lcf moshi monsters collaboration 2013_14 pdf
DESCRIPTION
ÂTRANSCRIPT
®
Introduction to the teamSian renaud
SOFTLINES PD MANAGERSARAH fletcher
HEAD OF GLOBAL RETAIL & EVENTS
from fashion to licensing
®
mind candyWe can take a great
idea...and an audacious
visionAnd create
something truly amazing!
MINI FACT:That’s actually Michael Acton Smith’s original
napkin sketch!
That’s our company
vision!
Its all about me!Its all about me!
Moshi Monsters is a fun online world where kids can adopt their very own monster, go on adventures, play games, solve puzzles, be creative, and communicate with their friends.Over 80 million kids have joined the site online and Moshi is now expanding successfully
o!ine.
5 years of Moshi Monsters Online!
Over 80m Adopted Monsters
Social Expression
Educational
5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!
Parent Endorsed
Play Games
moshi monsters
Our Audience
52
51
48
45
40
36
31
48
49
52
55
60
64
69
4
5
6
7
8
9
10
Age
Boy Girl
Gender Split by Age
Percentage %
moshi monsters
Choose Your Pet (1 of 6) Customise It (Colour) Name & Adopt It
Care For Your Pet (Play, Tickle etc) nurture It (Feed, Level Up etc)
moshlings
consumer
Top 20 Properties in Total MarketValue (£) YTD February 2013 v 12
Sales SuccessMoshi Mosters retail sales in the UK are greater than...
Sales Success
90 million mini figures sold 170m trading cards
sold
Sales Success
#1 kids mag, 240,000 circulation
Best selling NDS & 3DS title
#2 publishing brand
$250M value at retail
#1 property in total toy for 13 months
Toy Sales up 15% YoY!
1m easter eggs sold in
23 weeks at #1
product range
ToysPublishing Food
Apparel Stationery Electronics Accessories
style guides
exclusive style guides
exclusive style guides
!"#$%&'()#()(''%)*#(
£3 from the sale of
every Limited Edition
Spotty Collection tin
is being donated to
BBC Children in Need
!"#$%$&'(")($&$*+",*-./$+0-
New Product and Promotions
Moshi Trunki
Yoplait
New Core Lines
Children In Gardening & Seeds
July Specsavers Launch
Retail Landscape
Range ñ From only £XXX.XX
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•social media shout outs
•moshi magazine feature
•tvc advert 145 tvrs (itv, C4, C5 and satel)
•free in game item
•hot deal flyers feature (circ 3m+)
•in-store placement in 660 stores
•argos online page feature
•Argos twitter shout out 42k followers
•in-store tv gtc content in 50 stores
Retail 360 approach
till rox redemption promotion (generic code)
!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"
!"#$%&#$'()#$*#+(,$%($'+-./$0(12$3455$6&#$57%#2%-.7#2$5-"%#2$8-'9$.7$%&#$:(;$<(2$0(12$=("&.$=(7"%#2$2((/>$
coupon in game item redemption promotion (unique code)
!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"
redemption examples
RetailtainmentSuccessful initiatives to date - ★Character meet and greets★Demo days★Swap days ★Mr Moshi signings★In store activities - Arts & Crafts
-retailer product sales uplift during bus vists 100%-600%
-exclusive products
-free busling trading card
-photo souvenirs with buster!
What’s new?
12th Nov
Soft Lines LaunchJune/July - exact date TBC
App launchSEPT
The Off icial
Mini Sticker Book
Mini Sticker
Book
The Off icial
With over 250
stickers and
virtual gift!
Penguin Book Launch (3 titles in total)May - exact date TBC
Trade style guideSept - exact date TBC
Hard Lines Toy and Plush
Sept - exact date TBC
Film launchXmas - exact date TBC
Build out environmentTBC
Q2-Q4 activity
moshi on mobile moshi monsters village
july release!poppet app
SEPT release!
coming soon...
COMING THIS NOVEMBER...uk/us/oz/ca/nz
iosfree to play
10 karts - katsuma lead racer3 moshi lands to unlock
racing against dr stangeglove’s baddielac 9000
DS / 3ds gamecoming this NOVEMBER...
DS / 3ds gamecoming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...- Launch Date: November 8th 2013
- Territories: UK / US / AUS / CAN / NZ - Languages: EN / FR / DE / ES / IT (TBD)- Synopsis: Join Katsuma on an exciting adventure to Moshi Picchu, the legendary citadel that is rumored to exist high above the clouds of the Moshi mountains. A place that has LOST its sense of fun because of the infiltration of Dr. Strangeglove, the Glumps, an army of Robot Moshlings and Sweet Tooth!
coming this NOVEMBER...
Moshi MOVIE
hero characters poppet and katsuma
dr stranglove strong presence
limited theatrical release
green carpet event
coming this q4...
hero characters poppet and katsuma hero characters poppet and katsuma hero characters poppet and katsuma
Moshi Monsters Cartoon!
52x11 min Episodes
Coming 2015
Moshi tv series
how you can be part of the journey...
COLLABORATIONS
questions?