there's more time than the present
DESCRIPTION
How do we design experiences around how humans perceive time?TRANSCRIPT
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THERE’S MORE TIME THAN THE PRESENT
@BUD_CADDELLSTRATEGIST
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TODAY, I AM TWENTY-SEVEN YEARS OLD.YESTERDAY I WAS TWENTY-SIX.
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IN THE EARLY MORNING OF NOVEMBER 11, 1982, THE SPACE SHUTTLE COLUMBIA EMBARKED ON ITS FIRST MISSION.
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FROM HER HOSPITAL BED, MY MOTHER LOOKED UP AT THE TV AND CHOSE MY MIDDLE NAME...
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JOSEPH P. ALLEN
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IN THAT MOMENT, WE WERE CONNECTED
BY TECHNOLOGY. ASTRONAUT ALLEN
MOM & ME
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AND SINCE THEN, TECHNOLOGY HAS RULED THE MOMENT.
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WE’RE PERFORMING AN ALWAYS-ON BEHAVIOR BECAUSE WE’RE INCREASINGLY AWARE THAT THERE ARE THINGS ALWAYS HAPPENING.
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FOR EXAMPLE, THERE ARE OVER 250 EDITS MADE PER MINUTE ON WIKIPEDIA.SOURCE: WIKIPEDIA, SEP 2009
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ONCE YOU ADD THE HERE TO THE NOW, YOU’RE REALLY GETTING SOMEWHERE.QUITE LITERALLY.
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AND WE’RE INCHING EVER CLOSER TO WHAT BRUCE STERLING IMAGINED IN 2004 AS A SPIME, A LOCATION-AWARE, ENVIRONMENT-AWARE, SELF DOCUMENTING TOOL.
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FRANKLY, WE’VE BECOME OBSESSED WITH EVERYTHING THAT’S HAPPENING RIGHT NOW.NOW FEELS GOOD. NOW REMINDS US WE’RE ALIVE AND THAT WE’RE APART OF SOMETHING BIGGER THAN OURSELVES.
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AND WE’VE BEGUN INVENTING NEW WAYS TO DESCRIBE ALL OF THIS NOWNESS.ALL HAIL THE INFORMATION DESIGNERS, AKA THE MOMENTARIANS!
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A MACROSCOPE IS A TOOL THAT ALLOWS US TO VIEW THE AGGREGATION OF TINY INTERACTIONS INTO A LARGER SYSTEM.FROM JOHN THACKARA
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BY THE WAY, WE TEND TO LABEL ALL THIS NOWNESS REAL-TIME.TO DISCERN IT FROM FAKE-TIME?
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ULTIMATELY, SEMANTICS FAIL US WHEN TRYING TO DESCRIBE THE PRESENT MOMENT.WHEN IS NOW? NOW? OR NOW? AND WHILE WE’RE ON THE TOPIC, MORRISSEY WOULD LIKE TO KNOW HOW SOON IS NOW?
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WE CALL THIS THE FUTURE.
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AND LABEL THIS THE PAST.
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SO THIS MUST BE NOW?
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WE CAN ALSO CALL IT THE HYPERSURFACE OF THE PRESENT.IF WE REALLY WANT TO.
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ULTIMATELY, SAYING NOW IS LIKE SAYING HERE, BOTH ARE INFINITELY DIVISIBLE AND DEFINED BY PERCEPTION.
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KANT GET YOU OUT OF MY HEAD.
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IN STUDYING SPACE AND TIME, KANT ARGUED THAT BOTH EMPIRICISM AND RATIONALISM LACKED AN UNDERSTANDING OF HUMAN PERCEPTION AND A PRIORI, THE FACULTY BY WHICH WE APPREHEND OBJECTS.
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SINCE KANT, WE’VE COME TO UNDERSTAND THAT TIME IS RELATIVE.TIME DILATION: MOVING CLOCKS ARE MEASURED TO TICK MORE SLOWLY THAN AN OBSERVER’S “STATIONARY” CLOCK.
