the wheel overview of services & marketing plan proposal

MARKETING PLAN PROPOSAL – THE WHEEL

THE WHEEL

Marketing Plan Proposal

31 August 2014 Basil Thomas


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Table of Contents

THE WHEEL

Executive Summary………………………………………………………………………………………….….3 Mission…...…………………………………………………………………………………………….………..3 Introduction……………………………………………………………………………………………………...4 SWOT Analysis….…………………………………………………………………………………….………..4 Strength……………………………………..…………………...…………………………………………...….5 Weakness...…………………………………………………………………………………….………………..5 Opportunity……………………………………………………………………………………….……………..5 Threat.…...…………………………………………………………………………………………….………...5 Objective....…………………………………………………………………………………………….………..6 Target Market.………………………………………………………………………………………….………..6 Marketing Plan.………..……………………………………………………………………………….………..6 Public Relations……………...………………………………………………………………………………….7 Reviewing Changing Environment..…………………………………………………………………………….7 Social Media - Advertisement……………………………………………………………………………….…..8 Concept Development……………………………………………………………………………………….…..8 Pricing Strategy………..…………………………………………………………………………………….…..8 Analysis……………..……………………………………………………………………………………...……9 Personal Achievements…..…………………………………………………………………………….……....10 Conclusion………..……...…………………………………………………………………………….……....11 Bibliography……………………………………………………………………………………….………..…12


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Executive Summary

This is the executive summary of the consultancy services of THE WHEEL provided for perspective clientele

about the overall strategic operations which includes the mission statement, SWOT analysis providing the client

with detailed information about company strengths and the advantages of retaining our consultancy services and

possible weaknesses which are existent within most all organization.

Mission

The mission of THE WHEEL to work collaboratively within protocol and procedures meeting and exceeding

client needs and demands of the industry. With a goal established which is to formulate a concise concrete plan

of operations and clarity adhering to our primary objectives to enhance productivity & efficiency in operations.

THE WHEEL (The Way Humanity Expects Everyone to Live)


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Introduction

THE WHEEL provides consultancy services and has been formulated to enhance operations and management

with experience on various levels of the infrastructure. THE WHEEL specialize service in includes politics,

entertainment, nightclubs and restaurants. Our priority is to take every opportunity to reinforce all areas of

operations by addressing weaknesses that may impede production and threats that may become a liability being

proactive in operations and management.

THE WHEEL SWOT Analysis (Strength-Weakness-Opportunities-Threats)


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Strength

THE WHEEL will identify our client strength being proactively cognizant of adverse inefficient areas that may

impede production or the work environment. Taking initiative by concentration on social media environments

blogs being competitive with organizations that provide similar services within the industry.

Weakness

THE WHEEL is a new company in the competitive industry of operations and management our size might be

perceived as a liability but our team is motivated and will work harder than the bigger agencies.

Opportunities

THE WHEEL will incorporate strategies that use our strengths in maximizing our services we render to clients.

Which include promotion flyer distributions, blogs, bulletins team builders to enhance our ability to connect

with various demographics and potential clients.

Threat

THE WHEEL will incorporate strategies that use our strengths to avoid threats. THE WHEEL is cognizant that

change is inevitable and a SWOT that is concise clear and with clarity offsets potential threats and difficulties

within the operations of your company.


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Objective

The goal of THE WHEEL is to be pro-active prepared with proven experience in politics, entertainment

industry, nightclubs and restaurants. A proactive philosophy in regards to the competitive nature of the business

landscape is vital and our objective is for you to retaining our consultancy services THE WHEEL will provide.

Ø Increase efficiency

Ø Maximize operations

Ø Proactively analyze & assessment operations

Ø Increase enthusiasm

Target Market

THE WHEEL target markets will be local neighborhood restaurants, local eateries, nightclubs, political

campaigns, entertainment and sports venues, private or public. THE WHEEL caters to your specific need and

demands and the necessary determination of the service that we can provide, thoroughly target, analyze,

describe and assess your company deficient areas.

Marketing Plan

THE WHEEL will create a specific marketing plan for the needs of our client.

THE WHEEL will create a concise plan making proper physical adjustments if necessary at the place of

business in order to attain productivity. An efficient infrastructure and competent operations promote cohesive

services the intangible benefits of retaining these specialize services would be apparent in the daily operations

and renew client confidence.


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Public Relations

THE WHEEL’s public relations approach will be to interact on every level possible being a small company will

work in our benefit. By creating blogs and personalize creation of social media sites our goal is to reach out

directly to you the customer and not be reactive like our rival and competitors. Our module will be to

proactively recognize all touch points in customer relations and recognize trends and work to enhance our

credibility.

Reviewing Changing Environments

THE WHEEL will remain attentive on changing trends and with due diligence make proper adjustment

according. The economy and politics landscape will be a priority in our attempt to provide affordable efficient

operations support for our clients.

THE WHEEL

Social Media

Trends

Rivals

Client


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Social Media - Advertisement

Being a small company in size its imperative that THE WHEEL be reliant on making connections on a

grassroots level to retain client interest by promoting, flyer distributions, blogs, bulletins team builders to

enhance our ability to connect with various demographics and gaining new potential clients.

