the world’s largest independent marketing … · scott brinker. scott has been chronicling the...

WEST

2018 PROSPECTUS

APRIL 23-25, 2018 | SAN JOSE MCENERY CONVENTION CENTER | SAN JOSE, CA

THE WORLD’S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES

Join 2,500+ marketing, technology, management execs from leading brands and agencies — representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 — as they actively research new solutions and network with their peers. MarTech is the marketing conference for technologists, the tech conference for marketers, and the essential conference for growth-minded management.

ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS.

MARTECH April 23-25, 2018 | San Jose McEnery Convention Center | San Jose, CA 2

Programmed with passion by Chair Scott Brinker. Scott has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture since 2008.

He also creates the annual Marketing Technology Landscape Supergraphic (aka MarTech5000), is the author of Hacking Marketing, a guide to marketing management in a software-driven world, and publisher of chiefmartec.com. No one is more qualified to program, guide and moderate a marketing technology conference.

Together, in 2014, Scott Brinker and Third Door Media, publisher of the leading information resources for digital marketers (MarTech Today, Marketing Land, Search

Engine Land) and producer of the SMX events, launched MarTech and have been an integral part of bringing this community together.

Scott takes the grand view of martech, that marketing, technology and management are no longer silos, rather they are blending to deliver compelling campaigns and remarkable customer experiences, adapting quickly to emerging opportunities that ultimately drives market share and profitable revenue.

The synergies between these disciplines drive change and demonstrate the power of a united martech tribe. Because martech isn’t just technology. It’s the people and processes that leverage technology in the pursuit of that brand ideal.

*IDC


PREDICTIVE ANALYTICS & ANALYTICS

MARKETING AUTOMATION SOFTWARE

ANALYTICS

CONTENT MARKETING & MANAGEMENT

PERSONALIZATION

SOCIAL MEDIA MANAGEMENT SOFTWARE

SEO SOFTWARE

CUSTOMER EXPERIENCE

AGENCY SERVICES

TESTING & OPTIMIZATION

DATA MGMT/CUSTOMER DATA PLATFORM

BUSINESS/CUSTOMER INTELLIGENCE

MARKETING CLOUD/PLATFORM

MARKETING OPERATIONS MANAGEMENT

VIDEO MARKETING PLATFORM

SOCIAL INFRASTRUCTURE

ATTRIBUTION & PERFORMANCE

TAG MANAGEMENT SOFTWARE

PROJECT MANAGEMENT

DIGITAL ASSET MANAGEMENT

PAID MEDIA MANAGEMENT

E-MAIL DISTRIBUTION

SALES ENABLEMENT

38%

36%

34%

30%

25%

28%

28%

27%

25%

25%

24%

23%

22%

21%

21%

20%

19%

19%

18%

18%

17%

16%

16%

JOB FUNCTION67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT

25% Executive Management

36% Marketing & Agency Management

14% Marketing & Agency Operations

7% IT Management & Operations

18% Other

AT COMPANIES WITH ANNUAL REVENUE OF $500MM+

78%

28%

57%OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS

PURCHASING DECISION MAKERS


MARTECH ATTENDEES


COMPANIES IN ATTENDANCE


$80,000 Two Available.

Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, e-mail, social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across email, social and digital campaigns. At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the Conference Guide and/or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute Breakfast Keynote (Tuesday or Wednesday).

Your company’s Breakfast Keynote is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 650. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsorship includes a private Boardroom for meetings, a 20’ x 20’ Exhibit Floor Space, 10 All Access Passes, a postal mailing and an opt-in email list.

TITLE SPONSOR / Breakfast Keynote

$50,000 4 Available.

Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development activities (online, e-mail, social media) with

a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience to receive your message, delivers that message to MarTech attendees at the conference, and measures the results by capturing the names of attendees for follow up. Room capacity is

300. Deliverables include a 10’ x 20’ Exhibit Floor Space, a 30-minute luncheon presenta-tion and contact details for attendees, opt in e-mail list, branding, and 2 All Access passes.

PRESENTING SPONSOR / Lunch Presentation


SOLUTIONS TRACK SPONSORED SESSION$30,000 Eight Available.Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/ or mobile app; social media promotion; and signs promoting your session in the conference venue. Session Sponsorships include a 10’ x 10’ Exhibit Floor Space, bag insert, 2 All Access Passes and 25 Expo Hall passes.

DISCOVER MARTECHTHEATER PRESENTATION SPONSORSHIP PACKAGE$15,000Twelve AvailablePresent a 15-minute case study demonstrating your company’s solu-tion in the all-new Discover MarTech Theater, which will be located in the Expo Hall. Sessions will be promoted on the conference site agenda page and on-site. The theater is set for 50 attendees. All attendees will be scanned upon entry and the list will be provided to the sponsor. Package includes a 10’ x 10’ Exhibit Floor Space, 1 All Access Pass and 10 Expo Hall Passes.


