the world of mobile content
DESCRIPTION
We're seeing more and more fashion retailers developing an editorial voice, evolving their product content to create a more inspirational offering. The road from inspiration to transaction can be a bumpy one, and even more so as our multi-channel world just keeps on driving through. This presentation explore behaviours and design patterns that are key when considering a mobile content strategy.TRANSCRIPT
Date 10/04/2023 | | 1Multichannel Development Team - UX
Union8810un
The world of mobile content
Date 10/04/2023 | | 2Multichannel Development Team - UX
The C
“consumers look to their mobile devices to
maximize absolutely every moment
”
The challenge & opportunity:
Date 10/04/2023 | | 3Multichannel Development Team - UX
Union8810un
Vast, varied, specialised, personalised....
Date 10/04/2023 | | 4Multichannel Development Team - UX
Date 10/04/2023 | | 5Multichannel Development Team - UX
Date 10/04/2023 | | 6Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours that will impact how people want and expect to consume editorial content on mobile, as well as what opportunities this offers us
Date 10/04/2023 | | 7Multichannel Development Team - UX
Union8810un
2.Mobile design patterns - how best to apply this to presenting editorial content and integrating an ecommerce journey
Date 10/04/2023 | | 8Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated
Date 10/04/2023 | | 9Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated+ newness
Date 10/04/2023 | | 10Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated+ ecommerce
Date 10/04/2023 | | 11Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated+ ecommerce+ exclusivity
Date 10/04/2023 | | 12Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Connectivity
Date 10/04/2023 | | 13Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Connectivity+ Always on+ Content push+ Language+ Newness
Date 10/04/2023 | | 14Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Connectivity+ Content size
Date 10/04/2023 | | 15Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Snacking & Showrooming
Date 10/04/2023 | | 16Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Snacking+ Video
Date 10/04/2023 | | 17Multichannel Development Team - UX
Union8810un
Date 10/04/2023 | | 18Multichannel Development Team - UX
Union8810un
2.Mobile editorial design patterns
Date 10/04/2023 | | 19Multichannel Development Team - UX
The integration of ecommerce:Storytelling & Seductionvs. Function
2.Mobile editorial design patterns
Date 10/04/2023 | | 20Multichannel Development Team - UX
Date 10/04/2023 | | 21Multichannel Development Team - UX
Date 10/04/2023 | | 22Multichannel Development Team - UX
Date 10/04/2023 | | 23Multichannel Development Team - UX
The horizontal & vertical
SwipePullRotationTransparency
2.Mobile editorial design patterns
Date 10/04/2023 | | 24Multichannel Development Team - UX
Date 10/04/2023 | | 25Multichannel Development Team - UX
Date 10/04/2023 | | 26Multichannel Development Team - UX
Date 10/04/2023 | | 27Multichannel Development Team - UX
Image led - more about setting the scene
2.Mobile editorial design patterns
Date 10/04/2023 | | 28Multichannel Development Team - UX
Date 10/04/2023 | | 30Multichannel Development Team - UX
2.Mobile design patterns1.
Mobile specific behaviours