T H E w O R L D w I D E L I F T E R

08No.

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Lismannews is the property of Lisman Vorkheftrucks BV

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PartinG With theo roZenBerGIn 1978 Theo Rozenberg started at Lisman. In June 2009 he goes with early retirement.

taiLormade maiLinGsWe use traditional media as little as possible and choose for printing our own advertising. This way we can keep you up to date of our most recent offers and developments.

News from the directors

Go-kart incentiVe continued!In February Lisman started a campaign in which you receive a “Mammoet” Go-Kart upon spending E 10.000, - (in one order).

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04 Lisman suPPorts Good causesAs you know Lisman supports two goodcauses every year. Last year we donatedE 10.000, - to “Child at Venture” andE 10.000, - to the “Manege zonder Drempels”.

Lisman news

2009 had a turbulent start. Of course the credit crunch has its effects on

the international wholesale of forklift trucks. In a short time the market

changed from a sellers to a buyers market. As European Market leader

Lisman pursues a selective but loyal purchasing policy. We are there

for our partners in good and in bad times. On the upside the economic

situation also offers opportunities on the purchasing side.

At the same time the crisis asks for adjustments on the sales side.

Because of the changed proportions in supply and demand we have

adjusted our prices to a lower level. What doesn’t change is our focus

on quality and on our relations. As always you can count on a beautiful

assortment of machines that have been prepared with great care.

We will not deviate from this strategy because we are convinced that

quality and good customer relations will make the difference in these

difficult times We hope to see you in IJsselstein soon!

Best regards, The Directors

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“mammoet Go-kart” Lisman has a name to uphold concerning incentives. When we celebrated our 40 year anniversary in 2007 our customers received the famous pedal fork lift for every order over € 4.000,- We were facing the challenge of finding a new incentive for this year’s campaign. Our choice became the Mammoet Go-Kart. This is not just a Go-Kart, it’s a reliable product from Dutch soil. The Mammoet Go-Kart stands for quality and reliability and symbolizes internal transport. Although this 40kg Go-Kart is a bit bigger than the pedal fork lift, we always manage to find a good place for it in your truck.

WhiLe stock LastsOur Go-Karts quickly found there way to (the kids of) our customers. Because of the great enthusiasm we ordered an extra batch of Go-Karts in April. Therefore you can still profit from this offer. When you spend € 10.000, - in one order you still receive one of these beautiful Go-Karts.This offer is valid while stock lasts, so react quickly.

Who saVes some, has someWe have collected a lot of valuable information during exhibitions and trough our contacts. These old brochures and documents with technical specifications of all the machines we ever traded are stored in the Lisman library.All information is tidily categorized. When needed we can easily find out what engine type or dimensions a machine has. The library is of great value for every department within Lisman.

iron memoriesOur staff have a treasure of information stored in there memory. For example Jos and Anton Lisman together have almost eighty years of experience in the business. A lot of other people in the commercial team have been in the forklift business for quite some time. Feel free to contact us when you have questions about a used machine, quite often we can answer you right away and otherwise we will look it up in our library.

Knowledge is power, this is true for a wholesaler of used material handling equipment as well. Although the internet made information about equipment easily available thisis mostly true for new material. Getting the specifications of machines that are no

longer in production proves to be more difficult. That is why Lisman started collecting documentation for their library forty years ago.

In February Lisman started a campaign in which you receive a “Mammoet” Go-Kart upon spending € 10.000, - (in one order). The campaign is so successful that we will continue for a while.

Go-kart incentiVe continued!

We will look that up:

the Lisman LiBrary

Naut Lisman, the fourth generation, on the Mammoet Go-Kart

A small part of the Lisman library

Product ranGe forkLift trucks

From small to very large (Lifting capacity from 500 kilos to 60 tonnes). I.C (Petrol/LPG gas and Diesel) or Electric powered. All brands of the world, Japanese and European. And always with the Lisman quality guarantee.

Warehouse trucks

All types of warehouse trucks: pallet trucks, stackers, orderpick trucks, low-level orderpick trucks, reach trucks and hi-rackers.

rouGh terrain forkLift trucks

Rough terrain forklift trucks with mast. Two and four-wheel drive. Very suitable for the industry, construction and agricultural sector.

teLehandLers

Rotating and non rotating telehandlers.Terrain trucks with four-wheel drive and four-wheel steering.

access equiPment

Telescopic and articulated hi-rackers. Electrically driven, diesel or bi-fuel powered. with two or four drive, two-wheel or four-wheel steering.

scissor Lifts

Man-up scissor lifts, Electric, diesel or bi-fuel propulsion, 2 or 4-wheel drive. with and without stabs.

containerhandLinG equiPment

Machines with masts or reach stackers, suitable for moving full or empty containers.

side Loaders

These forklift trucks can pick up a load side-ways and transport it on its own load-bed. Available in diesel, LPG and electric versions, as well as two-way and four-way machines. Capacity from 1,000 to 10,000 kg.