SPONSORSHIPS WITH SPEAKING OPPORTUNITIES

MOBILE APP SPONSOR$25,000 Exclusive Sponsorship.MarTech attendees have the opportunity to download the conference app to view agenda information, create a personalized schedule, view conference sponsors & exhibitors, take notes and much more. As the mobile app sponsor, your company will have premium visibility and branding every time the attendee accesses the app before, during and after the event with branding that appears at the base of the home page. The banner can be linked to your website or page url provided. This sponsorship includes a 10’ x10’ Exhibit Floor Space and 2 All Access Passes.

NETWORKING RECEPTION SPONSOR$25,000 Exclusive Sponsorship.Our Networking Reception, compliments of your company, will be held in the Expo Hall on Tuesday and includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and in the event app. Gift Card Winner announced on the Keynote stage the following morning. This sponsorship includes a 10’ x 10’ Exhibit Floor Space and 2 All Access Passes.

POWER STATION SPONSOR$30,000 Exclusive Sponsorship.

Charge up MarTech attendees by providing them with power for their mobile devices. 4 High Top Tables (36” Round) with your branding on both table top and column will bring attendees together to network in the lounge/power recharge station. Includes a 10’ x 10’ Exhibit Floor Space, and a total of 2 All Access Passes.

NOTEPAD & PEN SPONSORSHIP $20,000 Exclusive Sponsorship.Provide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at Scott Brinker’s Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. The sponsorship also includes a 10’ X 10’ Exhibit Floor Space and 2 All Access Passes. The sponsor is responsible for the cost, production and shipping of the notepads and pens.

TRACK SPONSOR $25,000 Number of Opportunities: LimitedDemonstrate your company’s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes Track Sponsor acknowledgement on the agenda, as well as on the exhibitor/sponsor pages. Includes a 10’ x 10’ Exhibit Floor Space, and a total of 2 All Access Passes.

HOTEL KEY CARDS SPONSOR$20,000 Exclusive Sponsorship.What better way to get your brand in front of attendees than having your company’s logo on an item they carry with them and use every day they are at the event—their hotel key card. MarTech in San Jose has room blocks at two hotels, the Marriott and the Fairmount. Each hotel will be provided with branded hotel key cards that will be given to all attendees who book rooms. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. The sponsorship also includes 10’ x 10’ Exhibit Floor Space and 2 All Access Passes.


SPONSORSHIP PACKAGES


10 X 10 TURNKEY BOOTH PACKAGE $12,500Turnkey Exhibitor Package Deliverables:

• Graphic Backdrop (8’x 10’)• Grey Carpet• (1) 500W Electrical• 2 Arm Lights• 512 Hardwired Internet• 32” Monitor• 2 Barstools• 1 Countertop with cabinet• 1 Scanner• 1X postal mailing list use (bonded mail house)• 1 All Access Pass• 10 Expo Passes• Company listed in the Conference Guide and/or Mobile App• Company logo on the Exhibitor/Sponsor web page and link to

company description• 15% Discount Code on additional All Access Passes

OR, BRING YOUR OWN EXHIBIT*:10’ x10’ Exhibit Floor Space - $8,000 10’ x20’ Exhibit Floor Space - $15,000 20’ x20’ Exhibit Floor Space - $28,000

* Floor space includes 1 Scanner (2 for 10x20 & 20x20); 1 All Access Pass (2 for 10x20 & 20x20); 10 Expo Passes (25 passes for 10x20 & 20x20); 1X Postal Mailing List Use (Bonded Mail House); Company listed in the Conference Guide and/or Mobile App; Company logo on the Exhibitor/Sponsor web page and link to company description; and a 15% Discount Code on additional All Access Passes.

10 X 20 TURNKEY BOOTH PACKAGE $24,000 Turnkey Exhibitor Package Deliverables:

• Graphic Backdrop (8’ x20’)• Grey Carpet• (2) 500W Electrical Outlet• 3 Arm Lights• 512 Hardwired Internet• Two 32” Monitors• 4 Barstools• 2 Countertops with cabinets• 2 Scanners• 1X postal mailing list use (bonded mail house)• 2 All Access Passes• 25 Expo Passes• Company listed in the Conference Guide and/or Mobile App• Company logo on the Exhibitor/Sponsor web page and link to

company description • 15% Discount Code on additional All Access Passes

EXHIBITS

ACTIVATION DINNER $20,000 Two Available. Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee pros-pects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge.

