the voice of entrepreneurship · infographic on the creative/ disruptive mind focus on leadership...
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THE VOICE OF
ENTREPRENEURSHIP
2015 DIGITAL MEDIA KIT
ENTREPRENEUR.COM 2015BRAND COMMUNITY
Rate Base
600,000Total Audience 3 MillionReaders Per Copy*
4.89
Digital Circulation
63,000
2,147,000+
1,391,000+
463,000+
1,924,000+
110,000+
54,000+
2.1 MILLION COPIES SOLD
93 Million+MonthlyPage Views
936,000Email Newsletter Subscribers
141,000Email Opt-InDatabase
100,000 ATTENDEES
13 MILLION+ MONTHLY VISITORS 6.3 MILLION FOLLOWERS
Entrepreneurship has evolved from a niche mindset into a powerful, mainstream movement that is now the playbook to success for businesses and leaders of all kinds. Entrepreneur is the only brand serving this market with a comprehensive suite of content o�erings and services on all major platforms.
3 MILLION READERS
UPDATED: 8/4. Sources: Circulation numbers from AAM 12/14 Publisher’s Statement. *MRI Spring 2015. **GfK 2012. Online statistics from Omniture. Social numbers as of 7/2015.
MAGAZINE
DIGITAL SOCIAL
EVENTS BOOKS
brand serving this market
ENTREPRENEUR.COM 2015MOBILE REACH
UPDATED: 8/15 *Digital Edition numbers shown as of March 2015 issue.
Deliver Your Message to Mobile Visitors Provide these ad unit dimensions and your campaign can be designed to include exposure to business decision-makers on the mobile web. The same contextual targeting developed for your campaign can be carried over to the mobile experience.
Tablet Banner Ad Sizes: 728x90 - 300x600 - 300x250Smartphone Banner Ad Sizes: 300x50 - 320x50 - 300x250
SMARTPHONES AND TABLETS
DIGITAL EDITION
Delivered Every Day
Highly stylized, personal and mobile magazine app curated by the user from favorite media sources and social feeds.
Run of Entrepreneur magazine on Flipboard (20% minimum SOV)Mini - Mag Entrepreneur sponsorship (special editorial feature)*Brand magazine (minimum spend and existing brand magazine required)*
*Restricted ad placement with premium and must run in Entrepreneur magazine. SOURCE: Flipboard Visitor and Ad Report, June 2015.
191K+Active Readers
1.7M+Flips
93M+Page Views
13M+Unique Visitors
For more information, contact your Entrepreneur sales representative.
Entrepreneur Magazine Digital Edition(iPhone/iPad, Kindle, Nook and Android Paid Subscribers)
This enhanced, full-issue digital edition helps company owners discover ideas and solutions no matter where they are. They can share favorite insights and ideas among sta� and colleagues easily. Advertisers in the digital magazine edition can be integrated in a unique way using video or other interactive formats.
As part of their subscription, readers enjoy three annual issues of Entrepreneur Startups, a special edition magazine designed for early-stage companies.
63K+Readers/Issue
Entrepreneur Magazine Digital Edition(iPhone/iPad, Kindle, Nook and Android Paid Subscribers)
This enhanced, full-issue digital edition helps company owners discover ideas and solutions no matter where they are. They can share favorite insights and ideas among sta� and colleagues easily. Advertisers in the digital magazine edition can be integrated in a unique way using video or other interactive formats.
As part of their subscription, readers enjoy three annual issues of Entrepreneur Startups, a special edition magazine designed for early-stage companies.
63K+
JANUARYEntrepreneurs of 2015
10 Powerful Women to Watch
Creating a Culture of Excellence
Focus on Branding
Brand 100: Top Brands in America
The Evolution of a Brand
Logos We Love (And Some We Don’t)
Storytelling: What Does Your Brand Strand For?
