the

The Indian telecommunication industry, with about 506.04 million mobile phone connections (Nov 2009), is the third largest telecommunication network in the world and the second largest in terms of number of wireless connections. The Indian telecom industry is one of the fastest growing in the world and is projected that India will have ‘billion plus’ mobile users by 2015. Projection by several leading global consultancies is that India’s telecom network will overtake China’s in the next 10 years. For the past decade or so, telecommunication activities have gained momentum in India. Efforts have been made from both governmental and non-governmental platforms to enhance the infrastructure. The idea is to help modern telecommunication technologies to serve all segments of India’s culturally diverse society, and to transform it into a country of technologically aware people.

Modern growth:

A large population, low telephony penetration levels, and a rise in consumers’ income and spending owing to strong economic growth have helped make India the fastest-growing telecom market in the world. The first and largest operator is the state-owned incumbent BSNL, which is also the 7th largest telecom company in the world in terms of its number of subscribers. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Vodafone, Bharti Airtel, Tata Indicom, Idea cellular, Aircel and Loop Mobile have entered the space. In 2008-09, rural India outpaced urban India in mobile growth rate.

India’s mobile phone market is the fastest growing in the world, with companies adding some 16.67 million new customers a month.

The total number of telephones in the country crossed the 543 million mark on Oct 2009. The overall tele-density has increased to 44.85% in Oct 2009. In the wireless segment, 17.65 million subscribers have been added in Nov 2009. The total wireless subscribers (GSM, CDMA & WLL (F)) base is more than 543.20 million now. The wire line segment subscriber base stood at 37.16 million with a decline of 0.13 million in Nov 2009.

The Mobile telecommunications system in India is the second largest in the world and it was thrown open to private players in the 1990s. The country is divided into

multiple zones, called circles (roughly along state boundaries). Government and several private players run local and long distance telephone services. Competition has caused prices to drop and calls across India are one of the cheapest in the world. The rates are supposed to go down further with new measures to be taken by the Information Ministry. The mobile service has seen phenomenal growth since 2000. In September 2004, the number of mobile phone connections has crossed fixed-line connections. India primarily follows the GSM mobile system, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. The dominant players are Airtel, Reliance, Vodafone, Idea cellular and BSNL/MTNL. There are many smaller players, with operations in only a few states. International roaming agreements exist between most operators and many foreign carriers.

Introduction of TATA DOCOMO:

Tata Teleservices Provides mobile services under 3 Brand names:

Tata Indicom (CDMA Mobile operator) Tata DoCoMo (GSM Mobile operator) Virgin Mobile (CDMA Mobile operator)

Tata DoCoMo was formed in November 2008 as an alliance between Tata Teleservices and NTT DoCoMo

Currently, Tata Docomo Mobile service is available Bihar & Jharkhand, Tamil Nadu, Orissa, Andhra Pradesh, Karnataka, Kerala, Kolkata, Mumbai, Maharashtra & Goa, Madhya Pradesh & Chhattisgarh, Haryana, Chennai, Eastern Uttar Pradesh, Western Uttar Pradesh, Punjab, Rajasthan, West Bengal.

NTT DoCoMo holds 26 % stake in the jointly formed company. It has also emerged as the first mobile operator in India to have re-introduced ‘per second’ pulse, after Loop Mobile (formerly BPL Mobile) discontinued their 'pay per second' service which was introduced in 2004.From October 2009 TRAI announced that TATA tele service is India's no.1 tele service brand.

RESEARCH METHODOLOGY

Research simply means a search for facts, answers to questions and solution to

problem. It is a purposive investigation, an organized inquiry. It seeks to find

explanations to unexplained phenomenon, to clarify the doubtful propositions and

to correct the misconceived facts. In order to comply with our objective and test

our research hypotheses we design a study based on the effect of corporate social

responsibility on the consumer purchase behavior.

TYPE OF RESEARCH

Descriptive Research

Descriptive research, also known as statistical research, describes data and

characteristics about the population or phenomenon being studied. Descriptive

research answers the questions who, what, where, when and how.

Although the data description is factual, accurate and systematic, the research

cannot describe what caused a situation. Descriptive research can be said to have a

low requirement for internal validity.

Descriptive research deals with everything that can be counted and studied. But

there are always restrictions to that. Your research must have an impact to the lives

of the people around you.

http://en.wikipedia.org/wiki/Internal_validity

http://en.wikipedia.org/wiki/Statistical_population

http://en.wikipedia.org/wiki/Statistics

TYPE OF SAMPLING

Sampling is the use of a subset of the population to represent the whole population

for the purpose of. Probability sampling, or random sampling, is a sampling

technique in which the probability of getting any particular sample may be

calculated. For the present study we have taken convenience sampling, a type of

non random/ non probability sampling techniques.