HEADSHOT PHOTO BOOTH SPONSOR$20,000 Exclusive Sponsorship.Sponsor the Headshot Photo Booth on the exhibit hall floor. Attendees can instantly upgrade their business profile pics, as well as share their photos socially and commemorate their MarTech experience—all thanks to your company. Your brand will directly benefit from increased attendee engagement by sponsoring the headshot photo booth.

HYDRATION STATION SPONSOR $12,500 Exclusive Sponsorship.With all that walking and talking, attendees get thirsty. Sponsor the Hydration Station in the exhibit hall and have attendees carrying cups with your name on it. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App.

REGISTRATION SPONSOR $12,500 Exclusive Sponsorship.Reach everyone who registers online for the conference by becoming the exclusive registration sponsor. Your logo is displayed on all pages of registration. On the “Thank You for Registering” Page, you can invite attendees to visit your booth and tell them about your other conference activities. Also includes the opportu-nity to hand out your promotional items on-site at the conference in registration.

LANYARDS$12,500 Exclusive Sponsorship.This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included in the Conference Guide and/or confer-ence mobile app. Sponsor is responsible for cost, production and shipping of the lanyard with MarTech approval.

BADGE HOLDER INSERT $12,500 Exclusive Sponsorship.With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company’s logo. With every look at a badge to read the attendee’s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well as in the conference guide and/or mobile app.


À LA CARTE SPONSORSHIPS

SPEAKER DINNER SPONSOR$12,500 Exclusive Sponsorship.Make a memorable impression with the VIP speakers at MarTech by becoming the exclusive sponsor of the Speaker Dinner. We’ll invite all of the speakers and treat them to dinner, cocktails and special networking. You’ll welcome the speakers at the dinner and your sponsorship of the event will be acknowledged with signs and other branding opportunities. Includes 5 tickets for your staff to attend the event and meet the speakers.

CONFERENCE BAG SPONSORSHIP $10,000 Exclusive Sponsorship. The co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert.

STAIR RISER GRAPHICS $8,500 Two Opportunities.Stair riser graphics are a fun and unexpected way to gain high level visibility just as attendees are entering the venue from street level to event level. An unconventional way to make a lasting impres-sion. Your image can be viewed as attendees arrive, step in & out for a breath of air or a meeting.

MEETING ROOM $7,500 EACH Limited Opportunities.Invite attendees to your private meeting room, a 10’ x 15’ space to meet clients, prospects and the press. Includes 40” meeting table with 4 chairs, a 6’ skirted table, side chair, carpeting, electricity and Wi-Fi. Capacity is approximately 4-6 guests. A/V and catering available at an additional charge. Access is permitted only when the Expo Hall is open.

MIGHTY MINI-GUIDE SPONSOR $6,500 Exclusive Sponsorship.Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event-as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/Sponsor info, Floor plan. Your sponsorship includes the Cover 4 Full Page panel, so every time it’s in use, your ad will be visible!

HANGING BANNERS$6,500 EACH Limited Opportunities.Get instant recognition for your company with a 2-sided banner hung from the dramatic barreled ceiling in the Concourse on the Exhibit Level of the convention center. These 5 FT Wide X 10 FT High banners will be located in the main thor-oughfare for attendees during the event, providing maximum exposure and branding.



COLUMN WRAPS$5,500 EACH Limited Opportunities.Column wraps are a great way to place your branding at attendee eye level. Located in the Concourse on the Exhibit Level of the Convention Center in the middle of all the action between the ballrooms, exhibit hall and session rooms, providing a big presence & branding opportunity.

FLOOR GRAPHIC$5,500 EACH Limited Opportunities.Increase your company’s visibility and lead attendees to your booth or session with a floor graphic! Strategically placed in/around the show floor will deliver your message in a unique and entertaining way.

BAGGAGE CHECK SPONSOR$5,000 Exclusive Sponsorship.Put a smile on attendees faces by offering free baggage check, sponsored by your company. Your brand will be the first and last thing they see as they begin and end their day. Your company’s logo will be included on all signage that promotes the baggage check service and will be highlighted on our event mobile app.

BACK LIT PANEL SIGNAGE$3,500 Limited Opportunities.Grab attendees’ attention with this highly visible signage treatment. Not your standard fare, this sign shines a light on your company’s brand message so you get noticed and get read.

CONFERENCE BAG INSERT$3,600 Limited Opportunities.Reach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Item subject to approval.




Join 2,500+ marketing,

technology, management

execs from leading brands

and agencies — representing

the estimated $32.3 Billion

in spend on marketing

technology with 12.4%

compounded growth rate

anticipated for 2018 —

as they actively research

new solutions and network

with their peers.

