the voice of the uk soft drinks industry

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

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has to offer please call us on +44 (0)207 430 0356 or email [email protected].

Aslanoba Foods Enters TheTurkish Juice Market 40With the help of Tetra Pak,Aslanoba is on track to reach itstarget 10% market share by the endof 2010.

Generating PricePremiums 42Recent research undertaken byBeneo-Group has shown that pricepremiums are still possible ifconsumers understand and valuehealth benefits.

Clean It Up 44Implementing an appropriate watertreatment process can deliverfinancial and environmental gains,maintains Puresep.

UV Disinfection 46This is the ideal solution forbeverage manufacturers, accordingto Hanovia.

Hot Opportunities 48Richard Corbett assesses theprospects for soft drinks in theMiddle East.

Soft Drinks International – March 2010 1ConTEnTS

Europe 4Africa 8 Middle East 10Asia Pacific 12Americas 14Ingredients 18

Juices & Juice Drinks 22Energy & Sports 24Waters & Water Plus Drinks 26Teas 29Carbonates 30Traditional 32

Packaging 50Environment 52People 54Events 55Bubbling Up 57

Quest For New Citrus Notes 34Consumers are looking for newbeverage experiences which areauthentic, fresh, vibrant, sophisticatedand natural, says Dawn Streich fromGivaudan.

From Flavours To TheTailor-made ProductConcept 36The demand for natural flavours is asignificant trend in the beverageindustry, according to Döhler.

Finding Growth 38The juice category has beenadversely affected by the economicrecession, recording its lowestgrowth rate in 10 years, reportsBrian Morgan.

news

regularsComment 2BSDA IFCScience Monitor 21From The Past 56Buyers Guide 58Classified 60

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

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Portola Packaging are a leading global supplier of plastic CAPS and CLOSURES for the Food and Beverage Industries.

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Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

2 Soft Drinks International – March 2010CoMMEnT

In the Northern Hemisphere soft drinks are emerging from their winterhibernation as the days lengthen and warmth returns after one of the coldestwinters for decades. Spring is the traditional time of the year to launch newproducts, introduce brand makeovers and unveil packaging developments. As these announcements reach our desks, it is heartening to discover that

producers are continuing to respond to not only government concerns regardinghealth, obesity and climate change, but also consumers' ongoing need for value formoney. This is true for both sides of the Atlantic. For example, in a bold move, and in

response to Michelle Obama's healthy families programme, members of theAmerican Beverage Association have committed to display the number of caloriesin their beverages in a clear, consistent manner on the front of all their packages.Thus, at a glance consumers will know their calorie intake (see page 15).In the UK, Britvic Soft Drinks has introduced a 600ml size across the no and

low sugar variants in its carbonates range. Hailed by the company as a first for theUK the 600ml size offers better value for money and encourages consumers toswitch to no sugar variants as part of a healthier lifestyle (see page 31).Regarding climate change, the packaging industry's development of lighter

plastics is now perculating through to the end user. In our product news sectionthis month we report that Highland Spring, the UK's leading bottled water brand,has announced new lighter PET bottles for its carbonated water; the amount ofplastic used has been reduced by 9% for both 500ml and 1.5 litre sizes. Furtherthe amount of paper used on the label has been reduced by 39%.SDI foresees that such initiatives are the shape of things to come throughout

2010. However, it is also becoming evident that emergence from recession and a

return to consumer confidence is going to be a slow and arduous process.According to consultants Canadean, soft drinks volumes recorded a small rise lastyear in the West European market but the mood on the ground remains subdued.The analyst is not anticipating demand to accelerate as markets emerge from thegloom of the downturn. In 2010, water is set to record another loss, while carbonates – Western Europe's

biggest category – are predicted to increase again as consumers buy bigger unitsizes to take home and drink. Meanwhile 2009 saw squash (generally consideredthe most economical drink) volumes increase by 3%, a figure that is predicted toshrink to less than 1% in 2010.

The market may be going in the right direction, but we are not clear ofrecessionary setbacks yet.

Shaping up, but away to go

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EditorPhilip TappendenNews EditorAnnette Sessions

Correspondents:EUroPEGerard o’DwyerLubomír SedlákBernadette TournayASIA & PACIFICKelvin KingT. C. MalhotraAMErICASrichard Davis

Market Analystrichard CorbettScientific AdviserDiana Amor

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Soft Drinks International – March 2010

Late BulletinThe Coca-Cola Co has reiterated that there is no link

between the firm and acts of violence allegedly committedagainst union leaders and family members of its drinks bottlersin Guatemala. On 25th February, a lawsuit was filed on behalfof eight plaintiffs in the Supreme Court of the State of NewYork against the US soft drinks giant and its processing andbottling plants in Guatemala. The allegations follow years ofdisputes between workers and their employers.

GlaxoSmithKline (GSK) has said it aims to meet guidelinesset by the UK's food safety body by removing a colouringlinked to hyperactivity in children from its flagship LucozadeEnergy drink. The colouring - sunset yellow – is one of sixlinked to hyperactivity in children in a study commissioned bythe UK's Food Standards Agency (FSA) and published in 2007.

Coca-Cola Enterprises has rejected claims that its deal withCoca-Cola Co may not be in the best interests of the bottler'sshareholders. Coca-Cola Enterprises is facing a possible lawsuitfrom California-based law firm Robbins Umeda. The group hassaid that it is investigating "possible breaches of fiduciary dutyand other violations of state law by the officers and members ofthe Board of Directors of Coca-Cola Enterprises".

Nichols has confirmed a second interim dividend of £0.081per ordinary share, instead of declaring a final dividend for the2009 year end. The soft drinks producer and dispense firm,which owns the Vimto drinks brand, said that this will give atotal dividend for the year of £0.12p, a 9% increase on lastyear.

US soft drinks maker PepsiCo has dropped Tiger Woods asa sponsor for its Gatorade sports drink. A spokesperson forPepsiCo said it “no longer sees a role” for Woods in its market-ing efforts. The company added: “We wish him all the best”.PepsiCo signed a multi-year licensing deal with Tiger Woods in2007.

The British Soft Drinks Association (BSDA) has defendedthe safety of fruit juices and cordials after a study found thatsome drinks may be contaminated with a potentially harmfultoxin. Juice and juice drinks are safe for both adults and chil-dren, insisted the BSDA. The trade body was forced to react toresearch published by the Royal Society of Chemistry (RSC),which said that a toxin, called antimony, was discovered in 16popular brands of juice and squash.

UK retailer Waitrose is to begin selling Fairtrade cola in 50stores across the country. The firm said it will be the firstsupermarket to stock Ubuntu Cola, which will be available instores from March. James Hodgson, Waitrose drinks buyer,said: “We’re always looking for great tasting drinks, and everyso often a product really shines because of its story and its eth-ical contribution.”

PepsiCo has reaffirmed its full-year profits guidance aftercompleting the takeover of its two largest bottlers, PepsiBottling Group and PepsiAmericas. PepsiCo received earlyapproval from the US Federal Trade Commission (FTC) toenable it to close the US$7.8billion deal.

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INTERVITIS INTERFRUCTAInternational technology trade fair for wine,fruit, fruit juice and spirits

In March 2010 Germanywill become the

leading tradefair platformfor the international wine business.

24 – 28 MARCH 2010NEW STUTTGART

TRADE FAIR CENTREwww.intervitis-interfructa.dewww.dwv-online.de/congress

4 Soft Drinks International – March 2010

Europe

InDUSTrY nEWS

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Energy growth in norwayTHE Norwegian market for energy drinks isexpected to expand by around 20% thisyear, thus becoming the fastest growing seg-ment of the beverages market.

The primary driver behind the upwardgrowth in sales was the Norwegian govern-ment's decision to liberalise the market forso-called ‘special’ drinks in May 2009. Thedecision removed barriers to the sale ofhigh-caffeine content drinks, which had beenprohibited under the Dangerous BeveragesAct 2004.

The repercussions of the deregulationopened the door to the launch of leadinghigh energy drinks Red Bull, Coca-Cola'sBurn and Battery, all vying for a large slice ofa new market niche.

Figures released by Sta-tistics Norway reveal thatRed Bull topped the energydrink's sales chart in 2009,holding a 21.6% share inthis category. Battery, pro-duced and marketed inNorway by Ringnes, man-aged a share of 19.8%,

marginally ahead of Coca-Cola's Burn whichended the year with a 18.9% share.

“We see energy drinks as being an impor-tant segment for us. 2009 was unusual, inthat it was the first year we could sell caf-

UK dispense buyNICHOLS plc has acquired the trade, brandand assets of the Ben Shaws ‘soft drinks ondraught’ business, for an undisclosed sum.Ben Shaws is the number four player in theUK soft drinks dispense market - behindNichols’ Dispense Operation, which is thenumber three.

This acquisition consolidates the twolargest remaining independent branded softdrinks dispense businesses under a singleumbrella. It also provides Nichols with fur-ther growth opportunities in this sector andwill enable it to maintain its strong growthof the last two years. It is anticipated theacquisition will be earnings enhancing during2010.

Following the group’s strong first half per-formance announced last August (sales up28%) Nichols has reported that full yearrevenues for the 12 months to 31st Decem-ber 2009 were well ahead of internal pro-jections and considerably up on last year. TheBoard therefore expects the group’s prof-itability will be significantly ahead of currentmarket expectations.

John Nichols, Non-Executive Chairman,said: “Despite the economic downturn, wehad an exceptionally strong year, beatingboth our internal and the City’s forecastsand also increasing our market share signifi-cantly ahead of industry trends. With theacquisition of Ben Shaws consolidating ourkey position in the dispense market we viewthe future with confidence”.

Dutch obesity fightNINE companies and universities in the eastof the Netherlands have joined forces tocombat obesity. They will develop and pro-duce healthy food products and ingredientsthat are rich in protein, and then introducethese in properly monitored diet pro-grammes. To determine individual diet pre-scriptions, a test based on biomarkers willbe developed.

Taking part are: Wageningen UR (Food &Biobased Research institute and division ofHuman Nutrition), Previtas, Newtricious,Ollyxa, Molecular Nanofabrication group –University of Twente, Nijmegen Proteomics& Metabolomics Facilities - UMC St Rad-boud, Zwanenberg Food Group and BarentzIngredients en Zijerveld. The project is partof the programme ‘Pieken in de Delta-OostNederland’ subsidised by the Ministry ofEconomic Affairs and the Gelderland andOverijssel provinces, the Netherlands.

russian presencestrengthenedBAG-in-box specialist Rapak has strength-ened its foothold in Russia following theestablishment of DS Smith Vostok OOO, asubsidiary of DS Smith Plc solely dedicatedto the Russian market.

The opening of DS Smith Vostok OOO,based in Moscow, will provide a platform forthe further development and expansion ofRapak’s activities throughout Russia and theCIS, allowing local manufacturing and directimport as well as the ability to invoice in thelocal currency.

The new company enables Rapak to buildon the success of its Russian sales office,which was set up in late 2007. “We alreadyhave a secure foothold in Russia and we willnow be able to fully exploit this, includingthroughout the wider CIS,” said Jean-PaulRoosendaal, Sales and Marketing DirectorLiquid Packaging and Dispensing for DSSmith Plastics.

“Our new dedicated facility underlines

feine energy drinks in Norway. It was alsoimportant in terms of sales, in what was anotherwise tough year for beverage sales inthis market,” said Coca-Cola Norgespokesman Stein R¢mmerud.

As has been the case in neighbouringNordic markets, Red Bull and Coca-Cola planto strengthen market recognition and sales oftheir products through multi-channel cam-paigns, with an emphasis on sports-relatedsponsorships. Both companies are currently innegotiations with top Norwegian athletes inthe fields of football, skiing and athletics.

Rapak’s reputation for world class productsand will enable us to remain extremely closeto our Russian customers and their specificrequirements, thereby delivering tailoredsolutions that will maximise the effectivenessof bag-in-box.”

� Jill Ardagh, Director General, British SoftDrinks Association, will be taking part in aPanel Discussion on ‘Party time – Whatshould the next government do for the foodindustry?’ on 23rd March at the Food & DrinkShow. Running from 21st to 24th March atBirmingham’s NEC, the event will host over600 food and drink suppliers from the UKand abroad, who will be exhibiting their latestproducts and services for the food and drinksector. Food & Drink Expo will be co-locatedwith seven other exhibitions: Foodex, Café+,Baking Industry Exhibition, Convenience Retail-ing Show, International Forecourt & FuelEquipment Show, Off Licence Show and thebrand new Food & Drink Logistics Show.

In brief…

6 Soft Drinks International – March 2010EUROPE

positions, particularlyin North Americaand emerging mar-kets. Organic growthin Europe and NorthAmerica accelerated

during the fourth quarter of the year, andemerging markets once again delivered dou-ble-digit organic growth. The world's biggestwater brand, Nestlé Pure Life, present inboth North America and emerging markets,achieved double-digit organic growth.”

Paul Bulcke, Nestlé CEO, said he expectedthe Food and Beverages’ business to achievehigher organic growth in 2010 compared to2009 with a further EBIT margin increase inconstant currencies.

MergerFLEETWOODGoldcoWyard Inc hasannounced that its European operations inSt. Albans, and Central Bottling InternationalLtd in Doncaster, are to merge and operateas one business under the new name CBIFleetwood Ltd located at the Central Bot-tling facility near Doncaster in South York-shire.

“Our goal is to bring strength and balanceto our operations in the United Kingdom bycombining the strong historic position of theFleetwood and Goldco product lines in

Bulgaria joins EVATHE Bulgarian Vending Association hasjoined The European Vending Association, itsobjective since the Bulgarian association wasformed. In the past Bulgarian companies fre-quently approached the EVA looking forinformation on the European market. Nowthat the BVA is established and has joinedthe EVA as a Direct Member, it will benefitfrom the members-only access to insideinformation about vending

Todor Kanazirev, Chairman of the BVAcommented: “We decided to join the EVAto provide a direct communication linebetween Bulgarian and European vendingcompanies. We believe that our member-ship with the EVA is the most effective wayto improve the vending market in Bulgariaand to make new technologies and solu-tions available for vending companies in ourcountry.”

Fruit juice showcaseTHIS month’s Intervitis Interfructa (24th to28th March, Stuttgart Trade Fair Centre) isthe acknowledged meeting place for fruitfarmers, distillers and fruit juice manufactur-ers. This year its theme is: ‘Quality, sustain-ability, market: Driving forces for innovation'.German Chancellor Angela Merkel is theguest speaker at the event’s openingevening.

Visitors will have the chance to examinethe latest technology on 60,000 squaremetres of Stuttgart's exhibition space, aswell as the opportunity to share knowledgeand experience with colleagues during theaccompanying events.

There will be an international representa-tion of well over 30% with exhibitors com-ing from at least 28 countries. The largestgroup is from Italy, followed by France, Aus-tria, Switzerland and Slovenia, while new-comers to the event this year will includethe Czech Republic, India, South Africa andSerbia. Along with the 600 exhibitors, com-panies showcasing individual products willalso be represented at the trade fair, pushingthe exhibitor figure up to almost 700.

A change to this year's exhibition will seethe popular machine demonstrations movedinside to Hall 9. Regardless of Stuttgart'sweather, visitors will have the opportunity to

see machine and product demonstrationsfrom the Cultivation and Harvesting Technol-ogy area every day at 2pm. The new largergrounds also means that there are moreplaces available in the stands.

The exhibition area Cultivation and Har-vesting Technology will be located in Hall 1.

nestlé advancesTHE Nestlé Group reports that in 2009sales reached CHF 107.6 billion, with organicgrowth of 4.1%, including real internalgrowth of 1.9%. Food and Beverages' salesreached CHF 99.8 billion, with organicgrowth of 3.9%, including real internalgrowth of 1.6%. The Nestlé Waters divisionrecorded -1.4% organic growth, -1.5% realinternal growth and EBIT margin increasedby 100 basis points to 7.0%

In its statement on the waters division,the company said: “While the sales perform-ance of the industry as a whole was weaker,we continued to strengthen our market

Europe with the unique market position ofCentral Bottling,” explained Neal McConnel-logue, Vice-President of Sales for Fleetwood-GoldcoWyard and Central Bottlingworldwide. “The new business will combinethe strength, talent and resources of bothteams, allowing us to provide continued sup-port to all of our customers in Europe, Mid-dle East and Africa with new equipment,repair parts and service.”

CBI Fleetwood Ltd will operate from the100,000 sq ft facility in Doncaster, providingspace to design and manufacture packagingand process equipment for its core marketsincluding beverages.

Here, for the first time, there will be a ‘HailProtection’ Pavilion, where manufacturers ofnets and protective equipment will demon-strate their latest developments for the pre-vention of hailstone damage in fruit andwine growing. Both trade fair areas Process-ing & Process Control and Filling & Packag-ing Technology are to be found in Halls 3and 5, whilst visitors particularly interested inMarketing & Organisation should headdirectly for Hall 7.

Taking place on the first day is a work-shop organised by Confructa Medien underthe title ‘Raw materials – What drinks aremade of’. The drinks market is based stronglyon concepts that demand new raw materi-als. The all-day workshop aims to highlightcurrent opportunities.

On 25th March, the European Fruit JuiceAssociation (AIJN) will be meeting inStuttgart. On 26th March, there will be anall-day fruit cultivation conference organisedby the Kompetenzzentrum Obstbau-Bodensee in Bavendorf (Centre of expertisefor the growing of fruit) and the State EstateWeinsberg - School for Viticulture, Oenologyand Cooperage Viticultural and OenologicalResearch Station. Conference themes includethe cultivation of new, scab-resistant applevarieties, the prevention of sunburn throughair-conditioning irrigation, energy conserva-tion in apple storage, roofing systems forecological strawberry production, colour-sta-bilised strawberry products and qualityimprovement measures for cherry storage.

KANEGRADEKanegrade Ltd, Ingredients House, Caxton Way, Stevenage,Hertfordshire, SG1 2DF, United KingdomTel: +44 (0) 1438 742242 Fax: + (0) 1438 [email protected] www.kanegrade.com

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Africa

InDUSTrY nEWSABI dispute settledA LONG and sometimes violent strike byworkers for ABI, the soft drinks division ofSouth African Breweries and part of theSABMiller group, ended after an agreementwas reached between the company and theFood and Allied Workers Union (FAWU).The strike spread over the peak of theAfrican summer but ABI continued in pro-duction, albeit with some difficulties.

Many of the company’s staff did not strikeand others returned to work while thestrike was still running. Many were targetedby a very small minority of striking workers,although there were some indications thatthe violence – which included assaults, per-sonal threats and other intimidation, truckstoning and vehicles fire-bombed – mighthave partly been the work of outside agita-tors.

At the peak of the trouble, ABI ManagingDirector John Ustas sought calm. “We havebeen appalled at the escalating violencewhich is building on the already high levelsof violence and intimidation which havebeen evident throughout this strike,” he said,calling on the union to intervene.

“It is worth noting that this strike is funda-mentally undemocratic and we believe this isone of the reasons why it has been so vio-lent. It was embarked upon without anyform of ballot, which is a breach of FAWU’sown constitution. It is lamentable that peopleare losing their pay as a result.”

The eventual agreement saw wages andbenefits at ABI increase by a total of 8.3%including boosts to the minimum wage, edu-cation grant, Christmas voucher and cell-phone allowance.

Staff accepted the principle to work 45hours during weekdays, with weekends sub-ject to overtime pay.

“We are most pleased that we havereached an agreement with FAWU whichends the strike at ABI,” said Ustas. “We willnow focus on welcoming those employeeswho went on strike back to work, ensuringthat we fully normalise our operations anddeveloping our future relationship with theunion.”

ABI also undertook to consider a financialrelief plan for striking workers.

Pepsi leverageAfrican Cup ofnationsIN NIGERIA PepsiCo’s public alignment withsoccer has stepped up further thanks to thecompany’s proactive arrangements duringthe 2010 African Cup of Nations in Angola,of which Pepsi was a sponsor.

One move was to partly sponsor the visitof nine Nigerian sports writers to Angola sothey could report on the cup matches. Thiswas a ‘triple win’ situation, benefiting thePepsi brand, the media and the Nigeriansports enthusiasts who were able to enjoymore media coverage from a local viewpointthan they could otherwise have hoped for.

Pepsi also set up several television viewingcentres in Nigeria. Fans were able to watchmatches while enjoying a Pepsi. There werealso lucky dips for Pepsi African Cup ofNations merchandise.

Nigeria’s national team, the Super Eagles,continued their rather unwelcome tradition

BBBEE transactionto proceedCYRIL Ramaphosa, a key player in thepeaceful end of apar theid and long aprominent figure in South Africa’s nationalpolitics, has been appointed as Chairman ofthe SAB Foundation, created as part of awide-ranging BBBEE (broad-based blackeconomic empowerment) transaction.

Now equally well known and respectedas a businessman, Ramaphosa has longbeen involved with the soft drinks industry.Among his roles he is a member of TheCoca-Cola Company International AdvisoryBoard and the Unilever Africa AdvisoryCouncil.

SAB is, through its ABI subsidiary, one ofSouth Africa’s biggest soft drinks producers,as well as a major brewer.

It is part of the UK-registered SABMillergroup which is why a British court wascalled on to sanction the BBBEE scheme ofarrangement after it was overwhelminglyapproved by shareholders. The transaction,first announced in July last year, will place8.45% of the company’s shares under blackownership. A rise in the share price and theinclusion of a greater number of partici-pants has boosted the transaction’s valuesignificantly from what was originally envis-aged.

Norman Adami, SAB’s Managing Director,described the arrangement as “a truly inno-

vative transaction which will have a positiveimpact on the lives of many thousands ofSouth Africans”.

There will be three separate investmententities.

The SAB Zenzele Employee Trust willhold shares for the benefit of employees, apublic company called SAB Zenzele willhold shares for the benefit of retailersincluding black-owned registered customersof ABI, and the SAB Foundation’s shareswill generate dividend income which thetrustees will apply for the benefit of thewider South African community.

Cyril Ramaphosa, SAB Foundation.

of closing in on the title only to miss. Theybeat Algeria 1-0 to take third place which iswhere they have ended in four out of thelast five tournaments.

Pepsi’s involvement with Nigerian soccerincludes the Pepsi Football Academy whichhas done much to discover and nurtureyoung players. Three ‘graduates’ were in theSuper Eagles squad for the 2010 AfricanCup of Nations.

Palanquinha, mascot of the 2010 African Cupof Nations.

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Soft Drinks International – March 2010 9AFRICA

Management trainee programmeTHE successful Kusile Management Development Programme forSouth Africa bottling industry wannabes inducted a further intakeof 18 management development trainees recently. They willundertake 18 months of study and practical work, with theopportunity to be absorbed into various disciplines with Coca-Cola and its bottlers if they do well.

Run in partnership with the Wits Business School, the pro-gramme is sponsored jointly by Coca-Cola South Africa and itsbottling partners. The current trainees were selected fromaround 700 external applications.

Welcoming the trainees, Coca-Cola South Africa PresidentWilliam Egbe reminded them they had been presented with anopportunity not only to develop themselves but also to con-tribute towards community development and economic growthof the country.

“As a system we’re very proud of the programme as we’veseen the calibre of professionals it produces from past candidateswho were subsequently employed by the company,” said Egbe.“These are individuals who have become an integral part of theorganisation and others have moved on to make a difference notonly in the country but also in the communities that we do busi-ness in.

“This is also one of the many ways that we’re trying to makea difference and contribute towards skills development in SouthAfrica.”

Coca-Cola South Africa's intake of trainees.

DrinkTECH Africa- UK DELEGATION -

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Middle East

InDUSTrY nEWS

Pepsi becomesAIWF ‘benefactor’PEPSICO has become the first and only‘benefactor’ of the Arab InternationalWomen’s Forum. AIWF is an independentnon-profit organisation established in 2001with the mission of bringing together busi-ness and professional women in the 22 Arabcountries.

The benefactor agreement was signed inthe presence of Sheikha Lubna Bint Khalid AlQasimi, the UAE Minister for Foreign Tradeand a founding member of the AIWF boardof trustees.

“It is through our partnerships withorganisations such as the AIWF that we areable to give back to the communities inwhich we operate,” said Saad Abdul-Latif,Chief Executive of PepsiCo Asia, Middle Eastand Africa.

This strategy was, he said, “central to our

Saudi scientificforumAlL RABIE Saudi Foods Co, the big juiceand dairy producer, co-sponsored a scien-tific meeting at the King Fahd Cultural Cen-ter, Riyadh, under the banner of ‘Foods thathave Medical Claims’.

The conference was organised by theMinistry of Health’s General Administrationfor Nutrition.

“This scientific meeting plays an impor-tant role in promoting public awareness toreduce health risks related to the increasingprevalence of food and beverages that aremarketed on a large scale on the basis thatthey have therapeutic and medical bene-fits,” said Dr Mona Sanan, Al Rabie’s nutri-tional consultant.

“Through our participation in this event,we aimed to highlight the nature of foodsthat have medical claims and their negativeeffects including tiredness, lack of theabsorption of nutritional elements, gastroin-testinal tract disorders, heart diseases andhealth complications such as kidney failureand liver cirrhosis.”

In a separate announcement, Al Rabiesaid it planned to launch more corporatesocial responsibility initiatives this year,including further involvement in health con-ferences and exhibitions throughout theMiddle East. This would, said Chief Execu-tive Monther Al Harthi, “give us the oppor-tunity to promote more awareness of theimportance of leading a healthy life throughthe practise of a healthy lifestyle and a bal-

Growing interest in organicsA LIFESTYLE poll undertaken by theYouGov Siraj market research and consul-tancy group points to a growing interest inorganic foods and drinks within the UnitedArab Emirates, although purchasing of suchproducts remains limited.

Of the 775 residents polled, 38% saidthey were completely aware of the conceptof organic food, while only 20% were not atall aware. The remaining 42% said they weresomewhat aware.

A relatively high 45% said they boughtorganic food and drinks as well as conven-tional lines, 33% had never purchased, 22%had in the past but did not do so currentlyand a mere 1% said they sought organicexclusively.

High costs were the reasons given by61% for their reluctance to buy, 45% said itwas not widely available and 22% did notthink it was better than conventional food.

“Although these figures are not surprisingat a first glance, once we dig more into therespondents’ explanations, we clearly seethat although most of them are aware of

ProductionresumedA SOFT drink plant in Bahrain, shut downfor more than three weeks from late Janu-ary, is now in full production again aftergaining clearance from the kingdom’s HealthMinistry.

The ministry ordered Refreshment Trad-ing Company to close its facility as a pre-cautionary measure after a bottle of Crushpurchased in a popular coffee shop wasfound to have a fungus in it.

No other complaints were received and,despite an exhaustive check, no other bot-tles were found to contain signs of fungus.

