the world’s largest independent ... - … · together, in 2014, scott brinker and third door...

2018 PROSPECTUS

EAST

OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

THE WORLD’S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES

Join 1,300+ marketing, technology, management execs from leading brands and agencies — representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 — as they actively research new solutions and network with their peers. MarTech is the marketing conference for technologists, the tech conference for marketers, and the essential conference for growth-minded management.

ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS.

MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 2

Programmed with passion by Chair Scott Brinker. Scott has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture since 2008.

He also creates the annual Marketing Technology Landscape Supergraphic (aka MarTech5000), is the author of Hacking Marketing, a guide to marketing management in a software-driven world, and publisher of chiefmartec.com. No one is more qualified to program, guide and moderate a marketing technology conference.

Together, in 2014, Scott Brinker and Third Door Media, publisher of the leading information resources for digital marketers (MarTech Today, Marketing Land, Search

Engine Land) and producer of the SMX events, launched MarTech and have been an integral part of bringing this community together.

Scott takes the grand view of martech, that marketing, technology and management are no longer silos, rather they are blending to deliver compelling campaigns and remarkable customer experiences, adapting quickly to emerging opportunities that ultimately drives market share and profitable revenue.

The synergies between these disciplines drive change and demonstrate the power of a united martech tribe. Because martech isn’t just technology. It’s the people and processes that leverage technology in the pursuit of that brand ideal.

*IDC


PREDICTIVE ANALYTICS & ANALYTICS

MARKETING AUTOMATION SOFTWARE

ANALYTICS

CONTENT MARKETING & MANAGEMENT

PERSONALIZATION

SOCIAL MEDIA MANAGEMENT SOFTWARE

SEO SOFTWARE

CUSTOMER EXPERIENCE

AGENCY SERVICES

TESTING & OPTIMIZATION

DATA MGMT/CUSTOMER DATA PLATFORM

BUSINESS/CUSTOMER INTELLIGENCE

MARKETING CLOUD/PLATFORM

MARKETING OPERATIONS MANAGEMENT

VIDEO MARKETING PLATFORM

SOCIAL INFRASTRUCTURE

ATTRIBUTION & PERFORMANCE

TAG MANAGEMENT SOFTWARE

PROJECT MANAGEMENT

DIGITAL ASSET MANAGEMENT

PAID MEDIA MANAGEMENT

E-MAIL DISTRIBUTION

SALES ENABLEMENT

38%

36%

34%

30%

25%

28%

28%

27%

25%

25%

24%

23%

22%

21%

21%

20%

19%

19%

18%

18%

17%

16%

16%

JOB FUNCTION67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT

25% Executive Management

36% Marketing & Agency Management

14% Marketing & Agency Operations

7% IT Management & Operations

18% Other

AT COMPANIES WITH ANNUAL REVENUE OF $500MM+

78%

28%

57%OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS

PURCHASING DECISION MAKERS


MARTECH ATTENDEES


COMPANIES IN ATTENDANCE


$60,000 Two Available.

Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, e-mail, social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across email, social and digital campaigns. At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the Conference Guide and/or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute

Breakfast Keynote (Tuesday or Wednesday).

Your company’s Breakfast Keynote is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 400. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsorship includes a private Boardroom for meetings, a 5’ x 20’ Turnkey Exhibitor Package, 10 All Access Passes, a postal mailing and an opt-in email list.

TITLE SPONSOR / Breakfast Keynote

$45,000 4 Available.

Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development

activities (online, e-mail, social media) with a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience to receive your message, delivers that message to MarTech attendees at the conference, and

measures the results by capturing the names of attendees for follow up. Room capacity is 200. Deliverables include a 5’ x10’ Turnkey Exhibitor Package, a 30-minute luncheon presentation and contact details for attendees, opt in e-mail list, branding, and 2 All Access passes.

PRESENTING SPONSOR / Lunch Presentation


SOLUTIONS TRACK SPONSORED SESSION$25,000 Eight Available.

Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/or mobile app; social media promotion; and signs promoting your session in the conference venue. This sponsorship includes a 5’ X 10’ Turnkey Exhibitor package, bag insert and 25 Expo Hall passes.

REGISTRATION SPONSOR$25,000 Exclusive Sponsorship.

Become the exclusive registration sponsor and reach everyone as they register for MarTech’s 2018 Boston event online, as well as onsite at the event when they pick up their badges. Your logo is displayed on the website registration page. On the “Thank You for Registering” Page, you can invite attendees to visit your booth and tell them about your other conference activities as they make their plans. Then, on site, your company will be featured at the registration counters on the front graphic panels, and the opportunity to hand out your promotional items on-site at the conference in the registration area. The sponsorship includes a 5’ X 10’ Turnkey Exhibit Package.