FEBRUARYTop 10 Tech Innovations and the Innovators Behind ThemCybercrime
Social Media Lollapalooza: A Social-Only Marketing Case StudyInfographic on the Creative/Disruptive Mind
Focus on Leadership
10 Up-and-Coming Leaders
22 Traits of a Successful Leader
Radicals and Visionaries
Inspired Leadership: Best Quotes
MARCH
APRIL MAYFocus on Marketing and TravelBusiness Travel AwardsTop 20 Marketing Campaigns of All Time
Viral Marketing: How to Make It WorkThe Globalization of the Entrepreneurial PhilosophyEmployee Bene¨ts in Plain English
JUNE100 Brilliant CompaniesHow to Get InspiredInvention vs. InnovationInfographic on the Evolution of an Idea
JULY AUGUSTFocus on DesignTop 25 Best Product DesignsThe O©ce of the FutureThe Art of DesignBest Cities to Start a Business
Focus on AdviceBest Business BarsThe Entrepreneur’s Secret Weapon: WillpowerView From the Top: How I Made It
Commercial Vehicles, Cars and New TechnologyInfographic on the Traits of Successful vs. Unsuccessful CEOsGuide to Making Really Great Video That Resonates
SEPTEMBERYoung MillionairesTop 15 Coolest Incubators (Ranked by # of Successful Startups)The Cult of FailureThe True Psychology of Work-Life Balance
Focus on TrendsTop Colleges Trends to Watch: The Markets, Ideas and Opportunities of 2017How to Spot a Trend, When to Run Away from One, and How to PivotHoliday Gi« Guide
OCTOBER NOVEMBER DECEMBERFocus on FundingEntrepreneur 360 Performance Index Top 100 Crowdfunded StartupsHow to Create a Great Campaign for CrowdfundingVCs to Watch
ENTREPRENEUR.COM 2015UPCOMING CONTENT
GROWTH & STRATEGYTips and strategies covering leadership, innovation and more for taking a business to the next level.
MONEY Financing, taxes, accounting and cash ¬ow topics for business leaders, along with personal ¨nance and investment matters for a®uent company owners.
MARKETINGHow-tos for making any brand a household name using the latest marketing strategies, planning insights and tactics.
TECHNOLOGYTech tools, hot gadgets, so«ware, hardware, the cloud, data management and more for achieving ever-greater business productivity and competitiveness.
UPDATED: 8/15 Note: Editorial Calendar subject to change without notice. *Subscribers receive the issue 7 days prior to the on-sale date.
CONTENT CHANNELS
For editorial story pitches and freelance queries e-mail [email protected].
ENTREPRENEUR.COM 2015ENTREPRENEUR MINDSET
Reimagining the World EverydayEntrepreneurs are the powerful icons of business we all know and love that make our own aspirations soar and the world spin with innovation. Yes, they are the celebrity-status visionaries á la Richard Branson and Tony Hsieh, but they are also the brilliant minds that ¬y beneath the mainstream-media radar. Entrepreneurs encompass legions of home-grown business owners with a distinctive spirit and approach to life that only one media brand caters to: Entrepreneur.
UPDATED: 8/15 Sources: Ipsos 2014. Rankings shown against the websites of all business magazines. *Entrepreneur.com survey.
SOCIALITESSpend 18 Hours per Week Networking (on average)
MOGULS68.7% consider themselves entrepreneurs
THE BUSINESS NEXT DOOR80.7% are active and always on the go
SHARKS74.1% are considering launching a new or additional business in the next 12 months*
INVENTORS79.0% think of themselves as creative people
EXPLORERS86.0% say they’re optimistic
ADVENTURERS64.9% say they’re risk-takers
TRENDSETTERS88.4% like to stand out or take the lead in decision-making
GAME-CHANGERS60.1% say they are usually one of the ¨rst among friends to try new tech products
NUMBER ONE RANK AGAINST THE WEBSITES OF ALL BUSINESS MAGAZINES
ENTREPRENEUR.COM 2015AUDIENCE INFLUENCE & AFFLUENCE
Updated 8/15. SOURCES: Ipsos 2014.
