ip expo - 'there's more to sip than you think' by jon nowell
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TRANSCRIPT
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THE RISE OF BUSINESS GRADE BRITAIN
THERE’S MORE TO SIP THAN YOU THINKJON NOWELLHEAD OF VOICE [email protected]
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The primary VoIP protocol that enables a session or connection to be made between two end points on a network
SIP DEFINITIONS
SIP (SESSION INITIATION PROTOCOL)
A service delivering calls directly to the end user. Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.
SIP TRUNKING
A service delivering multiple SIP Channels to a PBX
SIP SUBSCRIBER (HOSTED TELEPHONY)
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How many of you use VOIP on the LAN for your Telephony?
STRAW POLL
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How many of you then convert this to TDM via ISDN30’s for onward
call delivery?
STRAW POLL
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• 50% of Corporate IT decision makers had adopted VOIP on the LAN
• 55% of the adopters were converting this to TDM
A recent survey said…
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The Market Evolution
• SIP Market is growing by 17% PA• 0.9M SIP Trunks• ISDN Market is shrinking by 8% PA• UK B2B voice market is 9% SIP vs 38% in US. • Key Drivers : Cost Savings | Numbering Flexibility | Business Continuity
Eastern Management Group SIP Study
By 2018 42% of Worldwide companieswill be using SIP for 100% of Calls
Source: Illume Consulting
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Polarization of Adoption Market Evolution
Enterprise
Corporate
SME
SOHO 5.4MChannels PSTN
2.4M ChannelsISDN30
0.9M ChannelsISDN2
SIP Services
0.6M
Cha
nnel
s
Micro SME
0.3M
Channels
TDM Services
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• Cost• Security• Network Bandwidth• Product availability• Service Level Agreement• PBX Support • Implementation pain
THE SEVEN BARRIERS TO SIP
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COST
SIP£8 - £9.45 Per Ch / Mth
ISDN30£14 -£21per Ch /Mth
Example: IP-
ISDN30
20 Channels
100 DDI
3 Yr Contra
ct
Free Install
Annual Saving £4822
3Yr saving £16k
69% Cost Saving
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SECURITY
Eastern Management Group SIP Study
By 2018 42% of Worldwide companieswill be using SIP for 100% of Calls
Multilayer Secure Private Network
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3,000 Unbundled exchanges
2,000+ Ethernet PoPs
1,400 Fibre exchanges
THE UK’S BIGGESTNEXT-GEN NETWORK
AVAILABLE BANDWIDTH
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• The TalkTalk Network switches 5M minutes of calls an hour - 3B minutes per month.
• The TT network uses SIP to deliver service to over 4M customers
• We have capacity for 1M SIP Channels today.
• We will increase our network capacity by between 50-100 times over the next 5-10 years.
VOICE CAPABILITY
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Product availability
Enterprise
Corporate
SME
SOHO5.4M
Channels PSTN
2.4M ChannelsISDN30
0.9M ChannelsISDN2
SIP
- So
lutio
nsMicro SME
TDM Services
Voice Over Ethernet
IP-ISDN30
SIP Services
Hosted Unified Communications
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SERVICE LEVEL AGREEMENT
Single Provider
Single SLA
Design principle
Proactive assurance
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PBX SUPPORT
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IMPLEMENTATION PAIN
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2,700 ISDN30 channels over 90 bearers.Migrated to to 2,900 channels with auto fail-over.
MONEY IN THE BANK
SAVED
46%ON LINE RENTAL
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AT THE RACES
SAVED
ON LINE RENTAL
Customer demand doubled calls on Grand National day - exceeding 10,000 calls in one 15-minute period. Capacity planning & Call Admission Control ensured no calls abandoned
GAMECHANGER
FOR BUSINESSPERFORMANCE
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SIP – The future of VoiceSIP - reduces costsIt just worksEasy to implementSIP Features deliver
Business agility
Summary
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THE RISE OF BUSINESS GRADE BRITAIN
THANKYOUJON NOWELLHEAD OF VOICE SWERVICES