SPONSORSHIP OPPORTUNITIES

Title Sponsor 1 Available 20’ X 20’ Space $80,000

Presenting Sponsor 6 Available 10’ x 20’ Space $50,000

Solutions | Session Sponsor 10 Available 10’ X 10’ Space $30,000

Power Station Sponsor Exclusive 10’ X 10’ Space $30,000

Track Sponsor Limited 10’ X 10’ Space $25,000

Mobile App Sponsor Exclusive 10’ X 10’ Space $25,000

Networking Reception Sponsor Exclusive 10’ X 10’ Space $25,000

Notepad & Pen Sponsor Exclusive 10’ X 10’ Space $20,000

Hotel Key Card Sponsor Exclusive 10’ X 10’ Space $20,000

Activation Dinner 2 Available N/A $20,000

Headshot Photo Booth Sponsor Exclusive N/A $20,000

Theater Presentation Sponsor 12 Available 10’ X 10’ Space $15,000

Hydration Station Sponsor Exclusive N/A $12,500

Registration Sponsor Exclusive N/A $12,500

Lanyards Sponsor Exclusive N/A $12,500

Badge Holder Insert Sponsor Exclusive N/A $12,500

Speaker Dinner Sponsor Exclusive N/A $12,500

Conference Bag Sponsorship Exclusive N/A $10,000

Stair Riser Graphics 2 Available N/A $8,500

Meeting Room Limited N/A $7,500

Mighty Mini-Guide Sponsor Exclusive N/A $6,500

Hanging Banners Limited N/A $6,500

Publication Distribution Limited N/A $6,500

Column Wraps Limited N/A $5,500

Floor Graphic Limited N/A $5,500

Baggage Check Sponsor Exclusive N/A $5,000

Conference Bag Insert Multiple N/A $3,600

Back Lit Panel Signage Limited N/A $3,500

1 SOLD

5 SOLD

6 SOLD

9 SOLD

SOLD

SOLD

SOLD

SOLD

SOLD



Join 2,500+ marketing,

technology, management

execs from leading brands

and agencies — representing

the estimated $32.3 Billion

in spend on marketing

technology with 12.4%

compounded growth rate

anticipated for 2018 —

as they actively research

new solutions and network

with their peers.

EXHIBITOR OPPORTUNITIES

TurnKey Booth Package Multiple 10’ X 10’ Booth $12,500

TurnKey Booth Package Multiple 10’ X 20’ Booth $24,000

Exhibit Floor Space Multiple 10’ X 10’ $8,000



Turnkey Booth Package includes:

• Graphic Backdrop (8’x10’ or 8’X20’)

• Grey Carpet

• (1) 500W Electrical (2 for 10’x20’)

• 2 Arm Lights (3 for 10’x20’)

• 512 Hardwired Internet

• 32” Monitor (2 for 10’x20’)

• 2 Barstools (4 for 10’x20’)

• 1 Countertop with cabinet (2 for 10’x20’)

• 1 Scanner (2 for 10’x20’)

• 1X postal mailing list use (bonded mail house)

• 1 All Access Pass (2 for 10’x20’)

• 10 Expo Passes (25 for 10’x20’)

• Company listed in the Conference Guide and/or Mobile App

• Company logo on the Exhibitor/Sponsor web page and link to company description

• 15% Discount Code on additional All Access Passes

Exhibit Floor Space includes:

• Floor Space

• 1 Scanner (2 for 10’x20’or 20’x20’)

• 1X postal mailing list use (bonded mail house)

• 1 All Access Pass (2 for 10’x20’or 20’x20’)

• 10 Expo Passes (25 for 10’x20’or 20’x20’)

• Company listed in the Conference Guide and/or Mobile App

• Company logo on the Exhibitor/Sponsor web page and link to company description

• 15% Discount Code on additional All Access Passes


Leslie BaconSVP, Marketing Solutions(203) [email protected]

Carolyn GoldfarbSales Director (917) [email protected]

Elizabeth HustonDirector of Business Development(646) [email protected]

Elizabeth O’ConnorDirector, Business Development(203) 253-1692 [email protected]

Sarah PowerDirector of Business Development (516) [email protected]

Darlene TownsendDirector of Business Development(650) [email protected]

Mary WarleySenior Director, Business Development (508) [email protected]

“ One of the things that makes MarTech unique… is the level of sophistication of the buyers that we see. This is really an educated, informed audience; they ask the hard questions, which are the great questions and those are the conversations that we really want to be having.

”

– KYLE CHRISTENSEN, INVOCA


CONTACT US / We’re excited to work with you to accomplish your objectives.

the world’s largest independent marketing … · scott brinker. scott has been chronicling the...

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