From Niche to Mainstream MovementEntrepreneurship is a lifestyle that blurs the line between personal and professional endeavors. Individuals dedicated to their pursuit experience pivotal moments that shape their character, success, future and business.
MALE / FEMALEPrint: 66% / 34%Online: 72% / 27%
AVERAGE AGEPrint: 44Online: 45
HOUSEHOLD ASSETDECISION-MAKERS
P: $228,756O: $235,913
Average HHI
P: $573,534O: $755,071
Average Liquid Assets
P: $967,192O: $1,297,198
Average HH Net Worth
COMPANY ASSETDECISION-MAKERS
P: 58.3% O: 60.0%
Business Owner/Partner or C-Level Leader
P: 66.5% O: 71.8%
Business-Purchase Decision-Maker
P: $286 millionO: $587 million
Average Company Revenue
AMBITIOUS & LUXURY-MINDED CONSUMERS
P: 60.7%O: 65.8%
Owning Good Quality Things Brings Me Enjoyment
P: 62.3%O: 79.7%
I Still Have Some Money Le� Over For a Little Indulgence
P: 78.3%O: 80.7%
Very Active and Always On the Go
NUMBER ONE RANK AGAINST ALL BUSINESS MAGAZINES OR THEIR SITES AS RELEVANT
UPDATED: 8/15
LEADERBOARDThe 970x90 and 970x250 o�er a strong, presence on any channel page.Increase your brand awareness and receive a better response by advertising on a targeted or broad-reach run-of-site basis.
PUSHDOWN EXPANDER The 970x90 makes an immediate impact on any channel page.Raise your response rate by placing your message next to the top-of-sight navigational bar.
Expandable to 970x415
LARGE SKYSCRAPEROR ISLANDThe 300x250 and 300x600 run-of-site units are a strong presence. With ad placement on an article page, text will ¬ow around your creative, giving the advertisement added impact.
ENTREPRENEUR.COM 2015STANDARD AD UNITS
SPACEBAR970x90
Expands to 970x415
ad units(width x depth in pixels)
UPDATED: 8/15
MATERIALS AD UNITSEmail to [email protected] 3 business days prior to posting
EXPANSION DIMENSIONS Available for Island, Leaderboard, Spacebar and Interstitial units. Details available with online sales representatives.
THIRD-PARTY SERVED All third-party ads accepted.
RATESEntrepreneur.com rates are net cost per thousand (cpm) impressions.
ANIMATEDFile size must be less than 50kb For all ad units, maximum of 4 loops and 30 seconds
RICH MEDIAAll rich media is accepted- Doubleclick, Pointroll, Eyeblaster, etc.File size must be less than 100kb.
RECTANGLE300x600
Justin KoenigsbergerPublishert. 646/278-8491f. 212/563-3852 [email protected]
Je�rey RinnaSouthwest Online Sales Managert. 949/622-7159f. 949/[email protected]
Keith BainbridgeIntegrated Media Director - Midwestt. 312/464-1298f. 312/[email protected]
Patrick NotaroSoutheast Digital Account Executivet. 646/278-8492f. 212/[email protected]
Kris KilfoilManaging Director, Western Sales Groupt. 415/433-6389f. 415/433-0442 [email protected]
Brian SperanziniEastern Online Sales Managert. 646/278-8483f. 212/563-3852 [email protected]
Lori FlynnMidwest Ad Directort. 248/644-2786 x1f. 248/258-5492 l¬[email protected] Leilani ProvostNorthwest Integrated Sales Managert. 415/433-6388f. 415/889-6449 [email protected]
BILLBOARD970x250
INTERSTITIAL600x600
or 640x480
contact information
ENTREPRENEUR.COM 2015AD SPECS
UPDATED: 8 /15
Peel Back (MUST BE CREATED AND HOSTED BY THIRD PARTY)A peel fold will appear on the right hand corner and when hovered/clicked on, it will fold down with an ad.
Specs: Contact for more info
Grey Scale PrintThe Entrepreneur.com web page will grey out and a new page will be printed from the leaderboard and take over.