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AN EFFECT PROVEN BY BODIES IN MOTION AROUND THE EARTH, LIKE ASTRONAUT ALLEN (AND GPS SATELLITES)
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BUT WE ALSO KNOW THAT TIME IS DEPENDENT ON HOW OUR MINDS PERCEIVE IT AS WELL.OR OUR UNDERSTANDING OF ITS PASSING
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THE ANCIENT GREEKS HAD TWO WORDS TO DESCRIBE TIME: CHRONOS & KAIROS
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CHRONOS REPRESENTED THE PASSAGE OF TIME, CALENDARS, SEASONS, HARVESTS, AND DEATH.THE SCARY VERSION OF TIME
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KAIROS REPRESENTED A TIME IN BETWEEN, A MOMENT, USUALLY OF OPPORTUNITY.THE DON’T FRET VERSION OF TIME
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SIMILARLY, MODERN CULTURAL STUDIES HAVE DESCRIBED ONE’S USE AND PERCEPTION OF TIME AS MONOCHRONIC OR POLYCHRONIC.
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POLYCHRONS VIEW TIME AS FLOWING, UNSTRUCTURED, AND CONTINUOUS.PREVALENT IN LATIN-AMERICAN AND MIDDLE-EASTERN CULTURES
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MONOCHRONS VIEW TIME IN DISCRETE UNITS THAT SHOULD BE ORGANIZED AND SCHEDULED.PREVALENT IN WESTERN OR MORE INDUSTRIALIZED CULTURES
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TOGETHER, KAIROS/CHRONOS AND POLY/MONOCHRONIC PROVIDE A VALUABLE SPECTRUM TO CONSIDER PERCEPTION.
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MONOCHRONIC
POLYCHRONIC
BECAUSE THESE ARE CULTURAL MINDSETS, MOVEMENT FROM ONE EXTREME TO ANOTHER IS RELATIVELY INFREQUENT.
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MONOCHRONIC
POLYCHRONIC
BECAUSE THESE ARE CULTURAL MINDSETS, MOVEMENT FROM ONE EXTREME TO ANOTHER IS RELATIVELY INFREQUENT.
A WESTERN CULTURE
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MONOCHRONIC
POLYCHRONIC
BECAUSE THESE ARE CULTURAL MINDSETS, MOVEMENT FROM ONE EXTREME TO ANOTHER IS RELATIVELY INFREQUENT.
A WESTERN CULTURE
A LATIN-AMERICAN CULTURE
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MONOCHRONIC
POLYCHRONIC
CHRONOS KAIROSCONSIDER THIS A SPECTRUM OF THE MOMENTARY PERCEPTION FOR THE MANAGEMENT OF TIME AND NECESSARY ACTIVITIES.
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MONOCHRONIC
POLYCHRONIC
CHRONOS KAIROSCONSIDER THIS A SPECTRUM OF THE MOMENTARY PERCEPTION FOR THE MANAGEMENT OF TIME AND NECESSARY ACTIVITIES.
A NEED TO PLAN ONE’S TIME
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MONOCHRONIC
POLYCHRONIC
CHRONOS KAIROSCONSIDER THIS A SPECTRUM OF THE MOMENTARY PERCEPTION FOR THE MANAGEMENT OF TIME AND NECESSARY ACTIVITIES.
A NEED TO PLAN ONE’S TIME
A NEED TO FLOW AND DISCOVER
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MONOCHRONIC
POLYCHRONIC
CHRONOS KAIROS
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ULTIMATELY, OUR PERCEPTION OF TIME IS GROUNDED IN OUR PERCEPTION OF EVENTS.WE PERCEIVE TIME AS THE DURATION BETWEEN EVENTS AND ACTIONS.
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ASTRONAUT ALLEN
MOM
ME
THE DAY OF MY BIRTH ABOUT TEN YEARS LATER WE ALL MET IN PERSON
WE PERCEIVE SHORTER EVENTS IN THE CONTEXT OF LONGER EVENTS.
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AT THE MOMENT OF AN EVENT, WE DECIPHER WHAT HAS CHANGED AND WHAT HAS STAYED THE SAME.THIS IS THE ESSENCE OF OUR ABILITY TO RECOGNIZE PATTERNS.
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WHAT HAS BECOME AND WHAT HAS PASSED
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AND THROUGH THIS MENTAL PROCESS, WE BECOME CONSCIOUS OF THE FUTURE.WE RECOGNIZE PATTERNS OVER TIME IN ORDER TO MAKE PREDICTIONS ABOUT THE FUTURE.
