the world is mobile, so why are you standing still?

1 © 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary

The world is mobile, so why are you standing s@ll? Kyle Goggin and Jonathan Jordan

© 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary 2

Forward-‐Looking Statement This presenta@on may include forward-‐looking statements related to the future business and financial performance of Benefi+ocus and future events or developments involving Benefi+ocus. These statements may be iden@fied by words such as “expects,” “looks forward to,” “an@cipates,” “intends,” “plans,” “believes,” “seeks,” “es@mates,” “may,” “might,” “will,” “could,” “would,” “should,” “targets,” “projects” or words of similar meaning. Forward-‐looking statements can involve a number of risks and uncertain@es that could cause actual results to differ materially from those explicit or implicit in the forward-‐looking statements, including fluctua@ons in those results, general economic risks, management of growth, the need to innovate and deliver useful products and services, our ability to compete effec@vely, reliance on key personnel, privacy, security, regulatory changes, and other risks associated with our business as set forth from @me to @me in our filings with the SEC. Some of the products and/or product features discussed in this presenta@on may be works in progress and not yet generally available for sale. Benefi+ocus assumes no obliga@on and does not intend to update any forward-‐looking statements.


h"p://www.pewinternet.org/fact-‐sheets/mobile-‐technology-‐fact-‐sheet/ h"p://www.comscore.com/Insights/Blog/Major-‐Mobile-‐Milestones-‐in-‐May-‐Apps-‐Now-‐Drive-‐Half-‐of-‐All-‐Time-‐Spent-‐on-‐Digital h"p://www.mobilecommercedaily.com/mobile-‐web-‐is-‐retails-‐big-‐winner-‐and-‐loser-‐during-‐thanksgiving-‐weekend

58% of American adults have a smartphone

Mobile pla+orms account for

60% of total digital media @me spent in the U.S.

Nearly 40% of all online traffic on Cyber Monday was from a mobile device, and accounted for

23% of online sales

42% of American adults

own a tablet

There are more mobile devices in the world than humans

The World is Mobile


So, what do you do? •  Nothing -‐ just s@ck with your exis@ng site… people don’t mind pinch-‐zooming that much

•  Make your site “responsive”– scale your exis@ng content to work beger on a mobile screen

•  Develop a na@ve mobile app


In This Corner…

Jonathan Jordan SoGware Engineer

Na@ve apps are wrigen specifically for a mobile pla+orm using that pla+orm’s na@ve code (Objec@ve-‐C/Swik or Java)

Na@ve apps are distributed through that pla+orm’s app store

Benefi-ocus mobile app


In This Corner…

Kyle Goggin UX Engineering Team Lead

Web apps run in any browser using open standards (HTML, CSS, JavaScript)

Typically use AJAX for network requests to enable more seamless interac@ons

Benefit Administrator Redesign


Round 1

Features

Round 2

Performance & Usability

Round 3

Availability

Round 4

Development

Process

Fight!


ROUND 1: FEATURES What can you do on each plaMorm?


What can a na@ve app do? •  Dependent on what Apple and Google’s SDKs allow and how many users have updated

•  New features –  Push No@fica@ons –  Widgets –  TouchID –  HealthKit –  Watch


What can a web app do? •  Dependent on standards implemented by working groups, and browser vendors implemen@ng those standards

•  Lots of recent progress: –  Microphone/Camera access –  Geoloca@on –  No@fica@on –  Service Workers (much beger offline support)

•  URLs


ROUND 2: PERFORMANCE & USABILITY How does it feel to use each plaMorm?


How well does a na@ve app perform? •  Harness the full power of the device’s processer

•  User interac@ons and anima@ons are more fluid

•  APIs are wrigen specifically for mobile devices

•  Local assets provide beger support for offline capabili@es


How well does a web app perform? •  Using the browser as a run@me means performance is limited •  Especially challenging to implement fluid anima@ons when presen@ng lots of varied media –  Has led several companies to migrate to na@ve

•  Performance con@nues to improve –  iOS 8 shipped w/ massive improvements to JS support and performance


ROUND 3: AVAILABILITY How do you use each plaMorm?


How do users get na@ve apps? •  App Stores

–  iTunes App Store –  Google Play Store

•  Discovery –  More than 1 million apps in each store make discovery difficult


How do users get web apps? •  Web apps are available via any browser-‐equipped device •  All major mobile opera@ng systems allow for a web app to be “installed” and appear alongside apps purchased in an app store

•  A web app can be wrapped in na@ve code and deployed to app stores as a “hybrid” app


ROUND 4: DEVELOPMENT PROCESS How is it to work on each plaMorm?


What does it take to develop a na@ve app? •  Steep learning curve •  Programming Language

–  Objec@ve-‐C/Swik –  Java

•  Integrated Development Environment

•  Deployment •  Third-‐party libraries


What does it take to develop a web app? •  Develop once, deploy everywhere = huge savings

•  No proprietary approval process to contend with

•  Tooling isn’t as advanced as na@ve –  Can be tougher for new developers to succeed in crea@ng complex interac@ons

•  Most highly interac@ve web apps depend on third-‐party open source frameworks


Round 1

Features

Round 2

Performance & Usability

Round 3

Availability

Round 4

Development

Process

And the winner is…


The World is Mobile

iOS Devices Shipped

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the world is mobile, so why are you standing still?

Healthcare

rights reserved conden

ve mobile app

mobile screen

mobile devices

forwardlooking statements

ve apps

pla orms na

java na