The ministry did not order a productrecall but audited the production chain andcarried out tests in its public health labora-tory. This led to some recommendations forimproving production systems and equip-ment, all of which were carried out immedi-ately by Refreshment Trading Company.

While the incident was covered in thelocal media, there is no indication of anyongoing harm to the brand or the pro-ducer’s reputation.

Signing the benefactor agreement: Saad Abdul-Latif, Sheikha Lubna Bint Khalid Al Qasimi and HaifaFahoum Al Kaylani.

mission of achieving business success whileleaving a positive imprint on society – whatwe call ‘performance with purpose’. Whilestereotypes of women still exist in manybusiness circles throughout the Arab worldand beyond, we wholeheartedly support thesignificant steps that AIWF is taking towardsbreaking these down. Through this exclusivelevel of partnership, we hope to help AIWF

build the power of professional women in allArab countries.”

Signing the agreement, Haifa Fahoum AlKaylani, AIWF’s Founder and Chairman, drewattention to PepsiCo’s global Chairman andChief Executive, Indra Nooyi, whom shedescribed as “an outstanding global businesswoman and an inspiring example of whatwomen are able to achieve”.

anced diet”.Al Harthi said that, following a “vibrant

year” in 2009, Al Rabie was “implementinga multi-pronged approach for 2010 thataims to develop techniques, invest in cuttingedge technologies and adopt best industrypractices for our operations”.

the term ‘organic food’ and its benefits, theydo not prefer it to conventional food,”commented Amir Bozorgzadeh, BusinessDevelopment Manager for YouGov Siraj.“Organic food stores have been available inthe UAE for a while now, but we can clearlytell that it is not going to replace conven-tional food any time soon.”

Soft Drinks International – March 2010 11MIDDLE EASTMalaysian ‘outpost’A MALAYSIAN group which exports prod-ucts to the Middle East has established theMalaysia Trading House in Dubai to showcaseand market Malaysian products, with anemphasis on FMCG lines. Malaysian energydrinks, juice-based beverages and other softdrinks are in strong demand in the UAE andelsewhere in the Middle East. Some are halal-certified.

Joint ventureboosts presenceONE of Europe’s major producers of fruitjuice concentrates, the Austria-basedAGRANA Group, is boosting its presencein the Middle East and North Africathrough a new joint venture with the NileFruits Group.

Nile, whose headquarters is in Egypt, isthe largest independent fruit ingredientsmanufacturer in the Middle East and NorthAfrica, offering a broad product portfoliowhich includes a range of aseptic fruitpurees, concentrates, fruit for dairy andbeverages, fruit fillings for bakery and fruitsyrups for ice-cream. Its puree range fea-tures pear, apple, apricot, banana, guava,mango, peach and strawberry.

In addition to juices and fruit prepara-tions, AGRANA’s wide-ranging interestsalso include major stakes in the sugar, spe-cialist starch-based products and bioethanolsectors.

The joint venture company establishedby AGRANA and Nile Foods is building aplant in Egypt, primarily for the processingof fruit for dairy lines. It is due to start pro-duction in the fourth quarter of 2010.

“This new joint venture constitutes animportant strategic step towardsAGRANA’s expansion in the fast-growingmarket for dairy products in the MiddleEast and Africa,” said Johann Marihart, thecompany's Chief Executive. “It will give usthe opportunity to supply internationaldairy companies producing in Egypt, andalso in neighbouring countries, by takingadvantage of the favourable local produc-tion opportunities and the duty-free accessto these markets.”

AGRANA juice concentrate tanks at Gleisdorf,Austria.

SOUTH Africa’s Liqui-Fruit juice beveragesrange teamed with Ice Art, a remarkablyinnovative promotional specialist, and a num-ber of entertainers to run a series of Liqui-Fruit Summer Meltdown events during thesouthern summer. The national roadshowbegan in Cape Town and proceeded toJohannesburg, Pretoria, Durban, East Londonand other centres before returning to CapeTown for a colourful finale on the beach atrenowned Camps Bay.

Liqui-Fruit is a brand of Ceres Fruit Juices,part of the Pioneer Foods Group. Ice Art,which is based in Cape Town, is headed byJames Cussen who describes himself as'Director of all things ICE’. That includes icesculptures, carvings, ice bars, functions,launches, parties, events, film shoots, promo-tional shoots...ice, ice, ice

He says that the ice sculpture conceptwas a unique activation for consumers dur-ing the Liqui-Fruit Summer Meltdown. Giantblocks of crystal-clear ice were set up, eachstudded with fruit – to reinforce the mes-sage about the real juice content of Liqui-

Fruit – and a key which opened a specialchest containing the grand prize. The blockswere lined up and contestants battled awaywith Wazooka water pistols, trying to ‘burnout’ the key from its ice trap.

Cussen explains that each block weighedmore than 140kg and took four to five daysto produce, while carefully freezing in thefruit and keys in layers. A 24-tonne freezertruck was required to take the giant iceblocks from venue to venue on the 5000kmround-trip.

“Visually the ice sculptures looked fantas-tic and even in the heat of the day with-stood the temperatures to remainunchanged,” noted Cussen.

Summer Meltdown

� MEAPET, the 11th Middle East andNorth Africa PET conference, was held inCasablanca, Morocco, at the beginning ofMarch. Papers and discussion topicsincluded ‘return to PET growth’, ‘emer-gence of the Middle East as strategic sup-plier to North Africa’, ‘sustainability of PET’,‘latest in caps and closures’ and ‘lightweighttechnology’.

� Rwanda bottler Bralirwa has won theCoca-Cola 2009 Golden Award for Quality.Managing Director Sven Piederiet said that‘passion for quality’ was one of the com-pany’s core values. He congratulated allwho had contributed to winning the award.

� South Africa’s Pacmar, whose Wildejuices have risen significantly in market pro-file over the past couple of years becauseof a very active marketing campaign, is

In brief…

Malaysia Trading House has been set up byDiamond International Consolidators withsupport from the Malaysian Government andfrom the Bumiputra Manufacturers and Serv-ices Association of Malaysia.

Speaking at the opening, Diamond Interna-tional Consolidators’ Managing Director, E.V.Narayan, said it was aimed at “providing adedicated and professional distribution chan-nel to the many manufacturers and exportersin Malaysia who wish to expand their brandpresence and visibility in this region”.

exhibiting at the 2010 Africa’s Big Seven forthe first time. The family of events will beheld at the Gallagher Convention Centre,Midrand, from 25th to 27th July. 2 Pacmaris keen to boost its juice exports, saidAccounts Manager Lize van Jaarsveld.

� Ethiopian bottler MOHA has placed anorder with Sidel for PET bottle manufactur-ing equipment as part of expansion of itsplant in the Bole district near Addis Ababa.MOHA produces Pepsi brands, as well asits own water brands. It has four plantsaround Ethiopia.

� Uganda’s Century Bottling Company issupporting the 2010 KCB Pearl of AfricaRally as improvements to the major eventhave pushed up costs, requiring additionalcorporate input. This race is the third in theAfrica Rally championship.

AFRICA – continued from page 7


Asia Pacific

INDUSTRY NEWS


Kirin launchesfunctional brandKIRIN Holdings says it will introduce its firstproducts in April under a new group-widebrand, Kirin Plus-i, for functional and healthfoods, including functional drinks. Kirin Bever-ages, Koiwai Dairy Products and Kirin KyowaFoods will all be participating in this project,along with Kirin Brewery. A team has beenworking on development of a new businessmodel which can interlink group companiesfor product research, production and mar-keting.

“Looking ahead, by making joint use ofthe functional ingredients that underlie theconcepts and values of health food andfunctional food products, we intend torealise group synergies and offer customersappealing products that provide new value inthe area of food and health,” says a Kirinstatement.

Group synergy will be a key factor in2010 and beyond, the statement emphasises.“The realisation of group synergies is one ofthe most important themes of the newmedium-term business plan.

“Under the direction of cross-companyteams, we are developing specific measuresto promote synergies that can increase prof-itability and efficiency. For example, KirinBrewery, in collaboration with Mercian andKirin Beverages, is working to unify aspectsof sales and marketing, promote skill transferand integrate sales locations of the three

Indonesia important for CCASTRONG performance in Indonesia andPapua New Guinea was among the high-lights of the 2009 year’s achievements bymulti-national bottler Coca-Cola Amatilpointed out by Group Managing DirectorTerry Davis (pictured) in his financial report.The year to 31st December saw CCAdeliver a record result, with earnings beforeinterest and tax up by 10.3% to A$787.3million while net profit after tax increased11.1% to A$449 million.

“In Indonesia, the continued growth inhigher value one-way packs, combined withthe increased investment in production anddistribution capacity and cold drink coolers,provided the platform for this excellentresult, with strong volume, revenue andearnings growth.”

On the negative side, local currency bev-erage COGS per unit case in Indonesiaincreased by 15% as a result of the depreci-ation of the rupiah against the US dollar andthe mix impact of the shift toward highercost, yet higher value, one-way packs. Otherthan Indonesia, group COGS increased byonly 4.5% in line with the 4.4% increase in

companies. We are establishing a group pro-curement system for Kirin Brewery, KirinBeverages and other companies, and are tak-ing steps to optimise the group research anddevelopment structure.”

The extensive 2010 business approachstatement also notes that “in Japan, whereour domestic alcohol business is the core ofthe group’s operations, we aim to furtherdevelop our soft drinks business as an addi-tional business pillar”. And in China, it says,“we will strengthen collaboration betweenour alcohol and soft drinks businesses underthe management of Kirin (China) InvestmentCo Ltd, developing our activities particularlyin the Yangtze Delta area and working toimprove overall earnings in our Chineseoperations”.

AEROBATIC ace Yoshihide ‘Yoshi’ -Muroya, whose team has been sponsoredby Red Bull Japan since 2007, is wellknown for his many dramaticperformances in air shows around theworld, as well as competing in the Red BullAir Race series. He was the first Japaneseand the first Asian pilot to join this highlycompetitive series.During the 2009/2010 northern winter, hemoved base temporarily to New Zealand,working on aircraft modification andtraining in preparation for the 2010 series,as well as featuring in several air shows.Interestingly, Moruya’s interest in aviationwas piqued at junior high school when hesaw an aircraft sky-writing for the PocariSweat brand. In 2005 he and a teamreplicated this sky-writing promotionalcampaign around Japan, gainingextensive publicity. Photo Graeme Murray,Red Bull Photofiles.

Photo Graem

e Murray, Red Bull Pho

tofiles.

net sales revenue per unit case.The expansion of the brand portfolio in

Indonesia continued to deliver significantmarket share gains in both carbonated andnon-carbonated beverages. The year’s high-light was the very strong volume growth ofover 25% in non-carbonated beverages, ledby Frestea and Minute Maid Pulpy OrangeJuice.

Capital expenditure in Indonesia wasdirected toward the completion of a num-ber of major capacity and infrastructureprojects, including new production lines forcans and PET bottles and a CO² self-manu-facturing plant in Jakarta. The additionalcooler placements led to an increase inCCA’s cold drink space by about 30%.

In recognition of the growing importanceof Indonesia to CCA, Peter Kelly, previouslythe group’s Managing Director responsiblefor Asia and process improvement, has relo-cated from Sydney to Jakarta as ManagingDirector for Indonesia and PNG.


Can of Coke triggers rowBUYING a can of Coca-Cola and giving it to someone else who lives inthe same country, not very far from the store, would usually not raisean eyebrow. But in the Central Pacific, a Coke can purchased on Kwa-jalein Island has caused a diplomatic rift, with the President of the Mar-shall Islands describing the incident as a sovereignty issue.

Kwajalein is an unusual place. It has long been the downrange controlpoint for US missile testing and other secret military work. Outside vis-itors aren’t welcome, to the point that when passenger flights passthrough, no-one other than people authorised by the US military canget on or off.

The island, along with several other islands and islets within the hugecoral atoll (one of the world’s biggest), is on a long term lease which initself has been a matter of some contention in recent years. Most of theinhabitants are Americans from the US mainland, either military or con-tractors. They lead a relaxed lifestyle, with very good support services.

Among those services is a base store which, in the tradition of itscounterparts elsewhere, is tax-free. Some Marshall Islanders working onKwajalein can shop there and that’s what Joanna Anjain did. Anjain livedwith her liaison officer husband and children on Kwajalein. Instead ofdrinking the cola, however, she gave it to a resident of Ebeye, anotherisland in the atoll where living conditions are poor. It has a horrendouslyhigh population density, although a certain charm because of its diversepopulation.

The military banned Joanna Anjain from returning to Kwajalein, citingan agreement with the Marshalls government precluding off-island salesof duty-free goods, to protect Ebeye businesses and loss of tax income.But President Jurelang Zedkaia told the Majuro-based Marianas Varietynewspaper that he was shocked to hear what happened. “The US istreating us like American Indians, like we’re low class citizens. Our liaisonofficer Jelton Anjain is like our ambassador. To suspend his wife over thepurchase of a cola – I can’t believe they would treat us like this.”

Powder moveA NEW fruit and vegetable powder plant is being built by fruit productssupplier China Nutrifruit Group. The company is utilising land it hasrights to in Daqing, Heilongjang Province, and expects to have the facilityin production by September this year. It will make a variety of powdersfor use as beverage mixes, snack foods, instant soups and other lines.

“Based on our market research, the fruit and vegetable powder seg-ment is a high growth segment that complements our current productlines,” said Changjun Yu, the company’s Chairman. “We can leverageour supplier relationships, along with our network of distributors, to sellour new fruit and vegetable powder products. Furthermore, we believeentering this segment provides a more attractive return on investmentthan our previous plan of acquiring a concentrate pulp productionline.”

Yu said that Nutrifruit would continue to outsource production ofconcentrate pulp products “and may seek additional acquisition targetsin the future”.

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Americas

INDUSTRY NEWS

new headquartersfor nestlé WatersNESTLÉ Waters North America Inc is torelocate its headquarters from Greenwich toStamford, Connecticut late in 2010. Thecompany which currently employs 475,intends to add 25 headquarter jobs over thenext three years.

Nestlé Waters’ new headquarters will belocated at 900 Long Ridge Road, Stamford.The company will lease 164,301 sq ft ofspace, an increase of approximately 24%from Nestlé Waters’ current headquarters inGreenwich. The building is owned by Oracle.

The decision to move was made for avariety of reasons, including favourable eco-nomics, an open floor plan design permittingincreased employee collaboration, caféamenities, access to public transportation,and a shorter commute for most of thecompany’s headquarters employees, ofwhich 70% live in Connecticut. The Stam-ford facility is less than 12 miles from NestléWaters’ current location.

“We are excited to remain a Connecti-cut-based company. Our new home in Stam-ford will support the collegial atmospherewe encourage among our employees,” saidKim Jeffery, who joined the company in 1978and has been President and CEO of NestléWaters North America since 1992.

Strong fourthquarterBALL Corporation, supplier of metal andplastic packaging for the beverage industryamongst others, has reported 2009 year endnet earnings of US$387.9 million, or $4.08per diluted share, on sales of $7.35 billion,compared to $319.5 million, or $3.29 perdiluted share, on sales of $7.56 billion in2008. The year finished on a strong fourthquarter with net earnings of $81.4 millionon sales of $1.86 billion, compared to $33.8million, on sales of $1.73 billion, in the fourthquarter of 2008.

“On a comparable basis, our diluted earn-ings per share of 84 cents in the fourthquarter increased significantly over dilutedearnings per share of 56 cents in 2008, and

THE Coca-Cola Company (TCCC) andCoca-Cola Enterprises Inc (CCE) haveentered into agreements aimed at growingthe Coca-Cola system in North Americaand expanding CCE's European business.

In a substantially cashless transaction,TCCC will acquire CCE's entire NorthAmerican business, which consists ofapproximately 75% of US bottler-deliveredvolume and almost 100% of Canadian bot-tler-delivered volume. Ultimately, TCCC willhave direct control over approximately 90%of the total North America volume, includ-ing its current direct businesses.

TCCC Chairman and CEO Muhtar Kentexplained, “We are not acquiring CCE,rather we are acquiring their North Ameri-can operations, and they remain one of ourkey bottling partners with world-class man-agement, financial and operational capabili-ties.

“Our new North American structure willcreate an unparalleled combination of busi-nesses, which will serve as our passport to

Historic deals forCoca-Cola

winning in the world's largest non-alcoholicready-to-drink profit pool. This transactionoffers compelling value to both The Coca-Cola Company and CCE shareowners andwill create substantial and sustainable bene-fits for both companies' stakeholders.”

He continued, “Our North Americanbusiness structure has remained essentiallythe same since CCE was founded in 1986,while the market and industry havechanged dramatically. With this transaction,we are converting passive capital into activecapital, giving us direct control over ourinvestment in North America to accelerategrowth and drive long term profitability.

“We will work closely with our bottlingpartners to create an evolved franchise sys-tem for the unique needs of the NorthAmerican market. Additionally, we willreconfigure our manufacturing, supply chainand logistics operations to achieve costreductions over time.” Kent stressedthat a unified operating system wouldenable the company to better market anddistribute its non-alcoholic beverage brands.

In a concurrent agreement, TCCC andCCE have agreed in principle that CCE willbuy TCCC's bottling operations in Norwayand Sweden for US$822 million, subject tothe signing of definitive agreements, andthat CCE will have the right to acquireTCCC's 83% equity stake in its Germanbottling operations 18 to 36 months afterclosing for fair value.

CCE's Chairman and CEO John Brock

said: “CCE remains the pre-eminent West-ern European bottler and a key strategicpartner with TCCC. Our European businessserves an attractive market with growingvolumes and profit driven by rising percapita consumption. As such, CCE will havean improved profile with enhanced rev-enue, margins and EPS growth prospects.Together with TCCC, we will continue toimprove the effectiveness of our operationsin our expanded presence in Europe. Theseactions strengthen our ability to competeeffectively and sustainably in Europe andrepresent the beginning of an exciting newera of long term growth for CCE's businessand shareowners.”

Kent concluded, “As the world's leadingbeverage company, we are very excitedabout the vast opportunities before us andI can say with confidence there is no betterbusiness to be in. Over the next severalyears, the nearly US$650 billion dollarglobal non-alcoholic ready-to-drink bever-age industry is expected to grow fasterthan worldwide GDP and we are bestpositioned to capitalise on this enormousindustry opportunity in North America andEurope. These joint actions further rein-force our confidence in achieving our 2020Vision to more than double system rev-enue and double servings to over 3 billionper day.”

The Coca-Cola Company and CCEexpect the transactions to close in thefourth quarter of 2010.

The company plans to renovate the Stam-ford location to meet the US Green BuildingCouncil’s Leadership in Energy and Environ-mental Design (LEED) standards for greenbuildings. In 2003, Nestlé Waters’ bottlingfacility in Stanwood, Michigan was the first inthe US food and beverage industry toreceive LEED certification. Today, NestléWaters has nine facilities built to LEED cer-tification, the most of any US food and bev-erage manufacturer.

Ball's 2009 full year comparable results of$4.05, compared to $3.61 in the prior year,were a record for our company,” said R.David Hoover, Chairman and CEO. The fourUS metal beverage packaging plants acquiredin October were accretive to earnings in thequarter.

John A. Hayes, President and COO forthe corporation, added: “As we continue thesmooth integration of the plants acquired in2009, it is providing opportunities toimprove our processes and share best prac-tices. We remain focused on continuing tobuild momentum in our company.”

During the fourth quarter, Ball announcedan agreement to acquire a partner's interestin a joint venture metal beverage can andend plant in southern China. The transactionis expected to close in 2010, subject to cus-tomary regulatory approvals. In Brazil, thecompany's new joint venture beverage canplant near Rio de Janeiro started up success-fully in November and began supplying cansto customers.

The company expects full year 2010 earn-ings to be above those of 2009.


Soft Drinks International – March 2010 15AMERICAS

Clear on caloriesRESPONDING to First Lady MichelleObama’s call for innovative industry initia-tives that contribute to her healthy familiesprogramme, the American Beverage Associa-tion reports that its members are comingtogether to make the calories in their prod-ucts clear and consumer-friendly by puttingthe information on the front of all theirpackages, vending machines and fountainmachines.

The voluntary commitment contributes toMrs Obama’s efforts to help families makeinformed choices as part of a balancedlifestyle. The companies will coordinate withthe Food and Drug Administration to imple-ment the calorie initiative, which will goabove and beyond what is required by thefederal agency’s food labelling regulations.The industry will start implementing the ini-tiative across the country this year withcompletion in 2012.

“The beverage industry is taking the extrastep of making the calories on its productsmore clear and useable for consumers sothey can make balanced choices whereverthey purchase our products,” said the ABA'sSusan Neely. “By contributing to the FirstLady’s initiative, our industry is once againleading with a meaningful programme to doits part in addressing social challenges. We

applaud Mrs Obama for her common sense,balanced approach to a tough issue likechildhood obesity, which will require contri-butions from all segments of society to fullytackle.”

This new initiative will display caloriesmore prominently on:

• Product labels: total calorie counts willbe displayed on the front of labels for theentire container, up to and including 20ozproducts. A 12oz serving size will be used indisplaying calories for multi-serve beveragepackages (such as 2litre bottles).

north Americanmarket a challengeALTHOUGH PepsiCo Inc results for 2009showed healthy gains in its worldwidesnacks and international beverage busi-nesses, (EPS grew 17%, ) PepsiCo AmericanBeverages (PAB) found 2009 a challengingyear. For the full year, volume and net rev-enue declined 6%. while core operatingprofit decreased 3%. In the fourth quarter,volume declined 5% but operating profitgrew by 10% reflecting, says PepsiCo,sequential improvement in top-line trends, afocus on profitable volume growth, height-ened productivity in the North Americanbusiness, and significant operating profitgrowth in Latin America.

The ‘refresh’ of the North American bev-erage business gained traction in the fourthquarter as brands such as SoBe Lifewaterand Gatorade gained market share. Also,important brand health metrics rose forbrand Pepsi, Pepsi Max, Gatorade, LiptonTea and Tropicana.

PepsiCo reports that, in 2010, differenti-ated value will continue to play a key roleas PAB rolls out targeted innovation, such asthe G Series Performance line, offering addi-tional benefits for pre-, during and post-ath-letic occasions. In carbonates, the ‘PepsiRefresh Project’ is providing millions of dol-lars in grants to make a positive impact inlocal communities. The integrated campaign

Innovation at Gatorade with its G range.

drives consumers to Pepsi’s website wherethey can submit project ideas and vote for

their favourite projects, with the winninggrants ranging from US$5,000 to $250,000.

• Vending machines: total calorie countsfor the entire container will be displayed onthe beverage selection buttons of vendingmachines controlled by the companies.

• Fountain machines: calorie counts willbe shown prominently on all fountain bever-age machines.

The industry will coordinate with the FDAto ensure that the calorie information onthe front and back of a package is consis-tent. Also, industry supports the FDA evalu-ating serving sizes for the entire food andbeverage industry as part of their currentreview of food labels.

Further, ABA says the beverage industry isgoing to voluntarily explore other fact-basedlabelling on its packages, such as the feasibil-ity of expanding the current information forpercent of daily value, currently found in thenutrition facts panel of all packaged foodsand beverages, to include other nutrientsand also put this information on the front oflabels where relevant.

“Our companies are committed to fact-based labelling as well as seeking ways tomake calories and other nutrition informa-tion more clear and accessible to con-sumers, particularly at the point ofpurchase,” Neely said. “The more easy-to-use information we give consumers, the bet-ter they’ll be able to choose the refreshingbeverage that best meets their tastes andneeds.”

Nutritional information will be made clear andaccessible.

16 Soft Drinks International – March 2010AMERICAS

Cool trucktakeoverGREAT Dane Trailers has acquired JohnsonRefrigerated Truck Bodies, manufacturer ofinsulated fiberglass refrigerated truck bodiesand all-electric refrigeration solutions. Theacquisition is said to be a synergistic movefor both companies.

For Great Dane, the purchase of JohnsonRefrigerated Truck Bodies, founded in 1932

Youtube messageTHE International Bottled Water Associa-tion’s consumer website www.bottledwater-matters.com has launched its tenth video,'Conflicted Consumer : To Drink BottledWater or Not to Drink Bottled Water?' Inthis video, a teenager moves through herbusy day bedeviled by anti-bottled waterrhetoric and the angelic comfort of fact-based information about bottled water.

“In this lighthearted satire, the consumerfinds herself shouldering a lively debatebetween an angel who states the facts aboutthis safe, healthy, and convenient productand a devil who provides false informationabout bottled water,” said Tom Lauria, IBWAVice-President of Communications. “Ourpresenter plays all three parts, presenting ahumorous yet subtly compelling presentationon the value of bottled water.”

The video corrects misinformation aboutbottled water and sets the facts straight:Bottled water containers are the most-recy-cled product in kerbside recycling pro-grammes; it is not the same as tap water;most bottled water comes from naturalsources; bottled water is one of the healthi-est choices on shelf; is good value price-wise; and tap water isn’t 'free' as activists liketo claim.

International boostto TCCC earningsTHE Coca-Cola Company (TCCC) hasreported a solid fourth quarter 2009 oper-ating results, with unit case volume increasing5%. For the full year, unit case volumeincreased 3% in line with the company'slong term volume target. “We ended thisyear on a high note, delivering global volumeand value share gains, comparable currencyneutral revenue growth, improved productiv-ity and increased cash flows,” said MuhtarKent, Chairman and CEO.

Internationally, TCCC achieved broad-based unit case volume growth of 6% in thefourth quarter, with strong growth in keyemerging markets (China +29%, India+20%), developing markets (Brazil +8%,Mexico +4% and developed markets(France +12% Germany +3% ).

TCCC reports that the global 'OpenHappiness' campaign and its holiday pro-grammes drove growth in brand Coca-Colawhere unit case volume grew 4% in thequarter, with strong growth across globalmarkets (including 22% in India, 13% inChina, 12% in France, 5% in Mexico and 4%in Germany. )

Total sparkling beverage unit case volumeincreased 3% in the quarter, with interna-tional sparkling beverage unit case volume

nutritional expansionDSM has announced plans to expand itsexisting research and development facilitieslocated at its North American headquartersin Parsippany, New Jersey. The new NutritionInnovation Centre will unite DSM’s labora-tory capabilities for the beverage, food andpersonal care market sectors, combiningexpertise from DSM Nutritional Productsand DSM Food Specialties.

Mauricio Adade, President Human Nutri-tion and Health at DSM Nutritional Products,said: “DSM’s latest investment demonstratesour ongoing commitment to providing globalcustomer support and proactively developingsolutions to meet market needs.”

DSM plans to open the new NutritionInnovation Centre in 2011. It will house ded-icated customer application suites, sensoryservices and customer application pilot facili-ties.

