theatre cast business plan presentation
DESCRIPTION
For an entrepreneur class in my graduate studies, we had to create a business and develop a business plan. Here is the presentation of that business plan. It had potential to be a real business, but for now it is still only a well-planned out idea.TRANSCRIPT
Bringing Broadway to Your Living Room
Rebecca AbboudRob FalconeMaxwell HaddadColleen McAndrewJoseph TerryElizabeth Yanak
Needed Investment: $210,000
[email protected](561) 702-63001225 BroadwaySuite 209New York, New York 10001
The Problem:•High travel costs to New York•High ticket prices for performances
$126.50 for regular seat; $250 for premium
•Declining attendance in New York theatre
Chart illustrates declining attendance
Graph illustrates interest worldwide
The TheatreCast.com Solution:
Allows NY theatre lovers to view performances without high travel costs
Easy access to performances via web
Eliminates high ticket prices
NY theatre audience will grow due to wide access to shows via internet
Market Size and Trends
Extensive Survey Results Conclude:
Young adults 18-24Adults 25-32 strong as well
Income under $50,000/year (many lower than $25,000)Make up for lack of funds in passion and
desire
Experience in streaming content over the internet and paying for it
Located outside of the New York area, mostly in big cities
What makes us unique?
Nobody provides our theatre content on the web
Simple design for true ease of use
Wide variety of content and viewing options within each performance
Constant additions and new versions of shows with changed cast
Revenue Model
$14.99 per performance stream (live view online)One time fee for each
performanceStored on server under
unique viewer username for easy re-watch
25% (aprox. $3.75) of each 14.99 stream is profit shared with show producers
Market Strategy
Demand and interest is high based on survey results
Attract customers through web-based advertising on entertainment and theatre websites
Retain customers based on constantly changing content (at least 2 new shows each month)
Barriers of Entry
Copyrighted materialProfit sharing solves issue
Expansion needed inServer SpaceBandwidth Inventory Space
Only competition exists in entertainment substitutes
ManagementRebecca Abboud, VP of Online Development:Producers Assistant and Director of Documentary Research at Mind TV. Experience in writing, directing and editing films, and documentaries.
Robert Falcone, VP of Finance:Marketing and Advertising in the Drexel University Athletics Department. Has directly contributed with work on advertising, marketing and preparing financials for start-up companies.
Maxwell Haddad, VP of Programming:Production internet at Jimmy Kimmel Live! Experience in writing, directing and editing as well as knowledge of live theatre, competitive analysis and new product launches. He has directly contributed to the industry by filming and releasing his own independent film in 2009.
Colleen McAndrew, VP of Social Media:Social Media Director at NBC 10 Philadelphia for The 10! Show. Experience in live venues, marketing, brand research, social networking, social network launch platforms, marketing and advertising. Leader in website creation.
Joseph Terry, VP of Operations & Marketing:Marketing, Video, and artist branding at Atlantic Records. Experience in distribution, competitive analysis and product research,. He has directly contributed to distribution of online video content for recording artists.
Elizabeth Yanak, VP of Broadcasting:Marketing and Videographer in the Drexel University Athletics Department. Experience in marketing online content, filming, writing, and directing. Production assistant for American Idol.
Financial Summary
Sources and Uses of Funds
Summary
High demand and interest from passionate consumers
Content not available anywhere else
Provides a normally expensive service at very low rates
Highly skilled management team
Financially profitable within one year
Bringing Broadway to Your Living Room
Rebecca AbboudRob FalconeMaxwell HaddadColleen McAndrewJoseph TerryElizabeth Yanak
Needed Investment: $210,000
[email protected](561) 702-63001225 BroadwaySuite 209New York, New York 10001