the way we build our product
TRANSCRIPT
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THE WAY WE BUILD OUR PRODUCT
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Kamil Zięba Designer/Head of Product at UXPin
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UXPin Design Platform
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Most of the time I have no f***** idea what I’m doing
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Great Team Gdynia & Mountain View
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Not a success Media Coverage
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Not a success Fundraising
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“Kudos for creating a design tool that has a great user experience even a UX designer can love it. Now that is hard to do, and you guys have done it!”
— Larry Sawyer, Senior UX Designer, PayPal
Success Happy Customers
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Success Revenue
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Focus on the Customers
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Focus on the Customers You are not your customer.
Your friends and family are not your customers as well.
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Customer Development
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Customer Support
“ZOOM OH GOD WHY THE FUCK CAN'T YOU ZOOM I CANNOT FOR THE LIFE OF ME UNDERSTAND HOW A PIECE OF SOFTWARE BUILT FOR LAYING OUT DESIGN ELEMENTS DOESN'T HAVE THE ABILITY TO ZOOM”
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UserVoice
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Surveys
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Focus on what really matters Do only couple things at the time, and do them good great
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Focus on what really matters Say “no” a lot.
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Focus on what really matters Prioritize
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HIGH EFFORT
LOW EFFORT
LOW IMACT HIGH IMACT
DON’T
YES!
MAYBE
MAYBE
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You can’t improve something you don’t measure
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Business Metrics available to everyone
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Business Metrics available to everyone
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Business Metrics available to everyone
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Product
Features Usage Cohorts Funnels Usability Studies
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Collaboration is the key.
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Plan together
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Don’t assume you have the best ideas
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Talk with people