The company says that such investment ispart of an overall strategy to provide cus-tomers with a global network of on theground support, integrating proven technicalexpertise with insight into customer prefer-ences and knowledge of key regional differ-ences.

DSM opened two new Regional FoodApplication Laboratory facilities in 2009; onein Shanghai for dairy, baking, beverage andsavoury applications and one in Sao Paulomostly for beverage applications.

up 5%. Total still beverage unit case volumeincreased 9% in the quarter, led by growthacross the portfolio, including juices and fruitstills, teas and water brands. Still beverageunit case volume increased 14% internation-ally, but was even in North America.

The global Open Happiness campaign helpeddrive growth for Coca-Cola.

by the Johnson Family and based in RiceLake, Wisconsin, is a strategic addition to thesemi-trailer manufacturer's sales platform. Byexpanding its product offerings in refrigeratedtransportation equipment, Great Dane rein-forces its commitment as a market leader tofully serve the food service industry.

For Johnson, the significant overlap withGreat Dane's customer base will both sup-port and expand the truck body manufac-turer's business. In addition, Johnson will haveaccess to Great Dane's network of distribu-tion, parts and service centres.

Energetic growthHANSEN Natural Corporation has reportedrecord financial results for the year ended31st December 2009. Net profits for theyear rose by 93% to US$208.7million, cyclinga previous year hit by losses in the fourthquarter due to distribution contractchangeovers. As a result, operating income in2009 doubled to $337.3milllion, against$163.6million a year ago.

Rodney C. Sacks, Chairman and CEOattributed the record revenues to sustainedstrong sales of Monster Energy drinks bothin the US and internationally. “We areencouraged by the continued positive salestrends reported by Nielsen, indicating thatyear-on-year energy drink sales in the UnitedStates have increased in each month since

September 2009,”said Sacks.

Since the tran-sitions to certainCoca-Cola bot-tlers and newAnheuser-Buschdistributors in thefourth quarter of2008, distributionlevels and marketshare generally for

the Monster Energy brand have increased.“We are planning to introduce new prod-ucts in 2010 and to continue our interna-tional expansion into western and centralEurope, the Middle East and South America.We are also evaluating additional geographicexpansion opportunities for the MonsterEnergy brand,” Sacks added.


Ingredients

DEVELOPMENTS

Immune health benefits in juicesADDING probiotics to fruit juices is a strat-egy that many beverage developers areusing to bring additional immune health ben-efits to their products, while maintaining anall-natural positioning. Following this healthytrend, Danisco is launching a global pro-gramme which focuses on boosting immunehealth in refrigerated juices with the additionof a clinical dose of Howaru Bifido.

Danisco says its ingredient has been clini-cally proven that it may enhance the body’snatural immune response, especially amongstchildren and the elderly. “Consumers aresearching for natural healthy solutions forboosting immune health. With HowaruBifido fruit juices, we can offer our cus-tomers, including people who are lactoseintolerant, a healthy and appetising product,”said Peggy Steele, Global Business Director,Health & Nutrition, BioActives.

The company's applications specialistshave gained expertise in process and formu-lations, and acquired a know-how of direct

Spotlight on steviaTHE French Society of Antioxidants is host-ing a conference 'Stevia 2010, Scientific &Industrial Perspectives' in Paris on 6th May.Since its creation in 1998 at the PasteurInstitut in Paris, the Society has played animportant role in the applications of antioxi-dants in different areas, concentrating onputting forward strategies for the preventionof chronic diseases such as obesity, cancer,neurodegenerative diseases, cardiovasculardiseases or ageing of population.

The conference on stevia will address anddiscuss: recent advances and scientificresearch; the biological and pharmacologicaleffects unrelated to the sweetness of stevia,and particularly of the metabolic syndrome;the outlook for possible applications in agri-food and food supplements; the regulatoryaspects in France and Europe; the marketingaspect and impact on consumers.

Further a ‘round table’ discussion com-prising academic and industry stakeholderswill assess if there is a place for stevia in theprevention of chronic diseases; whether itwill replace all sugar and artificial sweeten-ers; what are the prospects for formulationof industrial products and what assurance isthere regarding its purity and quality.

Expansion inrussia SYMRISE is expanding its flavour and nutri-tion business in Russia and the CIS regionwith the establishment of a fully integratedproduction site near Moscow. The plant willinitially focus on supplying dry blends to cus-tomers in the region. Production is expectedto start in the second half of 2010.

The move sees the company increasing itspresence in the large Russian market, whereit is an industry leader. The new site willenable Symrise to support strategic globalcustomers by moving production closer tothe region. In addition, the company intendsto further increase its penetration of thelocal market.

“It underscores our alignment with keycustomers and our commitment to supportthem with a strong local presence. Theestablishment of a fully integrated facility inRussia enables us to service them faster andmore directly, and it will provide an impor-tant advantage to our partners in ourmutual drive for sustainable businessgrowth,” said Heinrich Schaper, PresidentFlavour & Nutrition for the EAME region.

Auctions to continueOCEAN Spray’s cranberry concentrate auc-tions are to continue as a fair and transpar-ent trading platform. The company sold atotal of 210,000 gallons of its concentrate inthe most recent auction at a clearing priceof US$20.50 per gallon for the first contractdelivery period (six months following theauction) and US$24 per gallon for the sec-ond contract delivery period (the subse-quent six months). Concentrate auctions willnow run on a quarterly basis to ensureinterested parties can participate at regularintervals during the year.

Michael Stamatakos, Vice-President, Agri-cultural Supply and Development at OceanSpray, said: “By using the auction process, wehave been able to provide for open and effi-cient sales of our cranberry concentrate.”

Consulting firm CRA International devel-oped the online trading system and servedas the trading manager for the auctionprocess. Bidders were able to track availabil-ity and pricing of the concentrate, making fora transparent approach.

The next cranberry auction will take placeon 28th April, 2010. Visit www.cranberryauc-tion.info for more information. A mock auc-tion will take place prior to the April auctionto allow participants to practise before theevent.

Adults need proteinA SURVEY conducted in the UK has shownthat over 20% of the nation recognise thatadults aged over 50 need more protein intheir diet compared with those in theirprime.

Sponsored by Volac, suppliers of nutritionalwhey protein to the food and beverage indus-try, the survey of 2000 adults conducted bythe independent researcher ICM sought todiscover people’s attitudes towards protein inthe diet and protein-fortified foods, particularlyin relation to the over 50s market segment.

The top four roles cited for protein in thediet of the over 50s were correctly identifiedas: supporting the immune system (selectedby 51%), guarding against osteoporosis andbone fractures (47%), helping prevent musclewastage (46%) and protecting lean tissuesand muscles (46%).

The survey also highlighted a significantyounger group of nutritionally-aware adults intheir 20s and 30s who are concerned withbody composition and protecting lean tissuesand muscles through increasing their con-sumption of high quality vegetarian proteins.

Mark Neville, Head of Lifestyle Ingredientsfor Volac, said: “Overall, the findings of oursurvey suggest that there is a growing oppor-tunity for manufacturers to educate certainconsumer groups, including the over 50s,

inoculation of probiotics into juices. As aresult Danisco has developed two exoticprobiotic juice concepts, both containing aneffective dose of Howaru Bifido.

“Our expertise spans formulation devel-opment and the test results have shown ourcapability to obtain a good survival of ourprobiotics in fruit juice over 40 days at 4°C”,said Marie Jane Fallourd, Beverage GroupManager at Danisco.

about the benefits of consuming high quality,low fat and highly digestible proteins. It hashighlighted some important lifestyle issueswhich food and beverage manufacturersshould be addressing now with their newproduct development programmes.”


In brief…

� BI Nutraceuticals' Long Beach facility in California was recentlyawarded an 'excellent' rating during a food safety audit conductedby AIB International, the food industry's leading auditing organisa-tion. This rating is based on a third-party assessment of BI's com-pany policies, documentation practices and operations, as well as athorough inspection of the physical condition of the grounds, build-ings, production and storage areas. “Our excellent AIB ratingdemonstrates BI's commitment to providing ingredients of thehighest quality and safety to customers in the food and beverageindustries,” said Walter Postelwait, the company's Vice-President ofSales and Marketing. “BI offers more than 200 GRAS ingredientsthat can be used in a wide-variety of food and beverage applica-tions, and AIB's recognition of our stringent manufacturing practicesand overall operations gives customers increased confidence whenthey fortify their products with our ingredients.”

� An organic version of Cacti-Nea, certified by Ecocert SAS, isnow available from Bio Serae. Cacti-Nea is made of Opuntia ficus-indica cactus fruit. Due to the company's exclusive partnershipswith local Medierranean growers, the origin and traceability ofthese fruits is ensured. Bio Serae reports that a recent clinicalstudy conducted on Cacti-Nea highlighted the original weight man-agement and diuretic properties of this natural extract from pricklypear fruits, making it suitable for functional beverages applications.

� Stratum Nutrition, of St Louis, Missouri, a division of NovusInternational that focuses on human nutrition through specialtyingredients, has been accepted as a member of the United NaturalProducts Alliance (UNPA). UNPA is an association of dietary sup-plement and functional food companies that share a commitmentto provide consumers with premium natural health products. Newmembers in the organisation are required to go through an evalu-ation process and are then accepted only by the unanimous voteof all UNPA members.

� Frutarom has been selected by Frost & Sullivan as the recipientof the '2009 Global Weight Management Ingredients Product LineStrategy Award'. The award recognises Frutarom’s accomplishmentsin this market segment. With its scientifically-backed product linebased on natural extracts with different modes of action, the com-pany has shown that it is responsive to market needs and dynam-ics. As reported in SDI, Frutarom offers manufacturers a diverseand continuously expanding portfolio of slimming ingredients. Thecompany has grouped several of these ingredients together in aSlimming Campaign which is designed to offer a structured choiceof weight management ingredients.

A new range of plain caramel...

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20 Soft Drinks International – March 2010INGREDIENTS

Skin care According to LycoRed Ltd of Israel, marketersof beauty drinks targeting skin health willcheer the results of a recent study onlycopene conducted by the Department ofDermatology at the Charite-University ofMedicine in Berlin, Germany. Results of thisstudy, which concentrated on the furrowedand wrinkled foreheads of 20 people aged 40to 50 years, demonstrated that high levels ofantioxidants in the skin may be correlated tolower levels of skin roughness.

Since the body does not produce its ownlycopene, a diet rich in lycopene will helpassure a high level in the skin. Lycopene, apowerful antioxidant, is found in the greatestquantities in tomato. While health expertspromote the value of eating a tomato-richMediterranean diet, dietary supplementationwith a lycopene-rich tomato extract is a con-venient and effective means to insure that thediet is supplying ample tomato lycopene forhealthy, beautiful skin.

LycoRed’s Lyc-O-Mato is a key ingredientin an increasing number of cosmeceuticals.

Weight managementHealth Canada’s Natural Health ProductsDirectorate has finalised the new monographfor Conjugated Linoleic Acid (CLA). Thismonograph is intended to serve as a guide tothe Canadian industry for the preparation ofProduct Licence Applications for naturalhealth product market authorisation of CLA.Companies will now be able to communicatethe weight management health benefits ofCLA to Canadian consumers more effectively.

The number of Canadians that are over-weight has increased over the last 25 yearsand an increasing number are using health

Functional forum…

products for weight management. The Cana-dian nutraceutical and functional food indus-try has over 300 companies, from smallstart-up companies to multinational organisa-tions which can now develop products withCLA.

According to Lipid Nutrition, CLA marketleader, CLA is the most scientifically substanti-ated active weight management ingredientavailable on the market. It has been clinicallyproven to reduce body fat, improve bodycomposition and increase lean muscle mass.

Breast cancerDHA omega-3 has been found to boost theefficacy of chemotherapy in breast cancerpatients, according to a new study. Writing inthe British Journal of Cancer, Bougnoux et alfound that a dietary intake of 1.8g/day of algalDHA before and during chemotherapy madebreast cancer cells more sensitive to anti-can-cer drugs, in turn making the treatment moreeffective.

The study, 'Improving Outcome ofChemotheraphy of Metastatic Breast Cancerby Docosahexaenoic Acid: a Phase II Trial,'monitored and evaluated the health of breastcancer patients at the University HospitalBretonneau (Tours, France). Algal DHAomega-3 supplementation started seven to10 days before chemotherapy began andcontinued over the five month chemotherapytreatment period. Tumour response rate, timeto progression and overall survival wereassessed. The authors found the mostmarked improvements in patients whosetumour cells had incorporated high levels ofDHA.

Professor Philippe Bougnoux, the report’slead author, commented: “This trial demon-strated DHA’s ability to chemosensitisetumours: a significant and exciting findingwhich could have major implications not onlyfor breast cancer treatment, but possibly forother forms of the disease in the longerterm. The efficacy of chemotherapy is dose-dependent but dose is limited due to thetreatment’s side effects; specifically, its toxicityto non-tumour tissue. Consequentially, mak-ing tumours more susceptible to chemother-apy without affecting healthy tissue has thepotential to improve prognosis and clinicaloutcome. We hope the results of our studywill lead to further trials to define more pre-cisely the potential future role of DHA inbreast cancer patients.”

Dr Edward Nelson, Medical Director atMartek Biosciences, which supplied the algalDHA capsules used in the study, said, “Pro-fessor Bougnoux’s trial underscores again thepotentially valuable benefits of DHA omega-3, even beyond the well-established brain,eye and heart health benefits.”

ISBT Announces BevTech ’10 Preliminary ProgramThe International Society of Beverage Technologists has announced a focus on sustainability

and a new sweeteners seminar for BevTech ‘10

The International Society of Beverage Technologists (ISBT) has announced the preliminary program for BevTech ’10, which will be held April 26-28, 2010, at the renaissanceGlendale Hotel and Spa. The 57th annual meeting will bring together local and international members of ISBT for three full days of discussion and education concerning thetechnical and scientific aspects of the non-alcoholic beverage industry.

This year’s annual meeting will focus on sustainability and features an impressive lineup of presentations, including Sustainable Beverage Filling: A new Paradigm ThroughCold, Dry Electron Beam Sterilization; BoD Waste and the opportunity to reduce, remove and reuse It at the Source; and Workplace Safety and Efficacy When Using ozone.

BevTech ’10 also will include a Sweeteners Seminar titled, Sweeteners: What Do We Know About Them? on Thursday, April 29. Industry experts will address the completerange of sweeteners used in today’s beverage industry around the world, as well as the latest standards and methods for using these sweeteners. All attendees will have theopportunity to taste and discuss the sweeteners’ applications in a number of beverage products.

registered members and guests have the opportunity to participate in fishing, golf or a desert tour in Glendale and a private evening at the Heard Museum, a renowneddestination for native American Indian arts and culture.

For more information or to register for BevTech ’10, please visit the BevTech page at www.bevtech.org, or call (972) 233-9107 x208.

ABOUT ISBT – The International Society of Beverage Technologists (ISBT) is the premier technical society for the beverage industry. As the only international society dedicated solely to thescientific and technical aspects of soft drinks and beverages, ISBT provides a unique, non-competitive forum for networking with other experts in the field at a technical level.

Soft Drinks International – March 2010 21RESEARCH

Colon cancer and pomegranate juiceCOLON cancer is the fourth most com-mon form of cancer and is thought to bethe most preventable. A study publishedin the Journal of Agricultural and FoodChemistry has investigated the chemo-preventive properties of pomegranatejuice, high in polyphenols, on HT-29colon cancer cells.

Previous studies have found that a diethigh in fat, meat and fibre can influencean individual's risk of developing coloncancer. Polyphenols may have the abilityto prevent carcinogenesis through a com-bination of antioxidant, antiproliferativeand proapoptotic properties. They arefound in fruit, vegetables, nuts andgrains. Pomegranate juice is high inpolyphenols such as gallo- and ellagitan-nins as well as flavonoids. The majorityof polyphenols found in pomegranatejuice are ellagitannins, along with ellagicacid and variable amounts of gallic acid.

Kasimsetty et al studied the effects ofvarious ellagitannins from pomegranatejuice on growth of five human cancerouscells lines and two non-cancerous celllines.

They found that the polyphenolicellagitannins and urolithins exerted a sig-nificant inhibitory effect on the initiationand promotion stages of cancer develop-ment. Ellagitannins/urolithins wereshown to slow down the growth of pro-gressive cancers and were selective ininhibiting the proliferation of cancerouscells compared to non-cancerous cells.The test compounds were not found to beselective toward HT-29 colon cells com-pared to the other cancer cells.

Kasimsetty et al state that all the testedcompounds affected the cell cycle at dif-ferent phases in a time-dependent man-ner, leading to a significant number ofcells in the sub -G10 phase (cell death).Ellagitannins and urolithins were alsofound to cause cell death and cancer inhi-bition in HT-29 cells.

Science Monitor

A monthlyupdate fromDiana Amor,ScientificEditor Food e-news.reading Scientific Services Ltd.

In conclusion, the researchers state thatregular consumption of pomegranatejuice may provide a concentration ofurolithins sufficient to inhibit colon can-cer development, with the ellagitanninspotentially able to contribute to coloncancer chemoprevention. They claimtheir study shows the pharmacologicalimportance of ellagitannins and may helpto improve guidelines for an appropriateformulation of commercial pomegranatejuice.

EFSA update on bisphenol ATHE European Food Safety Authority(EFSA) will invite national experts fromthe EU Member States to a meeting inearly April to discuss its ongoing scientificwork with regard to bisphenol A (BPA). Atthe meeting, EFSA will outline its draftopinion on BPA, which is currently beingprepared by EFSA's scientific panel onfood contact materials (CEF Panel), priorto its expected adoption in May 2010. Themeeting will allow Member States to con-tribute any relevant national work in sup-port of the finalisation of EFSA's opinion.Members of EFSA's Advisory Forum havebeen asked to nominate national experts totake part in the meeting alongside mem-bers of the CEF Panel's working group onBPA.

EFSA published scientific opinions onBPA in January 2007 and July 2008. InOctober 2009, EFSA received a furtherrequest from the European Commission to

assess the relevance of a new study on pos-sible neurodevelopmental effects of BPAand, if necessary, to update the existingTolerable Daily Intake (TDI) accordingly.

Daily drink of blueberry juice might stop memory lossAMONGST a group of 18 University ofCincinnati (UC) pensioners in their 70swith early signs of dementia, a dailydrink of blueberry juice was found tosharpen recall, even when memory hadstarted to fail. This was the finding ofRobert Krikorian from UC and colleaguesfrom other organisations in the US andCanada, reported in the Journal ofAgricultural and Food Chemistry.

Alzheimer's disease (AD) accounts for60% - 80% of cases of dementia. Theprevalence of AD threatens to reach epi-demic proportions in the comingdecades, with projections of 16 millioncases in the US by 2050. In the absence ofeffective therapy, preventive approachesare essential to address this public healthproblem. Blueberries contain polypheno-lic compounds, most prominently antho-cyanins, which have antioxidant andanti-inflammatory effects. In addition,anthocyanins have been associated withincreased neuronal signalling in braincentres, mediating memory function aswell as improved glucose disposal, bene-fits that would be expected to mitigateneurodegeneration.

Results indicated that wild blueberryjuice supplementation for 12 weeksimproved memory function in olderadults with early memory decline. It isbelieved that this is the first human trialassessing the potential benefit of blueber-ry supplementation on neurocognitivefunction in older adults with increasedrisk for dementia. Although the samplesize was relatively small, effect sizes weremoderate to large for both the primaryand secondary analyses. On balance, thisinitial study establishes a basis for furtherhuman research of blueberry supplemen-tation as a preventive intervention withrespect to cognitive ageing.

Alleged mercury poisoning fromSprite in ChinaTWO people have suffered from mercurypoisoning after drinking Sprite, accordingto reports in the Chinese media. The two,a man and 13 year-old boy, became ill inseparate incidents in November andJanuary, according to the reports. Coca-Cola, manufacturer of Sprite, released astatement, quoted in China Daily, sayingthat they have ruled out mercury contam-ination at their Beijing plant but that theproduct may have been deliberately con-taminated during its circulation channels.Coca-Cola has agreed to independent test-ing and has promised to co-operate withthe investigation of Chinese police inorder to determine the source of contami-nation as soon as possible.

RSSL has developed a new method for vitamin B12 analysis using UPLC-MS (liquidchromatography - mass spectrometry). Quicker and more sensitive than othermethoyy30ds, the LC-MS technique has been validated for a variety of matrices, andRSSL is now developing methods for other vitamins and functional ingredients.

The company has recently invested heavily in top-of-the range LC-MS instrumenta-tion. More and more tests currently done by HPLC and other methods are being trans-ferred across to UPLC-MS. “UPLC-MS is a big step forward for analysis of vitaminsand other functional ingredients,” said Marta Ahijado Fernandez, Laboratory Managerfor RSSL's Functional Ingredients laboratory. “The B12 method has been developedusing UPLC-MS equipment that is perfect for routine analysis of known compounds.We also have a separate UPLC-MS set up, which is devoted to investigative work, andthis is amazing at detecting and identifying contaminants and unknown compounds.”

22 Soft Drinks International – March 2010ProDUCTS

Juices & Juice Drinks

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range extendedINDIA Following the successful launch ofMinute Maid Pulpy Orange, Coca-Cola hasintroduced Minute Maid Nimbu Fresh, alemon juice-based drink with no addedpreservatives or colourants. The drink ismade from fresh lemon juice concentrate,like natural, home-made ‘nimbu pani’ and hasthe tagline ‘Bilkul Ghar Jaisa’ (just like home).It is targeted at all age groups

T. Krishnakumar, CEO, Hindustan Coca-Cola Beverages Pvt Ltd, said the launchwould be phased. “It will be first made avail-able to consumers across the state of TamilNadu. As part of the same process, over thenext two months, Minute Maid Nimbu Freshwould be retailed across 35,000 outlets inthe state followed by a nationwide launchlater this year.”

Ricardo Fort, Vice-President, Marketing,Coca-Cola India, added, “The roll out of thelatest innovation has been designed to fur-ther extend the company's market leader-ship in the juice drink segment.”

Minute Maid Nimbu Fresh comes in twopack sizes – on-the-go 400 ml PET and 1 litre PET priced at Rs 15 and Rs 40respectively. Coca-Cola in India currentlyenjoys market leadership in the juice drinksegment with Maaza, the No 1 mango juicedrink, and Minute Maid Pulpy Orange.

MilestoneUK Launched in March last year HappyMonkey Smoothies has broken the £1 mil-lion sales barrier with sales reaching £1.3million in December.

When Happy Monkey first hit theshelves, the children's smoothie market wasin decline but, according to Happy Monkey,its new range, supported by an aggressivesales and marketing strategy, has managedto grow the children’s smoothies categoryduring 2009 by 9.5%.

Said the company’s Greg Boyle, “Webelieved that with our pricing strategy wecould bring in more consumers to the mar-ket and that is exactly what we haveachieved. There is a real momentum nowbehind the brand with a loyal base of cus-tomers. This has been built on the back ofsome great promotions. It is our intention

Cordial awardNEW ZEALAND One judge described itas “cordial for grown-ups” while anothersuggested it could be used to brush over ajust-baked cake. Addmore Products, based intranquil South Canterbury, is happy that cus-tomers want to enjoy their elderflower cor-dial. Whether it’s served with a glass of stillor sparkling water, or as versatile syrup, itstill delivers what owners Kate Addis andRichard Morrison describe as the elder-flower’s pure and mystic scent.

Already popular, Addmore ElderflowerCordial is now in heightened demand aftertaking the runner-up position in the 2010Cuisine Artisan Awards, organised annuallyby New Zealand’s top food magazine. Topranking went to Clevedon Valley BuffaloYoghurt while the joint runner-up was NewZealand Artisan Wild Thyme Honey.

The artisan food awards are for produc-ers of hand-made or individually-craftedproducts, generally on a small scale andoften according to traditional practices. Toqualify, businesses must have an annualturnover of less than NZ$5 million.

This was the second year of the CuisineArtisan Awards and judges were really putthrough their paces to select a supremewinner,” said Head Judge Fiona Smith. “Lastyear we were impressed by the quality ofthe entries – we were even more impressedthis year.”

Addis and Morrison set up AddmoreProducts at Geraldine in 2002. The temper-ate winter is well suited to growing elder-flowers; this is a region of plains, wild riversand a distant backdrop of the snow-coveredSouthern Alps.

The champagne-coloured elderflowersyrup has an aroma and taste that recalllychees and muscat grapes. And it’s not just

a pretty taste – elderflower is known for itsbeneficial properties.

Addmore also offers Sparkling Elderflower– great on its own, with white wine as anaromatic spritzer, or with gin or vodka forcocktails.

to build on this during 2010.”Happy Monkey 100% pure fruit smooth-

ies are available in Strawberry & Bananaand Orange & Mango flavours. They containno added sugar, no sweeteners and nopreservatives and each 180ml carton con-tains the equivalent of one portion of fruit.The bananas used in the smoothies arefrom Rainforest Alliance certified farms.

“As well as being healthy and nutritious,we wished to stay true to our ethical prin-ciples, so have opted to use fruit sourcedfrom Rainforest Alliance cer tified farms.Our ethical sourcing policy is just anotherreason for consumers to buy our greattasting and fun looking smoothies,” saidBoyle.

Happy Monkey has secured listings inSainsbury’s, Tesco, Waitrose and Booths forthe smoothies. The JD Weatherspoon chainis now also selling Happy Monkey Smooth-ies on its children’s menu.

Soft Drinks International – March 2010 23ProDUCTSone for the birdsUK Robinsons be Natural fruit squashfrom Britvic Soft Drinks has teamed upwith the Royal Society for the Protectionof Birds (RSPB) for a new on-pack promo-tion. The ‘help give a million birds a home’campaign will offer consumers a bird housefree with every special pack of Robinsonsbe Natural.

The pack features a promotional collar,communicating that a birdhouse will besent out to any consumer submitting proofof purchase plus £1 p&p. A micro-site willalso launch in partnership with the RSPB tosupport the campaign and show consumershow to create their own bird houses.

The promotion has been supported bythe return of the award-winning ‘Bird-house’ advert to TV screens. Further, pro-

now in MumbaiINDIA Following a phased introduction inthe key markets of western India over thepast two years, PepsiCo is now introducingits mango juice drink brand Slice to Mumbai.The company aims to cement its marketleadership by tapping into the vast potentialof Mumbai, one of the largest mango juicedrink markets in India. Slice will be availablein a variety of packs – returnable glass bot-tles, PET bottles and cartons.

The brand is being supported by KatrinaKaif, brand ambassador, and its ‘Aamsutra’campaign involving television, print, radio,outdoors and on ground activity.