Concept Development

Technology is imperative and demographically enables our clients to identify a variety of target audiences and

opinion groups within a competitive industry where change is imminent. Consumer needs and demands are

evolving and by proactively engaging in technology and its advances our clients remain competitive and by

maximizing results, and strategy being incorporated in our planning concept development remains a priority

when retaining THE WHEEL. This initiative is embedded throughout the entire environment staffers and

executives and working collaboratively with the client this can be achieved by:

Ø Knowing our competitors

Ø Internal weekly collaborative meetings

Ø Creating intern programs

Ø Monthly evaluations of operations

Ø Bulletins/Press release enhance public relationship

Pricing Strategy

THE WHEEL in being a new upstart company in order to gain your faith in our service would provide our

services offering an incredible 30 day initial client consultation for free. THE WHEEL being 100% confident

our services will be retained confidently stands by this special offer. Special rates would apply for clients

retained for the first 12 months and your referrals can generate additional discounts.


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Analysis

In the greater Los Angeles area there are a limited amount of firms that offer services comparable to THE

WHEEL Nationally the average salary for Operations Manager has been listed as $59,475 [PayScale.com.

Human Capital. (2014)]. EMG (Entertainment Management Group) has been a respected leader in the field of

entertainment management for decades. NOTE: Investopedia.com provides a definition for an operations

manager – refers to the operations of business practices to create the highest level of efficient possible within

an organization (Investopedia.com 2014).

Of recent famous rappers like Jay Z have been capitalizing on their familiar names by

partnering with companies for immediate recognition. And of recent the Daily News publish an article which

could be easily perceive that with the lost of John Meneilly who has been the orchestrator of most every iconic

deal associated with the rap superstar leaving the famous rappers team credibility goes out the door as well

(Garvey. Niemietz. Coleman. 2014). THE WHEEL published in an article (THE WHEEL SPEAKS ON 2013)

specifically addressing the trend of celebrities representation.

Money U.S. News & World Report published an article that included (Quinlan 2014) the

projections in the future that operations managers will increase and continue to be in demand. “The Bureau of

Labor Statistics projects operations management employment growth of 12.4 percent between 2012 and 2022,

which should be driven by the creation of new businesses. During that time period, an additional 244,100 jobs

will need to be filled.” And by retaining services of THE WHEEL your organization will be rewarded by

immediate results not by novelty. Even those with name recognition in their favor will eventually have to

perform the task at hand it was once infamously said that “action speaks louder than words” initiate this by

retaining THE WHEEL.


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Personal Achievements – THE WHEEL

2014 – Provided services for Japanese sponsored entertainment event Tokyo, Japan

2012 - Lead campaign analysis Hudson County Ward F election

2012 – Awarded by major metropolitan area police department community service

2011 - Lead campaign strategist/manager state of New Jersey 31 District senate election

2010 – Lead marketing/press release/consultant of 501(c)(3) non-profit organization raised $25,000 2010 -2012 New Jersey hotel annual event lead operations manager 2,000 + customers

2010 - Executive operations manager restaurant

2010 - Good Day New York Fox 5 syndicated television show

2009 – 2011 – Host weekly International internet show

20008 - Media marketing campaign analysis Hudson County Free Holder’s election

2007 – Lead engineer United States Government (USG)/ Government of The Dominican Republic (GODR):

$350,000 training military police and judicial Department of Defense

2004 – Lead administrator co-creator SOP for Homeland Security Information collaborative 24/7 NOC


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Conclusion

THE WHEEL will create as well enhance all services within your company because of our ability to satisfy our

clients operational requirements. THE WHEEL conducts remedial training methodology and the results are

immediate. In todays evolving industry trends are constantly changing and our goal provide the best support and

client satisfaction. The primary objective is customer satisfaction when our services are retained or name is

mention. Thank you for considering our services.

Sincerely,

THE WHEEL


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Bibliography:

Lamb, C. Hair, J. McDaniel, C. (2014). MKTG 7. South-Western, Cengage Learning

Investopedia.com. (2014). http://www.investopedia.com/terms/o/operations-management.asp

Entertainment Management Group http://www.emgemg.com/index.html

Thomas. B. THE WHEEL SPEAKS ON 2013 - Reasonable Doubt. Slideshare.net.

http://www.slideshare.net/THE_WHEEL/the-wheel-speaks-on-2013-reasonable-doubt

Garvey, M. Niemietz, B. Coleman, O. EXCLUSIVE: Jay Z splits from longtime business partner John

Meneilly. (2014) Daily News

http://www.nydailynews.com/entertainment/gossip/jay-z-splits-biz-partner-article-1.1808984

Quinlan, C. Business Operations Manager (2014). Money U.S. News & World Report.

http://money.usnews.com/careers/best-jobs/business-operations-manager

PayScale.com. Human Capital. (2014) Operations Manager Salary.

http://www.payscale.com/research/US/Job=Operations_Manager/Salary

Kruysse, M. (2005). THE MARKETING PLAN: a step towards better management in smaller government.

ProQuest. Proquest Central.

http://search.proquest.com.ezproxy.nu.edu/pqcentral/docview/223817333/91706BE1CF2A4A6AP

Q/5?accountid=25320


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the wheel overview of services & marketing plan proposal

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