the winner's choice
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THE WINNER'S CHOICE. Briefing. Introduction. The Winner’s Choice provides additional examples of companies using value disciplines: - Operational Excellence - Product Leadership - Customer Intimacy. - PowerPoint PPT PresentationTRANSCRIPT
THE WINNER'S CHOICE
Briefing
Introduction
The Winner’s Choice provides additional examples of companies using value disciplines:
- Operational Excellence
- Product Leadership- Customer Intimacy.
Operational Excellence: providing customers with reliable products or services at competitive prices. Little inconvenience.
Product Leadership: state of the art.
Learn From Examples
What do we learn from operating models made up of operating processes, business structure, management systems, and culture, all organized to create value at a profit.
Different value disciplines demand different operating processes.
McDonalds’s customers love consistency, speed, and meal value.
Operationally Excellent
Stellar at core processes/product supply. Expedient customer service/demand management. Plus fine tune your structure to empower the people
who can make a difference in producing value. You make sure your staff is indoctrinated with your
specific definition of success.
Product Leaders vs. Customer-Intimacy
Critical processes include invention, product development, and market exploitation. See details about this topic in this article.
Customer Intimacy companies demonstrate superior aptitude in advisory services and relationship management.
Products Leaders: Johnson & Johnson Customer Leaders: Home Depot.
Companies that exceed in the same disciplines have remarkably similar operating models. Management systems, business structures and the culture of product leaders look alike.
The similarities end. Homogeneity exists only among leaders
in the same value discipline.
Product Leaders vs. Customer-Intimacy
Operational Excellence
Operationally excellent companies deliver a combination of quality, price, and ease of purchases that no one else in their market can match.
Remember they are not product or service innovators and they are not known for their one-to-one relationships with customers.
They execute exceptionally and guarantee low price and/or hassle-free service to their customers.
Check Out PriceOperational Excellence Example Club store with only 3,500 items compared to 50,000
in competitors. As a customer Price/Costco evaluates leading brands
and best values for customers and makes the decision for you. New items are added that meet the criteria. This keeps you coming back.
Follows an operating model buying larger quantities and negotiate better prices, carrying items that sell well.
They have good tracking systems on products. They optimize floor space and the organization operates well.
Operational Excellence
Focused on the delivery system outsmarting Compaq and IBM.
Outperformed PC computer dealers by selling to customers directly and by building to order rather than carrying a large inventory.
Integrated company’s logistics with its suppliers. Undercut Compaq and other PCs in price while
providing high quality products and services.