the xerox specialty media prospecting guide grow your ... · digital printing on specialty media...

Xerox® Specialty MediaProspecting Guide

The Xerox® Specialty Media Prospecting Guide Grow your volume with high-impact applications

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Forecast for growth

Riding the digital wave. Digital printing on specialty media isn’t just a good idea. It’s your opportunity for growth.

Just take a look at this compelling research:

• Global digital printing revenue today is expected to grow 30% by 2014. (Source: Pira International, Ltd.)

• Color will also play a key growth role in the coming years. Because consumers are inundated with information, communications need to stand out. So it’s no surprise that the total number of production color pages in the U.S. is projected to nearly double what it is today, reaching 200 billion pages in 2014. (Source: Print on Demand 2009–2014 Market Forecast, InfoTrends, 2010)

• Nearly 80% of print professionals say that digital print has increased their company’s profi ts.

(Source: Production Software Investment Outlook, InfoTrends, 2011)

Infotrends also reports that digital color printing will infl uence the type of papers that printers are using, driving trends toward:

• Higher brightness

• Increased use of coated papers

• Heavier average basis weight

All signs point to growth when you take advantage of digital color and premium quality media.

80%

20%

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Break through to a world beyond plain paper

Put Xerox® specialty media to work for you. Then watch your print grow. Your customers are looking for new and interesting ways to break through the clutter in today’s information-overload world. They need quality communication pieces that will stand out.

Xerox® specialty media can help you by offering unique solutions to meet your customer’s needs. It will help you get more work and retain your existing customers plus grow your customer base. Specialty media can produce new value-add applications that will drive volume, grow your business and increase your profi t margins.

Create new types of jobs with innovative solutions that only Xerox® supplies can provide:

• Books and Manuals—Print short runs economically to meet publisher needs, including course packs, trade books and technical manuals.

• Collateral—Retailers are looking for powerful, compelling marketing materials, both static and personalized, that increase brand affi nity and sales.

• Digital Packaging—Produce short-run, specialized packaging with multiple languages, regional preferences or targeted marketing.

• Direct Marketing—Direct mail marketing is expected to remain a core component of retailers’ and marketers’ multi-pronged marketing efforts (Source: Demand Drivers for Printing Paper, Infotrends, 2008). Help your customers achieve greater response rates through highly targeted and relevant direct mailings.

• Photo Publishing—Take advantage of the increasing demand for photo applications, such as high-margin photo books, greeting cards and calendars.

• TransPromo—Get in on the transpromo revolution! This market has increased by 91% in the last fi ve years, and is expected to continue to explode over the next fi ve years (Source: Demand Drivers for Printing Paper, Infotrends, 2008). Leverage full-color variable data printing to add personalized promotions to monthly transactional documents, and virtually guarantee they will be read.

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You will grow your business by delivering high-impact applications with Xerox® specialty media. By providing value-add offerings, you will enter into new markets, attract new customers and get more work from your existing customers. You can help your customers meet their business objectives by providing media solutions they may not have considered, and therefore providing value beyond print.

Innovation and quality are the keys to differentiation. Specialty media can help you expand your print operations capabilities without signifi cant investments in hardware or software. By offering the unique solutions featured in this Media Guide, you’ll achieve greater results and secure long-term growth.

These applications speak for themselves. Print some samples to show your customers.

You’ll see your volume, your results—and your profi ts—grow.

Help your customers break through the clutter

Then enjoy breakthrough results. Your customers need new ways to stand out. They want innovative communications to showcase their brand in the best light. Specialty media will enable you to help them generate new ideas and be an important strategic member of your customer’s staff.

value beyond print.

g g g

profi ts grow.

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AccordionPix®

Features and Benefi ts

• Freestanding, sturdy, multi-image, two-sided panoramic array that displays eight photos (four on each side); simplex printing on the 8.5" x 14" sheet yields eight photos and a two-sided document for one click charge; no need for framing or additional support.

Markets to Approach

• Photo – Hospitality – Retail (Consumer) – Prosumer – Professional

• Creative/Marketing Communications – Marketing Agencies – Quick Print – Graphic Arts Printers

Application Ideas

• Desktop or table photo display• Stand-up restaurant menu• Art gallery offerings “catalog”• Innovative business promotion brochure

Printer Compatibility

• iGen3® and iGen4® • Xerox® 700 Family• DocuColor® (DC)8000, 8000AP, 8002, 8080 • DC7000, 7000AP, 7002 • DC240/242/250/252/260• Xerox® 800/1000• DC5000• Xerox® 550/560

DocuCard®


• A highly durable synthetic card—the premium solution. The card itself is designed to be waterproof, tear proof and durable. All solutions are available in customized confi gurations that can be supplied to you pre-printed on the face and reverse of both the card and carrier sheet. Use your laser printer to add variable data.

Markets to Approach

Any industry where ID, loyalty, hospitality and membership cards are required.• Education • Retail• Insurance• Healthcare

Application Ideas

Suitable for membership cards, identifi cation cards and loyalty cards where durability and professional looking images are a factor.