Specs: Contact for more info
Pushdown ExpanderA spacebar expander that can promote links or video.
Specs: Closed: 970x90 Open: 970x415
RovionTalking ads that appear on the bottom of the screen.
Specs: Contact for more info
Synched AdsLeaderboard and Islands interact with each other.
ENTREPRENEUR.COM 2015HIGH-IMPACT UNITS
300x250
UPDATED: 8/15
VideoVisitors engage fully with your brand and messaging through video, ensuring you make an emotional connection that will be remembered long a«er viewing.
VIDEO PRE-ROLL24 max fps
Preferred ¨le format: FLV (can convert most other ¨le formats)
Preferred aspect ratio: 4:3
Note: all videos will be scaled to the player size
ENTREPRENEUR.COM 2015VIDEO UNIT
970x90
UPDATED:8/15
InterstitialThis bold unit places your advertising message upfront and center with absolutely no distractions.
SPECSMust be served as a standard ad place-ment, not a custom third-party intersti-tial.
600x600 or 600x640, no expand, no close button re-quired.
Max display time of 30 seconds.
ENTREPRENEUR.COM 2015INTERSTITIAL UNIT
UPDATED: 8/15
Description Advertisers can now own real estate on Entrepreneur.com through a content center sponsorship. This co-branded area is accessible through various campaign ad units. Excellent for branding, a content center typically raises click-through rates.
Content SponsorshipContent supplied by client or written by Entrepreneur’s editorial sta�.
AdvertorialClient uses co-branded area for product promotion.
Resource CenterAn interactive workshop centered around a theme complementary to the client’s objective.
This is an example of a content center. All content centers are custom-built for each individual advertiser.
• One primary image• No larger than 80 pixels in height • File size less than 8K• All product images can be linked
• Please provide referring URLs for all product images (additional customization subject to approval by publisher)• Email to [email protected] Due 2 weeks prior to posting
CUSTOM CENTER SPECS
ENTREPRENEUR.COM 2015CUSTOM CONTENT CENTER
HEADLINE10 words45 characters - no spaces50 characters w/ spaces
DECK15-17 words60 characters - no spaces75 characters w/ spaces
List size as of July 2015. Please contact your advertising sales representative for the latest number. UPDATED: 8/15
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SUBSCRIPTION100% OPT-INThe opt-in subscription process ensures that recipients have indicated an interest in receiving more information on a particular business topic—a great vehicle for highly targeted direct response.
RATESEntrepreneur.com rates are available at a ¬at rate. Please contact your local representative for pricing.
MATERIALSE-mail to [email protected] 3 days prior to posting
ENTREPRENEUR.COM 2015NEWSLETTER SPONSORSHIP
NEWSLETTER TOPICS
Best of the WeekFranchisingGrowing a BusinessMoneySales and MarketingSocial MediaStarting a BusinessTechnology
UPDATED: 8/15 List size as of July 2015 and subject to change. Please contact your advertising sales representative for the latest numbers.
Creative due 3 business days prior to campaign launch date. Entrepreneur.com requires a three business day turnaround time from receipt of the last of the following materials:
• Insertion order• Creative ¨les in plain text (.txt) and HTML (.htm or .html) format• Physical postal address (no P.O. Boxes) in both• Unsubscribe or opt-out link in both• “Do Not E-mail” list
• Test list• Seed list (optional)• Quantity or list target• Subject line
Requirements for Entrepreneur.com’s Opt-In Email List
ENTREPRENEUR.COM 2015OPT-IN LIST
Deliver Special O¥ers and Campaign Messages to Highly Engaged BuyersEntrepreneur’s database allows targeted messages to be delivered to buyers who speci¨cally elect to receive valuable communications from our advertising partners. We have over 141,000 unique opt-in email subscribers with an unprecedented 98% delivery rate, giving you the opportunity to connect with leaders actively seeking products, services, and o�ers that suit their lifestyles.
The delivery process for your creative message is handled by our team, and you can track results and measure campaign e�ectiveness within hours.