SAMPLE SIZE

The sample size for our research is 100 which includes sample of age groups

below 30 and above 30.

DATA COLLECTION-

http://en.wikipedia.org/wiki/Probability

http://en.wikipedia.org/wiki/Random_sampling

http://en.wikipedia.org/wiki/Population_(statistics)

http://en.wikipedia.org/wiki/Sampling_(statistics)

Data collection is the process of collecting information for use in evaluation. The

most common methods are surveys, interviews, pre and post-testing, professional

observation, self-report and review of existing records. The gathering of

information (figures, words or responses) from administered questionnaires that

describe some situation from which conclusions can be drawn. It is also the

process of gathering and measuring information on variables of interest, in an

established systematic fashion that enables one to answer stated research questions,

test hypotheses, and evaluate outcomes. There are two types of data in data

collection:-

Primary Data-it is the first hand information that is collected for the survey.

It includes the behavioral responses, measuring attitudes, observation.

Observation

Consumer’s purchasing behavior of FMCG products

(P&G, ITC, Britannia, HUL)

Questionnaire: Structured and unstructured

Secondary data- a secondary source is a document or recording that relates

or discusses information originally presented elsewhere. A secondary source

contrasts with a primary source, which is an original source of the

information being discussed. Secondary sources involve generalization,

analysis, synthesis, interpretation, or evaluation of the original information.

LIMITATION

Geographical Constraints

Sample size was restricted to Bhubaneswar as it was difficult to approach people outside that because of time constraint. So sample size was limited.

Improper decision- many respondent could not have sufficient time to answer/fill the questionnaire.

Inadequate information- some of the questions were not answered/ filled properly or accurately.

Time limitation- I had very less days time for project it was insufficient to reach every segment and prospect.

Limitation of the study

The study was limited to Tata docomo prepaid mobile user only.

The study was limited only to know the level of satisfaction of the prepaid Tata customer and no further action was taken to make them satisfied if they were not satisfied.

The study was limited to only for few days so each and every aspect of satisfaction could not be covered.

The management did not disclose the confidential data.

Company Profile

Tata Docomo is Tata Teleservices Limited's telecom service on the GSM platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata

Teleservices has received a license to operate GSM telecom services in 19 of India's 22 telecom Circles-and has also been allotted spectrum in 18 telecom circles. Of these, it has already rolled out services in

all the 18 Circles that it received spectrum in from the Government of India-Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Maharashtra, Mumbai, Madhya Pradesh-Chhattisgarh, Haryana-Punjab,

Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan.

Tata Docomo has also become the first Indian private operator to launch 3G services in India, with its recent launch in all the nine telecom Circles where it bagged the 3G license. In association with its partner

NTT DOCOMO, the Company finds itself suitably positioned to leverage this first-mover advantage. With 3G, Tata Docomo stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is

one of the world's leading mobile operators-in Japan, the company is the clear market leader, used by nearly 55 per cent of the country's mobile phone users.

NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have

defined industry benchmarks like 3G technology, as also products and services like i-Mode, e-wallet and a plethora of lifestyle-enhancing applications. Last year itself, while most of the rest of the industry was

only beginning to talk of 4G technology and its possible applications, DOCOMO had already concluded conducting 4G trials in physical geographies, not just inside laboratories!

DOCOMO is a global leader in the VAS space, both in terms of services and handset designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO partnership will see offerings

such as these being introduced in the Indian market through the Tata Docomo brand.Tata DOCOMO has also set up a ‘Business and Technology Coordination Council', comprising of senior

personnel from both companies. The council is responsible for the identification of key areas where the two companies will work together. DOCOMO, the world's leading mobile operator, will work closely with

the Tata Teleservices Limited management and provide know-how to help the company develop its GSM business.

On the CDMA platform, despite being the latest entrant, Tata Indicom has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices is the

pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves over 84 million customers in more than 450,000 towns and

villages across the country, with a bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services.

Brand Stores We love having you as a part of our ever-expanding Tata Docomo family. And as an important member of the Docomo family, we try our best to make your life a little bit better and simpler.

