theoni company profile 2014
DESCRIPTION
Theoni COMPANY PROFILE 2014TRANSCRIPT
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Theoni / Natural Mineral Water / From the spring to you
Company profile2014
Bottled directly from natural springs on the mountain range of Agrafa at 1100m altitude
www.theoniwater.gr
2 // Company profile 2014
Theoni / Natural Mineral Water / From the spring to you
A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER
VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS
TEL: +30-2445061200, FAX: +30-2445061000E-MAIL: [email protected] I.D. 094347622 - TAX OFFICE OF KARDITSA
www.theoniwater.gr
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Theoni / Natural Mineral Water / From the spring to you
// table of contents
2 // Mission of A.H.B Group S.A. 5
3 // Principles of the company 6
1 // A.H.B Group Company 4
4 // Corporate social responsibility 8
5 // Geographical location 9
8 // Natural mineral water Theoni - source 13
10 // Natural mineral water Theoni 15
9 // Natural mineral water - table water - spring water 14
6 // The village Vatsounia 10
7 // THEONI vs Other Waters 12
13 // Quality control 18
14 // Chemical and microbiological analysis of water Theoni by the Institute of Geology and Mineral Exploration (IGME) 19
12 // Facilities 17
15 // Chemical analysis 20
11 // Advantages 16
16 // Packaging 21
4 // Company profile 2014
Theoni / Natural Mineral Water / From the spring to you
1 // A.H.B Group Company
Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.
Started the production of bottling in the year 2013.
The newest factory in whole Europe.
Design and installation from SIDEL - Best and latest up-to-date technology
guarantees the quality assurance of the Agrafa mountain range in each ”THEONI”
bottled water.
Complies with the requirements of the specification of Quality Assurance Systems
ISO 22000:2005 (HACCP) and the Law.
Rare Natural Mineral Water from the naturally sprouting springs Goura, on the
Agrafa mountain range, at an altitude of 1.100 meters.
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Theoni / Natural Mineral Water / From the spring to you
2 // Mission of A.H.B Group S.A.
Increase of profits with dynamic growth of sales step by step and continuous increase of the share of the total market of bottled water in Greece and to expand abroad.
Our vision is to conquer one of the top five bottling waters in Greece in the next three years and to expand our turnover in foreign markets.
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Theoni / Natural Mineral Water / From the spring to you
3 // Principles of the company
1.Excellent,
modern and innovative actions of sales and marketing.
2.Respect and use with consciousness of all
financial resources of the company.
3.Decentralized
business structure that rewards the
offer, the initiative, the responsibility and the
team spirit.
4.Exemplary
representation of the company to customers,
consumers, contractors, wholesalers, dealers, retailers and every
trader.
THE EXEMPLARY
APPLICATION OF THE
FOLLOWING FOUR
PRINCIPLES WILL SUPPORT THE SUCCESS
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Theoni / Natural Mineral Water / From the spring to you
From the spring to you
Naturalmineral
water
THEONI
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Theoni / Natural Mineral Water / From the spring to you
As part of corporate social responsibility, the company A.H.B GROUP SA helps to improve economic prosperity and to upgrade the living conditions of the society in which it operates.
Each dynamic community bases its expectations for the future on the existing producing dynamics. In the modern communities these dynamics are found within their momentum towards investments.
This momentum is measured by the internal drive of the community, as applied to the investments for economic growth.
With this thinking the company has an ulterior motive in her continued investing towards economic prospects and upgrading the living standards of the community, where is located.
4 // Corporate social responsibility
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Theoni / Natural Mineral Water / From the spring to you
5 // Geographical location
Located 10 km from Mouzaki and 40 km from Karditsa we meet the Village Vatsounia.
The village has excellent drinking water, which according to chemical analyzes of the General Chemical Laboratory is one of the best in the country.
VATSOUNIASPATHES
MARTINI
AG. DIMITRIOS
PORTI
MOUZAKI
PALEOKASTRO
TRIGONA
NISIA
MELIGOS
DRAKOTRIPA
Natural Mineral Water THEONI
KERAMARGIO
KARDITSA
28 km
Theoni / Natural Mineral Water / From the spring to you
6 // The Village Vatsounia
10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia. Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.
The main source of income of the residents comes from sheep goats and swine raising. About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.
The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi” surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.
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Theoni / Natural Mineral Water / From the spring to you
SPRING
Theoni / Natural Mineral Water / From the spring to you
7 // THEONI vsOther Waters
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Theoni / Natural Mineral Water / From the spring to you
8 // Natural mineral water Theoni - source
The Natural Mineral Water THEONI
springs at 1100 m altitude of the sources
of Goura, in the mountainous region of
Agrafa in Karditsa.
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Theoni / Natural Mineral Water / From the spring to you
9 // Natural mineral water - table water – spring water
NATURAL MINERAL WATERHas exclusively underground origin (drills or most rarely springs) and Community Directives
prohibit any treatment or disinfection in natural mineral water. Its composition may contain
various of metals and trace elements such as magnesium, calcium, potassium etc.