NETWORKING RECEPTION SPONSOR$25,000 Exclusive Sponsorship.

Our Opening Night Networking Reception located in the exhibit space, compliments of your company, includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and in the event app. The gift card winner will be announced the following morning by Scott Brinker at the start of the Keynote presentation, along with a “Thank You” to our sponsor. This sponsorship includes a 5’ x 10’ Turnkey Exhibitor package.


SPONSORSHIP PACKAGES

MOBILE APP SPONSOR$25,000 Exclusive Sponsorship.

MarTech attendees have the opportunity to download the conference app to view agenda information, create a personalized schedule, view conference sponsors & exhibitors, take notes and much more. As the mobile app sponsor, your company will have premium visibility and branding every time the attendee accesses the app before, during and after the event with branding that appears at the base of the page. The banner can be linked to your website or page url provided. This sponsorship includes a 5’ X 10’ Turnkey Exhibitor package.

POWER STATION SPONSORSHIP$25,000 Exclusive Sponsorship.

Charge up MarTech attendees by providing them with power for their mobile devices. 3 High Top Tables (36” Round) with your branding on both table top and column will bring attendees together to network in the power recharge station. The sponsorship includes a 5’ X 10’ Turnkey Exhibit Package.

NOTEPAD & PEN SPONSORSHIP $20,000 Exclusive Sponsorship.

Provide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at Scott Brinker’s Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. The sponsorship also includes a 5’ X 10’ Turnkey Booth Package. The sponsor is responsible for the cost, production and shipping of the notepads and pens. Exclusive sponsorship.


SPONSORSHIP PACKAGES

MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 10MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 10

5 X 10 TURNKEY BOOTH PACKAGE $12,500 • Turnkey display structure

(5’x10’) with graphics

• Monitor

• Podium

• 2 stools

• Internet and Electrical

• 1 All Access conference pass

• 10 Expo passes

• 1X postal mailing list use (bonded mail house)

• Scanner

• Company logo on Exhibitor/Sponsor web page and link to company description.

• 15% discount code on All Access conference tickets

• Company listed in Conference Guide and/or Mobile App

5 X 20 TURNKEY BOOTH PACKAGE $24,000 • Turnkey display structure

(5’x20’) with graphics

• 2 Monitors

• 2 Podiums

• 2 Stools

• Internet and Electrical

• 2 All Access conference passes

• 10 Expo passes

• 1X postal mailing list use (bonded mail house)

• 2 Scanners

• Company logo on Exhibitor/Sponsor web page and link to company description.

• 15% discount code on All Access conference tickets

• Company listed in Conference Guide and/or Mobile App

EXHIBITS

ACTIVATION DINNER $20,000 Two Available. Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee prospects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc.) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge.

CONFERENCE BAG SPONSORSHIP$10,000 Exclusive Sponsorship.The co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert.

CONFERENCE BAG INSERT$3,000Reach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Maximum of 4 Pages. No Pens or Notepads since they are separate sponsorships. Item subject to approval.

LANYARDS$10,000 Exclusive Sponsorship.This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included on the Exhibitor/Sponsor page of the conference website and in the Conference Guide and/or conference mobile app. Sponsor is responsible for cost, production and shipping of the lanyard with TDM approval. Double-sided bull dog clip/30” length required.

BADGE HOLDER INSERT$10,000 Exclusive Sponsorship.With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company’s logo. With every look at a badge to read the attendee’s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well as in the conference guide and/or mobile app.

TRACK SPONSOR$12,500 Number of Opportunities: LimitedDemonstrate your company’s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes listings on the agenda and exhibitor/sponsor pages.

MIGHTY MINI-GUIDE SPONSOR $6,500 Exclusive Sponsorship. Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event—as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/ Sponsor info and Title sponsorship Ads, Floor plan. Your sponsorship includes the Cover 4 Full Page panel, so every time it’s in use, your ad will be visible.


À LA CARTE SPONSORSHIPS

HANGING BANNERSBOYLSTON HALLWAY$7,500 EACH Number of Opportunities: 3Get instant recognition for your company with a 2-sided banner, 12’W x 5’H, hung from the ceiling in the Boylston Hallway, located just to the left of the escalators, and a main thoroughfare for attendees moving between sessions, to the Keynote and Exhibit area. Creative provided to spec by sponsor 45 days prior to event and we produce.