It's our pleasure to inform you of our one-stop , must-visit brand stores that offer you everything from better voice and data products to complete solutions for all your office and residential internet and

connectivity needs.Here you'll find-

* Voice connections that let you connect in your style through an exciting array of Family plans,

Add on plans and Unlimited plans. * Get online at ease and at speed through the next gen wireless broadband connections; Photon

MAX Wi- Fi, Docomo 3G devices, Photon MAX and Photon Plus. * The convenience of internet activation on your smartphone and support for downloading the

latest apps. * The ease of bill payments through various modes of payments viz. cash, cheque or credit cards.

* Stress- free prepay SIM cards and recharges. * Answer to any and all your questions and queries.

Its time to stop reading and start walking to your very own brand store!

TATA DOCOMO

TATA DOCOMO, is an Indian cellular service provider on the GSM, CDMA and platform-

arising out of the strategic joint venture betweenTata Teleservices and NTT Docomo in

November 2008. It is the country's sixth largest operator in terms of subscribers (including both

GSM and CDMA).

Tata DOCOMO is Tata Teleservices Limited's telecom service on the GSM platform-

arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in

November 2008. Tata Teleservices has received a license to operate GSM telecom services in 19

of India's 22 telecom Circles-and has also been allotted spectrum in 18 telecom circles. Of these,

it has already rolled out services in all the 18 Circles that it received spectrum in from the

Government of India-Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Maharashtra,

Mumbai, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal,

Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan.

Tata DOCOMO has also become the first Indian private operator to launch 3G services in India,

with its recent launch in all the nine telecom Circles where it bagged the 3G license. In

association with its partner NTT DOCOMO, the Company finds itself suitably positioned to

leverage this first-mover advantage. With 3G, Tata DOCOMO stands to redefine the very face of

telecoms in India. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-

in Japan, the company is the clear market leader, used by nearly 55 per cent of the country's

mobile phone users.

NTT DOCOMO has played a major role in the evolution of mobile telecommunications through

its development of cutting-edge technologies and services. Over the years, technologists at

DOCOMO have defined industry benchmarks like 3G technology, as also products and services

like i-Mode, e-wallet and a plethora of lifestyle-enhancing applications. Last year itself, while

most of the rest of the industry was only beginning to talk of 4G technology and its possible

applications, DOCOMO had already concluded conducting 4G trials in physical geographies, not

just inside laboratories!

DOCOMO is a global leader in the VAS space, both in terms of services and handset designs,

particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO

partnership will see offerings such as these being introduced in the Indian market through the

Tata DOCOMO brand.

Tata DOCOMO has also set up a ‘Business and Technology Coordination Council', comprising

of senior personnel from both companies. The council is responsible for the identification of key

areas where the two companies will work together. DOCOMO, the world's leading mobile

operator, will work closely with the Tata Teleservices Limited management and provide know-

how to help the company develop its GSM business.

On the CDMA platform, despite being the latest entrant, Tata Indicom has already established its

presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices

is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Ltd,

along with Tata Teleservices (Maharashtra) Ltd, serves over 84 million customers in more than

450,000 towns and villages across the country, with a bouquet of telephony services

encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline

Services.

History

TATA DOCOMO is part of the Indian conglomerate Tata Group. The company received the

license to operate GSM services in nineteen telecom circles and was allotted spectrum in

eighteen of these circles and launched GSM services on 24 June 2009. It began operations first

in South India and currently operates GSM services in eighteen of twenty two telecom circles. It

has licenses to operate in Delhi but has not been allocated spectrum from the

Government. Docomo provides services throughout India. Tata DOCOMO offers

both prepaid and postpaid cellular phone services. It has become very popular with its one

second pulse especially in semi-urban and rural areas.[citation needed]

On 5 November 2010, Tata DOCOMO became the first private sector telecom company to

launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of

December 2010.

In April 2011, TATA DOCOMO signed on Bollywood actor RanbirKapoor as its brand

ambassador on a three year contract.

NTT Docomo holds 26% share in the jointly formed company. It has also emerged as the first mobile operator in India to have re-introduced ‘per second’ pulse, after Loop Mobile (formerly BPL Mobile) discontinued their 'pay per second'

service which was introduced in 2004.From October 2009 TRAI announced that TATA tele service is India's no.1 tele service brand Tata Teleservices Limited spearheads the Tata Group’s presence in the telecom sector. The Tata Group had revenues of around US $75 billion in financial year 2008-09, and includes over 90 companies, over 3,50,000 employees worldwide and more than3.5million shareholders.

Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand Tata.

Indicom and today enjoys a pan-India presence through existing operations in all of India’s 22 telecom Circles. The company is also the market leader in the fixed wireless telephony market with its brand Walky. The company has recently introduced the brand Photon to provide a variety of options for wireless mobile broadband access. The company’s network has been rated as the ‘Least Congested’ in India for last five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys.

Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA DOCOMO brand name. TATA DOCOMO arises out of the

Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATA DOCOMO has received a pan-India license to operate GSM telecom services—and has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 14 of India’s 22 telecom Circles in a quick span of under six months. The company plans to launch pan-India operations by the end of FY 2009-10.

TATA DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per- second tariff option-part of its ‘Pay for What You Use’ pricing paradigm. Tokyo based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50 per cent of the ountry’s mobile phone users.

Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, serves over 58 million customers in more than 410,000 towns and villages across the country, with a bouquet of telephony services encompassing mobile services, wireless desktop phones, public booth telephony, wire line services and enterprise solutions.

In December 2008, Tata Teleservices Limited announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited-with the combined entity kicking off operations in early 2009 with 18,000 towers, thereby becoming

the largest entity in this space-and with the highest tenancy ratios in the industry. The WTTILQuippo combine is targeting over 50,000 towers by the end of FY 2010-11.

Rebranding

On 20 October 2011, Tata DoCoMo brought its brands - CDMA, GSM, Walky (Fixed Wireless

Phone), Photon, INTERNET - under the Tata Docomo name. All subscribers to these services

were migrated to the Docomo brand on 20 October 2011. The companies other brands - Virgin

Mobile and T24 - are not part of the rebranding and will retain their names.

Internet Leased line Certificates:

TATA DOCOMO has already attained ISO 9000 and all the major units/ division of TATA DOCOMO

have been upgraded to the latest ISO 9000:2000 version of quality management. TATA DOCOMO has

secured ISO 14001 certification for environmental management systems and OHSAS 18001

certification for occupational health and safety management systems for its major units/ divisions.

The company’s inherent potential coupled with its strong performance over the years, has resulted in it

being chosen as one of the“NAVRATNA”

Public sector enterprises (PSEs), which are to be supported by the government of India in their endeavor

to become future global players.

VISION, MISSION & VALUES

OF

TATA DOCOM

TATA DOCOMO defines its vision, mission, values and objectives as follow:

VISSION – To become a world class, innovative, competitive and profitable engineering

enterprise providing total business solutions.

MISSION – To be the leading Indian engineering enterprise providing quality products, systems

and services in the field of energy, transportation, industry, infrastructure and the potential

areas.

VALUES –

Meeting commitments makes to internal and external customers.

Fostering learning, creativity and speed of response.

Respect of dignity and potential of individuals.

Loyalty and pride in the company.

Team playing.

Zeal to excel.

Integrity and fairness in all matters.

OBJECTIVES - TATA DOCOMO defines its objectives as follows:-

Growth – To ensure a steady growth by enhancing the competitive edge of TATA DOCOMO in

existing business, new area and international operations so as to fulfill national expectation for TATA

DOCOMO.

Profitability – To provide a reasonable and adequate return on capital employed, primarily

through improvements in operational efficiency, capacity utilization and productivity, and

generates adequate, internal resources to finance the company’s growth.

Customer focus – To build a high degree of customer confidence by providing increased value

for his money through international standards of product quality, performance and superior

customer services.

People orientation – To enable each employee to achieve his potential, improve his capabilities,

perceive his role and responsibilities and participate and contribute positively to the growth

and success of the company. To invest in human resource continuously and be alive to their

needs.

Technology – To achieve technological excellence in operation by development of indigenous

technologies and efficient absorption and adaptation of imported technologies to sustain needs

and priorities, and provide a competitive advantage to the company.

Image – To fulfill the expectation which shareholders like government as owner, employees,

customers and the country at large have from TATA DOCOMO.

POLICIES OF TATA DOCOMO

QUALITY POLICY:

To acquire and maintain a leading position as a supplier of Quality products to national /International

standards and to meet the requirements of customers.

ENVIRONMENTAL POLICIES

Compliance with applicable Environmental Legislation / Regulation.

Continuous improvement in environment management system to protect our natural

environment and control pollution.

Promotion of activities for conservation of resources by Environmental management.

Enhancement of environment awareness among employees, customers and suppliers.

OCCUPATIONAL HEALTH AND SAFETY POLICY:

Compliance with applicable legislation and Regulations.

Setting objectives and targets to eliminate / minimize risk due to occupational safety hazards.

Appropriate structure training to employees on occupational health and safety (OH&S)

aspects.

Formulation and maintenance of OH&S management programmes for continual improvement.