Homi Battiwalla, Director, Juice & Juicebased drinks, PepsiCo India, said, "The mar-kets of western India are very significantcontributors to the mango juice drinksindustry and of these, Maharashtra is themost significant. In Mumbai, the category hasalways been synonymous with the heritageof Slice Mangola. With the launch of Slice inMumbai, we aim to strengthen our leader-ship further by catering to the varied tasteneeds of our consumers.”

Commenting on the campaign, Hari Krish-nan, Vice-President, JWT, said: “This yearmarks the third year for the ‘Aamsutra’ cam-paign which has not only created a uniqueclutter breaking identity for Slice but has alsosuccessfully differentiated the brand in themango juice category. Today ‘Aamsutra’ cam-paign enjoys top-of-the-mind recall amongstconsumers and has become synonymouswith Katrina’s association with Slice. The cre-ative thought behind the new communica-tion was to dial up the ‘indulgence’ quotientby highlighting the brand's core positioningof sensorial, highly pleasure-driven experi-ence, well associated with mangoes.”

food and drink innovation

Campden BRI

Soft drinks and juices:new product developmentseminar

Tuesday 25 May 2010

The soft drinks and fruit juices market is rapidly growing anddeveloping, and is a key area for new product ideas. Smoothies andfruit juice drink mixtures have taken off in recent years and there isplenty of potential for more innovation.

The seminar will coverll Market trendsll Legislation - including flavoursll Colours and sweetenersll Fortificationll Packaging and the environmentll Novel processing technologies

Venue: Campden BRI, Chipping Campden, UK

Visitwww.campden.co.uk/soft-drinks-seminar.htm

or contactCampden BRI training department+44(0)1386 842104 email [email protected]

motional adver torials will feature in aseries of women’s titles and in-store sam-pling will encourage consumers to try thebrand and participate in the promotion.

Targeted coupons and POS material,including branded shippers, will drive salesfor retailers.

Leslie Davey, Britvic Brands Director,commented: “Robinsons is at the heart ofBritish family life, and our campaign willhelp parents and children offer a helpinghand to our British birdlife together. Thepopular TV ad, which features real trainedbirds, is a great reminder of giving the nat-ural world a helping hand in our back gar-dens with the promotional packs andreflects the brand’s artificial free and natu-rally sourced positioning.”

Robinsons be Natural is made from onlynaturally sourced ingredients. It contains noartificial colours, preservatives, flavours orsweeteners and should remain refrigeratedonce opened. It is available in threeflavours - Orange & Passionfruit, Apple &Strawberry and Blackcurrant & Pear.

24 Soft Drinks International – March 2010PRODUCTS

Energy & Sports Drinksnatural and functionalUK After five years of botanical research,Energizer Brands has relaunched Attitude,claiming it to be the first natural functionalenergy beverage free from caffeine, taurineand synthetic sugars.

Company spokesman Elliott Eatonexplained: “Our mission was always to cre-ate an energy drink without using caffeine.However, unable to find a reasonable substi-tute we launched Attitude with yerba mateextract in January 2008. Since then we havefound a natural herb substitute called rhodi-ola rosea, to replace the caffeine from theyerba mate. The drink still contains yerbamate, but only for flavour, not for its caf-feinated guarana extract.”

Rhodiola rosea is said to simultaneouslysharpen the brain's processes, rejuvenate thebody’s energy stores, and fight the stressesof modern life without the drawbacks asso-ciated with caffeine. It has been used for mil-lenniums and legend tells of rhodiola’s useby the ancient Spartan warriors as they pre-pared for battle. The use of rhodiola hasnever been made into a natural, energydrink until now.

Sugar extracts from low G.I. fruits are

Superfruit energyUSA Fruitology Inc of Carson City, Nevada,producer of wholesome beverages and sup-plements, has launched an all-natural EnergyShot with the ingredient KonaRed coffeefruit from Sandwich Isle Trading Company.There are three flavours: Orange Caramel,Chocolate Cherry and White ChocolateRaspberry.

The coffee fruit was first identified as asuper fruit when it was discovered that thebright red fruit that holds the coffee bean ispacked with antioxidants that may reducethe risk of disease, cognitive decline, andmaintain a healthy immune system. For cen-turies, Hawaiian harvesters have disposed ofthe sweet fruit pulp not knowing of suchhealth benefits.

In keeping with Fruitology’s promise todeliver unique, healthy-lifestyle products,each Coffee Fruit Energy Shot is all-naturaland preservative-free, with added nutritionalbenefits such as 100% daily allowance ofvitamin C per shot.

“We are thrilled to not only be the firstto bring a coffee fruit energy product toconsumers, but also to offer them an all-nat-ural alternative to the preservative-filledshots currently on the market,” said LaurieSpeaks, Vice-President of Sales and Marketingfor Fruitology. “With the addition of ournew Coffee Fruit Energy Shots, Fruitologycontinues to show why our super fruit line issuperior and trusted worldwide.”

on pitch activityUK Powerade will be an official sponsor ofthe FIFA World Cup in June and continueits support of the English, Welsh and Irishrugby teams throughout 2010 as well asheavily promoting its par tnership withWayne Rooney and Welsh winger ShaneWilliams. Throughout the RBS 6 Nationsand as part of the build up to the FIFAWorld Cup later in 2010, the integratedmarketing activity will include press and dig-ital advertising and national TV advertising.

A new TV commercial features WayneRooney, highlighting the role the isotonicsports drink will play as the on-pitch hydra-tion partner for every team at this sum-mer's tournament.

The adver tisement sees a shir tlessWayne Rooney fuelled by Powerade takeon a shirted Wayne Rooney fuelled bywater, in a unique one-on-one skills andendurance duel. The two Rooneys enjoy aprolonged high intensity challenge in whichonly one of them can become victorious.

The 30 second commercial complementsthe brand's ‘InnerGear’ concept, followingthe print campaigns with Team GB athletesin summer 2008 and England and Walesrugby stars in February 2009. The essence

used to naturally sweeten the drink whilst anatural energy boost comes from L-carni-tine. “It’s a special vitamin found in the body.By making sure you have enough we guaran-tee your internal batteries always remaincharged. Converting your fats into pureenergy L-carnitine naturally helps you keepworking for longer, without the anxiety andjitters of the caffeine burnout,” said Eaton.

Attitude is currently available in eightcountries and can be found at leading Euro-pean retailers. Production is completely car-bon-neutral.

of the concept illustrates that Powerade issports kit for your insides - what 'kit' youput into your body is as important as whatyou put on.

As a sponsor of the FIFA World Cuptournament Powerade will be the onlydrink hydrating all 736 players from 32countries before, during and after all 64games, from the opening game betweenSouth Africa and Mexico on 11th June,through to the final in Johannesburg on

10th July 2010.Last month Powerade ran an on-pack

promotion giving consumers the opportu-nity to win a training experience at either afootball camp in South Africa or elite rugbycamps at Twickenham and the MillenniumStadium. Consumers were able to enter adaily draw to win one of over 100 ‘money-can’t-buy’ training sessions as well as ticketsto either a FIFA World Cup or InternationalRugby match.

Soft Drinks International – March 2010 25ProDUCTSLimited editionFINLAND In a notable marketing movedesigned to increase sales in its youth drinksmarket category, Hartwall has launched EDSpecial F/X Light, a new energy drink beingmarketed as a 'glow-in-the-dark' beverage.

As clear and colourless as water, the lim-ited-edition ED Special F/X Light is designedto glow under a UV light. In normal illumina-tion, the drink has the transparency of stillbottled water.

The drink's special 'glow' effect is causedby quinine, one of the beverage's mainingredients, a constituent that radiates whenexposed to ultra-violet light. “The wholeeffect creates a really cool ambiance,” saidSini Orkola, Hartwall's Brand Manager.

The ED Special F/X Light drink was cre-ated by Hartwall's in�house R&D depart-ment. The drink's exotic flavour is a mix oframbutan and baobab. The drink is sweet-ened with fructose and aspartame, whichhelps to keep its energy content down tounder 8 kcal per decilitre.

“This is a drink that will pick you up andkeep you alert. The product contains activeingredients familiar from other energy drinks,such as caffeine, taurine and four types ofvitamin B, so it is not a product for chil-dren,” said Orkola.

The vitamin�enriched ED Special F/X Light

Healthy listingUK Voltz International has announced thatwholesale distributor Palmer & Harvey islisting its healthy energy shot Voltz. Theagreement will see Voltz delivered to Palmer& Harvey’s 3,500 direct-to-store outletsacross the UK and Northern Ireland.

“Our recent deal with Card Connectionmeans that the Voltz energy shot will besupplied to Palmer & Harvey stores andmerchandised through a network of almost100 franchisees in the UK,” confirmed RobArnold, CEO of Voltz. “The stock is deliveredon a consignment basis which is also partic-ularly attractive for retailers as they only payfor what they sell.”

“We had heard a lot about Voltz,” saidSimon Harris, Manager of Palmer & HarveyPlus Extra. “We were impressed by theproduct’s strong brand and proactive mar-keting support, making the shot an attractiveproposition for our direct-to-store outlets.”

Voltz is a UK company which exclusivelydistributes the Voltz energy shot to countriesaround the world including Portugal, Spainand Australia.

In the air

ASIA Fraser & Neave’s 100PLUS isotonic drink, a big seller in itshomeland of Malaysia and elsewhere in Asia, is now offered for pur-chase on board AirAsia flights, along with Coca-Cola.

Tan Ang Meng, F&N’s Managing Director, said the partnership waspart of the company’s strategy to extend its distribution reach. “Wewant a wider market exposure for our products. It is also an oppor-tunity to cross-market our products.”

AirAsia is a fast-growing budget airline based in Malaysia whichoperates services throughout much of Asia. It has an edgy, ‘can do’approach well aligned to the market positioning achieved by100PLUS which has long been associated with a variety of sportsand community events in Malaysia.

Tan said that F&N planned to undertake promotions with AirAsiathat would be “mutually beneficial and rewarding to both parties”.He has also expressed the hope that the airline might accept moreof the F&N beverage portfolio in future.

Pocket rocketNEW ZEALAND Red Bull has won the right to keep using thewords ‘pocket rocket’ to describe its Energy Shot product.

Frucor Beverages sought a High Court injunction to prevent this, say-ing that the big promotional campaign for its V Pocket Rocket might seeconsumers mistakenly believe that Red Bull’s Energy Shot was the Vproduct because of promotional references to “blue and silver pocketrocket”. Red Bull argued that it was first to market, with an advertisingcampaign already in place before the V product was launched.

Justice Judith Potter declined to sanction an interim injunction, say-ing that “Frucor has failed to satisfy me that there is any reasonablelikelihood of confusion or deception amongst the relevant public”.

is being produced and sold in 500ml bottles,and retails at €2.20. The distribution will bethrough supermarkets, kiosks, and conven-ience stores.


Water & Water Plus

PRODUCTS

Premium distributionUSA Brandco, the Los Angeles-based bever-age marketing company has acquired thedistribution rights for Waiwera ArtesianWater, the premium New Zealand bottledwater, in the US, Mexico and the Caribbean.

Founded in 1875, Waiwera ArtesianWater, drawn from an artesian aquifer inone of the purest places on earth, NewZealand’s Waiwera Valley, is the southernhemisphere’s oldest brand of bottled water,and is internationally known for its award-winning taste, health qualities, and iconicgreen bottle. Brandco's initial US expansionplans for the bottled water will focus ongrowth of on-premise accounts in Californiaand Hawaii, followed by a nationwide rolloutduring 2010 and 2011. The company plansto invest up to US$8 million to market andpromote the brand during this period.

“Waiwera Artesian Water is a productthat Brandco is thrilled to share with the USmarket,” stated CEO Philana Bouvier. “Wai-wera’s industry-leading water quality, award-winning bottle and environmentally-friendlypolicies make the brand a perfect fit forboth high-end restaurants and today’s qualityand eco-conscious consumers.

Golfing partnershipUK Scottish European Tour player MarcWarren has signed a new sponsorship dealwith Highland Spring, the latest sportingambassador to join Team Highland Spring. Aspart of the deal, the Highland Spring logowill feature on Marc’s golf bag as he com-petes around the world and Marc will drinkthe water as part of his regular dietaryregime.

Sally Stanley, Marketing Director at High-land Spring, commented: “Marc’s consider-able career achievements have positionedhim at the top of his game and he will be afantastic brand ambassador for HighlandSpring. We are constantly striving to encour-age youngsters to take up active sports fromgolf to cycling, tennis and running. Marc is aninspiring role model for young people, inter-ested in golf or sport in general.”

Lighter

UK Highland Spring, the UK’s largest sup-plier of bottled water, is introducing a newlighter plastic bottle - claimed the lightest inthe category - for its carbonated waterrange. The 500ml bottle weighs 21.5 gramsand the 1.5 litre 38 grams, reducing theamount of plastic used for each bottle by9%. In addition, the amount of paper usedfor each label has been reduced by 39%.

Highland Spring worked with Glasgow-based 999 Design to create a more contem-porary and environmentally friendly bottledesign, which would complement thebrand’s glass range.

Paul Condron, Headof Brand Marketing forHighland Spring, said:“The sparkling bottledwater market is ingrowth and as the mar-ket leader, we felt 2010was the perfect time torefresh our sparklingrange and give con-sumers something new.

“The new look fitswith our consumers’aspirations of drinkingsparkling water foroccasions such as familydining and entertainingwhen they may opt forwater over alcohol or

other soft drinks as a healthier and morenatural accompaniment to food.”

relaunchedAUSTRALIA Beverage company Juicy Islehas reintroduced Hartz Tasmanian MineralWater, returning it to its natural origins withthe reinstatement of the original brandingand product line-up first launched nearly 20years ago.

And the brand has become associatedwith a campaign of interest and concern toTasmanians: saving the dwindling number ofTasmanian Devils from a deathly disease. Forthe next two years, the distinctive Hartzbottles will feature ‘Supporter of the Tas-manian Devil Appeal’ logos and Juicy Isle isdonating substantially to the campaign.

Michael Cooper, Juicy Isle’s ManagingDirector, says that Hartz is “produced fromone of the purest water sources in theworld. Water from the remote wilderness ofSouthwest Tasmania contains the perfect nat-ural balance of minerals and elements and ithas a distinctive, fresh taste.”

He claimed that the unspoilt wildernessand natural waterways of Tasmania was cap-tured in every bottle of Hartz. “Our productcan be on retail shelves within 48 hours ofbeing sourced from a natural spring.”

The new Hartz Lightly Carbonated rangeoffers mineral water infused with various

“Given the recent findings published byThe New York Times which question thesafety of our nation’s tap water, Waiwera’smarket expansion is timely for consumerslooking for a clean water solution that notonly tastes great, but is safe to drink and hasadditional health attributes not found inother bottled waters.”

natural flavours, including lemon/lime, cran-berry and raspberry, orchard peach and lightbitters.

The original Hartz bottle, which wasFrench-inspired, has been reinvented by JuicyIsle in 275ml and 750ml variants. Thestreamlined retro design in soft-Georgiangreen glass fits well with the Hartz branding.

Soft Drinks International – March 2010 27PRODUCTS

Flying the flagUK Harrogate Spa Water has unveiled a new brand identity, reinforc-ing its ‘Britishness’. The bottled water is being relaunched as Harro-gate Spring Water with new packaging designed to emphasise thebenefits of spring water whilst retaining the British provenance of theproduct and its spa heritage.

Paul Martin, Managing Director at parent company Water BrandsGroup, commented: “Harrogate Spring Water is from the originalBritish spa town and we’re incredibly proud of that heritage, but wewanted to highlight the water’s source so our customers realise thatthey’re getting the full benefits of a British spring water too.

“We now feel we have come of age and grown into a truly nationalbrand so the time is right to align ourselves with the other major play-ers in the bottled water sector. We’re a modern, stylish and distinctivebrand that sources over 98% of our packaging from within 70 miles ofthe source in Harrogate. This is something we’re immensely proud of,so we wanted to make more of communicating our British credentials,as we continue to keep our food miles to a minimum while simultane-ously investing to keep the UK market thriving.”

The new packaging features a discreet Union Jack symbol to com-municate the British nature of the product. The brand will also con-tinue its golf sponsorship deals for both the British Women’s Openand the Alfred Dunhill Links Championship.

Black Stars supportGHANA In the wake of the excellence performance of the nationalsoccer team, known as the Black Stars, mineral water producer VolticGhana has stepped up its sponsorship support.

The Black Stars came second in the 2010 Africa Cup of Nations,contested recently in Angola; the winner was Egypt. In the last AfricaCup of Nations the Black Stars were third. They have won the cupseveral times over the years.

Voltic is delighted with the performance of the Black Stars at atime when it has introduced a new marketing tag: Voltic, Naturally.The sponsorship enjoys a high public profile in Ghana as well as goodrecognition elsewhere in Africa.

Special Black Stars bottles of Voltic are being made available to theteam as they gear up for the 2010 FIFA World Cup, for which theyhave again qualified. In the 2006 World Cup, the Black Stars were theonly African team which made it through to Round 2. Voltic has alsopromised to have substantial stocks of its mineral water on hand forthe team during the FIFA World Cup.

The Voltic brand is associated with Ghanaian soccer on various lev-els, including the development of grass-roots players. It also supportsthe referees’ association. And the bottler has reaffirmed its sponsor-ship of the Black Maidens, Ghana’s under-17 women’s team, whichhas qualified for the FIFA Under-17 Women’s World Cup.

Harrogate Spring Water is based on a heritage of over 400 years and isnow established among the top 10 bottled water brands in the UK.

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28 Soft Drinks International – March 2010PRODUCTS

Coconut waterUSA Naked Juice has introduced an all nat-ural 100% pure coconut water extractedfrom Brazilian coconuts. As with all NakedJuice products, the coconut water containsno added sugars or preservatives and just60 calories per pack.

With 650mg of potassium, 65mg of cal-cium, and 23mg of magnesium, NakedCoconut Water is aimed not only at activelifestyle enthusiasts, but also consumerswanting a refreshing boost during the day.

“We’re nuts about our new NakedCoconut Water,” said Brad Armistead,Director of Marketing, Naked Juice. “Just likethe fruits in all of our other juices andsmoothies, we think the liquid fromcoconuts is perfect the way it is, bare naked!That’s why we simply capture what naturehas already perfected, without adding athing – a promise and quality people cometo expect from all Naked products.”

PET range launchUK Wenlock Spring water has introduced arange of still and sparkling waters in glass-clear plastic PET bottles to complement itsaward-winning glass bottles. The range isideal for the impulse purchase sector and forthose drinking on-the-go.

The design of the PET bottle reflects thebrand's close association with the wildlifeand countryside of Wenlock Edge where itis drawn and bottled at source, and mirrorsthe award winning presentation of the pre-mium glass range.

Wenlock Spring has recently won threeawards from the British Bottlers Institute forthe outstanding taste and presentation of itsglass bottled water range and was selectedas the ‘water of choice’ at many prestigiousnational catering events during 2009.

Gooseberry and pearSWEDEN Spendrups' launch of Loka Krus-bär Päron, a new gooseberry and pearflavoured bottled water drink, underlines thecompany's confidence in the continuing mar-ket growth and potential for natural fruit-based flavoured beverages in Sweden.

The company's Loka stable of flavouredwater products has produced a series ofsuccessful launches since 2007, including theexotic and wild berry traditional flavoursthat formed part of its earlier ‘Loka LikesAsia’ and ‘Loka Likes Passion’ product mar-keting campaigns.

The latest product launch is based on 12months of market research that indicated amarket demand for a fusion-taste drink con-taining two or more berries. Loka KrusbärPäron combines two classic flavours thathave maintained a strong appeal withSwedish consumers.

“We have responded to what theSwedish market has asked for, and that is adrink with a classic taste of pears. We feelthat we have found a simple but excitingcombination of a tangy and fruity taste,which is perfect for the market right now,”said Helena Augustson, Marketing Manager

for Spendrups' water, soda and juice division.Loka Krusbär Päron is being sold through

supermarkets and convenience stores in 50cland 150cl PET bottles, with a wider distribu-tion release to the cafe, kiosk and restaurantsegments of the marketplace.

on the roadNEW ZEALAND Driving on a hot sum-mer’s day can lead to dehydration which isnot only uncomfortable for everyone in thecar but could cause the driver to lose a littleedge. The Good Water Project, a producerof ethical bottled water, helped overcomethe problem on a summer holiday weekendby donating supplies of its bio-degradablebottles to AA patrols for passing on tomotorists.

This move was inline with the GoodWater Project’s strongethical beliefs, whichincludes donating apercentage of everysale to help fund theenvironmental educa-tion programmes foryoung New Zealandersrun by The Sir PeterBlake Trust.

“We understand theimportance of qualityhydration for drivers tohelp them stay alertand focused, especiallyon long drives,” saidGrant Hall, the proj-ect’s founder. “It is aprivilege to be workingwith the AA whoseintegrity and ethos mir-rors our own values.”

Good Water is presented in a uniquesquare bottle made from high starch vegeta-bles, while the spring water is from a certi-fied bio-organic source: the Kauri Spring inKaiwaka, in the Northland region of NewZealand.



Teas

USA TeaZazz Sparkling Tea unveiled a TeaZazz NaturalZ, SparklingWasabi Green Tea range at this month's Natural Products Expo WestShow, held in Anaheim, California. The ready-to-drink beverages comein Paw Paw Fruit, Red Plum and Ginger Mint flavours.

“At TeaZazz we are constantly seeking out new ways to infusedelicious, unique and healthy foods into our sparkling teas,” saidTamara Saretsky, CEO of TeaZazz. “ The launch of our all-natural line,TeaZazz NaturalZ, exemplifies this and gives us the opportunity toshowcase one of the culinary world’s best known, but least appreci-ated super foods – wasabi.”

Since the 10th century, Eastern cultures and traditional herbalistshave used wasabi for its remarkable health benefits. Wasabi is oftenpaired with raw foods, such as sushi because of its antibacterial qual-ities. It is also known to boost the immune system, aid in the detox-ification of the digestive system and liver, and help prevent toothdecay.

All three flavours are sweetened with the all-natural leaves of thestevia plant and cane sugar.

Sparkling green

SAUDI ARABIA Introduced at theGulfood food and drink trade fair inDubai, Tradewinds Superpremium IcedTea from the German manufacturer,Finesty-Getränke GmbH, is all-natural,brewed from whole black Ceylon tealeaves. It is made in the traditional way inwhat the company claims to be theworld largest tea kettle with a volume of30,000 litres and using the world'slargest tea bag weighing around 100 kg.

As no tea concentrate is used there isa natural cloudiness to the beverage anda deposit of tea forms at the bottom ofthe bottle. This differentiates TradewindsIced Tea from most other iced teas. Nat-ural sugars are also used. The drink con-tains twice as much theine as standardiced teas and thus has twice as manyhealthy antioxidants.

Tradewinds is not carbonated so con-sumers can savour the delicate flavour ofthe tea. With a fresh peach aroma, theiced tea is especially popular amongwomen as an alcohol-free drink whengoing clubbing or dining in restaurants.

Traditional natural brew

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Carbonates

PRODUCTS

Sprite 'Sparks'GLOBAL The Coca-Cola Company hasunveiled Sprite's first-ever global campaigndesigned for teenagers to express their cre-ativity through music and film. The idea isthat innovative TV commercials, an onlineinteractive music mixer featuring contentfrom Grammy nominee Drake and a digitalfilm mixer will inspire and enable teens to'spark' fresh thinking and display their origi-nality.

Worldwide, additional ar tists will beshowcased through the campaign, includingfilm, commercial and music video directorRik Cordero and four-time World MusicAward winner, Jay Chou, in China.

“Our research shows that fresh ideas andexperiences are important social currencyfor teens," said Joe Tripodi, Chief Marketingand Commercial Officer, TCCC. “Whetherits music, film or sport, through The Sparkcampaign Sprite is providing an original,interactive way for teens around the worldto showcase and share their creativity withothers.”

North America leads the 2010 launchwhich will be rolled out in Europe, Africaand Asia. “In the US we're combining theglobal debut of the new Drake advertise-ment 'Unleashed', the action of the SpriteSlam Dunk during NBA All Star 2010 andthe originality of Sprite Step-Off to offerpeople multiple ways to experience TheSpark of creativity that only Sprite can pro-vide." said Katie Bayne, Chief Marketing Offi-

A light touchUK Diet Coke's new multi-million poundbrand campaign, 'Love It Light' began lastmonth encouraging women to “embrace alighter attitude to life and make them feelgreat.” It comprises fashion-led creativeswith a new television advertisement andpartnerships with ASOS.com and the pub-lisher Bauer Media.

Promotional packs featuring hot pinkleopard print design, introduced to coincidewith London's fashion week, gave consumersthe opportunity to win free copies of BauerMedia’s Heat, Grazia, Closer and more! maga-zines via loyalty Coke Zone. Women couldalso win an outfit every 30 minutes fromleading online fashion store ASOS.com, plus£5 off their next order of £20 or more onsite (using codes on 330ml cans and 500mlbottles via Coke Zone).

This month sees a new television adver-tisement featuring three ‘sassy’ female pup-pets who encapsulate the 'Love it Light'spirit. They will appear on TV, digital and out-door advertising including the iconic Coca-Cola Piccadilly sign.

FairtradeUK The Ubuntu Trading Company haslaunched Ubuntu Cola, the country's firstFairtrade cola. Made using Fairtrade sugarsourced from Malawi and Zambia, the colacomes in 330ml cans, 500ml PET and 275mlglass bottles. The company says that in blindtaste tests, 76% respondents said they wouldpurchase it in place of their normal cola.

The sugar cane farmers receive a fairprice for the sugar as well as the Fairtradepremium to invest in social, economic andenvironmental projects. In addition, theUbuntu Trading Company is committed toreturning a minimum of 15% of its profits tofurther development projects for producersand their communities.

The company currently sponsors Elod, ayoung farmer from the Kasinthula SugarCane Growers’ Cooperative, by paying forhis agricultural studies in Blantyre. He hasalso been supplied with a lap top and cam-era to write and illustrate a daily blog that isfeatured on The Ubuntu Trading website.

Ubuntu Director Miranda Walkerexplained: “With this cola we want to seeFairtrade succeed in the most iconic con-sumer market in the world; cola is the mostpopular soft drink in the world and we want

From this month Ubuntu is listed in Waitrose stores in the UK.

to offer a top quality Fairtrade alternative.We have been delighted with the enthusi-asm shown by people all over the worldwho have discovered the brand, love thetaste and have posted their support online.”

cer, Coca-Cola North America.The first TV commercial for The Spark,

titled 'Unleashed,' features celebrated hiphop artist Drake struggling to find inspirationin the studio while recording his hit song‘Forever.’ A behind-the-scenes video, avail-able online, will give music fans a peek intothe making of the commercial and showcasethe innovative technology used to create theDrake look-a-like animatronics model for theadvertisement's special effects.