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New Loading baysLoGistic chaLLenGeThat this process brings about a lot of internal logistics will come as no surprise. Most machines need to be driven to get trough the ‘Lisman Production line’. Because most of these machines are IC-machines the exhaust fumes need to be reduced. Besides this the supply of used machines keeps increasing. We need the capacity to unload continuously and process these machines so they can go on sale as soon as possible.

dieseL’s Go around the BackIn the light of quick processing we have invested in two new loading bays on the west side of our Head Office on the Techniekweg. We can now unload diesel trucks outside and drive them around the back to our anti-freeze and cleaning area’s, without the exhaust fumes entering our work and storage spaces. This also expanded our supply capacity so we can process machines faster and you can see them quicker.

02In Lisman News 05 we granted you a look in our print shop where we produce our world-wide direct mail. we use traditional media as little as possible and choose for printing our own advertising. This way we can keep you up to date of the most recent offers and develop-ments. The Lisman News and the Lift Truck News are examples of this. Nowadays we try to use many digital options as well.

e-maiLinGsBesides the normal paper Lift Truck News we recently started a digital version in pdf format. This turns out to be a good solution for countries in which the postal delivery service operates slower. This way we can offer our contacts over there the most recent information. Also it turns out that there are certain countries that prefer this way of receiving information above the normal paper mailing. This way we can send out a greater number of mailings without producing more hard copies, and in this way dealing efficiently with raw materials and act more environmentally friendly.

thematic maiLinGsBesides Lift Truck News with our current offers we also circulate regular ‘special mailings’ on A5 paper size. These special mailings are mostly thematic: sometimes based on brand (Toyota, Linde) or based on type (Stackers, Access Equipment). We do not mail these special mailings to our entire customer base, but exclusively to those relations that we know are interested in certain materials or brands.Are you interested in a certain brand or a specific type of material

but you don’t receive these special mailings? Your information in our database is probably not up to date. Our Area Managers update this data continuously. But now you can update them yourself according to your own wishes.

enter your detaiLsOn the homepage of our website www.lisman.nl is a link to update our database. You can enter your actual preferences here and for example choose the brands and type of material you are interested in. Filling out the form will only take a couple of minutes, but enables us to forward only those offers that you have genuine interest in. As a reward for your efforts you will receive an original Lisman-baseball cap!

taiLormade maiLinGs

All machines we purchase are transported to IJsselstein. All these machines are processed in our facility on the Techniekweg. when everything is carefully checked these machines are put up for sale. This thorough approach forms the basis for the quality of Lisman.

free!

Continuous supply of fresh usedmachines at our new loading bays

T H E W O R L D W I D E L I F T E R

03-12-2008

3. #82404

Hyster H-2.50-XM

2500 KG. / 3F431

automatic / superelastic tyres / sideshift

2000

€ 6.250

5.#76955

Linde H-80-D-900-02 (353)

8000 KG. / 2W560

hydrostatic / dual front tyres

superelastic tyres / 4th. valve

steel cabin / 2002

€ 35.500

6. #80993

Samsung SF-45-D

4500 KG. / 2W330

automatic / superelastic tyres

sideshift

2004

€ 12.750

2.#83717

Caterpillar DP-40-KL

4000 KG. / 3F500

automatic / superelastic tyres

sideshift / 5th. valve / steel cabin / 2002

€ 16.750

1. #83568

Liftlux SL-172-24

scissorlift

500 KG. / 1720

WH.1920cm./ 435cm.x230cm. / 2000

€ 21.500

C H E C K O U R D ATA B A S E AT W W W . L I S M A N . N LnewsLift truck

LISMAN VO R K H E F T R U C K S

Te c h n i e k w e g 1 , P. O. b ox 2 3 3 , 3 4 0 0 A E I J s s e l s t e i n , T h e N e t h e r l a n d s

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4. #82636

Kalmar DCD-100-6

10000 KG. / 2W400

automatic / dual front tyres / sideshift

fork positioner / 5th. valve

steel cabin / 2001

€ 35.750

T H E W O R L D W I D E L I F T E R

C H E C K O U R D ATA B A S E AT W W W . L I S M A N . N L

newsLift truck

LISMAN VO R K H E F T R U C K S

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FORKLIFT TRUCKS / WAREHOUSE TRUCKS / ROUGH TERRAIN FORKLIFT TRUCKS TELEHANDLERS / ACCESS EQUIPMENT / SCISSOR LIFTS / CONTAINER HANDLING EQUIPMENT / SIDELOADERS