Periodic review of OH&S management system to ensure its continuing suitability, adequacy and

effectiveness.

PARTECIPATION IN THE “GLOBAL COMPACT” TO THE

UNITED NATIONS

The “Global Compact” is a partnership between the UNITED NATIONS, the business

community, international labour and NGOs. It provides a forum for them to work together

and improve corporate practices through co-operation rather then confrontation.

TATA DOCOMO has joined the “GLOBAL COMPACT” of United Nations and has

committed to support it and the set of core values enshrined in its nine principles.

PRINCIPLES OF GLOBAL COMPACT

Human Rights

Business should support and respect the protection of internationally proclaimed human rights.

Make sure they are not complicit in human rights abuses.

Labour Standards

Business should uphold the freedom of association and the effective recognition of the right to

collective bargaining.

The elimination of all forms of forces and compulsory labour.

The effective abolition of child labour.

Eliminate discrimination.

ENVIRONMENT

Businesses should support a precautionary approach to environmental challenges.

Undertake initiative to promote greater environmental responsibility.

Encourage the development and diffusion of environment-friendly technologies. By joining the “Global

Compact”, TATA DOCOMO would get a unique opportunity of networking with corporate with sharing

experience relating to social responsibility on global basis.

TATA DOCOMO IN INDIA

RIGIONAL OFFICES (POWER SECTORS)

1. New Delhi (Northern Region)

2. Kolkata (Eastern Region)

3. Nagpur (Western Region)

4. Chennai (Southern Region)

BUSINESS OFFICES

1. Bangalore

2. Bhubaneshwar

3. Chandigarh

4. Chennai

5. Guwahati

6. Jabalpur

7. Jaipur

8. Kolkata

9. Lucknow

10. Mumbai

11. New Delhi

12. Patna

13. Ranchi

14. Secunderabad

15.Vadodara

TATA DOCOMO’s MANUFACTURING UNITS

1. Bangalore A. Electronic Division

B. Industrial systems group

C. Electro porcelains Division

2. Bhopal: Heavy Electrical Plant

3. Gowindwal: Industrial valves plant

4. Haridwar: Heavy electrical Equipment Plants

5. Hyderabad: Heavy Power Equipment Plant

6. Jagdishpur: Insulator Division

7. Jhansi: Transformer Plant

8. Rudrapur: Component Fabrication Plant

9. Ranipet: Boiler Auxiliaries Plant

10. Tiruchirapally: A. High pressure Boiler Plant

B. SSTP & Magneto-Hydrodynamics

11.Varanasi: Heavy Equipment Repair Plant

SERVICE CENTERS

1. Banglore

2. Chandigarh

3. kolkata

4. Nagpur

5. New Delhi

6. Patna

7. Secunderabad

8. Vadodara

9. Varanasi

OTHER UNITS

Project Engineering Division, New Delhi.

1. Research & Development Division, Hyderabad.

2. Oil Rigs Division, New Delhi.

3. Regional Operation Division, New Delhi.

4. Market & Sales Division, New Delhi.

5. Power Project Division, New Delhi.

TATA DOCOMO’s CONTRIBUTION TO INDUSTRY

Since inception in 1982 the industry sector business has grown at an impressiveRate and today contributes over half of TATA DOCOMO’s turnover.TATA DOCOMO, today, supplies all major equipment for the industries: AC/DC Machines, alternators, centrifugal compressors, special reactor columns, heat Exchangers, pressure vessels, gas turbine based cogenerations plants, steam Generators, complete range of steam generators for process industries, dieselPower plants, solar water heating systems, photo-voltaic systems,etc.

In the transportation field TATA DOCOMO range covers AC locomotives, AC/DC dual Voltage locos, traction

motors & transformers, electrics for AC, DC and dual Voltage Emus diesel power car and diesel electric

locos.TATA DOCOMO is the leader in the power transmission field with equipment up to the Highest system

voltage: power and instrument Transformers, shunt reactor, Insulators, energy meters, substations, static

compensation schemes as well as High voltage DC transmission systems (HVDC).

AWARDS WON BY TATA DOCOMO : -

International Awards

Shri R.S. Babu, GM, BAP-Ranipat received the prestigious Keith Hartley memorial medallion for the year 2000

at the international welding conference organized by the international institute of welding for his outstanding

contribution to welding technology in the country.

