theaptbranding
DESCRIPTION
these are a few of our favorite branded things...TRANSCRIPT
an nyc-based design agency offering fully integrated branding, marketing, architecture, interior design services as well as conceptual development. you know, bad-ass.
for more information, please contact:
gina [email protected]
visit theapt.com
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we pride ourselves on carefully considereddesign with assertive and confident executions,aiming to distinguish itself from the abundanceof disposable items on display in our daily lives.
if you are trying to tell your story through theobjects and experiences that surround you and the
space that you inhabit, then we are your people,and this is your home.
welcome, lover.
stefan boublil & gina alvarezprincipals
BRAND DESIGN
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hello/branding/NYC
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create a concept identity for a string of buildings in the same neighborhood. we strived to create a community fashioned on the first thing we say when meeting people and put in place services that would encourage dialogue.
HELLO / EXT. SIG
NAGE
ROUND 1
is an honest approach to the NEW URBAN COMMUNITY. Located in Prospect Heights, HELLO
is fresh and accessible, helping to create a neighborhood of friends, family and style.
•••say HELLO to HOME
is a variety of AMENITIES including an indoor pool, library, screening room, gym, business
room, billiards and game room, kids creative play space, centralized refrigeration and delivery unit,
neo-concierge touch screens, parking and storage.
is rich interiors consisting
and designer baths.
UP T
O
The complete offering terms for each HELLO property are in Offering Plan available from the
www.helloliving.com. Certain amenities will only be available if and when future HELLO
provided for illustrative purposes only. Actual materials and equipment are subject to substitution. Colors may vary.
1,2,3 BEDROOM CONDOS FROM $324K
Design & Sales Center • Aguayo & Huebener • 925 11238 •
HUDSON IS IT ME YOU’RE LOOKING FOR?
Design & Sales Center • Aguayo & Huebener • 925 11238 •
APARTMENT 101• • •
1ST FLOOR / LOWER LEVEL
776 SQUARE FEET1 BATHROOM
$438,800
HUDSON IS IT ME YOU’RE LOOKING FOR?
CELLAR
UNIT LOCATOR:FIRST FLOOR
CELLAR
DUPLEX PENTHOUSE WITH FIREPLACE
Design & Sales Center • Aguayo & Huebener • 925 11238 •
PACIFIC STDEAN ST
BERGEN STST MARKS ST
DEAN ST
BERGEN ST
PROSPECT PL
PROSPECT PL
STERLING PL
PARK PL
PARK PL
ST MARKS PL
LINCOLN PL
STERLING PL
UNDE
RHIL
L AV
E
CARL
TON
AVE
GRA
ND A
VE
CLAS
SON
AVE
FRAN
KLIN
AVE
ST JOHNS PL
FULTON ST
CLEMENT ST
WAVERLY AVE
ST JAMES PL
GATES AVE
ATLANTIC AVE.
ATLANTIC AVE.
BEDFORD AVE
BEDF
ORD
AVE
FLATBUSH AVE
UNION ST
GRANDARMY PLAZA
VAND
ERBI
LT A
VE
BERGEN ST
NOSTRAND AVE
WASHING
TON AVE
MARY PINKETT AVE
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1630
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429
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25
813
1424 18
1
5
15 mins from
MANHATTAN
PROSPECT HEIGHTS
PARK SLOPE
PROSPECTPARK
FORT GREENE
BKLYN HEIGHTS
MADISON
PUBLIC RESOURCES DINING SHOPPING
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HELLO / EXT FLAGS ROUND 3
remi/real estate/NEW JERSEY
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create a new brand for a multi-faceted real estate company, named after its founder, that encompasses brokerage, mortgage lending and building services.
D E V E L O P M E N T
C O N S T R U C T I O N
H O M E L O A N S
R E A L T Y
Remi Companies Brand Book Version 1.0The Symbol Issued 09.01.06
3
Introduction
The most important element of the identity system is the symbol. The symbol has been created to reflect the positioning statement of Remi Companies. The symbol should be used on all printed and digital applications for a consistent identity and branding. Always use approved electronic art from the Remi Digital Assets Management Resource when using the symbol. The Symbol should never be redrawn, reinterpreted, or altered in any way.
Two-Color Application | Parent Company
Two-Color Application | Corporate Division | Development
Two-Color Application | Corporate Division | Home Loans
Two-Color Application | Corporate Division | Construction
Two-Color Application | Corporate Division | Realtu
C O M P A N I E S
DEVELOPMENT
CONSTRUCTION
HOME LOANS
REALTY
DEVELOPMENT
CONSTRUCTION
HOME LOANS
REALTY
COMPANIES COMPANIES
CINEMOI/television network/BRITAIN
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name and create a brand identity for a new channel for french films and entertainment on britain’s sky television network.
www.cinemoi.com www.cinemoi.com
yelo/commercial space/NYC
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create an experience for a new york reflexology and napping center that will provide an escape from the chaos and clamor of the city. design everything from the name to the floorboards, ensuring that every client has a visit that is carefully considered and enjoyed.
marguerite/musical/BRITAIN
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to brand a new musical on the london stage that told the story of lovers on different sides of the divide in german-invaded france.
the pirate queen/musical/BROADWAY
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create an identity for a new musical from the producers of riverdance centered on irish historical character, grace o’malley, the first female pirate.
godsavesthequeen.com
swich/commercial space/NYC
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name, brand and build a scalable quick service restaurant that embodies familiarity, style and a freshness that will be remembered and easily replicated across the country.
velocity/real estate/NEW JERSEY
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create an awareness campaign for a building in hoboken and expand a real estate buyer’s notion of what constitutes good value by fashioning a creation myth around the architect’s family tree.
please click to see the animation
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herethe velocity campaign also includes a motion graphics piece.
neopolis/urban planning/UKRAINE
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present the master-plan of a new eco-city to be built over swamp land about 30 km from kiev.
PHASES of DEVELOPMENT
PHASES of DEVELOPMENT
PHASES of DEVELOPMENT
fourth and towne/retail/CHICAGO
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create a press kit and loyalty program for new GAP-financed brand.
ALBERTA/fashion show/CANADA
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asked to design a fashion runway show and invitations, we offered a dizzying experience...
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franck poucel/identity/FRANCE
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the inventor of “light classical music” needed a new image to appeal to a new demographic. this adventure led us to design album covers and an anthological website.
ymca/brochure/NYC
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create a real estate brochure for an extraordinary property more akin to a magazine than the boring industry standard.
lobby
company/hospitality/NYC
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develop a new brand and architectural plan for a members-only refuge catering to the creative class with their envelope-pushing needs in mind. brand is built around the idea of a modern community.
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THANKYOU
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