• Exhibition Tickets• Security Passes• Warranty Cards• Pin Number Cards• Membership Cards• Hotel Loyalty Cards• Retail Loyalty Cards


• iGen3® and iGen4® • Xerox® 700 Family• DC8000, 8000AP, 8002, 8080 • DC7000, 7000AP, 7002 • DC240/242/250/252/260• Xerox® 800/1000• Xerox® 550/560• Xerox Nuvera®

DocuMagnetFeatures and Benefi ts

• Digitally optimized coated or uncoated carrier sheet enables highest image quality. The magnet is pre-magnetized and is easily peeled from front carrier sheet once printed; just print and go—no additional fi nishing required. The magnet is available in a variety of shapes and sizes within 2.125" x 3.375" boundaries.

Markets to Approach

• Real Estate• Retail• Ad Agencies• Academic Institutions• In-Plants/CRDs • Quick Printers

Application Ideas

• Direct Mail/1:1 Marketing• Save the Date Magnets• Real Estate Magnets• Refrigerator Magnets


• iGen3® and iGen4® • Xerox® 700 Family• DC8000, 8000AP, 8002, 8080 • DC7000, 7000AP, 7002 • DC240/242/250/252/260• Xerox® 550/560• Xerox Nuvera®

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Document FoldersFeatures and Benefi ts

• All pockets have slits for inserting business cards (post printing)

• Folders can be duplex printed

• Pockets are affi xed post printing with choice of affi xing one or two pockets for greater fl exibility

• Standard size folders, available in uncoated or coated cover weight

Markets to Approach

• Ideally suited to any market where a personalized folder is desirable.

Application Ideas

They can be used to hold: • Presentations• Sales Collaterals• Real Estate Materials• Seminar Agendas• Personalized Business • Proposals


• iGen3® and iGen4® • Xerox® 700 Family • DocuColor® (DC)8000, 8000AP, 8002, 8080 • DC7000, 7000AP, 7002 • DC240/242/250/252/260• Xerox® 800/1000• Xerox® 550/560• Xerox Nuvera®

DuraPaper®


• Durable synthetic tear-resistant, waterproof, dirt/grease/smudge repellent; well suited to lamination for added strength and image protection; available in various weights and sizes.

Markets to Approach

• Suited to markets having applications requiring durable yet soft and pliable substrate; well suited to outdoor use.

Application Ideas

• Durable Brochures • Airline Tray Inserts• Maps • Safety Evacuation Maps• Menus and Heavy Weight Signage


• iGen3® and iGen4® • Xerox® 700 Family • DC8000, 8000AP, 8002, 8080 • DC7000, 7000AP, 7002 • DC240/242/250/252/260• Xerox® 800/1000• Xerox® 550/560

EverFlat®


• Produce distinctive books on heavy cover-weight paper that lays and stays fl at

• Unique integrated hinge enables expanded layout options for text, graphics and photos—including full crossovers—without image loss in the gutter

• Easy to hold. Easy to read. Pages lie fl at and won’t fl ip over on their own.

Markets to Approach

• Photo – Retail (Consumer) – Prosumer – Professional

• Education

• Book Publishers

• Creative/Marketing Communications – Marketing Agencies – Quick Print – Graphic Arts Printers

Application Ideas

• Photo Books• Cookbooks• Music Books• Computer/Technical Manuals• Textbooks• Yearbooks


• iGen3® and iGen4® • DC240/242/250/252/260• Xerox® 800/1000

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FunFlip®


• An unforgettable, interactive, four-sided, dimensional application.

Markets to Approach

• Photo – Retail (Consumer) – Prosumer – Professional – Creative/Marketing Communications – Marketing Agencies – Quick Print – Graphic Arts Printers

• Essentially ideal for any business looking for an extraordinarily unique way to promote itself

• From a consumer standpoint, a classic complement to the 4" x 6" photo

Application Ideas

• Product Promotions• Business Cards• Company Presentations• Party Favors• Invitations• Holiday Cards


• iGen3® and iGen4® • Xerox® 700• DocuColor® (DC)8000, 8000AP, 8002• DC7000, 7000AP, 7002• DC240/242/250/252/260• Xerox® 800/1000• Xerox® 550/560• Xerox Nuvera®

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PhotoPixFeatures and Benefi ts

• Pre-perforated, tabloid-size sheet for a glossy photo reprint

• One sheet yields one 8" x 10", one 5" x 7" and four wallet-size photos

• Also available with six 4" x 6" photos

• Simplex prints yield six pre-kiss-cut photos for one click charge

• No cutting: photos peel off

• Folds to fi t standard size envelope —no additional post-printing work required

Markets to Approach

• Classic School Photo Application – Primary/Secondary/Higher Education – Photo Studios

• Quick Printers

Application Ideas

• Classic School Photos• Sports (Individual/Team) Photos• Holiday Portraits


• iGen3® and iGen4® • Xerox® 700 • DC8000, 8000AP, 8002 • DC7000, 7000AP, 7002 • DC240/242/250/252/260

Premium Digital CarbonlessFeatures and Benefi ts

• Benchmark image legibility on multiple-part forms

• Crisp easy-to-read imagery, 15% darker than any competitive product

• Improved runability—load the trays and let it run

• Clean running—reduced dust and contamination

• Superior toner adhesion

• Approved across a wide range of Xerox® digital equipment means one product and one inventory does it all—saving time and money