National Awards

PM’s Shram Awards

National Productivity council’s productivity performance awards

Vihswakarma Rahtriya Puruskars

National Safety Awards

Golden Peacock National Quality Awards

Engineering Export Promotion Council’s (EEPC) Award

Inssan Awards

Value engineering Awards

Energy conservation Awards

Ecological Awards

Best Executive Awards

Samman Patra

Best employer for physically handicapped

Best Physically Handicapped employee Award

Information Technology Professional Award

Seven employees of Tiruchirapally unit won the govt. of Tamil Nadu award for outstanding

workers, “Tamilaga Arasin Uyarntha uzhaipalar viruthu.”

MARKETING STRATEGY

Tata Docomo appears to be banking heavily on its tariff plans – the company is offering a 1 second pulse instead of the usual 1 minute pulse that other telecom operators are offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A nifty little application “How much can you really save” on Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually applies. Now while this plan might sound unique, it isn’t that it hasn’t been tried before: back in 2004, Tata Indicom had launched 1 second pulse plans, which going by their current plans, appears to have been shelved.

• Tata Indicom storms pr-paid market launches True Paid • True Paid symbolizes the only "honest and transparent" pre-paid offering

available In India. • True Paid is India's first T-SIM based mobile service offering optimum

value for Money. • Tata Indicom launches 2 T-SIM-enabled and 4 non T-SIM-enabled

handsets.

MARKETING MIX 4P’S OF MARKETING MIX : Product Price Place Promotion.

PRODUCT : TATA DOCOMO having good range of services. Tata Docomo provides both

postpaid and prepaid services. Tata Docomo having good quality network which provides clarity in voice.

PRICE: It having attractive tariff plan: TATA DOCOMO having 1paisa /sec it is

applicable for both prepaid and postpaid.

PLACE It having good range of channels of distribution: As Tata already exist in this

field of telecommunications as Tata Indicom. It has wide range of channels of distribution to sell TATA DOCOMO services.

PROMOTION: Advertising: TATA DOCOMO following different style of advertising pattern

in TV’s and newspapers. Due to that reason it was reaching public very fast.

ADVERTISING MEDIA CHANNELS: India - Tata Docomo, the youngest among telecom players in India to offer

GSM, is presently banking on its services to garner visibility and a share in the telecom pie. The launch of Tata Docomo also announced the intention of the brand to associate with the thought 'do'. Tata Docomo, for the first time in the country, offered pay-per-second billing; though other telecom providers have followed suit since. The company has carried out a few adverts that highlight the brand's unique features and some other topical advertising during Ganesh Chaturthi and Diwali. The latest from the GSM provider is the 'Friendship Express' TVC. The ad opens inside train, where everyone is doing their own thing. A couple of the travelers don't like the solemn mood and start humming the Docomo tune. Slowly and steadily, others pitch in and soon most of the train is singing along. The ad ends with the super, 'Why walk alone when we can dance together'.

Data analysis :

TABLE 1: AGE OF THE RESPONDENT

Respondents Frequency PercentValid

PercentCumulative

Percent

<30 70 70.0 70.0 70.0 >30 30 30.0 30.0 100.0 Total 100 100.0 100.0

Inference:

Out of 100 respondents 70% falls under the age group of less than 30 and 30% falls under the age group of above 30.

TABLE 2: GENDER OF THE RESPONDENT

Frequen

cy PercentValid

Percent

Cumulative

PercentVali male 47 47.0 47.0 47.0

d female 53 53.0 53.0 100.0

Total 100 100.0 100.0

Inference:

Out of 100 respondents, 47% are male and 53% female.

Table 3: Occupation of the respondents

Occupation Frequen

cy PercentValid

Percent

Cumulative

Percentbusiness 12 12.0 12.0 12.0

housewife 7 7.0 7.0 19.0

job 11 11.0 11.0 30.0 student 70 70.0 70.0 100.0 Total 100 100.0 100.0

Inference:

Out of 100 respondents, 12% comes under the category “business”, 7% are house wives, 11% comes under the category “job”, and 70% are “students”.

Table 4: mobile service the respondent uses

Mobile service

Frequency Percent

Valid Percent

Cumulative Percent

Airtel 37 37.0 37.0 37.0 Vodaf

one 13 13.0 13.0 50.0 idea 9 9.0 9.0 59.0 cell

one 1 1.0 1.0 60.0

reliance 6 6.0 6.0 66.0

docomo\ 34 34.0 34.0 100.0

Total 100 100.0 100.0

Inference: Out of 100 respondents the mobile users of Airtel are 37%, Vodafone 13%, idea 9%, cell one 1%, reliance 6% and docomo 34%

Table 5: purpose of usage of mobile service

Frequen

cy PercentValid

Percent

Cumulative

PercentValid busin

ess 3 3.0 3.0 3.0

personal 64 64.0 64.0 67.0

both 33 33.0 33.0 100.0Total 100 100.0 100.0

Inference:

Out of 100 respondents, 3% use it for business, 64% for personal use and 33% for business as well as for personal use.