COLUMN WRAP IBALLROOM FOYER$6,500 EACH Number of Opportunities: 3Column wraps are a great way to place your branding at attendee eye level. This foyer area is located outside the ballrooms where the Exhibit hall, Keynote and Sessions will be taking place, providing a big presence & branding opportunity. Creative provided to spec by sponsor 45 days prior to event and we produce.

COLUMN WRAPS IITOP OF ESCALATORS$7,500 EACH Number of Opportunities: 2Nearly every attendee will pass by the two columns located on the third floor, just at the top of the escalators, leading to the registration area and conference. Creative provided to spec by sponsor 45 days prior to event and we produce.

FLOOR DECALS1) BOYLSTON HALLWAY2) FOYER HALLWAY$8,000 Number of Opportunities: 2Increase your company’s visibility and lead attendees to your booth with floor decals! Strategically placed decals on the show floor can create a path that will lead attendees to your booth as they enter the show. Creative provided to spec by sponsor 45 days prior to event and we produce.

ESCALATOR GRAPHICS$8,500 Exclusive Sponsorship. Have your company message placed on the panels along the escalators and grab the attention of attendees as they travel up and down the escalator to the conference from the second to third floor. Creative provided to spec by sponsor 45 days prior to event and we produce.

WINDOW CLINGS$5,500 EACH Number of Opportunities: 5Present your company branding to attendees as they arrive and enter the conference. Windows are located opposite the top of the escalators on the third floor, next to the registration area, before entering the hallways to the conference. Creative provided to spec by sponsor 45 days prior to event and we produce.

MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 12MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 12

À LA CARTE SPONSORSHIPS

SPONSORSHIP OPPORTUNITIES

Title Sponsor 2 Available 5’ X 20’ Booth $60,000

Presenting Sponsor 4 Available 5’ x 10’ Booth $45,000

Solutions Track | Session Sponsor 8 Available 5’ X 10’ Booth $25,000

Registration Sponsor Exclusive 5’ X 10’ Booth $25,000

Networking Reception Sponsor Exclusive 5’ X 10’ Booth $25,000

Mobile App Sponsor Exclusive 5’ X 10’ Booth $25,000

Notepad & Pen Sponsor Exclusive 5’ X 10’ Booth $20,000

Activation Dinner 2 Available N/A $20,000

Track Sponsor Limited N/A $12,500

Conference Bag Sponsorship Exclusive N/A $10,000

Lanyards Sponsor Exclusive N/A $10,000

Badge Holder Insert Sponsor Exclusive N/A $10,000

Escalator Graphics (approval req) Exclusive N/A $8,500

Floor Decals 2 Available N/A $8,000

Hanging Banners 3 Available N/A $7,500

Column Wrap II 2 Available N/A $7,500

Mighty Mini-Guide Sponsor Exclusive N/A $6,500

Column Wrap I 3 Available N/A $6,500

Window Clings 5 Available N/A $5,500

Conference Bag Insert Multiple N/A $3,000

EXHIBITOR OPPORTUNITIES

TurnKey Booth Package Multiple 5’ X 10’ Booth $12,500

TurnKey Booth Package Multiple 5’ X 20’ Booth $24,000

OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

Join 1,300+ marketing,

technology, management

execs from leading brands

and agencies — representing

the estimated $32.3 Billion

in spend on marketing

technology with 12.4%

compounded growth rate

anticipated for 2018 —

as they actively research

new solutions and network

with their peers.

1 SOLD

1 SOLD

1 SOLD

4 SOLD

SOLD

SOLD

SOLD


Leslie BaconSVP, Marketing Solutions(203) [email protected]

Carolyn GoldfarbSales Director (917) [email protected]

Elizabeth HustonDirector of Business Development(646) [email protected]

Elizabeth O’ConnorDirector, Business Development(203) 253-1692 [email protected]

Sarah PowerDirector of Business Development (516) [email protected]

Darlene TownsendDirector of Business Development(650) [email protected]

Mary WarleySenior Director, Business Development (508) [email protected]

“ One of the things that makes MarTech unique… is the level of sophistication of the buyers that we see. This is really an educated, informed audience; they ask the hard questions, which are the great questions and those are the conversations that we really want to be having.

”

– KYLE CHRISTENSEN, INVOCA


CONTACT US / We’re excited to work with you to accomplish your objectives.

the world’s largest independent ... - … · together, in 2014, scott brinker and third door...

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