Communicating UX Design through Storytelling - Refresh Dublin
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Post on 11-Aug-2014
DESCRIPTIONThis talk looks at how you can use storytelling in your communication to your team, colleagues and clients to explain, inspire, motivate and persuade your audience. The examples are based in the world of UX Design but the general themes are applicable to anyone who just needs to get their ideas across.
Communicate? Engage? Persuade? Failure to Why use storytelling? Stories make ideas sticky. EleMENTS of a good story Image: Philip Lawson 2011 The Hero Situation Conflict Climax Resolution Executed Movement Imagined Movement SocialTimes Kathryn Parkes UX Sofia 2014 TED: Mary Lou Jepsen: Could future devices read images from our brains? Classic Storyline Classic Storyline Personas? Characters Your story characters shouldnt be static - take them out for a bit of exercise and see how they behave. The Cast The Storyline Scenarios Explain Inspire Motivate Persuade Daddyo Story Who is the user? Where is their pain? What are their needs? Future without our solution Future with our solution iQ Content Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating. ! Don Norman How do you want to make your audience feel? Explain Inspire Motivate Persuade Product Managers? Senior Managers? Dev team? Clients? Your job as a UX Professional Find the happy marriage between user needs and business goals. Adapt Fast, Simple, Clear The simpler a story the more likely it is to stick. Leave room for the imagination The human brain has an amazing ability to fill in the gaps. http://xkcd.com/1354/ Heartbleed Explanation Show your workearly Storytelling Hackathon - Popathon - Darklight Festival Be willing to share ownership ! Collaboration Practice Storytelling Verbal/Visual Its all in the telling. My work speaks for itself. Extract from Scott McCloud - Understanding Comics Building Stories - Chris Ware Experience Maps http://bridgeable.com/dog-sledding-experience-design/ Experience Maps Adaptive Path User Journey Maps Google Maps You The loudest voice in the room doesnt always have the best idea What makes a good UX Designer? Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain Begin with the end in mind A Twist The End firstname.lastname@example.org @kathrynparkes
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