Markets to Approach

• Industries desiring ability to print short-run, carbonless, multi-part forms in-house; ideally suited to printing variable data carbonless forms

Application Ideas

• Work Orders• Pharmaceutical Case Report Forms• Insurance Claim Forms• Purchase Orders/Invoices• Job Estimates• Shipping Forms• Legal Contracts• Packing and Routing Slips• Credit/Employment Applications• Requisitions


• iGen3® and iGen4® • Xerox® 700 Family• DocuColor® (DC)8000, 8000AP, 8002, 8080 • DC7000, 7000AP • DC5000, 5000AP• DC240/242/250/252/260• Xerox® 550/560• Xerox Nuvera®

• DocuTech®

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Premium Never Tear PaperFeatures and Benefi ts

• Tested and approved for color and high-end black-and-white digital printing

• Synthetic polyester fi lm with matte fi nish for outstanding image quality

• High opacity and whiteness for excellent brightness and shade

• Wide range of thicknesses and sizes (standard and custom)

• Highly tear resistant non-porous rigid material; specially designed for high-handle documents and outdoor applications; water/weather proof

• Available in a variety of sizes and thicknesses to suit many different applications

Markets to Approach

• Suited to markets having applications requiring durable, rigid, water/weather proof substrate; well suited to high handling and outdoor use

Application Ideas

• Lightweight Manual/Catalog Pages • Airline Tray Inserts • Maps• Safety Evacuation Maps• Menus• Luggage Tags• Garden Plant Tags and Stakes • ID Cards and Heavyweight Signage


• iGen3® and iGen4®

• Xerox® 700 Family• DocuColor® (DC)8000, 8000AP, 8002, 8080 • DC7000, 7000AP, 7002 • Xerox® 800/1000• Xerox® 550/560• Xerox Nuvera®

Removable SignageFeatures and Benefi ts

• Tested and approved for high-end and offi ce color printing

• Easy to reposition with no loss of “cling” thanks to low-tack adhesive

• Engineered to lay fl at

• Digitally optimized for consistent image quality

• Clear, opaque and white vinyl face sheets in 11- and 17-inch sizes

Markets to Approach

• Ideal for markets that need high-impact durable signage with stunning color graphics and razor-sharp text that can be easily repositioned when needed.

Application Ideas

• Promotional Signage• Point-of-Purchase Displays• Window Advertising


• iGen3® 110• DC7000/8000• 6180®/6135/180 HLC/4635®

• 4110®/4127®

• DC240/250 • Xerox Nuvera® 100/120, DC/P and DPS• DX 700• Xerox® 800/1000

UltraMagnetFeatures and Benefi ts

• High-strength magnet (magnetized post-process), large cut-sheet solution with a glossy coated paper face sheet, which can be used to produce customized multi-up, personalized magnets on the Xerox® iGen3® or iGen4® Digital Color Press.

• Well suited to die-cutting.

Markets to Approach

• This product provides an unprecedented amount of fl exibility and creativity, allowing on-demand and short-run production of direct mail and promotional advertising magnets.

Application Ideas

• Business Cards• Calendars • Promotional Refrigerator Magnets

– Restaurants and Food Delivery – Property Sales – Promotional Advertising – Recruitment Agencies – Doctor, Dentist and other Health Appointments


• iGen3® and iGen4®

• Xerox® 800/1000

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Our results-generating business development support will help you add new services and offerings to attract new customers and get more work from your current customers. We’ll give you the support, resources and expertise you need to expand your operation and boost your bottom line.

Here are some of the ways we can help:

Sales and Marketing Services will enable you to build marketing plans, create value-add pricing models, target vertical markets and develop your digital print sales force.

Workfl ow Services will help you assess, build, integrate and optimize your workfl ow.

Application Services will help you develop and sell specialized applications in high growth categories.

For more information on our comprehensive collection of Business Development Services, contact your Xerox representative or visit us at www.xerox.com/businessdevelopmentservices.

Business Development Services

Putting Xerox expertise to work for you. You know that digital is where you’ll see growth in your business in the coming years. Xerox Business Development Services is committed to helping our customers capture the growth opportunity that digital printing represents.

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Xerox commitment

Uniquely positioned to drive customer business potential with an innovative approach to digital equipment and paper design, delivering the highest quality products with a strong commitment to the environment . . .

Innovation. Quality. Sustainability. People.

©2011 Xerox Corporation. All Rights Reserved. XEROX®, XEROX and Design®, AccordionPix®, DocuCard®, DocuColor®, DocuTech®, DuraPaper®, EverFlat®, FunFlip®, iGen3®, iGen4®, Xerox Nuvera®, 4110®, 4127®, 4635® and 6180® are trademarks of or licensed to Xerox Corporation in the United States and/or other countries. 08/11

702P000369

For more information, contact your Xerox Supplies Representative, Authorized Reseller, call us toll free or visit us at www.xerox.com.

In the U.S. call 1-800-822-2200

In Canada call 1-800-668-0199

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