thepercko press release 2015-1 - percko: vêtements … · ·...
TRANSCRIPT
Contact: Courtney Sims, Oxygen PR (951) 565-6016 – [email protected]
FOR IMMEDIATE RELEASE
Percko Has Your Back and Will Fix Your Posture Too
The Percko is an undershirt that helps correct users’ posture in seconds. No brace and no pain. See it now on Kickstarter.
San Francisco,CA -‐ Whether it's a parent or teacher, people always have someone telling them not to slouch. Yet, in today’s plugged-‐in culture where people sit for 9.5 hours a day at home and work, it’s very easy to develop poor posture. In fact, 33% of reported worker injuries result from neck and back problems. In the past consumers have been offered uncomfortable or ineffective options. Thanks to The Percko, slouchers finally have an easy solution to fix their posture and achieve ultimate back comfort. The Percko, a second skin if you will, teaches users to intuitively form good posture. The only undershirt that stimulates wearers’ backs to provide proper posture all day long. Unlike other lumbar support devices that take on the work for back muscles, The Percko activates the whole spine from pelvis to neck so wearers actively learn how to fix their own posture. In a clinical study, The Percko showed 100% postural improvement in users by affecting multiple areas of the body; the Thorax, Pelvis, Lumbar and Vertebral column. Made from high quality breathable and thin fabric, The Perko truly fits the wearer – it’s comfortable yet supportive. Easily taken on and off like any other shirt, it won’t compress the body and can be washed like regular clothing. With the corrective benefits of The Perko, users can work more productively and sleep easier – stress and pain-‐free.
Using an advanced set of patented tensors, The Perko brings technology and expert experience for posture alignment. The tensors react in case of bad posture by exerting a painless pressure on the wearer’s back to straighten their posture.
Contact: Courtney Sims, Oxygen PR (951) 565-6016 – [email protected]
Between Alexis’ father and Quentin’s martial experience as a Black Belt in Judo, both found that all anyone has to do in order to solve 80% of their back problems was to adopt proper posture and that’s when the light bulb went off. “I watched my father suffer from back pain, so I understand first-‐hand the need for an easy-‐to-‐use and effective solution,” says Alexis Ucko, one of Perko's co-‐founders. “We really wanted to bring simplicity and accessibility to such a widespread problem. Anyone from athletes to professionals can feel relief without any additional effort on their part.” Having spent years researching and designing a prototype with partner companies, TopTex3 and Cogitobio as well as François Stevignon, Physiotherapist and osteopath, Percko is now ready to take the next step and make their dreams of entrepreneurship into reality. The Kickstarter Campaign will launch on September 29 at 9 a.m. EST and will last 35 days with a goal of €30,000. The Percko team will use backer’s funds for product development and quality assurance to bring back relief to the masses. About Percko: Founded in 2014 and based in France, Percko is a start-‐up created by friends and collaborators Alexis Ucko and Quentin Perraudeau. Sharing a wealth of diverse engineering and clinical research experiences, Percko’s business partners are innovators who have teamed up to bring comfort and relief to consumers.
Contacts presse Courtney Sims – Maiwenn Regnault
01 41 11 37 70 courtney@oxygen-‐rp.com – maiwenn@oxygen-‐pr.com