These are the brands we can see Moshi Legends being sold with. Our customer would be able to purchase our products within these stores. However only Selfridges would sell a exclusive range with a in store concept to promote Moshi Legends, with Sports Direct being a ‘all’ store to sell all merchandise products.

.Sports Direct; store; Oxford Street;

.Already stock Moshi Monsters

.Merchandising minimal

.Colour theory

.Marketing/ticketing; Cheap

.Lack of in store concept/Window displays Dull grey.

Selfridges & Co; Oxford Street;

.Don't stock any Moshi Monsters products (opportunity).The use of colour is bright vivid and exactly what kids area should be..Strong licensing products; Lego/Play-doh.Fixture placements; strong/simple yet effective .The use of in store concepts are strong and something Moshi Legends can easily adapt to.