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SAFETY OR RISK?
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HOPE AND DESPAIR ARE THE EMOTIONAL MANIFESTATIONS OF FUTURE CONSCIOUSNESS.WE FEEL EITHER ONE BASED ON THE PREDICTIONS WE MAKE FROM PASSING EVENTS.
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WILL THERE BE A FUTURE?
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APPROACH AND AVOIDANCE ARE THE MOTIVATED BEHAVIORS MANIFESTED FROM FUTURE CONSCIOUSNESS.WE WORK FOR OR AGAINST THE FUTURE WE HOPE OR DESPAIR WILL COME TO PASS.
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WILL WE PLAN TO ACT?
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WHEN AN EVENT OCCURS, WE:
DISCERN TIME BETWEEN THIS EVENT AND THE LAST EVENT WE RECALL
LOOK FOR PATTERNS
COLLECT MENTAL REPRESENTATIONS OF THE FUTURE SO THAT WE CAN VISUALIZE IT
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WHEN WE PREPARE TO REACT, WE:
FEEL HOPE OR DESPAIR BASED ON OUR SECURITY OR RISK
CHOOSE APPROACH OR AVOIDANCE
BUILD SCENARIOS, SET GOALS, ASK WHAT-IFS, VISUALIZE THE FUTURE, AND PLAN
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WHAT DOES ANY OF THIS HAVE TO DO WITH MARKETING & TECHNOLOGY?WHEN WE INTERACT WITH PEOPLE, WE INITIATE A MENTAL PROCESS.
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ATTENTION IS OUR SCARCEST NATURAL RESOURCE.AND ATTENTION IS GIVEN BASED ON A PERCEPTION OF TIME AND A CONSCIOUSNESS OF THE FUTURE.
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ARE WE PROVIDING SOMETHING WORTH THE ATTENTION?
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AND HOW LONG WILL THE
PAYOFF TAKE?
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AND ARE WE CREATING COGNITIVE BARRIERS TO ENTRY?
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MONOCHRONIC
POLYCHRONIC
CHRONOS KAIROS
OUR INTERACTIONS IMPACT A PERSON’S POSITION ON THIS MAP.
IN DISCOVERY MODE
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MONOCHRONIC
POLYCHRONIC
CHRONOS KAIROS
OUR INTERACTIONS AFFECT A PERSON’S POSITION ON THIS MAP.
PLANNING TO TAKE ACTION AND WHAT THEY CAN
ACCOMPLISH ON OUR BEHALF.
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WHEN WE DESIGN EXPERIENCES AROUND NOW, WE OFTEN DESIGN FOR KAIROS TIME.
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WE DESIGN TO FIND SOMEONE IN FLOW, BUT WE OFTEN DON’T ENCOURAGE PLANNING.EVEN THOUGH THEY’RE COGNITIVELY CONSIDERING THEIR OPTIONS AT THE TIME.
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WE SHOULD BE ENCOURAGING WHAT-IFS, OFFERING SCENARIOS, PROVIDING VISUAL REPRESENTATIONS OF THE FUTURE, AND CREATING WAYS TO PLAN.FOR A PURCHASE OR AN ACTION
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WE SHOULD DESIGN A SYSTEM THAT MINIMIZES A PERSON’S PERCEPTION OF TIME SPENT.
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WE SHOULD BE CONSCIOUS OF THE PATTERN WE’RE CREATING.
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AND WE SHOULD FOSTER AN ENDURING SENSE OF...
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THANK YOU FOR YOUR TIME.
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ABOUT ME:MY NAME IS BUD CADDELL AND I WORK AS A DIGITAL STRATEGIST FOR THE NY BASED DIGITAL THINK-TANK, UNDERCURRENT. FIND ME AT HTTP://BUDCADDELL.COM
WISH ME A HAPPY BIRTHDAY BY SHARING THIS PRESENTATION
WITH SOMEONE YOU KNOW!
ABOUT THIS DECK:IF ANY IDEAS SOUND TOO GOOD, I MUST HAVE STOLEN THEM. IF YOU WANT TO LEARN MORE, FOLLOW THIS LINK: http://bit.ly/3aiVWe
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