The Sprite Spark Music Project, due tolaunch in the US this month, is an onlinemixing tool that will enable people to make

their own tunes using stems from Drake'smusic and remixing them with music fromemerging artists around the world. The sec-ond stage of the campaign, the Sprite SparkFilm Project is due to launch in April andprovides people with the tools and contentto edit their own 45-second animated films.

Soft Drinks International – March 2010 31PRODUCTS

600ml packUK Britvic and PepsiCo UK have launched anew range of 600ml PET bottles across theircarbonates range – a first for the UK. Thenew bottle format will offer consumers abigger bottle and better value for money inthe current economic climate.

The new format will roll out at the begin-ning of April and be available across the noand low sugar variants of Britvic’s leadingcarbonates range, including Pepsi Max, DietPepsi, 7Up Free, and Tango, replacing the cur-rent 500ml no sugar and low sugar range.The new packs will encourage consumers toswitch to no sugar variants thus promotinghealthier lifestyles.

Britivic reports that research for the new600ml format highlighted a massive increasein consumer purchase intent for a 600mlproduct, with consumers stating that theywere 84% more likely to purchase the newrange of 600ml bottles ahead of existingproducts, proving that ,when it comes to theUK carbonates consumer, bigger really is bet-ter.

The 600ml size is being supported by a£5million marketing campaign that includesnational TV, outdoor and digital advertisingand in-store POS. Over 3 million money offcoupons will be distributed throughout the

More happinessUK Coca-Cola Great Britain (CCGB) haslaunched a multi-million pound campaignunder the Open Happiness platform. Theactivity includes a return of the 'HappinessFactory' advertisement from 2006, on packpromotion, digital activity (competitions arerunning on 300ml, 500ml, and 2 litre Coca-Cola and Coke Zero packs until April) withmillions of 'Happy Prizes') and outdooradvertising. Further, to engage a new gener-ation of consumers, the teen targeted digital

HeartfeltUSA For the third consecutive year DietCoke partnered with Heidi Klum and theNational Heart, Lung, and Blood Institute(NHLBI) in a national awareness campaigncalled The Heart Truth to highlight hearthealth in February, American Heart Month.Diet Coke distributed special limited-editionpackaging in support of the campaign. Forher part, Klum returned to the runway forthe Diet Coke sponsored Red Dress Collec-tion Fashion Show during Mercedes-BenzFashion Week in New York.

“The Heart Truth movement is near anddear to my heart, and I'm honoured onceagain to join Diet Coke as their ambassadorfor the programme," said Klum.

The limited edition packaging depicts one

The chill factorUK Tango has launched a limited editioncold effect can, which uses temperature sen-sitive ink to reveal tongue-in-cheek jokeswhen the cans are chilled to perfection. Thestrap lines run across orange, apple andcherry can variants and include: 'ChilledTango Froze my Peel Off'. 'Chilled TangoMade My Stones Shrink' and 'Chilled TangoMade My Pips Go Hard'. The limited editioncold effect can is being supported by a cashand carry 24 for 20 promotional deal

Running across 20 million cans, the newdesign builds on the ‘too much Tango causesside effects’ platform launched in 2009.Britvic Soft Drinks reports that last yearTango’s 'edgy' personality attracted 600,000new households to the brand, driving fruitcarbonate cans back into growth and adding

THE International café chain Pret AManger has given its range of Pure Pretsparkling fresh juices a new look usingPictoris print technology from CrownBevcan Europe & Middle East. The cansfeature detailed typography and images ofPret A Manger’s food-based character. Thedetailed graphics realistically emulate thetextures of the fruits used in the juices tocommunicate flavours, which includeSparkling Orange, Apple, Elderflower &Grape, Ginger Beer and Yoga Bunny Detox.Pictoris high quality print makes use ofproprietary separation techniques andspecial, high resolution printing plates,allowing for improved dot spacing andsuperior print reproduction of compleximages directly onto a metal surface.

person's journey from heart health aware-ness to empowerment to advocacy. TheHeart Truth's Red Dress logo also appearson more than 6 billion packages of DietCoke throughout the year.

“In the third year of our partnership withthe NHLBI, we are proud that we can con-tinue to play an important role in this edu-cational conversation," said William White,Brand Director, Diet Coke North America.

1million litres to overall soft drink sales. Adam Goodger, Senior Brand Manager for

Tango, said: “Tango’s evolving can design con-tinues to keep the brand fresh and makesure it stands out in a very competitive cat-egory. While the Tango brand doesn’t takeitself too seriously, and the straplines fit inperfectly with its personality, there is a seri-ous message in the redesign about keepingsoft drinks at the correct temperature tomaximise sales.”

key summer period.Noel Clarke, Senior Brand Manager for

Pepsi, said: “The new 600ml format will playa major role in reinvigorating the on-the-gocarbonates category. Pepsi Max, Tango and7Up already command a higher rate of salethan other similar brands in the market andconsumer research shows that the move tothe new larger size format will grow this fur-ther.”

campaign will utilise Facebook and Bebo asan additional means to directing traffic tothe Coke Zone site.

Cathryn Sleight, Marketing Director forCCBG, said, “This integrated activity perfectlyrepresents the concept of Open Happiness- revolving around optimism and a bright-outlook on life. The activity celebrates happi-ness and provides uplift to consumers intimes of global recession in a way that onlyCoca-Cola can do. This year we're creating afresh dialogue with a new audience, whilstrewarding old fans with the return of thespecial 'Happiness Factory' ad.”


Traditional

PRODUCTS

Adventure seekingAUSTRALASIA Being down to earthQueenslanders, the Bundaberg BrewedDrinks people aren’t too big on words likeiconic but Bundaberg Ginger Beer – and itsmore recent brother, Bundaberg Diet GingerBeer – comes close to such a description. Thebeverage, and its distinctive packaging, enjoysa high profile not only in Australia but alsoacross the Tasman Sea in New Zealand.

The ginger beers, which use both gingerand sugar grown locally, are now getting anextra push in the form of a unique codedraw for the chance to win “your ownrefreshingly different adventure”.

The winner will be able to decide whatthey do, as long as Bundaberg Ginger Beercan share the story. They’ll have A$20,000 todo it with.

One possibility might include a visit to MonRepos near Bundaberg to meet Ginger, anendangered female loggerhead turtle cur-rently sporting a state of the art satellitetracker to help determine how coastal lightsaffect turtle nesting and migration patterns.

John McLean, BBD’s Chief Executive, saidthe decision to sponsor a turtle tracker cameeasily after hearing about the QueenslandDepartment of Environment and ResourceManagement’s ‘Cut the glow to help turtlesgo’. “We look forward to following Ginger’smovements through the DERM website.”

Fruit-flavouredmaltUGANDA Following its very positive mar-ket acceptance in Kenya, Schweppes Novidahas been introduced in Uganda. The fruit-flavoured malt drink is presented in 300mlreturnable glass bottles, with an initial flavourchoice of pineapple and orange.

organic additionsUK Fentimans has launched a botanicallybrewed organic range comprising SmoothLemonade and Cool Ginger Beer variants in275ml servings.

The fermented botanical organic lemondrink is made with ginger and herbalextracts. The smooth nature of this beverageis achieved with the addition of organicapple juice and organic pear juice to theorganic lemon juice. Cool Ginger beer is lessfiery than the Fentimans Traditional GingerBeer, offering an alternative beverage tothose ginger beer drinkers who prefer acooler taste.

Managing Director and Master Brewer,Eldon Robson, explained: “We have beendeveloping the idea of producing a lemon-ade and a ginger beer drink with different

on-the-goUK Schweppes, is launching a new 500mllemonade pack, the first time Britain's leadinglemonade brand has been available in a con-venient 'take me anywhere' format. The newpack will be launched across multiples andhigh street retailers nationwide and will besupported by a strategic outdoor campaign,focusing on 6-sheet posters in high footfallareas. Further, a national 'Try Me Free' pro-motion will run across 10 million packs ofSchweppes 2 litre lemonade.

Lemonade also joins the Schweppes 'mixerfamily' this year. For the first time it will beavailable in a new 'perfect for mixing' 1 litreformat with a limited edition yellow mixingcap.

“We are excited about the launch of thenew 'take me anywhere' and 'perfect formixing' packs of Schweppes Lemonade. Weknow that consumers love the taste ofSchweppes Lemonade to enjoy at home;now they can enjoy it when they are out andabout too. Lemonade is the second biggestmixer in the UK, so it is fitting we offer it inour new mixing size of 1 litre,” said CathrynSleight, Marketing Director for Coca-Cola GB.

flavour profiles to our Victorian Lemonadeand Traditional Ginger Beer for some timenow. These are two of our most populardrinks, and we wanted to be able to offer aslightly less prominent ginger character in

both, without losing the three-dimensionalflavour profile, and offer consumers morechoice. The additional organic pear andapple juice adds an almost honey-like flavourto the lemonade and the less concentratedginger in the ginger beer results in a coolerginger beer.”

He added: “We happened to be able tosource all organic ingredients for these twonew flavours. I am enthusiastic about Fenti-mans moving into this market, which is not adeparture from our botanically brewedrange but merely an expansion. I know thatthe Organic Trade Board plans to grow themarket by 50% in the next five years and a£1.5 million PR campaign is underway toboost sales by 15%, so I feel that we areentering the market at just the right time.Botanical brewing remains at the heart ofwhat we do and we are simply adding twodistinctive, organic flavours to the Fentimansfamily. ”

The botanical brewing process used tomake the drinks includes a fermentationperiod of up to seven days, with all natural,organic ingredients and no additives orpreservatives.

In Kenya, Schweppes Novida has beenmarketed innovatively, such as on taxis, andCoca-Cola East and Central Africa is taking asimilarly upmarket promotional approach.

The drink meets the tastes of what mar-keting manager Maggie Kigozi described astrendy youths. “It is primarily targeted atyoung adults who constitute the bulk ofenthusiasts of non-alcoholic malt-baseddrinks. The product’s name is derived fromthe Portuguese for ‘new life’.

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34 Soft Drinks International – March 2010FLAVoUrS

Givaudan’s citrusflavours provideroute to a clean labeldifferentiation.

Zingy citrus flavours provide a versatile basefor so many fruit drinks, but to stand out

from the crowd beverages need to go beyond thepredictable and excite the indefinable ‘wow’factor.

Givaudan’s TasteTrek programme is designedto accomplish just that. Givaudan flavouristsenjoy access to a unique research resource viathe company’s strategic partnership with theUniversity of California, Riverside (UCR). Withover 1,000 different citrus varieties emanatingfrom 30 countries, inspiration from the universi-ty’s arboretum is never in short supply.Technology also plays a strong role in enablingthe translation of a specific aroma taken fromthe fruit as it grows in the field, to a finely-tunedflavour in a finished food or drink product.

The company’s recent research efforts at UCR,which stretch back over four years, have tackledthe vast spectrum of citrus possibilities in twophases to date. As Dawn Streich, Global ProductManager, Citrus, explains: “The customerresponse to our TasteTrek Orange Collection in2008 was overwhelmingly positive. It was a nat-ural extension of the programme to investigate

and then launch last November a TasteTrekLemon and Lime Collection. For the beverageindustry, this expanded ingredient palette, com-bined with our technology, offers our customersunique, authentic and brand differentiatingflavours to help increase their market successwith new citrus product launches.

New flavours increase citrus diversity From the Lemon and Lime TasteTrek, Givaudanidentified and analysed over 150 citrus fruitvarietals both ‘in the field’ and in its laborato-ries, before choosing the most promising onesfor further examination. The company thenwent on to introduce 10 new and unique lemonand lime flavours to its customers.

‘India lime’ with its sweetness and notes ofblood orange, lemon and lime candy with hintsof light kiwi, has a mild grapefruit finish. Itshares some of these qualities with ‘Lo Porto’, anexotic lemon which also has a green-fruity, flo-ral profile with hints of jasmine and candy-banana elements. ‘Femminello’ is a light, fruity,astringent lemon with a hint of sweetness andkaffirlime qualities. These are just three exam-ples from the new collection.

Putting the customer in the driving seat The 10 new varieties of lemon and lime can beconsidered a starting point for a customer whois seeking something new and different in termsof a new flavour direction. They are like orienta-tion points rather than prescriptive profiles andthe customer has the opportunity to tune up ordown with the individual flavour notes until thedesired ‘wow!’ factor is reached with a particu-lar product application in mind.

identifies opportunities for beverage producers

Quest for new citrus notes

Dawn Streich, Global Product Manager, Citrus.

Soft Drinks International – March 2010 35FLAVOURSThe company’s proprietary Virtual Aroma

Synthesizer (VAS) technology is used both inthe field and on customers’ premises to shortenflavour development time by weeks, if notmonths. Using the mini-VAS, a range of flavouraromas can be swiftly adjusted and honed downto a particular flavour according to the cus-tomer’s personal specification - whether tradi-tional or exotic or anything in between.Customers can choose to go with a predefinedflavour, knowing that it has been thoroughlyresearched and will be well balanced, complexand ultimately true to nature, or they can lookfor minor adjustments and flavour variation on aparticular theme.

Meeting natural flavour expectations In the citrus flavour arena, as in other aspects ofbeverage formulation, there is a strong pulltowards natural flavours, particularly in devel-oped markets and also in some emerging mar-kets. Givaudan is able to advise its customers onhow to meet these requirements in full, drawingon its strong technical, market and regulatoryknow-how.

“Consumers are acutely aware of ingredients,label declarations, health issues, quality andcost,” concludes Dawn. “They are looking fornew beverage experiences which are authentic,fresh, vibrant, sophisticated and natural andhave extremely high expectations for their prod-uct choices. But, above all, they want great-tast-ing products relevant to their lifestyle and needfor refreshment.” �

Ten new and unique lemon and lime flavours broadenthe palette for new product development. www.givaudan.com

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36 Soft Drinks International – March 2010FLAVoUrS

Flavours open up a well-nigh endless diversityof taste to the food and beverage industry.

Driven by the trend to more naturalness,extremely natural flavours are currently in greatdemand. Thanks to Centres of Excellence inBrazil, Germany, Poland and China, theDöhlerGroup always has exceptional access tohigh-quality, natural flavours and natural flavourextracts. In addition, the DöhlerGroup providesintegrated solutions – from the initial productidea through to implementation.

The fine taste of a food or beverage is the keyfactor for a repeat purchase. This makes it all themore important to create flavours that satisfy thetaste of as large a number of consumers as possi-ble. Achieving this requires four important fac-tors: knowledge of what the consumer wants,expertise in creating flavours, the creativity offlavourists, and the sensory analysis of flavoursin the product.

By rigorously focusing on the beverage andfood market, Döhler understands how flavoursbehave in the most varied product processesunder the influence of light, temperature andpressure, and how they have to be formulated tomake them work in the product. Paramount inall of this are stability and taste development.

everything from one source

The trend tonatural flavoursis indisputablyone of thestrongestcurrentlyexercising thebeverageindustry.

From flavours tothe tailor-madeproduct concept

Flavour trends – natural,traditional and exotic

The trend to natural flavours is indisputably oneof the strongest currently exercising the beverageindustry. The claim “with natural flavours” isfound on packages with increasing frequency.

As regards the flavours themselves, there hasbeen one unbeaten winner in the non-alcoholicbeverage-segment for years now: orange is andremains the most-used flavour worldwide. It isfollowed closely by apple and lemon.

At the same time, the consumer is constantlyon the lookout for new and exotic flavours. Theflavours from superfruits especially – açaí,pomegranate, goji and cranberry – are today liter-ally ‘on everyone’s lips’. But flavours such aslychee or pitahaya, too, are there to satisfy theconsumers’ desire to try something new. TheDöhlerGroup has therefore developed a broadrange of exotic flavours which, sensory studiesshow, are certain to meet consumers’ tastedemands.

Döhler competence in citrus and apple At the Centre of Excellence for Citrus in Limeira,Brazil, the DöhlerGroup has cutting-edge tech-nologies at its command for the production ofcitrus flavours and natural flavour extracts.Thanks to the location of the plant, in the heartof the world’s largest contiguous citrus-growingregion, the DöhlerGroup has excellent access tocitrus fruits, which are processed intoFTNF/FTNJ flavours on the spot. This representsabove all a benefit for customers from the bever-age industry, who can depend on the very high-est quality and assured delivery.

At sites in Germany, Poland, Ukraine, Turkeyand China, Döhler produces high-grade fruitjuice concentrates and natural apple flavours. Anew technology permits 2,500- to 15,000-foldconcentration, equivalent to a 17- to 100-foldhigher concentration compared with commer-cially available standard merchandise. Theadvantage for the customer lies, on the one hand,in logistics and, on the other, in consistent sen-sorial flavour profiles as well as the high qualityand stability of the flavours.

to fruit punches and other mixed drinks.The clear appearance and water solubility of

Blueberry Treattarome 9840 make it a highly ver-satile flavour ingredient, suitable for use in dairyproducts, soft drinks, fruit juices, teas and alco-holic beverages. Containing high levels oflinalool, gernaiol and beta ionone, the distillateis also an easy way to add a fruity flavour to tea.Importantly, Blueberry Treattarome 9840 offersmanufacturers a clean label declaration.

Blueberry Treattarome 9840 complementsTreatt’s rapidly expanding selection of aqueous,FTNF distillates. �

Soft Drinks International – March 2010 37FLAVoUrS 37

Integrated solutionsThe guiding principle “We Bring Ideas to Life“describes the perfectly integrated range of servic-es with which the DöhlerGroup supports its cus-tomers, from product concept to realisation. Thisintegrated approach starts with market analysesand market intelligence and extends all the waythrough to comprehensive R&D expertise. Döhlercustomers benefit from the company’s long expe-rience in the fields of raw materials, productdevelopment and application. The modernmethods of sensory and consumer science sup-port and accelerate the development processwhile ensuring the optimum sensorial accept-ance of new products.

A global sourcing network with vertical inte-gration and company-own fruit processing is thebasis for assured raw material access. Efficientsupply chain management stands for safety andefficiency throughout the entire added-valueprocess. For the DöhlerGroup, quality assuranceand food safety are an integral part of each indi-vidual work process. Detection media and micro-biological analyses assist our customers inverifying their finished products.

The DöhlerGroup sees itself as a partner toindustry that controls the entire raw material,product and service chain in the food and bever-age ingredients sector – and does so while ensur-ing the highest level of quality and food safety. �

Diana Wolfstädter (Marketing)Tel: +49 6151 306-1205Fax: +49 6151 306-8205Email: [email protected]

The DöhlerGroup is a leading producer of fruit juice concentrates, fruit preparations, blends, com-pounds, ingredient systems, emulsions, flavours and colours. Natural food and beverage ingredientshave long been the main focus and an integral component of this range.

Headquartered in Darmstadt, Germany, the DöhlerGroup has 18 production and further applica-tion centres and sales activities in over 130 countries. Over 2,500 dedicated employees provide ourclients with fully integrated food and beverage solutions from concept to realisation.

“Leading in Integrated Food and Beverage Solutions” describes succinctly the DöhlerGroup’sholistic and strategic approach to innovation. This comprises sourcing and supply chain manage-ment, market intelligence, trend monitoring, the development of innovative products and productapplications, advice on food safety and microbiology, food law, sensory & consumer science as wellas bottling and packaging technology advice.

– setting new standards

Bringing outthe best inblueberries

Independent flavour and fragrance specialist,Treatt plc, is offering Blueberry Treattarome™

9840 as part of its expanding range of 100% nat-ural, FTNF (From The Named Food) flavouringredients. Wholly distilled from top grade,freshly cultivated berries, Blueberry Treattarome9840 delivers a well-rounded, authentic and ripeblueberry flavour with a floral top note and acreamy, fruity finish, to many food and drinksystems.

Derived from the native American fruit(Vaccinium Corymbosum), BlueberryTreattarome 9840 is produced within 10 minutesof the fruit being processed. To capture the max-imum flavour and retain the freshness of theberry, Treatt uses specialised low temperaturedistillation technology. Blueberry Treattarome9840 works well either as a sole flavouring or asan enhancer to existing flavour systems. Forexample, at 0.1%, it provides an intense blueber-ry character with fresh, floral and fruity topnotes. At 0.01%, it adds a fruity berry character

Giles Bovill, Treatt plc,Tel: +44 (0)1284 702500 Fax: +44 (0)1284 703809Email: [email protected]

38 Soft Drinks International – March 2010MArKET AnALYSIS

Brian Morganreports on thechallengesfacing thiscategory.

The global economic recession that dominatedthe headlines in 2009 caused consumers

around the world to cut back on their everydaypurchases in a search for greater value, impact-ing several food and beverage categories.Fruit/vegetable juice was no exception to thistrend. Global volume sales managed a 3%increase to 64 billion litres, but this was theslowest growth rate in more than 10 years. NorthAmerica and Western Europe have seen severalstraight years of declines, and were joined in2009 by an 8% drop in volume sales in EasternEurope. In addition to the recent economic head-winds, fruit juices and nectars have struggled inthese markets to address consumer concernsover high sugar content and high prices com-pared to other soft drinks like bottled water.Stronger performances in developing markets inAsia and Latin America overcame these weak-nesses in developed markets in 2009.

Different tastes for different regionsDespite the downward trend of 2009 results, fruitjuice is expected to recover in 2010 as mostcountries emerge from recession. Total fruit/veg-etable juice volume sales are predicted to grow afurther 30% from 2009-2014, to reach 83 billionlitres. However this improvement will not bene-fit all juice types equally. One of the keys formanufacturers looking to take advantage offuture opportunities in juice will be to under-stand what appeals to consumers in differentparts of the world.

A look at 2009 volume sales reveals strikingdifferences in regional preferences. Consumersin Western Europe and North America tend tochoose 100% juice, showing a willingness to paya premium for its strong health benefits through

natural antioxidant content and fortificationwith essential vitamins and minerals. The AsiaPacific region is the largest overall juice market,but here consumers overwhelmingly prefer juicedrinks. In Eastern Europe nectars just edge out100% juice as the most commonly purchasedjuice type. Fruit-flavoured drinks with no juicecontent are the smallest component of juice salesall over the world – except in Latin America,where they are the leading category. This is par-ticularly true in Mexico, where inexpensive tra-ditional flavoured drinks like jamaica (hibiscus),tamarind, and horchata are purchased throughfountain sales more often than packaged fruitjuice.

Barriers for juice health positioningThe differences in regional juice preferencesreflect the challenge faced by juice manufactur-ers seeking to highlight the natural benefits oftheir products. In much of the developed world,consumers have responded to the inherent fresh-ness and health advantages juices and nectarsprovide over carbonates and bottled water, andthus the healthiest and most expensive juicetypes are the most popular. But in other regions,consumers are more influenced by cost whenmaking juice purchases. Supply is also compli-cated by a greater reliance on expensive import-ed products in vast countries like China, whichalso compromises the ability to offer the freshestjuices.

Even as manufacturers continue to launch pre-mium fortified juices or those offering antioxi-dant benefits around the world, juice drinks areactually the greatest forecasted area of volumegrowth, expected to add a further 12 billion litresthrough 2014. 100% juice is predicted to con-tribute only 1 billion more litres over the sameperiod, and volumes are not expected to returnto growth in North America.

Mexico, India, and China are among the topglobal markets for juice growth, and a closer lookat these countries can provide some detail as tohow manufacturers are operating differently inthese regions.

In Mexico, concerns about obesity led govern-

for juices and nectars

Finding growth

Soft Drinks International – March 2010 39JUICES AND NECTARS

Global volumesales managed a3% increase to64 billion litres,but this was theslowest growthrate in morethan 10 years.

ment authorities to sponsor a national campaignto urge the population to drink more water, avoidhigh calorie drinks and foods, and exercise dailyfor half an hour. Juice manufacturers focus onhealthier juices but also have intensified effortsto launch economy-priced brands.

For example Jugos del Valle launched DelValle Antiox, a new antioxidant version of itsbrand Del Valle based on cranberry and pome-granate juice, but also introduced Valle FrutCitrus Punch and Valle Frut Pulposo to competein juice drinks. The latter two brands are typical-ly priced 25-30% below leading 100% juices.Compared to non-cola carbonates, they are onaverage around 43% cheaper per litre. They canalso be diluted with still water, thus servingmore people. For many Mexican consumers, theproduct offering the greatest value will be theone most purchased, even though fruit-flavoureddrinks can have more sugar than carbonates.

Brands in India such as Coca-Cola India’sMinute Maid Pulpy and Dabur’s Real empha-sised their high fruit content to capitalise on con-sumers’ growing demand for natural alternativesto carbonates. PepsiCo India repositionedTropicana Premium Gold as Tropicana 100%,and in general there has been an effort to drawattention to the natural fruit content of juices.But this has extended also to campaigns behindjuice drinks, in the hope that consumers won’tmake a great distinction between juice drinksand 100% juice. For example, Parle Agrolaunched a new advertising campaign in 2008for Frooti equating it with fruit, with the tagline“Jab bhi mango khaane ka jee kiya” (“Wheneverone feels like eating mangoes”).

Although modern trade in India has grownexponentially in recent years, the developmentof cold chain infrastructure has been lacking.The current low emphasis on refrigerator andfreezer-based products in chain supermarkets/hypermarkets suggests that emergence of chilledproducts will very gradual, and the availabilityof not-from-concentrate 100% juice in India isexpected to remain limited over the next fiveyears. Moreover, ambient 100% juices arealready priced beyond the grasp of much of themiddle class population, and as chilled juicesare expected to be very expensive, reconstitutedjuices and juice drinks are expected to remaindominant; 100% juice brands can often costupwards of Rs70 per litre, while juice drinkssuch as Frooti, Maaza and Slice, are available ataround Rs35 per litre.

In China, the consumer base for 100% juiceconsists mainly of middle-to-high-income con-sumers, mostly living in first-tier cities such asShanghai, Beijing, Guangzhou and Shenzhen.The large geographical reach of the country hasled to a widely fragmented market of manyregional domestic juice manufacturers, and agreater desire for relatively low cost and easy topreserve juice drinks to be transported overgreater distances. Orange juice concentrates arelargely imported at great cost, which has led tothe emergence of juice drinks and blends withfruit and milk like Wahaha smoothies, all ofwhich use less juice inputs to emerge as the mostcommon offerings from domestic manufacturers.

International manufacturers in China havealso taken this strategy to heart, even though

they are able to leverage a globally recognisedbrand and supply chain. Unlike its global not-from-concentrate 100% juice business,Tropicana was launched in mainland China as aline of juice drinks. Tropicana offers a variety offlavours such as Melon, Mixed fruits andOrange, which has significantly strengthened itsposition as one of the top 10 juice drinks brandsin 2009.

