theladders jobmobile summit 2014: zeel ceo & founder samer hamadeh
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Innovators. Risk-takers. Disruptors in their fields. JobMobile Summit speakers have taken their industries by storm, embraced new technologies and using the mobile disruption to take their companies to new heights. At TheLadders JobMobile Summit 2014, Zeel Massage on Demand CEO & Founder Samer Hamadeh explains how his company is capitalizing on what Liz Gannes of Re/code calls the "instant gratification economy."TRANSCRIPT
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Samer Hamadeh, Founder + CEO
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Zeel Massage On Demand
• Book on iPhone or Android app for same-day, in-home massage as soon as an hour from now
• 15-20% growth month over month
• Started in NYC and now available in LA, SF Bay Area, and South Florida
• Available 8am to 10:30pm, 7 days a week, 365 days a year.
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How Instant is Instant Gratification?• Zeel joins what Liz Gannes of Re/code calls “The Instant
Gratification Economy”
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Vault.com
• Vault.com, circa 2002
• Career information company that pioneered sharing insider information via print/PDF guides and message boards
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Where do people spend their time today?
Source: ComScore, May 2014
• 51% of all digital time is spent on apps
• 60% on mobile devices – up from 50% just 12 months ago
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Zeel 1.0
• Desktop and content heavy
• Focused on time on site
• Not mobile first or mobile friendly
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Information-rich but not actionable
• In-depth profiles on massage and other wellness techniques
• Deep bios on therapists so our customers could do extensive research
• Not transaction friendly
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The result?
• We were bombarded by customers texting us from their mobile devices asking for massage that very day, often in a few hours
• We – and the massage industry as a whole – weren’t set up for it
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Missing Massages
• We sat down and realized that there were millions of missing massages out there
• 55% of all customers wanted massage within 4 hours
• Most spas’ last appointment is at 8 pm, but customers want massages right before bed time 25% of the time
• It was time for Zeel to go mobile – so we launched the Massage On Demand app
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The Zeel app
• Customers choose between Swedish, deep tissue, and prenatal massage
• They choose the gender of their therapist, duration of the appointment, and location
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Safety + Trust
• We verify the identity of our customers via our partner Experian in less than 30 seconds
• All of our therapists are personally vetted by Zeel team members
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Office chair massage
• We also do corporate massage with a therapist who brings a massage chair to the office
• Just like our in-home customers, staffers can use the Zeel app to pick a time
• Over 100 corporate customers
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Acquiring Zeel Customers: Facebook
• Target by demos on Facebook and Google
• Via FB, can target age, gender, iOS or Android, and certain “likes”
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Sharing Zeel
• Tap into the power of viral mobile marketing by having our customers refer other customers, all by mobile
• Text, email, FB, or tweet
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Thank you!