LISMAN VO R K H E F T R U C K S LISMAN VO R K H E F T R U C K S

Call us +31 (0)30 688 48 84Check our database at www.lisman.nl

BT-Stacker special

2.#84729 / BT LSF-1250/111250 KG. / 3F415115cm. x 57cm. / 2000€ 4.750

3.#84730 / BT LSF-1250/111250 KG. / 2W280115cm. x 57cm. / 1995€ 2.250

1. #84729 / BT LSF-1250/111250 KG. / 3F375115cm. x 57cm. / 1999€ 4.750

16-03-2009

4.#84733 / BT LSF-1250/111250 KG. / 3F415115cm. x 57cm. / 2000€ 4.750

6.#84732 / BT LSF-1250-8/111250 KG. / 3F335115cm. x 57cm. / 2000€ 3.900

5.#84731 / BT LSF-1250-8/111250 KG. / 2F290175cm. x 57cm. / 1998€ 2.750

23. #82022 / BT PPS-1600-M x D1600 KG. / 2S170Cush. 115cm. x 57cm. / 2000€ 1.750

24. #81209 / BT RSS-16001600 KG. / 3F630100cm. x 68cm. NO BATTERY / 1993€ 950

26.#84238 / BT SPS-161600 KG. / 2W375115cm. x 57cm. / 1998€ 1.250

27.#81220 / BT SR-1.6/31600 KG. / 3F630100cm. x 68cm. NO BATTERY / 2002€ 1.250

25. #78762 / BT S-16-D1600 KG. / 2S190115cm. x 57cm. / 2002€ 1.950

Area manager / Costantino Granata

SOLDbattery ‘07 battery ‘06

battery ‘08

Lisman Vorkheftrucks

w w w . l i s m a n . n l

office address: Techniekweg 1, 3401 MH IJsselstein

The Netherlands

Post address:P.O. Box 233, 3400 AE IJsselstein

The Netherlands

Telephone +31 (0)30 688 48 84Fax +31 (0)30 688 60 01

E-mail info@lisman.nl

Lisman is centrally situated in the Netherlands and is only 30 driving minutes away from

Schiphol International Airport at Amsterdam. Your Area Manager will be pleased to pick you up.

As you know Lisman supports two good causes every year. Last year we donated € 10.000, - to “Child at Venture” and € 10.000, - to the “Manege zonder Drempels”.

chiLd at VentureThis organisation helps young people in development countries to start up their own business. A group of young people is starting up a car wash with the € 10.000 that we donated. These people are guided and educated in all facets of becoming an entrepreneur. With this starting capital these people can build a better future for themselves.

maneGe Zonder dremPeLsThis foundation helps disabled children to experience the joy of horseback riding. For these young people this is not only enjoyment but also a natural massage. Lisman’s donation is used for maintenance of the facilities and ensuring the continuity of this foundation that relies on the efforts of volunteers.

Parting with Theo Rozenberg: “i am Proud of my years at Lisman”

Lisman suPPorts Good causes

Theo Rozenberg started at Lismans in 1978, in June 2009 he goes with early retirement. All the more reason to look back on a career in which he worked with three generations of Lismans.

serVice enGineerTheo originally repaired bicycles. He was one of the first licensed mo-torbike repairman in Amsterdam during the hippie era. He worked in a bicycle store and later operated a driving school. After the oil crisis in the seventies he chose for the security of a stable job. That is how he started working as a service engineer. In those years Lisman still sold new forklifts. If a machine broke down Theo went to the custo-mer to fix the problem at site. “In those years there were almost no electronics in the machines. The drive resistance was divided in three parts, if you turned off a part of this resistance the forklift would drive faster or slower. The weakness in this system was the relays. I have replaced many of those”he says. The contacts were very pleasant. “We always talked about each others families first. I was often invited to stay and have dinner with my customers”.

ProffesionaLiZe Later Theo became the head of our workshop. “Just as in present times we repaired more machines in the workshop than we recondi-tioned. When Gert Versteeg joined the company he brought more structure to the work: clear lines, professionalize.” After 10 years as

head of the workshop Theo went trough a rough period with sickness. When he got through this period he became a tester for used machines.This was of great importance: because as the “Lisman Standard” became more widely known, the quality objectivily went up and the amount of claims went down.

PioneerinGTheo has an education in car mechanics and followed many courses. He really has technique in his fingers. Forklifts are a piece of cake for him. “Telehandlers proofed to be more difficult, less was known about those. In the beginning there were no service manuals available, we solved problems by pioneering. If I couldn’t fix something I asked others what could cause the problem. I would for instance call one of Anton Lisman’s contacts, in that way I always managed to solve the problem”.

demonstrate and testTheo perfected the testing process at Lisman. The testers determine for each machine if it goes to our A-location (higher price range) or the C-location (lower price range). “We asses the machines on 4 major criteria: the mast, the drive (clutch, hydrostatic, automa-tic), the engine and the steering. Defects are noted on the test list. Defects that endanger the safety of the machine, like the brakes, are always fixed”.

At the same time we started testing the machines we also started with demonstrations. “It is very interesting for our customers to be capable of seeing a machine at work”. Theo’s work will be taken over by Herman Vork who has been with Lisman for 5 years.

JoB fuLLfiLmentLooking back on his lengthy career Theo concludes that he always got a lot of fullfilment from his job at Lisman. “That is because of the structure of the family company. The family always shows great dedication: they arrive the first and leave last. I am proud to have worked with 3 generations of Lismen”.

We thank Theo for his huge contribution to the development of our company and wish him all the best with his retirement.

“We always talked about each others families first. I was often invited to stay and have dinner with my customers”.

Herman who will continue Theo’s work