute cycles

Set Power Cap

Based on measured power

Set Power Cap to Peak - Allocation

Page 31: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

31 © Copyright IBM Corporation 2007

Active Energy Manager Addresses Power Management

1

2

3

Measure/Trend Power Consumption (Phase 1)• Determine the power (watts) is being consumed now• Why assume label power?• Power meter (internal) or PDU with watt meter (external)

Cap or Allocate Power Correctly (Phase 2)• Power consumed is a function of the HW options, OS, Apps and App

footprint application and the application data footprint• Allocate power based on past history using power measurements:

– to match the need of each server– to match the P/T limits of the data center

Reduce power consumed (Phase 3)• CPUs can reduce power in periods of low utilization • Save power costs

Page 32: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

32 © Copyright IBM Corporation 2007

Data center Server hardware Server loads

70% 30%Processor

80%Idle

20%Resource usage rate

55% 45%Power supply, memory, fans, planar, drives . . .

Power andCooling. . .

IT Load. . .

IBM Offerings Help Across the Board

Page 33: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

33 © Copyright IBM Corporation 2007

Energy Efficiency Initiative

EnvironmentalResponsibility

Cool BluePortfolio

Environmental Environmental Efforts At Big BlueEfforts At Big Blue

EPA’s Top Awards

Reduced CO2 by 40%

$1B per year investment

Designing products with environmental consideration

Innovations in Innovations in Energy IndustryEnergy Industry

Mobile Measurement TechnologyIntelligent Oil Field

Intelligent Utility NetworksIntegrated Mass Transit Info systems

Nano-technology Water Filtration

Collaboration with Collaboration with Energy InfluencersEnergy Influencers

Sharing with Sharing with ClientsClients

Applying 30 years of experience Training a “Green-team”

Offering a 5 step “Green Plan”

Data CenterServices & Solutions

US: Alliance to Save Energy; EPA; GreenGrid

Europe: Green Power Market Development Group

Global: blade.org; World Wildlife Fund

IBM Energy Efficiency Initiative - Project Big Green

Page 34: “Think Blue Go Green” - e-techservices.comJSuarez)etech-greener-x86.pdf · Innovation for greener IT with IBM Cool Blue portfolio ... Smart then Smart now GREEN Helps: ... power

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IBM Server Technology Group

© 2006 IBM Corporation

Become more energy efficient with Project Big Green

Make smarter choices based on better informationPlan, monitor and control with IBM Cool Blue™ portfolio

Take advantage of innovative technology Improve efficiency

Right-size the infrastructure Get the most for data center spendTake control of your power usage with simple tools

Utilize energy-efficient technologies to get more work per kilowatt Improve compute power per kilowatt with virtualizationGet the most efficient mechanism for temperature reduction in data center

Get top-to-bottom, efficient data center solutions Recycle old hardware in eco-friendly methods instead of sending to landfill

Bring in the experts on energy-smart computingBenefit from IBM experience

GREEN