Outlook positive for nectarsOne hundred percent juice and less healthierjuice drinks and fruit flavoured drinks representthe two ends of the global market, with each typedominant in different areas of the world.Generally an area predisposed towards one typewill not show nearly as much growth potentialfor the other. But in this environment, nectarshave emerged as the juice type with perhaps thestrongest overall global position. Volume sales ofnectars ranked first or second in every regionexcept Middle East Africa and North America,and are expected to show growth through to2014 in every region but North America due toseveral advantages.

Nectars’ high juice content means they canbenefit from much of the same health positioningas 100% juice even as they are priced somewhatlower. They are often ambient and thus do notrely upon the widespread presence of chilledcases to expand into second tier cities and ruralareas in developing markets. Nectars also com-monly make use of local flavours and blends,helping to replicate the experience of eatingthese fruits fresh from street vendors. This alsohelps them appeal to diasporic populations inother regions.

Whether it is through this kind of targetedflavour profiles but wider global potential fromnectars, or through the promotion of lower pricedjuice drinks in key markets throughout Asia andLatin America, the key to continued success forjuice manufacturers will likely not rest entirelyupon their most recent strategy of offering morepremium functional juices and relying upon con-sumers to pay for added value. �

Brian Morgan is BeveragesAnalyst at EuromonitorInternational.www.euromonitor.com

40 Soft Drinks International – March 2010BEVErAGE FoCUS

a Tetra Pak case study

Aslanoba Foodsenters the Turkishjuice market

The Turkish juice, nectars and still drinks (JNSD)market currently represents about 1 billion

litres and, with its consistent and dynamic growth,it should reach 1.3 billion litres within thenext three years. A leading provider of raw fruit,Turkey is a very fragmented and competitive JNSDmarket, where aggressive multinationals as well aslocal players produce for domestic as well as for-eign consumption.

In 2006 Mr Hasan Aslanoba, owner of AslanobaFoods and founder of ERIKLI water, knew that hehad to make a difference in a number of areas tosuccessfully enter the highly competitive JNSDmarket and establish a secure position for JUSS,his new JN brand. To win its market-share battleand become a significant player in the category, thecompany decided to work with Tetra Pak andleverage the long-standing experience and globalexpertise that Tetra Pak has in the liquid food busi-ness.

Today Aslanoba is enjoying a 3.4% share of theTurkish JNSD market, targeted to rise to 10% byend 2010.

Business ChallengeAslanoba Foods, founded in Turkey in the mid-1960s, is well known for its ERIKLI brand. Thebest-selling water brand in Turkey, this is also dis-tributed across America, Europe, the Middle Eastand Africa. To address Turkish consumers’increasing demand for healthy products, Aslanobadecided to enter the juice and nectar market withJUSS, its own brand of JN.

Aslanoba knew that it had to make an innova-tive and premium offering to consumers in order

to successfully position its JUSS brand in analready crowded shelf. While the businessrequired a high quality packaging solution for thenew juice drink, it also needed technical expertiseto ensure a successful start to the operation and on-going support to deliver exceptional and consis-tent performance after installation hand-over.

SolutionFollowing consultations between Tetra Pak andAslanoba, the Tetra Gemina Aseptic 1000 mlSquare package was identified as the ideal packdesign for JUSS.

Hasan Aslanoba said “We selected the TetraGemina Aseptic package because it has a premiumlook with great shelf impact, offers possibilities fora distinctive design and, most of all, providesimportant consumer benefits. In fact it is easy topour and hold, guarantees a smooth flow and does-n’t splash out”.

Besides choosing the Tetra Gemina Aseptic 1000Square package as his main differentiator,Aslanoba also wanted to create an exemplarygreen field project which would deliver a produc-tion base with competitive operational cost levelsand top quality. Investing into high technologyequipment and operational IT systems was thefirst step in the challenging trip. More critically, hedecided to have Tetra Pak expertise guiding himduring the start-up phase of his operation andlaunch in the market.

Indeed, central to the success of the project wasthe implementation of Tetra Pak’s Start-upSolution, a customised service offer which isdesigned to ensure continued equipment perform-ance after hand-over and to prevent losses in oper-ations and sales. As ‘one size doesn’t fit all’, Tetra

An innovativepackagingsolution andcustomisedtechnical serviceare key tosuccess,according toTetra Pak.

Soft Drinks International – March 2010 41JUICES AND NECTARSPak provided Aslanoba with a solution specificallytailored to meet the customer’s needs by establish-ing best-practice standard operating procedures,building competence through in-depth trainings aswell as support and performance monitoring sys-tems

Training for the futureWith Tetra Pak A3/Flex TGA 1000 Square andTBA/22 filling machines installed to manufactureTetra Gemina Aseptic packages, training was critical in order to reach the defined performancetargets. In fact, the customer’s success inrunning lines and machines safely and cost-effi-ciently depends largely on the competence of thepersonnel operating them. As aseptic productionline requires strict hygiene and quality routines,the operator is a key figure in a chain of processesaimed at ensuring food safety and the desired end-product quality.

The first step taken was to enlist the Tetra PakTechnical team in Turkey. To best meet the specificsituation, Tetra Pak instructors provided Aslanobaoperators with tailor-made, on-site training, basedon Tetra Pak’s global best practices and decades ofworldwide experience. Thanks to the high andconsistent quality of the training, Aslanoba opera-tors gained the correct knowledge and skills inoperation, maintenance as well as quality assur-ance and control right from the start.

To ensure that operators had the necessary com-petence to run the filling machine lines in thesafest and most efficient way, operators were certi-fied by Tetra Pak instructors, based on globalassessment criteria.

Prioritising qualityWith a brand promise of premium, healthy andnatural products for consumers, the quality of thepacked product through all phases of the process –from raw product to the finished package – is a toppriority for Aslanoba. In fact, product qualityissues could damage brand value, impact salesand, last but not least, violate regulations if experi-enced by retailers and/or consumers.

To minimise these product quality problemsand their related costs, Tetra Pak specialistsreviewed the entire customer operation and rec-ommended best-practice quality routines and pro-cedures. Personnel coaching and follow-up afterinstallation were also performed as part of theStart-up quality offering.

Aydin Kontik, Technical Director, AslanobaFoods, said: “Ensuring excellent product qualityright from the start is paramount. Start-up qualityis part of Tetra Pak’s Start-up Solution and we getguidance from the specialists right from the start.”

In order to continuously track product qualityperformance and guarantee the desired end-prod-uct quality, Aslanoba made use of another TetraPak service product – Quality PerformanceAnalysis. Thanks to a structured approach formonitoring and analysing product quality per-formance, the customer gets a clear picture ofwhere they stand in terms of product quality andcan identify the areas where improvements areneeded.

This helps the customer to minimise the riskthat sub-standard products reach consumers andto pro-actively take actions to avoid or solve qual-ity problems.

Parts and performance controlHaving a good understanding of parts inventory lev-els and supply chain is essential for maintainingsmooth production. Starting an operation fromscratch, Aslanoba wanted to make sure it had asmart way of handling its parts inventory. To helpthe customer manage parts inventory as well as han-dle and take control of parts-related costs, Tetra Pakprovided Aslanoba with a cost-effective parts inven-tory solution, customised to meet its needs through-out the entire lifecycle of operation. The solutionincluded a web-based parts inventory managementsystem and recommendations on spare parts as wellas minimum and maximum levels required. Astand-alone, handheld device enables staff to man-age their parts inventory remotely, performingprocesses such as parts picking, outgoing stock,stock take, part return and parts search.

Once the operation was underway, Tetra Pakprovided Aslanoba with a performance analysistool, which enabled it to monitor, assess andanalyse plant performance on an ongoing basis.

Business benefitsSince the implementation of Tetra Pak’s Start-upSolution and the introduction of Tetra GeminaAseptic packaging for JUSS, the juice brand nowcommands a 3.4% market share and is on track toreach the target 10% market share by end 2010.

Hasan Aslanoba said: “Since 2006 we investedin a big factory where we needed to set up process-es and train staff – a huge task considering that thiswas a new area of business for our group. However,with Tetra Pak Start-up Solution we made anexceptional market entry – good quality levels,smoothly running operations with competent andmotivated staff to make all that possible.”

Bura Sükan, Key Account Manager, Tetra Pak,said: “The Start-up Solution enabled us to addressthe issues Aslanoba was facing when starting thisgreen field project. We helped the customerachieve their ambitious targets during the initialgo-live phase. By working closely with them, weensured they have what it takes to keep up thegood performance.”

Tetra Pak Technical Service organisation pro-vides customers with on-the-ground, hands-onprocessing and packaging expertise in more than150 countries. Every year 3 million service hoursat customer sites are performed by 1,600 serviceengineers worldwide. More than 700 packagingmachines are installed yearly. �

“...with Tetra PakStart-up Solutionwe made anexceptionalmarket entry...”

www.tetrapak.com

42 Soft Drinks International – March 2010BEVErAGE FoCUS

With today’s market for ‘health’ predicted tofragment still further through 2010 and

beyond and regulatory uncertainty proving a hur-dle to innovation in healthy food and drink sectors,is it still possible to tap into the consumer’s loveaffair with all things healthy, whilst maintaining aprice premium? Following recent internationalconsumer research on Orafti ingredients, ManagingDirector Dominique Speleers claims it is.

As market leader in the production and market-ing of functional ingredients with nutritional andtechnical advantages, BENEO is committed to con-tinual consumer research which adds value to itscustomer’s marketing strategies. As part of this pro-gramme, findings from research carried out at thebeginning of the global recession in the UK, Franceand Spain, and at the end of 2009 in the US andGermany, have shown that price premiums are stillpossible in the soft drinks sector if consumersunderstand and value the associated health bene-fits.

As stated at the start of 2009 by shopper insightconsultant for Nielsen, Chris Jones: “Soft drinksconsumers around the globe have retained theirincreasing focus on perceivably healthy soft drinksoptions in 2008, driven by a population that active-ly seeks out a wellbeing function in their diet. In2009 this will be a key factor used by innovationteams throughout the world, not just in terms ofproduct proposition but also in areas such as pack-aging convenience.”

According to New Nutrition Business, key trendpredictions for 2009 were that if consumers couldfeel the benefits, and if those benefits representedvalue for money, then they would be brand loyaldespite the economic conditions they found them-selves in. Both of these trend predictions have beensupported by the findings from BENEO’s consumerresearch. Not only do the results show that thewellbeing function in soft drinks has grown inimportance over the past year, but that how this iscommunicated on pack directly impacts the price it

understanding health benefits

Generating pricepremiums

Health benefitscan generateprice premiumsin the soft drinkssector ifconsumersunderstand thebenefits, saysBEnEo-Group

can be sold at. The results also show that customerloyalty to a product increases despite the economicclimate.

Consumer research: who, when and what?

Designed to monitor end user perceptions of premi-um priced functional foods and drinks, this partic-ular programme of BENEO research wasundertaken with 1,000 sample adults in the UK,Spain, France, the US and Germany. All age groupswere represented, with a 50/50 split of men towomen. A third of the sample were over the age of55 - a group that forms an important and growingtarget for foods and drinks with added health ben-efits. The interviews included illustrations of majorbrands, with and without a range of added healthbenefits on pack, to gauge a ‘before’ and ‘after’measurement of what consumers might be willingto purchase and pay a premium for. In addition, thedata was analysed on whether the purchasers wereregular, occasional or non-users of each product.

The research in Spain, France and the UK wascarried out at the beginning of the global recessionin the autumn of 2008 and the more recent researchin autumn 2009 was carried out in the US andGermany. Interestingly, despite the prevailing eco-nomic climate, results across all five countriesshowed that whether regular, occasional or non-users, the majority of consumers were prepared topay a price-premium, if they found the on-packhealth claim appealing. Below are some of thedetails of the results that related to juices andhealth claims.

What on-pack claims pack the most punch?

Although there were country-specific preferences,it is no surprise that digestive health continues tohave strong appeal for consumers. Ranked along-side ‘lack of energy’, ‘being overweight’ and ‘feelingstressed’ as the top four health concerns of con-sumers worldwide this is hardly surprising.Interestingly ‘building stronger bones’ was verypopular amongst Spanish and UK consumers and‘reinforcing natural defences’ was number one forFrench respondents as preferred on-pack benefit-led claims. In addition, calcium absorption fea-

Soft Drinks International – March 2010 43JUICES AND NECTARStured in the top four in both the US and Germansurveys amongst both men and women (alongside‘protects your heart’, ‘keeps your digestive systemhealthy’ and ‘reinforces natural defences’).

Price premium translation?The survey results from all five countries showedthat even in the current economic climate, con-sumers have a willingness to pay more, particularlyin the arena of digestive health and calcium claims,as long as they can see a real health benefit to theproduct. Leading brands of juices were used asillustrations in each country and additional claimswere added on-pack such as ‘boosts your natural

defences’, to see if this altered not only the con-sumer’s perception of the product, but also theirwillingness to pay more for it.

One of the major brand juices was shown with a‘pure squeezed juice’ message on one pack along-side a ‘with vitamin C and inulin, a natural ingre-dient that boosts your natural defences’ on theother pack. Interestingly 73% of the respondentswere more likely to buy the product with the healthmessaging and only 27% the one that had ‘puresqueezed juice’ on-pack. Although this is encourag-ing, does it translate to an ability to charge more forthe product? The survey results have shown that ifthe right claim is targeted at the right country-spe-cific audience, then consumers are more than will-ing to pay a price premium for the additionalhealth benefit. For the example illustrated here,over half of those questioned, no matter whetherthey were a regular, occasional or non-user wereprepared to pay significantly more for the new mes-saging product.

Secret to success in 2010 and beyondAs was quoted in the New Nutrition Businesstrends and success factors report: “Failure to see aproduct or ingredient through the eyes of the con-sumer is one of the most common causes of fail-ure”. As BENEO’s research has demonstrated, thereis price premium potential in the juices sector, butthe messaging needs to be on target with the con-sumer for this to translate into sales. A heart healthclaim scored well with consumers of fruit juices inthe United Kingdom, but increased immunity wasthe big hitter for on-pack messaging of juices in theUS. The idea of ‘boosting calcium absorption’ hadthe potential to differentiate the brand of fruit juicefrom the many ‘added calcium’ propositionsalready on the market across all the countries, butheld stronger appeal for older respondents or thosewith families, than those without.

It is clear that although nutrient-orientated juiceshave the potential to drive sales in 2010 andbeyond, unfortunately, there is no ‘one size fits all’.This is why consumer research such as BENEO’s,that can show what appeals, to whom, and where,will become increasingly valuable as the healthsector continues to fragment. �

A name is just a name? Maintaining or improving health has become more important to over two-thirdsof European consumers in recent years. Accordingly, consumers are trying tomake more informed choices by paying greater attention to specific ingredients.This partly explains why nutritional labelling has emerged as such an importanttopic in food and beverage marketing*.

But there is mounting evidence that people are more interested in the benefitsthat finished products offer, rather than in the names of the ingredients. Fromthe BENEO consumer research, here is the appeal of some ingredients and ben-efits as rated by consumers in the UK, Spain and France on a 10 point scale. (Ascore of 10 is very appealing):

Benefits Ingredients UK Spain FranceBuilds stronger bones 8.01 8.20 7.71Calcium 7.61 7.87 6.59Boosts the friendly bacteria digestive system 7.95 7.69 7.24Prebiotic 5.88 6.18 4.47Lowers cholesterol 7.86 7.87 7.23Plant stanols 4.70 6.10 5.28

*Source: Food Nutrients and Ingredients: Attitudinal and Behavioral Trends inEurope Survey, Datamonitor, Dec 2009.

Functional juices make their mark“The high level of innovative activity in the softdrinks sector can be attributed to an explosionin new combinations and flavours driven byindulgence and premiumisation trends as wellas a shift towards functional, nutraceutical andnatural products. The downturn has thrown upsome new opportunities for traditional food cat-egories, with the canned and packaged sectorenjoying revitalisation.”**

Next BodyTime Prebiotic, Coca-Cola, Serbia –Next BodyTime Prebiotic is a tasty natural mix-ture of peach, apple, pineapple and lemon withaddition of rice and natural fibres which areimportant for keeping healthy digestive system.

Kasfruit, PepsiCo, Spain – Kasfruit Bi Frutasdrinks with Bifidus effect, are delicious andhealthy refreshment drinks, made withskimmed milk and fruit juice. These drinks arenot only enriched with vitamins but also withBENEO, helping to maintain a healthy intestinalflora and stimulating the good bacteria. Thedrink comes in three flavours.

Smart Snack Drink, Jamnica,Croatia – SmartSnack is a fruity meal in a bottle, the idealdietary supplement for those who don't havetime for regular meals and is much healthierthan the usual ‘on the go’ solutions. It contains40% fruit juice; calcium, which is necessary forthe normal growth and maintenance of bonesand teeth; magnesium, vitamins and BENEO(natural prebiotic fibres that have a positiveeffect on the digestive system and calciumabsorption).

Orange and Carrot Fruit Drink, Bayla,Germany – This calorie-reduced fruit drinkfrom Bayla is not only refreshment for the wholefamily, but offers a real benefit for health at thesame time – thanks to the prebiotic fibreBENEO.

Smart Bean Juice Smoothie, Malaysia – Thisis a combination of real fruit juice blended withsoya and milk. For added benefit, it containsBENEO which helps stimulate the growth ofbifidobacteria. These good bacteria help tomaintain a healthy digestive system. SmartBean Juice Smoothie is a delicious and nutri-tious beverage suitable for children of all ages.There are three different flavours: original,orange and mango.

**Source: Future Innovations in Food andDrinks to 2015: NPD, trend convergence andemerging growth opportunities survey, BusinessInsights, Dec 2009.

For further information, email: [email protected]

44 Soft Drinks International – March 2010WATEr TrEATMEnT

As water costs rise the treatment and recyclingof site water for use in other processes is

becoming more financially advantageous. As aleading water process company, Puresep offersseveral state-of-the-art technologies. For the pur-pose of this article, three complementary tech-nologies will be looked at; Ultraviolet irradiation(UV), PureSec electrochlorination and PureChlorchlorine dioxide. All of these have recently beeninstalled at food and beverage sites across theUK.

Ultra-violet irradiationUV is primarily employed as a disinfectionprocess that inactivates waterborne pathogenswithout using chemicals, where UV light changesthe DNA and protein structure of viruses and bac-teria and stops them from reproducing.Advantages of UV disinfection include:

• Effective for all types of microorganisms• Low capital, operating and maintenance costs• Compact and easy to install• Efficacy is independent of pH • No impact to the aesthetic water quality • Safe and environmentally friendly

A Puresep Water UV system was recentlyinstalled at a soft drinks production factory, as afinal sterilisation process. Upstream of the UV, thetown’s water is treated with a chlorine sterilant, toa prescribed residual with contact time. To pre-vent water or final product tainting, a PureFlowcarbon adsorption process removes free residualchlorine. Post UV, final filters offer cryptosporidi-um protection before supply to product make up.A PureFlow reverse osmosis system treats theproduct make up water, to supply low mineralcontent water for isotonic beverage production,

three ways with water

Clean it up

Implementingan appropriatetreatmentprocess candeliver financialandenvironmentalgains, maintainsPuresep.

with a point of use UV steriliser on the treatedwater storage tank outlet.

PureSec electrochlorination systems generateonsite chlorine solution. Brine is converted to pro-duce 1% chlorine solution by electrolysis, saltand power are the raw materials for the process.The solution is safe to store and stable for longperiods with no loss of activity. Multiple points ofuse can be applied from a common storage tank,with dosing control feedback via specific ionresidual sensors.

ElectrochlorinationOver recent years the PureSec electrochlorinationsystem has gained favour, due to the eliminationof transportation, handling and storage of chlorinegas or other disinfection chemicals. This results ina safe, reliable and economic method of disinfec-tion. The full range of PureSec systems are PLCcontrolled and have the flexibility to be config-ured to site specific process control requirements.They are well suited to the treatment of productwater, drinking water, cooling water, as well asother industrial applications.

Puresep recently installed a PureSec elec-trochlorination system at Britvic Soft Drinksreplacing a chlorine gas system. The electrochlo-rinator produces 36kg per day of chlorine supply-ing a buffer storage vessel with level control formake up. The point of use dosing system is aduty/ standby pump arrangement with feedbackcontrol for chemical injection and an auto pumpchangeover facility.

Kevin Cunningham, Engineering Support TeamLeader at Britvic Soft Drinks says “We chose thePureSec electrochlorination system due to its highlevel of safety and efficiency, and the specialisedknowledge of the Puresep engineers”

Finally, PureChlor chlorine dioxide is wherechlorine dioxide is produced through the tightlycontrolled mixing of Puregen base reagents.Chlorine dioxide is a powerful disinfectant mak-ing it an effective and fast acting killer, by break-ing down cell walls and attacking bio film leavingno resistant strains. It is well suited to a range ofwater treatment applications at low concentra-tion, including CIP, feed water, product water andwater re-use. The PureChlor systems are PLCControlled with full safety features and multiplepoints of use. Benefits include:

• Fast acting killer unaffected by the pH rangeit operates in

• Hugely efficient low chemical usage ensuringa safer environment for everyone

• Zero harmful chlorinated by-products• Easy future expansion• Single reagent storage area

Soft Drinks International – March 2010 45WATER TREATMENT

Chlorine dioxideA PureChlor chlorine dioxide system has beeninstalled at Universal Beverages, where the sys-tem feeds five points of use; these applications arede-aerated liquor, softened town’s water, two CIPlines and post carbon filtered water.

Chris Newall Operations director, UBL, says,“The PureChlor chlorine dioxide system is veryefficient for our needs and the fact that we can useone system with numerous points of use makes it

operationally beneficial and cost effective”.There are numerous options to efficiently and

effectively treat water; the fundamental issue isto understand which option best suites the plantin question, the application and the financialviability. Puresep provide onsite consultancyservices to review and assist companies withtheir water treatment needs, ensuring process,financial and legislative requirements are ful-filled. � www.puresep.com

All of thesesystems haverecently beeninstalled at foodand beveragesites across theUK.

46 Soft Drinks International – March 2010WATEr TrEATMEnT

Effective microbial disinfection in the process-ing of beverages and bottled water is essen-

tial. A non-chemical disinfection method whichis gaining increasing acceptance is ultraviolet(UV) disinfection. UV kills all known spoilagemicroorganisms, including bacteria, viruses,yeasts and moulds (and their spores). It is a lowmaintenance, environmentally friendly technol-ogy which eliminates the need for chemicaltreatment while ensuring high levels of disinfec-tion.

How UV disinfection worksUV is the part of the electromagnetic spectrumbetween visible light and X-rays. The specific por-tion of the UV spectrum between 185-400nm(known as UV-C) has a strong germicidal effect. Atthese wavelengths UV kills microorganisms bypenetrating their cell membranes and damagingthe DNA, making them unable to reproduce, thuseffectively killing them. Virtually any liquid canbe effectively treated with UV, including rawmains water, filtered process water, viscous sugarsyrups, beverages and effluent.

There are no microorganisms known to beresistant to UV – these include pathogenic bacte-ria such as listeria and cryptosporidium (and itsspores, which are resistant to chlorination).

There are two main types of UV technologybased on the type of UV lamps used: low pressureand medium pressure. Low pressure lamps have amonochromatic UV output (limited to a singlewavelength at 254nm), whereas medium pressurelamps have a polychromatic UV output (with anoutput between 185 and 400nm).

in the bottled water and beverage industries

UV disinfection

Ultra violetdisinfection isthe idealsolution forbeveragemanufacturersseeking to meetthe rigoroushygienestandards,according toHanovia.

Benefits of UV DisinfectionUV disinfection has many advantages over alter-native methods. Unlike chemical treatment, UVdoes not introduce toxins or residues into processwater and does not alter the chemical composi-tion, taste, odour or pH of the fluid being disinfec-ted.

UV treatment can be used for primary waterdisinfection or as a back-up for other water purifi-cation methods such as carbon filtration, reverseosmosis or pasteurisation. As UV has no residualeffect, the best position for a treatment system isimmediately prior to the point of use. Thisensures incoming microbiological contaminantsare destroyed and there is a minimal chance ofpost-treatment contamination.

Bromates and bottled water – UV as an alternative to ozonation

Hanovia has been working with most of China’sleading bottled water producers, includingNongfu Spring Co Ltd, to supply them with UVsystems for their production plants. This is a sig-nificant development in the bottled water indus-try – particularly in China – because until recentlyvirtually all bottled water in that country was dis-infected using ozone.

The decision by Chinese bottled water produc-ers to opt for UV was driven by a number of rea-sons, not least of which are concerns aboutozonation by-products such as bromate. Bromideions occur naturally in many spring waters andpose no problem on their own. However, the pres-ence of ozone in the water can cause the conver-sion of bromide into bromate – a compoundclassified by the Health Organization (WHO) as acarcinogen. The WHO recommends a maximumlimit of bromate in mineral water be set at0.01mg/l (10ppb).

In July 2008 the Chinese GeneralAdministration of Quality Supervision, Inspectionand Quarantine (AQSIQ) recommended in arevised draft national standard for drinking waterand mineral water that a maximum limit for bro-mate in bottled water be in line the WHO guide-lines. This new limit has been in force sinceOctober 2009.

Case study – Angel Springs LimitedAngel Springs Limited, situated near London inthe United Kingdom, bottles natural spring waterfor use in water coolers. The company replaced itsozone water disinfection unit with a Hanovia UV

Soft Drinks International – March 2010 47WATER TRTEATMENTsystem several years ago, mainly due to concernsabout bromate. Even though bromide ion levels inthe source water are not particularly high, thecompany decided to go for the safer option anduse UV instead.

Angel Springs' water originates from a naturalspring on the site. After filtration to remove phys-ical particles it passes through the UV chamberand is then bottled. There is no further water treat-ment and no chemical treatment.

Other UV applications in beverage and bottledwater production:

Municipal and natural spring waterAlthough municipal water supplies should be freefrom harmful microorganisms, this should not beassumed. In addition, water from natural springscould also be contaminated. Any water used as aningredient in beverage products or for bottling cantherefore be a source of contamination. UV disin-fects this water without chemicals or pasteurisa-tion.

Sugar syrups and sweetenersSugar syrups and sucrose-based sweeteners canbe a breeding ground for microorganisms.Although syrups with very high sugar contents donot support microbial growth, any dormant sporesmay become active after the syrup has been dilut-ed. Treating syrups, sweeteners and dilutionwater with UV prior to use will ensure any dor-mant microorganisms are destroyed.