Table 6: spending per month

Frequen

cy PercentValid

Percent

Cumulative

PercentValid <100 14 14.0 14.0 14.0

100-300 59 59.0 59.0 73.0

301-500 18 18.0 18.0 91.0

>500 9 9.0 9.0 100.0Total 100 100.0 100.0

Inference:

In a month Out of 100 respondents, 14% spend less than 100, 59% spend between the range of 100- 300, 18% spend between the range of 301-500 and 9% spend more than 500.

Table 7: airtime per day

Frequen

cy PercentValid

Percent

Cumulative

PercentValid <30mi

n 31 31.0 31.0 31.0

30min-2hrs 45 45.0 45.0 76.0

2hrs-5hrs 18 18.0 18.0 94.0

>5hrs 6 6.0 6.0 100.0Total 100 100.0 100.0

Inference:

Out of 100 respondents, 31% talk for less than 30 min per day, 45% talk between 30 min to 2 hours, 18% talk between 2 hours to 5 hours and 6% for more than 5 hours.

Table 8: factor considered while switching brand

Frequen

cy PercentValid

Percent

Cumulative

PercentValid price 45 45.0 45.0 45.0

good network coverage

48 48.0 48.0 93.0

customer service 6 6.0 6.0 99.0

other factors

1 1.0 1.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 45% consider price, 48% good network coverage, 6% customer service and 1% other factors (location of dealers, the service providers used by family members) as an important factor while switching their brand.

Table 9: Docomo’s 1p/sec plan is better than other services (local)

Frequen

cy PercentValid

Percent

Cumulative

PercentValid yes 38 38.0 38.0 38.0

no 43 43.0 43.0 81.0can't say 19 19.0 19.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 38% think, while 43% don’t, 19% can’t say that Docomo’s 1p/sec plan is better than other services providers for local call rates.

Table 10: Docomo’s 1p/sec plan is better than other services (STD)

Frequen

cy PercentValid

Percent

Cumulative


no 35 35.0 35.0 82.0can’t say 18 18.0 18.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 47% think, while 35% don’t, 18% can’t say that Docomo’s 1p/sec plan is better than other services providers for STD call rates.

Table11: use of 1p/sec plan

Frequen

cy PercentValid

Percent

Cumulative

PercentValid

yes 51 51.0 51.0 51.0no 49 49.0 49.0 100.0Total 100 100.0 100.0

Inference:Out of 100 respondents, 51% use, while 49 don’t use 1p/sec plan

Table12: if yes which service

Frequency PercentValid

PercentCumulative

PercentAirtel 14 14.0 27.5 27.5

Vodafone 1 1.0 2.0 29.4

reliance 3 3.0 5.9 35.3 docomo 32 32.0 62.7 98.0 others 1 1.0 2.0 100.0 Total 51 51.0 100.0

Inference:Out of 51 respondents who use 1p/sec scheme, 14% use Airtel, 1% use Vodafone, 3% use reliance, 32% use docomo and 1% use other network services.

Table13: if not interested in 1p/sec plan?

Frequen

cy PercentValid

Percent

Cumulative


no 29 29.0 59.2 100.0Total 49 49.0 100.0

Missing

System 51 51.0

Total 100 100.0

Inference:Out of 49 respondents, who don’t use 1p/sec scheme 20% are interested to opt 1p/sec plan while 29% are not.

Table14: if interested, which service

Respondents Frequency PercentValid

PercentCumulative Percent

Airtel 8 8.0 40.0 40.0 Vodafone 4 4.0 20.0 60.0 Idea 1 1.0 5.0 65.0 cell one 1 1.0 5.0 70.0 docomo 5 5.0 25.0 95.0 others 1 1.0 5.0 100.0 Total 20 20.0 100.0

Inference:Out of 20 respondents, who don’t use this scheme but are interested in using this scheme, 8% prefer Airtel, 4% prefer Vodafone, 1% prefer idea, 1% prefer cell one, 5% prefer docomo, the remaining 1% prefer others (Aircel)