THEONI is a Natural Mineral Water that comes from the earthly sprouted (artesian water)
springs of Goura at an altitude of over 1000 meters “from the spring to you”.
TABLE WATER
SPRING WATER
Maybe of any origin (eg drill, lake, river, even desalinated sea water). The table water can
decontaminate, in order the recommendation to be consistent with the corresponding EU
directive from drinking water, and lacks of metal elements, for example magnesium, calcium
etc.
The spring water is an intermediate category between the table and natural mineral water.
It is close to natural mineral water in that it certainly has underground source and any
treatment is prohibited.
However, the composition does not follows that of the natural mineral water, but that of
table water, it lacks metal elements as well.
Greek bottled waters are either natural mineral or table waters.
The european union has identified three different types of
bottled water.
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Theoni / Natural Mineral Water / From the spring to you
10 // Natural mineral water Theoni
NATURAL MINERALWATER
THEONI
The bottling is fully automated in order to eliminate the risk of
contamination
Excellent qualityand chemical composition
Bottled directlyfrom source
without incurring anytreatment.
The bottled water “THEONI”
is real spring water from the
naturally sprouting springs of
Goura, at an altitude of over
one thousand meters. These
springs are located in the
forest “Vatsounia” of Mouzaki
Municipality of Karditsa. The
springs in this region are part of
Penios river water basin. Basic
topographical data describing
the terrain of the springs is in the
elevation changes, the various
slopes and creases.
The area of the springs for the
“THEONI” water is in the western
fringes of the “Itamos” mountain
and the southern outskirts of
the “Koziaka” mountain, which
are part of the Agrafa mountain
range.
The earthly sprouted (artesian
water) springs of Goura at an
altitude of over 1000 meters are
also providing the drinking water
of the residents of Vatsounia. The
water source of Goura springs
from their underground reservoirs
never ends and a part of this is
bottled by AHB Group SA, under
the name “THEONI”.
“Theoni” is, as it became known
from the memories of the elders
in the area, the name of the
spring fairy in the region
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Theoni / Natural Mineral Water / From the spring to you
11 // Advantages
LOW RATE OF NITRATES-NITRITEwhich are indicators of water contamination
LOW CHLORIDES CL-
According to researches the clorides (in high rates):
1. is a powerful poisonous neurotoxi
2. create carcinogenic compounds (trihalomethanes).
3. cause heart diseases and arteriosclerosis.
4. kill good bacteria called probiotics
ABSENCE OF HEAVY, TOXIC METALS
LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.
LOW RATE OF PHOSPHORUS The phosphate are indicators of water contamination with pesticides
ALCALINE WATER PH 8The cells of our body is slightly alkaline and must remain in order to be healthy.
MODERATE WATER HARDNESS 113 MG/L
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Theoni / Natural Mineral Water / From the spring to you
In our own, modernized facilities our bottling process is completely automated, with no
human intervention at critical control points of filling bottles and capping.
12 // Facilities
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Theoni / Natural Mineral Water / From the spring to you
13 // Quality control
Application system ISO 22000: 2005-HACCP
Daily, organoleptic and microbiological controls in water samples periodically
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Theoni / Natural Mineral Water / From the spring to you
14 // Chemical and microbiological analysis of water Theoni by the Institute of Geology and Mineral Exploration (IGME)
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Theoni / Natural Mineral Water / From the spring to you
15 // Chemical analysis
CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF
BOTTLED WATER(GREEK INSTITUDE OF GEOLOGICAL
RESEARCH – I.G.M.E)
CATIONS ANIONS
Ca+2 44,1 mg/l Cl- < 5 mg/l
Mg+2 0,8 mg/l HCO3
- 137 mg/l
Na+ 1,6 mg/l SO4
-2 5,0 mg/l
K+ 0,2 mg/l NO3
- 1,2 mg/l
NH4
+ <0,1 mg/l NO2
- <0,05 mg/l
pH (21oC): 8,0
Conductivity (25oC): 234 μS/cm
Total Hardness: 113 mg/l CaCO3
Solids remainder (260oC): 140 mg /l
THIS WATER IS CHARACTERIZEDLOW IN MINERAL CONTENT
THIS WATER IS SUITED FOR DIETS POOR IN SODIUM
WATER SOURCE:“GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF THE EAST
PINDOS
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Theoni / Natural Mineral Water / From the spring to you
16 // Packaging
The current packaging is in transparent and colored (blue) bottles.
* Very soon you will have at your disposal bottles of 1lt and bottles of 10lt no-returnable
6 x 1500 ml 500 ml Fason Bottle 10 lt
500 ml blue 1500 ml500 ml
12 x 500 ml 24 x 500 ml1500 ml & 500 ml blue
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Theoni / Natural Mineral Water / From the spring to you
A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER
VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS
TEL: +30-2445061200, FAX: +30-2445061000E-MAIL: [email protected]
VAT I.D. 094347622 - TAX OFFICE OF KARDITSA
www.theoni-water.gr