CIP (clean-in-place) rinse waterIt is essential that the CIP final rinse water used toflush out foreign matter and disinfecting solutionsis microbiologically safe. Fully automated UV dis-infection systems can be integrated with CIP rinsecycles to ensure final rinse water does not reintro-duce microbiological contaminants.

Filtered water disinfectionStored reverse osmosis (RO) and granular activat-ed carbon (GAC) filtrate is often used to filterprocess water, but can be a breeding ground forbacteria. UV is an effective way of disinfectingboth stored RO and GAC filtered water and hasbeen used in the process industries for manyyears.

DechlorinationGAC filters have traditionally been used toremove free chlorine from feed water suppliesbefore treatment through RO membranes.However, the major drawback with GAC filters isthat, with time, the carbon material becomes abreeding ground for bacteria and begins to eluteharmful microorganisms into the process water. Itis now becoming more acceptable to use UV todestroy the chlorine – not only are UV dechlorina-tion systems more hygienic, they also occupy asmaller footprint than GAC filters and requiremuch reduced capital and operating costs.

Waste water and process waterEffluent from beverage and bottling facilities canbe treated with UV, avoiding the need for environ-mentally damaging chemicals and ensuring alldischarges meet with local environmental regula-tions. Process water can also be treated with UVand re-used, resulting in a significant reduction inthe amount of waste water produced.

ConclusionMeeting the rigorous hygiene standards requiredin the production of beverages and bottled waterproducts can be challenging. For manufacturersseeking to guarantee the quality of their end prod-uct, UV is an economic, environmentally friendlyoption. It is already widely used in high purityapplications like pharmaceutical processing andmicrochip manufacturing, where water of thehighest quality is required.

UV disinfection systems are easy to install, withminimum disruption to the plant. They need verylittle maintenance, the only requirement beingreplacement of the UV lamps every 12 months orso, depending on use. This is a simple operationthat takes only a few minutes and can be carriedout by general maintenance staff. �

UV killsmicroorganismsby penetratingtheir cellmembranes anddamaging theDnA, makingthem unable toreproduce ...

Hanovia LtdTel: +44 (0) 1753 515300Fax: +44 (0)1753 534277Email: [email protected] www.hanovia.com

48 Soft Drinks International – March 2010MArKET AnALYSIS

Whenever the spotlight falls on the MiddleEast and North Africa (MENA), the potential

to soft drinks operators bursts out. Here is a part ofthe world that enjoys thirst generating tempera-tures experienced by people who generally shunalcohol for religious and cultural reasons; yet vol-umes remain modest. The need is definitely inplace but many consumers are far from affluentand soft drinks often remain a luxury.

Packaged waterNot surprisingly, demand for water is strong inthis part of the world and the packaged watermarket has grown dramatically over the past 10years. Between 2000 and 2009 the water markethas expanded by a very respectable 90%. In percapita terms, however, the regional average isonly marginally more than the global average,suggesting that, with the hot climate and animproving but still poor water infrastructure,there remains lots of slack for operators toexploit. This is reflected in forecasts fromCanadean’s Global Soft Drinks Reports, whichanticipate per capita growing in MENA from

for soft drinks players

richard Corbettfrom Canadeanassesses thefuture prospectsfor soft drinks ina diverse andcomplex region.

Hot opportunities

around 23.5 litres in 2009 to as much as 28.5litres in 2014.

Per capita does vary sharply within the mar-ketplace, from just seven litres in Egypt to asmuch 145 litres in The United Arab Emirates.Drinkers in the UAE are actually the third-ranked water drinkers in the world. In the UAEthere is a perception that water from the desali-nation plants is not good to drink and this hasdriven much of the packaged demand; otherdrivers have included strong population growth,significant marketing activities by leadingbrands and new entrants. Various indigenousbottled water brands, such as market leaderMasafi, are seen by consumers as mineral waterrather than simply purified water and have faredwell as a result.

The reliance on water for the basic thirstquenching role is borne out by the fact thatalmost all water (99%) consumed is still water;generally, sparkling waters are restricted toexpats and to tourists. Price is also an importantissue and there is a considerable bias towards thelower cost table waters with more than three outof every four litres sold being a table water.

CSD’sThe carbonated soft drink market could also stillbe considered as underdeveloped; consumptionper capita is vaguely in line with the global aver-age of 31 litres. Many parts of MENA are politi-cally sensitive areas and the category’sassociations with America have proven to be ahandicap. It probably contributed to the banimposed in schools in some countries and mani-fests itself in a relatively low cola share - lemon& lime is notably popular in this part of theworld. Canadean remains upbeat about theprospects for carbonates, predicting per capita inthe region to jump to 38 litres (six litres abovethe global average) by 2014.

Domestic production of carbonates is increas-ing to meet the rising demand but the proportionof canned products still highlights the relianceon imported products. The production currentlypresent is mainly glass but this is changing andPET lines are being installed. PET is expected toovertake glass in the next five to 10 years. Thesingle serve bias illustrates the significance ofThere is a focus on the traditional soft drink categories.

The Middle East & North Africa features well in the growth rates of developing regions.

Source: Canadean

Source: Canadean

Soft Drinks International – March 2010 49MIDDLE EAST & norTH AFrICAon-the-go consumption in a hot climate; peopleoften need instant refreshment. It also illustratesthe limited presence of domestic fridges in manyareas.

Juices and nectarsWith so much freshly squeezed ‘street juice’present, the levels of juice and nectar volumesare actually quite high; again the per capita isvery similar to the global average. Per capita lev-els do however vary sharply from drinkers inUnited Arab Emirates, who drink 30 litres perperson, to the Egyptians and Tunisians who con-sume between two and three litres. Generally,the Middle East & North Africa is more impor-tant in terms of the production of juices thantheir consumption.

Packaged juices and nectars have enjoyedstunning growth in recent years and while this isset to slow, the whole market is anticipated torise from 2.2 billion litres in 2009 to nearly 2.8billion litres in 2014. Of the two segments, nec-tars have a stronger presence; something that isrelated to the price sensitive nature of the marketand to the fact that many consumers do not dif-ferentiate between the two. In terms of flavours,orange is the leading flavour segment but mostsales come from the 'other fruit' segment - mangohas a big following in some markets.

PowdersFruit powders are also sometimes drunk as acheaper alternative to juice and nectars, and themarket is consequently quite well developed incertain countries. Powders have attracted a size-able following in Kuwait, but overall fruit pow-ders are quite reliant on the Saudi market, whichis the most significant of the main markets,accounting for around one in every five ready-to-drink litres. The regional market for fruit pow-ders and squashes however remains small andmakes up little more than a billion litres, whichequates to less than 3% of the global sales.

Still drinksStill drinks in MENA have gained a considerablefollowing in some markets and account for nearlyone in 10 litres of soft drink sales in the region.Average per capita is behind the global average ofsix litres a year but consumers in Oman and theUAE drink more than 20 litres each while Saudi’sand Kuwaiti’s enjoy around 18 litres each. Thelevel of demand in these markets highlights theopportunities in other markets in the region.

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email:[email protected]

Growth potentialOther categories like iced teas, sports and energydrinks are present and are growing rapidly butthey are often too expensive to be relevant tomany drinkers in these parts of the world andremain niche as a result. Their size is a testamentto how immature the soft drinks category is inthe region. Ironically iced teas are probably theform of refreshment that are most compatiblewith the scorching temperatures we associatewith the Middle East yet sales register just 12million litres; that’s less than 0.1 litres per capi-ta. The energy drink category is also tiny butthese drinks have shown there is an audience forsome of these stimulants. The same may not besaid for sports drinks where the absence of anyreal ‘fitness’ and sporting culture does not bodewell for the category.

In time these ‘niche’ categories will attractmore of a presence in this part of the world, butfor the moment it seems that operators are focus-ing on building up the more traditional softdrink categories. It is these categories that willmake up the bulk of the future soft drink expan-sion which Canadean’s Global Soft DrinksReports forecast to be in excess of 30% between2009 and 2014. In that time soft drink per capitawill rise from 70 to 84 litres. �

This graph highlights the potential in the MENA region.

Source: Canadean

50 Soft Drinks International – March 2010DEVELOPMENTS

PackagingConsumer and ecofocus for billiondollar marketTHE US $22 billion beverage packaging mar-ket is experiencing a period of increasinginnovation in design, materials and efficiencyintended to meet cost and environmentalconcerns while enticing splintering consumergroups. This is,according to 'Beverage Packag-ing Market Assessment – A BenchmarkStudy,' conducted by Proactive WorldwideInc, on behalf of PMMI, the packaging andprocessing supply chain association.

“Single-serve containers are particularlystrong market drivers. Consumers are seek-ing ‘grab and go’ convenience at retail, andthey’re increasingly looking to packaging forportion control – even with beverages,”noted Charles D. Yuska, President and CEOof PMMI, which produces the Pack Expotrade shows. “Sustainability is also a marketdriver as consumers expect brands to play arole in helping the environment.”

Top beverage packaging trends PMMIexpects to impact the market include:

• Eye-catching single serve-packaging.• Cost-effective 'green' packaging, driven

by manufacturers’ cost and environmentalconcerns.

• Plastics as 'the material of choice'because of rapid innovations likely leading tolighter, more eco-friendly packaging.

• New packaging machinery that is flexi-ble and supports the latest container tech-nologies.

• Rapid growth for pouch containers asmanufacturing technologies bring costs andspeeds of pouch beverage production in linewith high-speed glass bottle production.

• Minimising secondary packaging to cutcosts and reduce overall carbon footprints.

“There are many changes occurring in theprimary packaging of beverage products,which means that companies are also look-ing closely at their production operationsand making sure they have the latest pro-cessing and packaging machinery they needto deliver these new formats to the mar-ket,” added Yuska. “At the end of the day, it’sall about innovation. Companies can’t expectto operate the way they used to if theywant to continue to attract consumer buy-ers, and flexible packaging will lead the way.”

Plastics dominateAccording to the report, the US beverageprimary packaging market is dominated byplastics, with 40% of consumer goods com-panies using a variety of formats to attractconsumers. Other materials used are alu-minium (35%), glass (18%) and paper (5%).

Today’s most popular primary packaging for-mat for beverages is the bottle, which thereport puts at 55% of the marketplace.

Researchers predict market growth willexceed $28 billion by 2020, with plastics andbottles driving innovations and sales in thattime. Said Yuska: “The research we con-ducted clearly shows that plastic bottles willbe the primary areas of focus for consumergoods companies looking to increase salesand gain brand awareness.”

Beverage manufacturers can expect plas-tics to drive a vast majority of incrementalbeverage container sales through 2020.Respondents to PMMI’s survey spoke ofplastic as the medium in which green, eco-friendly/bio-degradable packaging technolo-gies will flourish. Additionally, innovationefforts with plastics are expected to con-tinue focusing on improved break resistance,light weighting and features that reducespilling.

Pouch growthPouches are expected to show the greatestpercentage growth between 2010 and 2020,increasing as much as 105.9% , from $545million to $1,378,000,000. New processingand packaging equipment has made pouchescost-effective for high volume operations, ascompanies can now run pouches as fast asother packaging formats.

Environmentally, pouches require muchless landfill space than plastic bottles andsome pouches are completely biodegrad-able. In addition, when compared to glassbottles, pouches require a small fraction ofthe space and shipping infrastructure.

Within the aluminium, glass and papercontainer markets, respondents see much

less overall innovation but noted that newaluminium bottle designs are providing manufacturers with new ways to presenttheir products – premium images that main-tain the benefits of aluminium’s thermallyisolative properties.

PMMI’s ‘Beverage Packaging MarketAssessment – A Benchmark Study’ is basedon interviews with 71 leading beveragemanufacturers and packaging supply chainsolutions providers, as well as other second-ary source research. The study was designedfor PMMI members to illustrate the trendsand opportunities for all supply chain part-ners.

Coca-Cola's new ‘eco’ PET plant bottle.Pouches expected to show greatest growth.

Eska’s new award-winning aluminium bottlefrom the Exal Corporation.

Soft Drinks International – March 2010 51PACKAGING

Amcor’s newbrandCOINCIDING with the acquisition of theAlcan Packaging assets, Amcor has launched anew global brand to symbolise the creationof a new company and the beginning of anew era for Amcor.

The company says its ethos will centre onthe five core values (safety, integrity, team-work, social responsibility and innovation)and the five pillars of sustainability (environ-ment, community, workplace, marketplace

Global project onsustainabilityenters pilot phase AN assembly of The Consumer GoodsForum’s (The Forum) Global PackagingProject (GPP) met in Toronto, Canada inJanuary to establish a common industry lan-guage for packaging and sustainability andto outline final terms for the launch of pilotprojects.

“Sustainability is a shared responsibility,”said Roger Zellner, GPP Co-Chair andDirector, Sustainability, Research, Develop-ment and Quality of Kraft Foods. “By creat-ing a common language and identifyingshared global industry metrics this initiativewill enable manufacturers and retailers towork together to develop packaging solu-tions to help achieve agreed sustainabilitygoals.”

“The Global Packaging Project startedbecause retailers and manufacturers wanteda consistent approach to packaging of con-sumer goods,” said Sonia Raja, GPP Co-Chair and Head of Packaging, Tesco. “Weneed to find a common way of measuringenvironmental and sustainability improve-ments on packaging that can be usedacross the world.”

Collectively there was recognition thatinconsistent measures between differentplayers in the packaged goods supply chainintended to improve packaging’s contribu-

Labeller performanceTHE Italian labeller Sacmi reports that it hassuccessfully tested two Opera 200 Roll Fed18T S1/E1 labelling machines at the Coca-Cola Edmonton UK plant. Opera 200 RollFed is an automatic labelling machine forboth cylindrical and shaped containers madeby PET, glass or metal. It is also able to applyboth partial or rolling labels made by differ-ent materials.

The system claims a number of advan-tages. The labelling station is equipped withtwo self-contained coil supports, with a filmtension control system and an automaticrectification system to ensure an uprightposition. A motor positioned on the film’sdriving roller rectifies the feed speed. Thefirst labelling group has no pliers. The film istransferred from the roll to the bottle by an‘empty’ technology.

At the Coca-Cola Edmonton Plant twolabelling machines have been installed tolabel 2litre PET bottles using a roll plasticfilm label at a production speed of 40,000bottles per hour.

In brief…

� Document Security Systems Inc ofRochester, New York, designer and manufac-turing of secure identification and authenti-cation technologies for documents,packaging, labels, ID cards and electronicdata, has acquired Premier Packaging Cor-poration. An ISO 9001:2008 registeredmanufacturer of custom paperboard packag-ing, Premier Packaging Corporation servesclients in the beverage industry among oth-ers. An early innovator of upmarket photopackaging, Premier has expanded its productofferings to include everything from basicmailers and sleeves to folding cartons andcomplex 3-dimensional solutions.

� Florida-based New England Machinery’s(NEM) Director of Sales and Marketing,Marge Bonura, has created a new packagingblog to promote communication in thepackaging machinery industry. It offers topicsof interest including trade shows (should wespend the money to exhibit or not), sustain-ability in packaging machinery, and howsocial media will affect the packagingmachinery industry. Visitors are encouragedto write and share their thoughts with otherreaders. Bonura explained: “We want tomake this a place where anyone in the

tion to sustainable development riskedleading to unnecessary complexity, andadded cost.

The next phase of the project is to vali-date its output; the principles for packagingand sustainability and a set of agreed indi-cators and metrics, within real business sit-uations. Pilots will take place over asix-month testing stage. The Forum is tar-geting approval of the final report anddeliverables in November 2010.

The definitions and principles adopted bythe GPP reflect the guidelines on packagingand sustainability produced by ECR Europeand EUROPEN, the European Organisationfor Packaging and the Environment. Themetrics to be tested are adapted fromthose developed and recently released bythe US Sustainable Packaging Coalition(SPC).

packaging machinery industry (whethermanufacturer or end-user, company presi-dent or production line worker) can have aforum to voice their opinion on topics ofinterest.” http://packagingindustryblog.blogspot.com.

� Greif Packaging, of Elaware, Ohio, hasdeveloped a new bisphenol-A (BPA)-free,FDA compliant copolyester water bottle forthe home/office delivery market. The bottlescome in standard 3 and 5 gallon round andhandled sizes. Independent laboratory test-ing using the Comprehensive Bottled Wateror ‘50 State Compliance’ Tests has demon-strated that all parameters are below themaximum contaminant level.

Rick Volker, Greif Sales and MarketingManager-Water Bottles, said: “Our cus-tomers told us they wanted a BPA-freealternative to the polycarbonate water bot-tle that looked good and would meet theindustry’s standards. We started a develop-ment programme evaluating many resinsuntil we hit upon copolyester. Copolyesterbottles match the transparent and glossylook of polycarbonate bottles and droptests confirm that they meet the require-ments set within the industry.”

and economy).Amcor’s Managing Director and CEO, Ken

MacKenzie, said: “The brandmark and othersymbols of our new identity reflect a newand progressive organisation of people dedi-cated to innovation and committed to sus-tainability. With more than 300 sites across43 countries, a strong, unified brand across allour operations and geographies is an impor-tant part of our future. As we grow and cre-ate industry leading benchmarks in packaging,our brand will represent and support ourmessages, relationships and reputation.”

The new brand will be rolled out progres-sively over the coming months.

CASEY Container Corp has acquired thelicensing rights to incorporate EcoPurebiodegradable additive into the manufactureof plastic containers for use in the beverageindustry amongst others.

Using the new FDA-approved EcoPuretechnology, the company says it will producecustom plastic container products that utilisestandard polymers such as PET for strength,shelf-life, appearance and longevity, but havethe added advantage of being 100% bio-degradable in both compost and landfill envi-ronments, where the material is consumedby microbial activity in two to five years.

These containers will also be 100% recy-clable and can therefore be mixed into thestandard PET recycling stream. Other typesof biodegradable bottles, such as Oxo-degradable or PLA (corn based) plastics,cannot be recycled with traditional plastics.

Eco plastic

52 Soft Drinks International – March 2010GrEEn ISSUES

EnvironmentCoke’s ‘green’olympicsCOCA-Cola staff at last month's VancouverWinter Olympics wore uniforms made ofrecycled bottles, part of a number of initia-tives to create Coca-Cola's first ever zerowaste, carbon-neutral sponsorship of theGames.

Zero waste was achieved through the useof sustainable packaging and by ensuring100% collection of all PET containers usedthroughout Olympic venues. More than 800Coca-Cola concentrate barrels were reusedas recycling bins throughout the Olympicvenues. Carbon neutrality was achieved byHFC free coolers and a fleet of hybrid cartsand delivery vehicles to reduce greenhousegas emissions, with all emissions offset. Fur-ther Coca-Cola used wood salvaged fromthe pine-beetle epidemic in British Columbiato produce café furniture for the athletes'village

The Coca-Cola Company says it is com-mitted to taking the same 'green' approachin London in 2012. Plans are underway tominimise waste and water use and to cut

For bottled watersCOATED paper manufacturer, NewPageCorporation, headquartered in Miamisburg,Ohio, has launched EcoPoint Plus, a newhigh-performance bottle label paper featur-ing 10% post-consumer waste (PCW) recy-cled fibre.

“We designed EcoPoint Plus to meet thegrowing demand for recycled fibre contentlabel papers in bottled water applications,and to deliver the quality and performance

Increase recyclingof plastics wasteTHE European Plastics Recyclers (EuPR)trade association has published a strategypaper entitled:

‘How to Increase Plastics Recycling’ The Paper offers an analysis of the plastics

industry profile, paying special attention toplastics recycling and provides an overviewof the current post-consumer plastics recov-ery operation, underlining the benefits ofmechanical recycling. Within it EuPR recom-mends 10 basic actions to increase the recy-cling of post-consumer plastics waste:

• Close monitoring of the national collec-tion systems and better harmonisation ofthe different European collection systems.

• Stop the use of unsustainable technolo-gies (bioplastics and Oxo-degradables) forplastics. Collection systems should createseparate streams for these new materials.

• Specific mechanical recycling targets forplastics in the Waste Framework Directive.

• Limit the export of plastics waste tosecure supply for European recyclers.

• Favourable fiscal system for the Euro-pean recycling industry.

• Effective solution offered to plasticsrecyclers to comply with REACH. All stake-holders should support recyclers in creatingREACH-compliant Safety Data Sheets.

• Elimination of discriminating legislationor standards prohibiting the use of recy-clates.

• Substantial increase of green public pro-curement and a mandatory minimum recy-cled content for eco-labels.

• Economic instruments to promote recy-clates similar to the inclusion of the wasteand recycling sectors into the ETS; and

• Reinforced communication and cooper-ation with the whole value chain.

The European plastics waste generationnearly reached 25 million tonnes in 2008.Even though 51% of this amount has beenrecovered EuPR says more effort is neededin order to fully use the potential inherent inplastics waste.

The full publication can be downloadedat: http://www.plasticsrecyclers.eu/uploads/media/eupr/HowIncreaseRecycling/EUPR_How_To_Increase_Plastics_Recycling_FINAL_low.pdf

£100million boostSUPERMARKET retailer Tesco is to spendover £100million with UK green technologycompanies. The news was announced at theofficial opening of the world’s first zero car-bon supermarket in Ramsey, Cambridgeshire.The store was built with sustainable wood,LED lighting and a combined heat andpower plant powered with renewable fuel.The store has no net carbon footprint andexports back any extra electricity generatedto the national grid.

Terry Leahy, Tesco Chief Executive, said:“The challenge of climate change can onlybe faced by collective action. We want tocut our own carbon footprint and help sup-pliers and customers do the same. We’ll bea zero carbon business by 2050 but only byworking with our suppliers and othersacross the industry.

“I’m proud to be opening the world’s firstzero carbon supermarket and I believe it’sno co-incidence that it has opened here inthe UK where many of the innovationswhich make its construction and operationpossible were designed and manufactured.”

Business Secretary Lord Mandelson said:“The opening of the world's first zero car-bon supermarket here in the UK is massivelyexciting and Tesco's are to be congratulatedon this groundbreaking move. Tesco's com-

carbon emissions. The company is particu-larly focused on building on work alreadyunderway to drive recycling levels up in theUK. In partnership with WRAP, Coca-Cola isestablishing 80 Recycle Zones by 2011, mak-ing it easier for consumers to recycle whenthey are out and about.

Each uniform contained up to 120 used plasticbottles.

mitment to spend £100million with UKgreen technology companies will give a realboost to our low carbon sectors. Thisdemonstrates a step change in how toapproach environmental challenges, integrat-ing low carbon building, resource efficiencyand even the potential to put energy backinto the grid. This zero carbon store is inspi-rational and is an excellent example of howbusiness can respond to consumer demandfor low carbon goods and services.”

Many of the suppliers that initially startedworking with Tesco in the UK are now pro-viding advice on green technology in Tescobusinesses across the world. Productsinclude electric car charging points, CO2refrigeration and combined heat and powerplants that generate green electricity.

our customers have come to expect fromthe NewPage family of beverage labelpapers,” said Ed Buehler, General Managerfor Specialty Papers. “In addition, the avail-ability of tri-certification reflects our commit-ment to sustainability, and demonstrates ourintent to remain a forerunner in specialtypaper innovation.”

EcoPoint Plus is third-party chain-of-cus-tody certified to the Forest StewardshipCouncil , the Sustainable Forestry Initiativeand the Programme for the Endorsement ofForest Certification schemes.

Soft Drinks International – March 2010 53GREEN ISSUES

Eco commitmentstrengthenedFIJI Water is joining 1% for the Planet, aglobal alliance of more than 1,100 compa-nies who pledge 1% of their annual salesdirectly to non-profit organisations focusedon sustainability. “Becoming a member of 1%for the Planet underscores our deep com-mitment to sustainability and to preservingour unique Fiji environment,” said JohnCochran, President of FIJI Water.

“The organisation provides us with atransparent and verifiable gold standard forour corporate philanthropy efforts, and wehope to become a recognised leader and apowerful force for change among others inthe global beverage industry.”

Fiji Water, natural artesian water bottledat the source in Viti Levu (Fiji islands), is aleading premium bottled water in the USand is sold worldwide. It is the only major

new environmentfocus THE German Langerwehe-based packagingfilm manufacturer alesco has increased itscommitment to environmentally friendlypackaging film products and solutions withthe founding of a new subsidiary, alescogreen packaging GmbH.

Managing Director of the new company,Philipp Depiereux, explained: “At alescogreen packaging we can concentrate on anissue that will help secure the environmentfor future generations: sustainability. In 2009,alesco already laid the foundations for sus-tainable packaging film solutions with itsdevelopment of even thinner films made ofpolyethylene, biofilms made of renewableraw materials and printing with water-basedpaints. We now wish to build upon thesedevelopments with the establishment of alesco green packaging.”

As well as the new products, there willalso be a focus on carbon-neutral offeringsand environmentally friendly productionprocesses.

The recycling ‘CanFilm Festival’EVERY Can Counts is working with theUK's National Union of Students toimprove recycling on university campuses.The away from home recycling programmefor drinks cans will be promoted as part ofthe ‘Degrees Cooler’ programme which isfunded by the Greener Living Fund andsponsored by Defra. The Degrees Coolerprogramme aims to measurably increasethe pro-environmental behaviour of staff

Kirin pledges toboost CSrASIAN soft drink bottler and brewer KirinGroup has outlined plans to furtherstrengthen its corporate social responsibilityprogramme this year. A statement from thegroup notes that “we are striving to incor-porate the development of a sustainablesociety into our business operations”.

This will include further work on becom-ing a low-carbon corporate operator.

Kirin explains that it is “reducing our useof water and other resources, reducingenergy consumption at factories by convert-ing machinery to alternative fuels, and tar-geting a 35% reduction in CO² emissionsfrom manufacturing, distribution and officeactivities by 2015 compared to 1990.

“We are also developing products thathave a lower environmental burden. Acrossthe procurement to consumption valuechain of the entire group, both in Japan andin our international operations, we aim tohalve total CO² emissions by 2050 com-pared to 1990 levels.”

Container depositbattle continuesAUSTRALIA's debate about the merits orotherwise of imposing a container depositsystem (CDS) for soft drink and other bev-erage packaging continues to attract oppos-ing statements, played out to the full in thecountry’s consumer media.

Ian Kiernan, a former sportsman and highprofile ‘character’ who heads the Clean UpAustralia campaign, claimed that the CDSoperational in South Australia had led toless litter in that state.

This claim was called into question byone of the most passionate voices oppos-ing CDS, that of Kate Carnell, Chief Execu-tive of the Australian Food and GroceryCouncil. She pointed to statistics showingthat Victoria had a significantly lower num-ber of litter items per 1000 square metres.