Table15: rating for docomo: beneficiary in terms of tariffs

Frequen

cy PercentValid

Percent

Cumulative

PercentValid strongly

disagree 4 4.0 4.0 4.0

disagree 5 5.0 5.0 9.0neither agree nor disagree

30 30.0 30.0 39.0

agree 50 50.0 50.0 89.0strongly 11 11.0 11.0 100.0

agreeTotal 100 100.0 100.0

Inference:Out of 100 respondents, 4% strongly disagree, 5% disagree, 30 %are neutral, 50% agree, 11% strongly agree that Docomo’s 1p/sec plan is beneficiary in terms of tariffs.Table16: rating for Docomo’s tactic to attract customers (1 p/sec plan)

Frequen

cy PercentValid

Percent

Cumulative

PercentValid strongly

disagree 2 2.0 2.0 2.0

disagree 1 1.0 1.0 3.0neither agree nor disagree

38 38.0 38.0 41.0

agree 25 25.0 25.0 66.0strongly agree

34 34.0 34.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 2% strongly disagree, 1% disagree, 38 %are neutral, 25% agree, 34% strongly agree that Docomo’s 1p/sec plan as a tactic to attract customers.Table17: rating for Airtel

Frequen

cy PercentValid

Percent

Cumulative

PercentValid excell

ent 37 37.0 37.0 37.0

good 53 53.0 53.0 90.0poor 5 5.0 5.0 95.0no opinion

5 5.0 5.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 37% feel that Airtel’s pricing scheme are excellent, 53% feel it’s good, 5% feel it is poor, while the remaining 5% have no opinion.

Table18: rating for docomo

Frequen

cy PercentValid

Percent

Cumulative

PercentValid excell

ent 39 39.0 39.0 39.0


8 8.0 8.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 39% feel that Docomo’s pricing scheme are excellent, 48% feel it is good, 5% feel it is poor, while the remaining 8% have no opinion.

Table19: rating for Aircel

Frequen

cy PercentValid

Percent

Cumulative

PercentValid excell

ent 3 3.0 3.0 3.0


13 13.0 13.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 3% feel that aircel’s pricing scheme are excellent, 28% feel it is good, 56% feel it is poor, while the remaining 13% have no opinion.

Table20: rating for uninor

Frequen

cy PercentValid

Percent

Cumulative

PercentValid excell

ent 13 13.0 13.0 13.0


14 14.0 14.0 100.0

Total 100 100.0 100.0

Inference:Out of 100 respondents, 13% feel that uninor’s pricing scheme are excellent, 38% feel it is good, 35% feel it is poor, while the remaining 14% have no opinion.

Table21: price is considered as an important factor while switching brand

Frequen

cy PercentValid

PercentCumulative

Percentstrongly disagree 1 1.0 1.0 1.0

disagree 3 3.0 3.0 4.0 neither

agree nor disagree

7 7.0 7.0 11.0

agree 51 51.0 51.0 62.0 strongly

agree 38 38.0 38.0 100.0 Total 100 100.0 100.0

Inference:

Out of 100 respondents, 38% strongly agree, 51% agree, 7%neither agree nor disagree, 3% disagree and 1% strongly disagree that they consider price as an important factor while switching their brand.

Table22: consideration of call tariffs while switching brand

Frequency Percent

Valid Percent

Cumulative Percent

not very important 6 6.0 6.0 6.0

not important 5 5.0 5.0 11.0 neither

important nor not important

14 14.0 14.0 25.0

important 26 26.0 26.0 51.0 very important 49 49.0 49.0 100.0 Total 100 100.0 100.0

Inference: out of 100 respondents, 6% consider call tariffs as not very important, 5% consider as not important while 14% consider neither important nor not important, 26% consider as important, 46% consider it as very important while switching brands.Table23: consideration of sms tariffs while switching brand

Freque

ncyPerce

ntValid

PercentCumulative

Percentnot very important 8 8.0 8.0 8.0



36 36.0 36.0 54.0

important 20 20.0 20.0 74.0 very important 26 26.0 26.0 100.0 Total 100 100.0 100.0

Inference: out of 100 respondents, 8% consider call tariffs as not very important, 10% consider as not important while 36% consider neither important nor not important, 20% consider as important, 26% consider it as very important while switching brands.Table24: consideration of sim prices while switching brand

Frequency Percent

Valid Percent

Cumulative Percent

not very important 26 26.0 26.0 26.0



25 25.0 25.0 76.0

important 18 18.0 18.0 94.0 very

important 6 6.0 6.0 100.0 Total 100 100.0 100.0

Inference: out of 100 respondents, 6% consider call tariffs as not very important, 5% consider as not important while 14% consider neither important nor not important, 26% consider as important, 46% consider it as very important while switching brands.

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