Praising the Victorian Government’s holis-tic approach of education, infrastructureand enforcement, Carnell noted that thestate has “good public place recycling pro-grammes which provide bins and clear sig-nage at venues where people consume alot of packaging. Good behaviour is encour-aged and, if caught doing the wrong thingand littering, people are fined – it’s thatsimple.”

bottled water brand to make its entire car-bon footprint transparent on its website andwas the first privately owned company toreport its carbon emissions to the UK-basedCarbon Disclosure Project Supply ChainLeadership Collaboration.

The company has also joined forces withthe people of Fiji and Conservation Interna-tional in spearheading a major reforestationproject in Fiji. The Nakauvadra Forest Car-bon Project is Fiji’s first community-ownedforest carbon project and is intended torestore degraded grasslands and abandoned

sugar cane farms by replacing them with amix of native species, fruit and spice trees,and timber such as mahogany and teak. FijiWater is investing at least US$3 million inthe forest restoration projects.

The company is also working to preserveand protect the Sovi Basin, the largestremaining lowland rainforest in the SouthPacific, the home of some 3,300 unique andoften endangered species. Partnering againwith Conservation International, Fiji Waterhas pledged US$5 million to support thisextensive conservation work and endow atrust fund that protects in perpetuity morethan 50,000 acres of pristine rainforest.

Through a partnership with the RotaryPacific Water for Life Foundation, Fiji Waterhas also committed to providing technicalsupport and funding necessary to providethe delivery of safe and clean water to 100Fiji communities each year. To date, the com-pany has supported projects in 13 of Fiji’s14 provinces and helped to deliver cleanwater to more than 30,000 people in need.

and students across 20 universities in Eng-land.

The first drinks can recycling campaigntook place in February to coincide with GoGreen Week (8th to 12th February) whichencouraged students all over the countryto take action to help save the planet.Every Can Counts hosted the ’Can FilmFestival’ at eight of the Degrees Cooler uni-versities. Students were able to see a filmfree of charge simply by bringing along theirempty drinks cans on the night.

Rick Hindley of Every Can Counts said:“Of the 8 billion drink cans sold in the UKeach year, around half still end up in landfill.

We can still dramatically improve on thesefigures if we focus on recycling outside ofthe home. Degrees Cooler offers us a fan-tastic opportunity to expand Every CanCounts and engage with a very importantaudience. By engaging with studentsthrough events like the Can Film Festival,we can help them understand exactly howthey’re helping to make a difference simplyby dropping their cans into the right bins.”

54 Soft Drinks International – March 2010PEoPLE

Human Resources

Fresh RM has appointed Chris McCuin asEvent Director of IFE, the UK's largest foodand drink trade event. The next IFE takesplace from 13th to 16th March 2011 atExCeL, London.

The Supervisory Board at Weener PlastikAG, designer and manufacturer of plasticpackaging, has appointed Johann Meindersas the new Chairman of the Board of Direc-tors. Walter Steiner, the previous Chairmanof the Supervisory Board, is retiring and issucceeded by Johann Schröder, who hasbeen working for the company for almost25 years.

BI Nutraceuticals of Long Beach, Califor-nia, has expanded its marketing and salesteam with the promotion of Quynh Lam toDirector of Fulfillment Services and theappointment of Angela Dorsey as ProductManager.

Royal DSM NV, the global life sciencesand materials sciences company headquar-tered in the Netherlands, has made the fol-lowing management changes: MauricioAdade, currently President, Human Nutrition& Health (HNH) of DSM Nutritional Prod-ucts, has been appointed Chief MarketingOfficer effective 1st May 2010; and RickGreubel, presently Group Vice-President andInternational President Tyson Foods Inc, willsucceed Mauricio Adade as President HNHof DSM Nutritional Products effective 1stMay 2010.

Frutarom Ltd, the global flavours and spe-cialty fine ingredients company, hasappointed Salvatore Gargano as GeneralManager of its Health Business Unit. Theappointment is part of Frutarom’s strategyto strengthen its position in the healthyproducts market.

Richard Hollingsworth has taken up theposition of Managing Director of The Inter-national Food Information Service (IFIS), aleading scientific publisher of food scienceand related information. Based in Reading,UK, IFIS is an independent, not for profitorganisation.

TradeCoolersDirect.com (TCD), a divisionof the UK-based cooler company, WaterCoolers Direct (WCD), has expanded itsteam with the appointment of Nigel Elwick

and Andy Burns, in sales and technical rolesrespectively.

OmniActive Health Technologies of ShortHills, New Jersey has announced that RickKaiser has joined the company as Directorof Sales, responsible for securing newaccounts, managing sales activities includinglead generation and trade show activity, andmarketing the company's proprietary weightmanagement and eye health ingredients.

PMMI, the trade association whose mem-ber companies manufacture packaging, pro-cessing and related converting machinery,commercially available packaging machinerycomponents, containers and materials in theUS and Canada, has promoted Katie

APPOINTMENTS

Clockwise from topleft: Angela Dorsey,Chris McCuin,Quynh Lam, RickKaiser, SalvatoreGargano, TonyMcLoughlin, VirginiaJanssens

Bergmann to Vice-President of Administra-tion; and Maria Ferrante to Vice-President ofEducation & Workforce Development.

Leading UK-based glass manufacturer,Beatson Clark, has announced the appoint-ment of Tony McLoughlin to the position ofManaging Director.

Swisslog, the global supplier of logisticssolutions for the food and beverage industry,has appointment Ian Channing Head of itsUK Customer Support department.

Barry-Wehmiller Companies Inc hasappointed Simon Lagoe Director for thecompany’s UK operations, which includes sixmanufacturing facilities operated by fiveBarry-Wehmiller business units. He will con-tinue his role as Managing Director of theNottingham, UK, operation of HayssenSandi-acre, a Barry-Wehmiller company specialisingin vertical and horizontal form, fill, and sealtechnology and services.

EUROPEN, The European Organisationfor Packaging and the Environment, hasappointed Virginia Janssens as EU AffairsManager, responsible for the monitoring andreporting of all EU legislation and policydevelopments on packaging and the environ-ment, liaison with officials of the various EUinstitutions, other packaging value chainstakeholders and EUROPEN members.

The US Institute of Packaging Profession-als (IoPP) has elected Mary Slaga Vice-Presi-dent-chapters. She will serve a two-yearterm, responsible for maintaining on-goingcommunication between the IoPP board andthe institute’s chapters. Ms Slaga is a packag-ing consultant in TricorBraun’s Chicago office.

Sonoco of Hartsville, South Carolina, aleading global packaging company, hasannounced that Robert Puechl, Vice-Presi-dent and General Manager, Global Plastics,and James Harrell, Vice-President and Gen-eral Manager, North America Industrial Car-riers division, have been elected CorporateOfficers.

PepsiCo Beverages Australia and NewZealand has appointed Kim McConnie asMarketing Director. She has moved from herposition as Marketing Director for the drinkscompany’s food division for North Asia, thePhilippines and Pakistan.

Kemin Health L.C. of Des Moines, Iowa,has announced the promotion of Jeff Florato President responsible for overseeing theglobal operations of Kemin Health. The com-pany develops, manufactures and marketsspecialty ingredients with healthful benefitsfor the dietary supplement and functionalfood and beverage markets.

Skills and trainingTHE National Skills Academy for Food andDrink Manufacturing will have its biggestever presence at the top industry event atBirmingham’s NEC on 21st to 24th March,taking part in three shows. The dedicatedteam will be attending on all four days togive talks on skills and training and offer

advice to employers face-to-face.The Academy, which provides training to

the food and drink industry to boostemployee skills and drive up productivitythrough a network of providers, will hoststands at Foodex, the Baking Industry Exhibi-tion and the Food and Drink Logistics Show.

National Skills Academy Executive Direc-tor, Justine Fosh, will speak at several briefingtheatres along with representatives from

network champions. He said, “We aredelighted to have such a big presence at thisyear’s Foodex exhibition. It offers the Acad-emy a great opportunity to speak with peo-ple employed at all levels and across manysectors of the food and drink industry. Wecan learn more about their needs and theycan find out more about us. The NationalSkills Academy exists to connect employeeswith the right training”.

Soft Drinks International – March 2010 55

MARCHMARCH2nd – 5th Foodex JapanMakuhari MesseTokyoJapanwww2.jma.or.jp/foodex/en/

9th – 11th China Drinktec/Sino PackChina Import Export Fair ComplexGuangzhouChinawww.2456.com

18th – 20th Propak VietnamSiagon Exhibition & Convention CenterHo Chi Minh CityVietnamwww.propakvietnam.com

21st – 24th FoodexNECBirminghamUKwww.foodex.co.uk

22nd – 28th AlimentariaFira de BarcelonaBarcelonaSpainwww.alimentari-bcn.com

24th – 28th Intervitis InterfructaStuttgart MesseStuttgartGermanywww.intervitis-interfructa.de

30th – 31st MDD ExpoParis Expo Porte VersailleParisFrancewww.mdd-expo.com

JAPAN

CHINA

VIETNAM

UK

SPAIN

GERMANY

FRANCE

Events DiaryJUNEJUNE14th Bacillus Subtilis and Sporeformers - Scientific SymposiumDoubletree by HiltonKosiceSlovakiawww.probiotic-conference.net/bacillus-subtilis

JULYJULY17th – 20th IFT10 – Annual Meeting and Food ExpoMcCormick PlaceChicagoUSAwww.am-fe.ift.org

25th – 27th Africa’s Big Seven / Drinktech AfricaGallagher Convention CentreJohannesburgSouth Africawww.exhibitionsafrica.com

SEPTEMBERSEPTEMBER13th – 15th International Dairy ShowDallas Convention CenterDallasUSAwww.dairyshow.com

14th – 16th TecnoBebidaTransamerica Expo CenterSao PauloBrazilwww.tecnobebida.com.br

22nd – 24th InterBevOrange County Convention CenterOrlandoUSAwww.interbev.com

USA

BRAZIL

USA

SOUTH AFRICA

USA

SLOVAKIAAPRILAPRIL26th – 28th BevTechRenaissance Glendale Resort & SpaGlendaleArizonaUSAwww.bevtech.org

MAYMAY18th - 25th Vitafoods + Finished Products ExpoGeneva PalexpoGenevaSwitzerlandwww.cvitafoods.eu.com

25th Soft Drinks and Juices: NPD SeminarCampden BRIChipping CampdenUKwww.campden.co.uk

25th – 26th FiCEE – Food Ingredients Central andEastern EuropeWarsaw International ExpocentreWarsawPolandwww.ficee.ingredientsnetwork.com

25th – 26th The Beverage ForumGrand HyattNew YorkUSAwww.bevereageforum.com

25th – 27th Total Processing & PackagingNECBirminghamUKwww.totalexhibition.com

USA

SWITZERLAND

UK

USA

UK

POLAND

[email protected]

56 Soft Drinks International – March 2010FroM THE PAST

Sunday freedom of sale for ourwaters Sir Charles Dilke has so distinctive aplace in our Parliamentary life – the calmunfevered balance of his mind is so gen-erally recognised – that his attitudetowards our trade must inspire a deep-ened regret. Sir Charles is not a man ofineradicable prejudices – his brain is ofthe reflective type. Yet this attitude of hisrather suggests prejudice. Why otherwiseshould he insist in his Shops Bill on a dif-ferentiation of treatment for our tradewhich is in the nature of a penalty? In hisexemptive schedule, Sir Charles suggestsno restrictions on the Sunday sale oftobacco, pipes, matches, and smokers'necessaries; he suggests no restrictions onthe Sunday sale of fruit (other than pre-served fruit); he would impose no restric-tions, other than those already existing,on the Sunday sale of intoxicatingliquors. They could, under the measure,

be purchased openly and freely, and con-sumed wherever the purchaser chose.With us it is different – our beveragesmust be consumed on the premises uponwhich they were purchased. What, goodSir Charles, can there be pernicious inour wares if consumed outside the placeof sale that should render the vendor andthe drinker a malefactor in the eyes of thelaw? Why is it that a man might carryunmolested and unchastised his dinner-beer, or even his whisky, from the publichouse to his home, but that if he attempt-ed to carry a bottle of ginger-beer from theunlicensed premises where he had pur-chased it he might bring himself withinthe toils of the policeman? Why shouldthe consumption of an orange be a virtue,but the drinking of orangeade, or of anyother beverage made from fruit essences,be an offence?

The temperature of the factoryWhen the representatives of the SouthDorset Mineral Water company appearedbefore the Weymouth magistrates,charged with a breach of the Factory andWorkshop Act, Mr A. Wolfe, his Majesty'sInspector, complained that when he visit-ed the factory he found the temperature

All-time record output in 1959The output of soft drinks in the UK dur-ing 1959 shattered all previous records.In terms of ready-to-drink gallonage, thetotal reached was 423 million gallons,nearly 80 million gallons higher than theprevious record output of 1957.

Compared with the figures for 1958,last year's total of nearly 228 million gal-lons of unconcentrated soft drinks was17.5% up, the total of 39 million gallonsof concentrated drinks represented a gainof no less than 41.5% while the overallready-to-drink gallonage was 27.5% upon 1958.

The phenomenal growth in the outputof concentrated soft drinks during thepast 10 years is illustrated by these fig-ures: from 1949 to 1959 their output hasrisen by some 172%, while unconcentrat-ed soft drinks have during the same peri-od gone up by just over 50%.

Pepsi's new headquartersIn New York last month Lynda Lee Mead,'Miss America of 1960', pressed a buttonand flooded with light an entire sky-scraper. She was inaugurating the new

headquarters of the Pepsi-Cola organisa-tion. The ceremony was part of a conven-tion attended by more than 2,000 Pepsi

at thirty-seven degrees Fahrenheit. A fineof 5s. and costs was imposed.

Non-alcoholic ciderDr Collingridge, Medical Officer ofHealth for the City of London, in hismonthly report, mentions that it wasfound recently that a City firm wereadvertising as “non-alcoholic cider” abeverage which did not appear to be gen-uine cider. Samples were obtained, andthey proved to contain 2.6 per cent ofproof spirit and 2.09 grammes per c.c ofcane sugar. The liquid, therefore, was notonly not “non-alcoholic”, but was notcider, and the sellers had their attentiondrawn to their position under the Sale ofFood and Drugs Act.

Our beverages in CanadaThus a correspondent of The Daily Mail:

It may seem one of the vagaries of tradethat British soda water and Belfast ginger-ales, bulky and troublesome articles toexport, are on sale almost everywhere inCanada. The Belfast houses have won sohigh a position here that the Canadiansare now beginning to stock Belfast ginger-ale made in Canada itself. On more thanone occasion I had this served to me, anobviously unfair trading on the reputationmade by the fine drinks of the Irish city.

Sourced by Stewart Farr

100 Years AgoFrom the Mineral Water Trade Journal ofMarch 1910

50 Years AgoFrom the Soft Drinks Trade Journal ofMarch 1960

bottlers from all parts of theUnited States.

The new building withits 11 floors of air-condi-tioned glass and aluminiumoffices is New York's mostmodern working block andcost £2,700,000.

The president of the com-pany, Mr Herbert L. Barnet,says that the new structureis “a reflection of the wide-spread advances that Pepsi-Cola has made on the worldbusiness scene since 1950.”Since then, gross volumesales have quadrupled andearnings have boundednearly 10 times. Pepsi-Cola's case sales since 1950have increased more than182%, a rate of growthmore than four timesgreater than that of theAmerican soft drink indus-try as a whole. Althoughfinal figures are not yetavailable, it is expected thatgross sales for 1959 will top£50million, a companyrecord.

The building has morethan 100,000 ft of floorspace, plus 20,000 square

feet of glass. There is every possible inno-vation for staff comfort including air con-ditioning. �

INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Soft Drinks International – March 2010 57

A f o c u s o n e q u i p m e n t a n d s e r v i c e s

Reusable boxes trackedBOXES at a Glance, a web-based plasticbox retailer, has teamed up withTracoda Systems, an R.F.I.D. Systemsuppliers, to provide a simple R.F.I.D.solutions to offer a track & trace servicefor the range of reusable plastic boxessupplied by Boxes at a Glance.

Harry Fairbank, Director of Boxes ata Glance, is excited about this newalliance as it can provide an internetbased R.F.I.D. solution for returnableboxes, which now means any supplieror customer can trace their reusableplastic boxes from any location day ornight. With an ever increasing demandfor tracking returnable boxes, ‘Boxes ata Glance’ provide the completesolution, whether you require 1 box or10,000 boxes.

Boxes at a GlanceUnits 16/17 Salisbury Road BusinessPark, Pewsey SN9 5PZ, UK

Tel: + 44 (0)1672 563723email: [email protected]

Multi-gas detectorGAS detection specialist Crowcon hasexpanded the capabilities of its highlysuccessful Tetra:3 (T3) personal multi-gasdetector with three more toxic gassensors: ozone, sulphur dioxide andammonia. This complements the existingsensor range which includes flammablegases, oxygen , hydrogen sulphide andcarbon monoxide. Applications includebeverage production, water andwastewater treatment facilities.

With a top-mount display and thecapacity to detect up to four gases atonce, the T3 is designed for use indemanding environments, includingconfined space work. It features intuitive,single button operation, essential forusers with gloved hands. The T3 givesrapid and effective warning of a hazardwith a powerful 95 dBA audible alarm,an extremely bright red/blue LED visualwarning, and by vibrating.

Crowcon Detection Instruments Ltd2 Blacklands Way, Abingdon BusinessPark, Abingdon OX14 1DY, UK

Tel: +44 (0) 1235 557700email: [email protected]

rPET boostARTENIUS PET Packaging Europe (APPE)is to offer a range of preforms andcontainers with increased levels of post-consumer recycled PET (rPET) followingthe signing of an exclusive agreement withplastics recycling specialist AWS EcoPlastics.

Under the agreement, AWS willbecome sole supplier of rPET pellets toAPPE, delivering around 13,000 tonnesannually to the APPE plant in Gresford.APPE is investing in excess of £250,000 ina new mixing facility at the site, where thepellets are combined with virgin material.The mixing takes place offline beforebeing introduced into APPE’s injectionmoulding machines, enabling thecompany to produce containers with arecycled content that can be variedaccording to the needs of individualcustomers.

Artenius Packaging UK LtdGresford Industrial Park Wrexham North Wales LL12 8LX, UK

Tel: +44 (0)1978 856111email: [email protected]

Perfect bottle dryingA POWERDRY machine has beenpurchased by Aston Manor Brewery aspart of a turnkey production systemwhich includes a labelling machinesupplied by Kosme. The presence ofmoisture on bottles can cause missed orpoorly aligned labels, especially at highspeeds, so the Powerdry works tocompliment a labelling machine byensuring that water and condensationdoes not interfere with the labellingprocess. This ensures optimum outputfrom the label applicator and maximumquality in product presentation.

The Powerdry is a specialist dryingmachine for the beverage producer. Itcombines a standard set of stainlesssteel drying fixtures together with ahigh efficiency blower in one simple,easy to install drying solution and isavailable in a number of configurationsto suit every drying application in theindustry.

Secomak LimitedElstree, Herts WD6 3TJUK

Tel: +44 (0) 20 8732 1300 email: [email protected]

Eco-friendly disposalTHE new Eco-Box service from ELGAProcess Water is a recycling anddisposal service for all laboratory watersystem consumables and smallhazardous waste. Eco-Box complieswith the latest legislation for disposal ofhazardous waste, and helps laboratoriesto reduce their impact on theenvironment by minimising the volumeof waste that is sent to landfill.

Eco-Box is a secure, durable plasticstorage container for laboratory watersystem consumables and smallquantities of hazardous waste. Oncefilled, the Eco-Box is collected(collections are undertaken nationwideon a scheduled or call-off basis) and thecontents recycled or reused whereverpossible. ELGA Process Water willcomplete all the necessary paperworkto satisfy care and safety legislativerequirements.

ELGA Process WaterMarlow International, Parkway,Marlow, Bucks SL7 1YL UKTel: + 44 (0) 1628 897000 email: [email protected] www.elgaprocesswater.co.uk

Hand held spectrometerMICROPTIX Technologies LLC haslaunched a food and beverage focusedversion of the patented i-LAB® HandHeld Analyzing Spectrometer. TheV800 i-LAB package enables users toconduct rapid testing of solid andliquid samples in the process plant,laboratory and/or in the field. Itperforms real-time measurement andanalysis in the visible light range from400-700 nanometers

The package includes the i-LABCuvette and Round Vial Adaptors forliquid measurements, and a suite ofmeasurement methods designed toperform common quality assurancetests. An optional Surface ReaderAdaptor allows users to convert their i-LAB from measuring liquids to solids.Energy efficient, it uses LED's as a lightsource and is battery-powered.

MicrOptix Technologies284 Main Street, Suite 400Wilton, ME 04294, USATel: +001 207 645 3600email: [email protected]

Buyers’ Guide58 Soft Drinks International – March 2010

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS

BEVERAGE INNOVATION

CITRIC ACID

ADM Specialty Ingredients

Pickerings RoadWidnes, Cheshire WA8 8XWTel: 0151 424 2513Fax: 0151 420 [email protected]

� NATURAL COLOURS � EXTRACTS � EMULSIONS (For soft drinks) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

Bell Flavors & Fragrances

Schimmelstrasse 1,04205 Leipzig (Miltitz), GermanyTel.: +49-0)341-94510Fax: +49-(0)341-9411669e-mail: [email protected] information and sample requests at:Web: www.bell-europe.com

Contract Bottling

Closures

Claremont Ingredients LimitedUnit 2B, Aspect Court Silverdale Enterprise ParkNewcastle-under-LymeST5 6SS, UKtel: +44 (0)1782 623883fax: +44 (0)1782 623773email: [email protected]: www.claremont-ingredients.co.uk


COLOURS – CARAMEL

COLOURS – NATURAL

Natural and nature-identical food colouring

Ringe & Kuhlmann GmbH & Co. KG

www.riku.com

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients


Buyers’ GuideSoft Drinks International – March 2010 59FRUIT JUICE BLENDS

FRUIT JUICE CONCENTRATE AND EXTRACTS

� FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red)

� NATURAL COLOURS & EXTRACTS � FRUIT AROMA/ESTERS � BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.)

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

�FLAVOURS �ESSENCES �AROMAS �EMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

ESSENCE & FLAVOURS – cont.


FRUIT JUICE CONCENTRATES Blends, Purees and NFC

Frutarom (UK) Ltd

Turnells Mill Lane, Denington Industrial Estate,Wellingborough, Northhamptonshire NN8 2RNTel: +44 (0)1933 440343Fax: +44 (0)1933 440267Email: [email protected]


The SDI Buyers’ Guide- print and on-line

To reach buyers in more than 100 countries

email:[email protected]

or calll: +44 (0)1202 842222

Buyers’ Guide60 Soft Drinks International – March 2010

Processing

Bottleworks LtdThe One Stop Shop for Container Processing

The Only Comprehensive Secondary Processing Service Provider

High Speed sleevingapplicators, full body/partialbody/tamper evident and special promotions.

High Speed PressureSensitive “no look label”labelling applications, full wrap,front, back & neck etc.

Spray Coating, Specialist glass container finishing

Contract Packing, Multi-Packing,Cluster Packing, Add on promotional Packing,Quality Re-pack andspecialist developments

Tel: 01924 896975Fax: 01924 895373Email: [email protected]

Bottleworks LtdUnit 19 Imex Business CentreRipley Drive, NormantonWest Yorkshire WF6 1QT

Plant & Machinery

Labelling

Harland Machine Systems

2 Michigan AvenueSalfordManchester M5 2GYTel: 0161 848 4800Fax: 0161 848 4830Website: WWW.harland-hms.co.ukEmail: [email protected]

LABELLING MACHINERY

FILTERS

SPORTS DRINK INGREDIENTS

POTASSIUM SORBATE

SODIUM CITRATE BP

ADM Specialty Ingredients

Pickerings RoadWidnes, Cheshire WA8 8XWTel: 0151 424 2513Fax: 0151 420 [email protected]

FILTER SYSTEMS

Domnick Hunter

Durham Road,Birtley,Co. Durham DH3 2SFPhone: 0191 410 5121Fax: 0191 410 5312E-mail:[email protected]: www.domnickhunter.com

AMC Chemicals (UK), Ltd.Cap House, 9-12 Long Lane

London EC1A 9HATel: 020 7466 5460 Fax: 020 7466 5461

[email protected]

ASCORBIC ACIDASPARTAMECAFFEINE

POTASSIUM SORBATEQUININE

55450 Langenlonsheim, GermanyAn den Naheweisen 24

E Begerow GmbH & Co

Phone (+49) 6704 204 0Fax (+49) 6704 204 121http://www.begerow.come-mail:[email protected]

HERBAL EXTRACTS

NATURAL EXTRACTSWilliam Ransom & Son plc

Burymead Road, Hitchin, Herts SG5 1RT, England

Tel: +44 (0)1462 437615Fax: +44 (0)1462 420528

Email: [email protected]


FRUIT JUICE CONCENTRATES Citrus,Tropical and Red

“BAG IN BOX” RACKING

Vend/Dispense

STP Drink Equipment

Unit 3, Greenwood Court,Ramridge Road, Luton,Bedfordshire LU2 0TNPhone: 01582 481649Fax: 01582 451265Email: [email protected]: www.stpequipment.co.uk

The SDIBuyers’ Guide

Directoryis also available on-line

visitwww.softdrinksinternational.com

To list your product or service

in the directory

email: [email protected]

ortel: +44 (0)1202 842222


SWEETENERS – ASPARTAME


The SDI Buyers’ Guide

Advertise here

for 12 months

£120 per column cm

email: advertising@

softdrinksinternational.com

WALLARTUSED EQUIPMENT FOR THE BEVERAGE INDUSTRIESTel. +33 320 93 66 71 Fax: +33 320 92 80 74www.wallart.fr [email protected]

USED EQUIPMENTBUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…)

Preform injection

PET Blow moulders (SIDEL, ADS, Krones…)

PET bottling lines

Glass bottling lines

Voehringer engineeringKornbergstrasse 53-55 D-72805 Lichtenstein

Tel: +49 (0) 175 6876071, Fax: +49 (0) 7129 60 395 web:voehringer-web.dee-mail:[email protected]

www.youtube.com/voehringereng

SIDEL PET Recyclen Preform Injection machine withdifferent mould 23 upto 45, 90 gram, water, Milk &Juice Preform with 28, 38 & 48 Neck complete line inrunning condition 20 to 30% Recycling material(Cooling, conditioning) Price without mould & Cooling Euro 98,950.00

PET Machine MesseneuheitPET Teddy Bear/Beer Can MultilayeredPET CAN-LINE 400-1.000/hPET Can and PET Container in any form Coke etc.in stretch-blowing with standard closure made of aluminium, plastic or steel

F O R S A L E

MA

RCH2010

SoftD

rinksInternational

the voice of the uk soft drinks industry

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